CodeAdvantage
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
CodeAdvantage firmographics
Firmographics- Name
- CodeAdvantage
- Legal name
- CodeAdvantage LLC
- Website
- https://codeadvantage.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CodeAdvantage industry classification
Industry- Product category
- Children's Coding & STEM Education
- NAICS
- Computer Training (61142), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Coding & Programming Learning Platforms (EDAFANAA)
- akta.pro secondary industries
- Introductory Coding (Block-Based & Beginner) (EDAMACAA), Text-Based Programming (Python, Java, C/C++) (EDAMACAB), Web Development (HTML/CSS/JavaScript, Front-End/Back-End) (EDAMACAC)
Keywords
Where CodeAdvantage is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
CodeAdvantage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Class Fees (One-time per Class): Parents pay per individual class session for coding instruction. Gift cards available in denominations of 1 class ($225), 2 classes ($450), or 3 classes ($675).
- Private Tutoring (Hourly): Private in-person coding instruction billed hourly at $125/hour for 1:1 instruction, $75/hour per child for 1:2 instruction, or $40/hour per child for group classes (minimum 7 students). Pricing based on 10 hours of instruction.
- Summer/Break Camps: School break coding camps offered at $180 per camp session. Custom winter break classes available starting at $195 per child for groups of 6.
- Learning Pod Classes: Coding pod instruction priced at $1,715 total for 10 hours of instruction, split among pod members. Creates approximately $28-34 per hour per student depending on pod size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1-Class Gift Card |
| Unit Pricing | Pay-as-you-go | 2-Class Gift Card |
| Unit Pricing | Pay-as-you-go | 3-Class Gift Card |
| Unit Pricing | Multi-year contract | Private 1:1 Instruction |
| Unit Pricing | Multi-year contract | Private 1:2 Instruction |
| Unit Pricing | Multi-year contract | Private Group Instruction |
| Unit Pricing | Pay-as-you-go | School Break Camp |
| Unit Pricing | Pay-as-you-go | Custom Group Class |
| Unit Pricing | Multi-year contract | Learning Pod Instruction |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
CodeAdvantage product offering
Product offeringCore offering
CodeAdvantage delivers live, instructor-led coding and robotics education for children in grades K-8 through a proprietary curriculum of 45+ classes covering Scratch, Scratch Jr, Minecraft (Code, Java Mods, Modding), Roblox (Build, Code), Python, web/app development, AI/ML, robotics, micro:bit, Pygame, and Digital ArtTECH. Classes are delivered across multiple formats — online group classes, private online tutoring, private in-person classes in six US metros, school programs, homeschool programs, and summer/break camps — with a structured Junior Coder → Pro Coder → Advanced Coder progression that issues digital badges and certificates.
Product overview
CodeAdvantage offers a comprehensive suite of coding education services for children in grades K-8, structured around multiple delivery formats (online, in-person, private, group, camps, school programs, and homeschool) and progressive curriculum tracks (Junior Coder, Pro Game Designer, Pro Coder, Advanced Coder). The core product is live instructor-led coding instruction featuring 45+ specialized classes across platforms including Scratch Jr, Scratch, Minecraft (Code, Java Mods, Modding), Roblox (Build, Code), Python, Web & App Development (HTML/CSS/JavaScript), AI Gaming & Machine Learning, Robotics, micro:bit, Pygame, Digital ArtTECH, and Dungeons & Dragons. Classes are organized by age/grade level (K-2nd, 3rd-5th, 6th-8th+) with supplementary offerings including the My Friends Online group class option, Coding Champion parent advocacy program, CodeInspire initiative, and branded gift cards. The curriculum awards digital badges and certificates as students progress through modules.
Differentiator
Problem solved
Functional benefit
Brands
- Coding Champion: A parent advocate program for bringing coding programs into schools, offering free classes for participants' children.
- Code Inspire
Products and services
- Online Coding Classes for Kids Live, instructor-led online coding classes for children in grades K-8 covering 45+ topics including Scratch, Minecraft, Roblox, Python, AI/ML, robotics, and web/app development through scheduled small-group sessions with real-time instructor interaction.
- Private Online Classes One-on-one or small-group private live online coding instruction customized to a specific child's level, interests, and schedule.
- Private In-Person Classes In-person private coding instruction delivered to a student's home, library, or common space in NYC, Northern NJ, Washington DC metro, Denver, Chicago, or Southeastern Pennsylvania, offered in 1:1, 1:2, or group formats (group minimum 7 students), billed in 10-hour blocks.
- Summer Camps Online and in-person summer coding camps providing intensive coding education during school breaks with flexible scheduling at $180 per session for online camps.
- In-School Programs Coding programs delivered directly inside schools during the school day, bringing STEM and computer science instruction to students through a CodeAdvantage-supplied instructor and curriculum.
- After-School Programs Coding enrichment programs delivered at schools and educational facilities after the regular school day, providing structured STEM instruction to enrolled students.
- Homeschool Programs Coding curriculum designed specifically for homeschool families, integrating computer science education into alternative education schedules with flexible timing.
- Gifted and Talented Programs Advanced coding instruction tailored for academically gifted students seeking more challenging STEM and computer science content beyond standard class offerings.
- Learning Pod Classes Coding instruction delivered to learning pods — small consistent groups of students typically organized by families — at a fixed $1,715 total for 10 hours of instruction that is split among pod members (typically 5-6 students).
- School Break Camps Intensive online coding camps offered during school breaks (winter, spring, and other holidays) at $180 per camp session, plus a custom group class option starting at $195 per child for groups of 6.
- Gift Cards Digital gift cards sold online in denominations of 1 class ($225), 2 classes ($450), or 3 classes ($675), redeemable for 1 year from purchase toward any coding class or camp.
Quantifiable outcome
- 10,000+ children taught to code
- +2 more outcomes
Companies that use CodeAdvantage
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
CodeAdvantage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CodeAdvantage partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights7 records
CodeAdvantage competitors and assessment
Company assessmentDirect peers
- MakerKids: MakerKids runs in-person and online coding, robotics, and STEM programs for kids, comparable to CodeAdvantage's mixed online/in-person delivery across the same age range.
- Create & Learn: Create & Learn delivers live online coding and STEM classes for kids using Scratch, Python, JavaScript, and AI — a closely analogous online small-group instructor-led model.
- CodeWizardsHQ: CodeWizardsHQ provides live, instructor-led online coding classes for kids and teens in Python, Java, and web development with a similar age-tiered curriculum progression as CodeAdvantage.
- Code Ninjas: Code Ninjas is a franchise of physical coding centers providing after-school and summer coding programs for kids, directly overlapping with CodeAdvantage's in-person and after-school offerings.
- Tynker: Tynker offers self-serve and live coding classes for kids covering Scratch, Python, and JavaScript — competing head-to-head in online coding curriculum and live instruction.
- CodaKid: CodaKid provides online coding courses for kids and teens focused on Python, JavaScript, and game development (Roblox, Minecraft, Unreal), mirroring CodeAdvantage's grade-tiered coding curriculum.
- Outschool: Outschool is an online marketplace for live small-group classes for kids including coding, gaming, and STEM categories — directly competing for parent-driven online coding enrollment.
- iD Tech (iD Coding Academy): iD Tech is a direct competitor offering summer camps, after-school programs, and online coding classes for kids and teens, mirroring CodeAdvantage's live-instructor model and curriculum breadth.
Emerging players
- Codingal: Codingal is an emerging 1:1 live coding tutoring platform for K-12 kids, overlapping with CodeAdvantage's private 1:1 and small-group online instruction model at earlier-stage scale.
Broad incumbents
- Code.org: Code.org is the dominant nonprofit promoting K-12 computer science, offering free curricula, Hour of Code, and teacher training — a much broader incumbent shaping the same STEM-coding-for-kids category.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CodeAdvantage social profiles
Digital presenceCodeAdvantage financial estimates
Financial estimateRevenue estimate
Valuation estimate
CodeAdvantage leadership team
Management profileNumber of profiles
Profiles1 record
CodeAdvantage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CodeAdvantage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CodeAdvantage
What does CodeAdvantage do?
CodeAdvantage delivers live, instructor-led coding and robotics education for children in grades K-8 through a proprietary curriculum of 45+ classes covering Scratch, Scratch Jr, Minecraft (Code, Java Mods, Modding), Roblox (Build, Code), Python, web/app development, AI/ML, robotics, micro:bit, Pygame, and Digital ArtTECH. Classes are delivered across multiple formats — online group classes, private online tutoring, private in-person classes in six US metros, school programs, homeschool programs, and summer/break camps — with a structured Junior Coder → Pro Coder → Advanced Coder progression that issues digital badges and certificates.
Is CodeAdvantage a public or private company?
CodeAdvantage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CodeAdvantage founded?
CodeAdvantage was founded in 2015. It employs 11 to 50 people.
Where is CodeAdvantage based?
CodeAdvantage is headquartered in New York, United States, in the North America region.
How does CodeAdvantage make money?
Four revenue lines are on record. Class Fees (One-time per Class) is the primary driver. The others are private Tutoring (Hourly), summer/Break Camps and learning Pod Classes.
Who are CodeAdvantage's main competitors?
Direct peers on record are MakerKids, Create & Learn, CodeWizardsHQ, Code Ninjas, Tynker, CodaKid, Outschool and iD Tech (iD Coding Academy). Codingal is listed as an emerging player. Code.org is listed as a broad incumbent.
Does CodeAdvantage have an API?
No public API is recorded for CodeAdvantage.
What industry is CodeAdvantage in?
CodeAdvantage's product category is Children's Coding & STEM Education. Its primary akta.pro industry code is EDAFANAA, Coding & Programming Learning Platforms, with a secondary code of EDAMACAA, Introductory Coding (Block-Based & Beginner). Its NAICS code is 61142 and its SIC code is 8200.