IMANI
IMANI Programs is a Montclair, NJ-based educational nonprofit that delivers a K-12 academic-support pipeline — literacy, coding, study groups, SAT prep, and college admissions guidance — to students of color in Montclair Public Schools, funded primarily through donations and fundraising events.
- Company typePrivate
- Founded2000
- HeadquartersMontclair, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What IMANI does
IMANI Programs (legal name: IMANI Programs) is a New Jersey-based 501(c)(3)-style educational nonprofit founded in 2000 and headquartered at 73 South Fullerton Avenue (2nd floor), Montclair, NJ. Its mission is to narrow the achievement gap for students of color in Montclair Public Schools through a continuous K-12 academic-support pipeline spanning eight integrated programs: Mini IMANI (Grades K-5 literacy led by certified teachers and trained volunteers); Summer Transition to 6th Grade; the Middle IMANI Coding & Technology Club (delivered in partnership with CodeAdvantage for students from all three Montclair middle schools); Summer Transition to 9th Grade; Study Groups (Grades 9-12 in Algebra, Geometry, Pre-Calculus, Biology, Chemistry, English, and History); SAT Prep (delivered in partnership with Smart Learner); the College Advocacy Center (free college admissions and financial-aid guidance); and Parent Education workshops. Reported outcomes include SAT score gains of up to 200 points, study-group participants improving by a letter grade or more, and hundreds of minority students gaining admission to college, including selective private schools, state colleges, and HBCUs. The organization has 1-10 employees and is led by Executive Director JoAnn McCullough, whose 25 years of leadership were formally honored at IMANI's 25th Anniversary Benefit on November 13, 2025.
IMANI is structurally embedded into Montclair Public Schools: programs are delivered at school facilities, the Montclair Public Library, Montclair High School, and IMANI's own College Advocacy Center; acquisition runs through school-counselor referrals, parent networks, community events, and word-of-mouth. Strategic partnerships underpin delivery, including Montclair Public Schools and the Office of School Counseling (joint NACAC attendance, co-delivered admissions conferences), Smart Learner (SAT Prep), CodeAdvantage (Coding Club), Montclair Public Library, and university partners Wesleyan, Drew, and Carnegie Mellon (admissions workshops). Outreach is supported by social media (Facebook, Instagram), the imaniprograms.org site, and fundraising events such as the annual benefit gala and the Dumpling Diplomacy third-party fundraiser.
IMANI's revenue model is donation-led: individual donations, corporate sponsorships, fundraising events (annual benefit, Dumpling Diplomacy, Liberation Literacy), and grant funding form the primary income stream. Programmatic fees are minimal — Summer Transition to 9th Grade is priced at $50 per student — and are waived for free/reduced-lunch-qualifying families, with scholarships available; College Advocacy services are free. No pricing tiers or fee-driven scale metrics are publicly disclosed, and financial figures are not disclosed. The marketing mix relies on referral and community-ecosystem channels rather than paid acquisition.
IMANI firmographics
Firmographics- Name
- IMANI
- Legal name
- IMANI Programs
- Website
- https://imaniprograms.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IMANI Programs is a Montclair, NJ-based educational nonprofit that delivers a K-12 academic-support pipeline — literacy, coding, study groups, SAT prep, and college admissions guidance — to students of color in Montclair Public Schools, funded primarily through donations and fundraising events.
- Ownership category
- akta.pro rank
IMANI industry classification
Industry- Product category
- K-12 Educational Support Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Intervention & Differentiated Instruction (Tiered Supports) (EDAJAFAE)
- akta.pro secondary industries
- English Language Arts (ELA) Enrichment (Integrated Reading/Writing) (EDAMAJAF), First-Year Experience & Transition Programs (EDALABAE)
Keywords
Where IMANI is headquartered
LocationHeadquarters
- HQ city
- Montclair
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IMANI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: IMANI relies on donations from individuals, corporate sponsors, and fundraising events such as their annual benefit gala and third-party fundraisers like Dumpling Diplomacy.
- Program Fees: Some programs charge minimal fees (e.g., $50 for Summer Transition to 9th Grade), which are waived for students qualifying for free/reduced lunch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Summer Transition to 9th Grade - $50 per student |
| Freemium | Annual | College Advocacy Center services - Free |
| Subscription | Annual | SAT Prep - Reduced cost |
| Freemium | Annual | Summer Transition to 6th Grade - Free |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
IMANI product offering
Product offeringCore offering
IMANI Programs is a nonprofit organization that delivers a continuous K-12 academic support and college preparation pipeline for students of color in Montclair, New Jersey. Its offerings include Mini IMANI (K-5 literacy), Summer Transition to 6th Grade, Middle IMANI Coding & Technology Club, Summer Transition to 9th Grade, Study Groups (grades 9-12 in AP/Honors subjects), SAT Prep (with Smart Learner), a College Advocacy Center, and Parent Education. Programs are offered at no cost or minimal cost to Montclair Public School students and their families.
Product overview
IMANI is an educational nonprofit organization offering a comprehensive suite of academic support programs designed to level the playing field for students of color in Montclair Public Schools. The organization operates multiple programs across grade levels: Mini IMANI (K-5 literacy program), Summer Transition to 6th Grade, Middle IMANI Coding & Technology Club (6-8), Study Groups (9-12 in AP/Honors subjects), SAT Prep (partnered with Smart Learner), College Advocacy Center, Summer Transition to 9th Grade, and Parent Education. These programs work together as a unified ecosystem providing academic enrichment, college preparation, and family support services to help minority students excel academically and gain admission to competitive colleges.
Differentiator
Problem solved
Functional benefit
Products and services
- Mini IMANI
- Summer Transition to 6th Grade A summer academic enrichment program that eases the transition from elementary to middle school through intensive academic support from certified teachers, helping students retain skills and prepare for more challenging academic requirements.
- Middle IMANI Coding & Technology Club A coding club providing technology education to students from all three Montclair middle schools, offered in partnership with CodeAdvantage, featuring project-based coding classes that develop skills critical for success in Science, Technology, Engineering, Arts, and Math.
- Summer Transition to 9th Grade A summer academic enrichment program at Montclair High School designed to support students as they complete summer assignments and make the transition to high school, including reading, algebra skills, and campus familiarization.
- Study Groups Organized study groups for students in Grades 9-12 providing additional instruction to help students of color succeed academically in Advanced Placement and Honors level courses, covering subjects including Algebra, Geometry, Pre-Calculus, Biology, Chemistry, English, and History.
- SAT Prep Intensive SAT test preparation offered in partnership with Smart Learner, providing classes, practice exams, and homework assignments to help students develop skills and mental focus to perform well on the SAT exam.
- College Advocacy Center A free college admissions support service working with Montclair High School to guide students through every step of the college admissions process, including college search, applications, essay writing, scholarships, and financial aid.
- Parent Education A program that helps parents and guardians become effective advocates for their children by providing information about educational issues, course selection, academic support resources, and navigation of the public school system.
Quantifiable outcome
- Many students who complete the IMANI SAT Prep course and required homework have increased their scores by as much as 200 points
- +2 more outcomes
Companies that use IMANI
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
IMANI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IMANI partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Montclair Public SchoolscorePrimary educational partner. IMANI programs are integrated with Montclair Public Schools curriculum and aligned with district-wide initiatives. Partnership includes access to school facilities and coordination with guidance counselors.
- Montclair High School Office of School CounselingcoreClose collaboration on college admissions process. Joint student conferences, application review, and financial aid decision support. Annual joint attendance at NACAC Conference.
- Smart LearnercoreSAT test prep program provider. Smart Learner provides instructors who have scored in the top 1% of test takers. Program includes classes, practice exams, and homework assignments.
- CodeAdvantagecoreCoding and technology education partner for Middle IMANI Coding Club. Provides project-based coding classes for students from all three Montclair middle schools.
- Montclair Public LibraryminorStudy groups meet at Montclair Public Library (50 South Fullerton Ave). Library also hosts Liberation Literacy events for preschool and elementary students.
- Montclair State UniversityminorField trips for coding club students to understand technology in context of real-world activities and careers.
- Montclair Art MuseumminorCoding club field trips help students understand technology in context of real-world activities and careers.
- Dumpling DiplomacyminorSocial enterprise that donated 100% of proceeds from their First Annual Patricio Fundraiser to IMANI. Supports educational initiatives to narrow the achievement gap.
- Wesleyan UniversityminorPartnership with college admission offices for workshops and guest speakers on college admissions.
- Drew UniversityminorPartnership with college admission offices for workshops and guest speakers on college admissions.
- Carnegie Mellon UniversityminorPartnership with college admission offices for workshops and guest speakers on college admissions.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
IMANI competitors and assessment
Company assessmentDirect peers
- iMentor: Nonprofit pairing underrepresented high school students with mentors for college readiness and application support - closely aligned with IMANI's mentorship-driven, college-access approach.
- College Possible: Nonprofit delivering near-peer coaching for college admission, SAT prep, and persistence for low-income high school students - directly overlaps with IMANI's SAT Prep and college advising offerings.
- Year Up: Nonprofit delivering intensive workforce and postsecondary training to young adults from underserved communities - comparable education-to-opportunity mission with similar measurable outcome focus.
- Bottom Line: Nonprofit providing intensive college application, financial aid, and persistence coaching to first-generation students from urban communities - directly comparable to IMANI's College Advocacy Center mission.
- The Eagle Academy Foundation: Network of schools and programs supporting young men of color through secondary and postsecondary education - directly comparable minority-targeted academic enrichment mission.
- Harlem Children's Zone: Long-running nonprofit providing cradle-to-college educational pipeline services to underserved students in a single NYC community - the closest analogue to IMANI's hyperlocal K-12 support model for minority students.
Emerging players
- Big Brothers Big Sisters of America: National youth mentoring nonprofit providing one-to-one mentoring that frequently includes academic and college-readiness components - adjacent peer in community-based nonprofit youth services delivery.
Broad incumbents
- United Negro College Fund (UNCF): Established nonprofit providing scholarships and college-readiness programming for African American students - comparable mission around college access for minority students at much greater institutional scale.
- Boys & Girls Clubs of America: National youth development nonprofit offering academic enrichment, college prep, and tutoring at neighborhood club sites - a broader, established analogue to IMANI's community-based academic support model.
- KIPP Foundation: National nonprofit charter network serving predominantly low-income, minority K-12 students with college-prep focus - comparable mission and target demographic at much greater geographic scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
IMANI social profiles
Digital presenceIMANI financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMANI leadership team
Management profileNumber of profiles
Profiles1 record
IMANI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMANI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMANI
What does IMANI do?
IMANI Programs is a nonprofit organization that delivers a continuous K-12 academic support and college preparation pipeline for students of color in Montclair, New Jersey. Its offerings include Mini IMANI (K-5 literacy), Summer Transition to 6th Grade, Middle IMANI Coding & Technology Club, Summer Transition to 9th Grade, Study Groups (grades 9-12 in AP/Honors subjects), SAT Prep (with Smart Learner), a College Advocacy Center, and Parent Education. Programs are offered at no cost or minimal cost to Montclair Public School students and their families.
Is IMANI a public or private company?
IMANI is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was IMANI founded?
IMANI was founded in 2000. It employs 1 to 10 people.
Where is IMANI based?
IMANI is headquartered in Montclair, United States, in the North America region.
How does IMANI make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are program Fees.
Who are IMANI's main competitors?
Direct peers on record are iMentor, College Possible, Year Up, Bottom Line, The Eagle Academy Foundation and Harlem Children's Zone. Big Brothers Big Sisters of America is listed as an emerging player. Broad incumbents are United Negro College Fund (UNCF), Boys & Girls Clubs of America and KIPP Foundation.
Does IMANI have an API?
No public API is recorded for IMANI.
What industry is IMANI in?
IMANI's product category is K-12 Educational Support Services. Its primary akta.pro industry code is EDAJAFAE, Intervention & Differentiated Instruction (Tiered Supports), with a secondary code of EDAMAJAF, English Language Arts (ELA) Enrichment (Integrated Reading/Writing). Its NAICS code is 611710 and its SIC code is 8200.