What RPM Training does

RPM Training Co. (legal entity: RPM Fitness, Inc.) is a direct-to-consumer functional fitness equipment and lifestyle brand founded in 2012 in Santa Cruz, California. The company is best known for its speed ropes, anchored by the Session4 model (sold at $65), with a portfolio spanning the Comp4 ($70), Scout weighted rope ($75), and Custom Session4 ($90) variants. Core technology is centered on a patented Dual-Axis Rotation mechanism with precision-machined aluminum handles and a dual-bearing anti-friction system that eliminates cable twisting and torque build-up—a defensible technical differentiator versus generic speed ropes. The company has broadened beyond ropes into strength equipment (kettlebells from $40, barbells from $195, bumper plates, sandbags, pull-up bars), mobility tools (training mats, resistance bands), apparel, and pre-bundled Home Gym Kits starting at $450.

RPM monetizes through a primarily direct-to-consumer e-commerce channel at rpmtraining.com with global shipping to North America, Europe, and Oceania, supplemented by a wholesale/resale channel, event sales, and artist co-branded collaborations (Jimbo Phillips, Joshua Noom, Dan Wysuph, Assault Fitness). A meaningful strategic pivot came with the November 2021 launch of the Atom GPP Membership — a $29/month recurring digital subscription bundling daily programming, workout video, and connected equipment kits ($299+) — followed by the April 2022 acquisition of WUWO (Warm Up and Work Out), an affiliate programming business folded into Atom as Atom Affiliate. Target customers are CrossFit and functional fitness athletes, home gym builders, and CrossFit affiliate gyms; the company has 1,357+ reviews on its flagship Session4 at a 4.9 rating, signaling strong consumer pull in a niche vertical.

Name

RPM Training

Legal name

RPM Fitness, Inc.

Website

https://rpmtraining.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

RPM Training Co. is a direct-to-consumer functional fitness brand founded in 2012 in Santa Cruz, California, selling proprietary speed ropes, strength and mobility equipment, apparel, and a $29/month digital training subscription (Atom) to CrossFit athletes, home gym owners, and affiliate gyms.

Ownership category

akta.pro rank

Product category

Functional Fitness Equipment

NAICS

Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Online/Remote Personal Training & Programming (HSADAAAM), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Speed ropes
• Functional fitness equipment
• Home gym equipment
• CrossFit equipment
• Digital training membership

Headquarters

HQ city

Campbell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Jump Ropes: Primary revenue stream from selling speed ropes including Session, Comp, Scout, and custom options. Products range from $65-$90 for standard models and $90 for custom builds.
2. Hardware Sales - Fitness Equipment: Sales of strength equipment including kettlebells ($40+), barbells ($195+), bumper plates, sandbags ($150-$175), pull-up bars ($195), and training accessories.
3. Atom Membership Subscription: Monthly subscription service providing access to daily training programs, workout videos, and the Atom digital platform. Priced at $29/month with equipment kits available for purchase.
4. Apparel Sales: Sales of branded apparel including men's and women's clothing, accessories, and hats.
5. Gift Cards: Digital gift cards available in denominations from $10 to $500, delivered by email.
6. Home Gym Kits: Bundled equipment packages including Base Home Gym Kit (from $450), Elevated Home Gym Kit (from $800), and various Atom kits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

RPM Training designs, manufactures, and sells premium functional fitness equipment—most notably its patented speed ropes—directly to consumers and gyms through its own e-commerce site, and complements the hardware with the Atom digital training membership. The product line spans speed ropes (Session4, Comp4, Scout, Custom Session4), strength and conditioning gear (kettlebells, barbells, bumper plates, sandbags, pull-up bars, training mat, resistance bands), bundled home gym kits (Base and Elevated), branded apparel, and gift cards.

Product overview

RPM Training Co. offers a focused product portfolio centered on functional fitness equipment, with jump ropes as the core offering supplemented by strength, mobility, and bodyweight training equipment. The product line includes four main jump rope models (Session4, Comp4, Scout, and Custom Session4), complemented by strength equipment (kettlebells, barbells, bumper plates, sandbags), bodyweight equipment (pull-up bars, gymnastics rings), mobility tools (training mats, resistance bands, foam rollers), and home gym kits. The company also offers the Atom digital training platform, which combines digital programming with physical equipment purchases for a complete at-home functional training experience. Additionally, RPM sells apparel (mens and womens clothing) and collaborates with artists for special edition products.

Differentiator

Problem solved

Functional benefit

Products and services

• Session4 Speed Rope Premium speed rope with patented Dual-Axis Rotation, Dual-Bearing Anti-Friction System, precision-machined aluminum handles, fully adjustable cable, and 5-year warranty, designed for individual athletes training CrossFit and functional fitness.
• Comp4 Speed Rope Competition speed rope featuring Comp knurling on the handles and RPM's patented Dual-Axis Rotation and bearing systems, aimed at competitive CrossFit and functional fitness athletes.
• Scout Weighted Speed Rope Weighted speed rope designed for athletes who want added resistance and a heavier handle feel versus standard speed rope models.
• Custom Session4 Speed Rope Build-your-own version of the Session4 speed rope, allowing buyers to select custom colors and components for a personalized premium rope.
• Kettlebells Functional fitness kettlebells sold through RPM's equipment lineup for individual athletes and gyms building strength kits.
• Barbells Functional training barbells sold as part of RPM's strength equipment range for individual athletes and gyms.
• Bumper Plates Bumper weight plates sold as part of RPM's strength equipment catalog for lifting and functional training.
• Sandbags Functional fitness sandbags sold within RPM's strength and conditioning equipment catalog for variable-resistance training.
• Pull-up Bar Bodyweight pull-up bar sold as part of RPM's home and gym strength equipment range.
• Training Mat Functional fitness training mat sold as part of RPM's mobility and home gym equipment range.
• Resistance Bands Resistance bands sold as part of RPM's mobility and accessory product range for warm-up, mobility, and accessory work.
• Atom GPP Membership Subscription digital training platform offering guided programming, the 3X4 Test assessment, and the 3X4 Health app, priced at approximately $29/month, $99/quarter, and $349/year with a 7-day free trial.
• Home Gym Kits (Base and Elevated) Bundled Base and Elevated Home Gym kits that package selected RPM strength, bodyweight, and mobility equipment with the 3X4 Test and 3X4 Health app and Atom membership for a turnkey at-home training solution.
• RPM Branded Apparel Branded RPM apparel including men's and women's clothing, accessories, and hats sold through the company's e-commerce site.
• RPM Gift Cards Gift cards redeemable across RPM Training's product catalog, including equipment, apparel, and accessories.

Quantifiable outcome

• Session4 has received 1,357 reviews with a 4.9 rating
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Jimbo PhillipsminorStrategic or Co-development PartnerSanta Cruz-based artist collaboration creating special edition jump ropes featuring Jimbo Phillips' iconic action-sports artwork. Products include Jimbo Monster and Jimbo Slime special editions.
• Joshua NoomminorStrategic or Co-development PartnerArtist collaboration creating special edition jump ropes featuring Joshua Noom's original artwork. Products include Killer Wave and Guardian special editions.
• Dan WysuphminorStrategic or Co-development PartnerArtist collaboration creating apparel collection with Dan Wysuph's Liberty Lions and Freedom Reigns artwork. Products include Freedom Reigns Tee and Freedom Reigns Hoodie.
• Assault FitnessminorStrategic or Co-development PartnerPartnership with Assault Fitness to create a speed rope that pairs perfectly with Assault row, run, or bike sessions. Products include Session4 Assault Classic and Session4 Assault.
• WUWO (Warm Up and Work Out)coreStrategic or Co-development PartnerRPM acquired WUWO, the original affiliate programming business founded by Pat and Taz Barber in 2014. In April 2022, WUWO became Atom Affiliate within the Atom platform.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Fringe Sport: Fringe Sport is a functional fitness equipment brand offering barbells, bumper plates, and accessories for home and affiliate gyms, overlapping with RPM's strength equipment catalog and customer base.
• Rogue Fitness: Rogue Fitness is the dominant U.S. manufacturer and retailer of barbells, plates, racks, and functional fitness equipment — directly overlapping RPM's strength and conditioning product lines and serving the same CrossFit/functional fitness customer base.
• Crossrope: Crossrope is the most direct jump rope competitor, offering premium speed ropes paired with a subscription-based jump rope fitness app (Crossrope Jump Rope Club) — directly analogous to RPM's rope-plus-Atom business model.
• Rep Fitness: Rep Fitness manufactures and sells barbells, kettlebells, bumper plates, and home gym equipment at competitive price points, directly competing with RPM's strength equipment lineup for home gym and affiliate gym buyers.
• Bells of Steel: Bells of Steel is a Canadian-based functional fitness equipment retailer offering barbells, plates, kettlebells, and home gym solutions — directly comparable to RPM's strength equipment portfolio with similar D2C positioning.
• RX Smart Gear: RX Smart Gear is a specialized speed rope brand targeting CrossFit double-under performance, overlapping directly with RPM's Session4 and Comp4 product positioning.
• WOD Nation: WOD Nation produces speed ropes and functional fitness accessories targeted at CrossFit athletes, competing with RPM in the same double-under and conditioning use cases at lower price points.

Emerging players

• Assault Fitness: Assault Fitness makes AirBike and runner products and is an existing RPM co-branding partner (Session4 Assault). They share functional fitness customer overlap and complementary cardio/conditioning positioning.

Broad incumbents

• Titan Fitness: Titan Fitness is a broad-line fitness equipment retailer offering racks, barbells, plates, and home gym packages at value price points — competing with RPM on strength equipment across a wider, less specialized catalog.
• Eleiko: Eleiko is a premium Swedish strength equipment manufacturer serving Olympic lifting, powerlifting, and commercial gyms — overlapping with RPM at the high end of the barbell and bumper plate market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rpmtrainingco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RPM Training