Shapa Health Inc.

What Shapa Health Inc. does

Shapa Health Inc. is a Cupertino, California-based digital health company founded in 2016 that sells a patented "Numberless Scale" and companion iOS/Android subscription app. The scale does not display a numeric weight; instead it takes roughly ten daily measurements and renders a 5-color feedback indicator based on the user's 3-week rolling norm, intended to remove the psychological distress and demotivation associated with daily weighing. The mobile app layers personalized daily "missions," a "Shapa Age" progress metric tied to movement toward a BMI of 24, weigh-in and mission histories, and optional integration with Apple Health and Google Fit. The hardware-plus-subscription architecture is the binding unit of value: an active subscription is required for the system to function, including on second-hand scale purchases.

The company makes money by selling the scale directly to consumers through its own e-commerce site (myshapa.com, shipped to approximately 17 countries) and by selling the same platform to enterprise wellness buyers. Enterprise logos include SAP, AIG, Sun Life, Vitality, Personify Health, Harvard Medical, UCLA Medical, Apple (as a Health integration partner), and Orlando Pride; a dedicated "Shapa Enterprise" site and a VP of Business Development lead this motion. Add-on modules (Shapa Activity Tracker, Shapa Watch, Shapa Blood Pressure Monitor in Provider and Client versions) broaden the platform beyond weight management. The product is HSA/FSA eligible, supporting consumer adoption via tax-advantaged accounts.

Shapa's stated competitive edge is behavioral science: the company is co-founded by Dan Ariely, the behavioral economist, and protects its core method with four granted US patents (plus one pending) on the numberless / 3-week trend architecture. Scale metrics cited by the company include 8 million+ secured measurements captured, 87% engagement at 5+ sessions per week, 95% of members making progress on goals, and 5% average body weight loss at six months. The firm is private, founder-controlled, with no disclosed institutional funding rounds and a headcount in the 11-50 band.

Name

Shapa Health Inc.

Legal name

Shapa, Inc.

Website

https://myshapa.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Shapa Health Inc. is a Cupertino-based digital health company that sells a patented Numberless Scale and behavioral-science subscription app (co-founded by Dan Ariely) to drive sustainable weight management for consumers and enterprise wellness programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Cupertino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Hardware Scale Sales: Shapa sells its Numberless Scale hardware to customers. The scale requires an active subscription to function, including for scales purchased directly from Shapa or second-hand.
2. Subscription Services: Ongoing subscription required to access all Shapa features including the weigh-in experience, color feedback, missions, and personalized program. Subscriptions can be managed or renewed through the Shapa website account portal.
3. License Key System: Each paid subscription generates a unique license key that links the user's Shapa account with their subscription. Users receive the license key via email after purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Shapa Health Inc. sells a Bluetooth-enabled Numberless Scale® that displays color-based feedback instead of numeric weight, paired with an annual subscription mobile app that delivers personalized behavioral-science "missions," tracks progress via the proprietary Shapa Age metric, and integrates with Apple Health and Google Fit. The combined hardware-plus-subscription platform targets individuals seeking sustainable weight management and GLP-1 support, and is also offered to enterprise clients through a separate corporate wellness program.

Product overview

Shapa Health Inc. offers a unified health and wellness platform centered around its patented Numberless Scale® — a Bluetooth-enabled smart scale that replaces numeric weight readings with color-based feedback. The ecosystem includes a mobile app (iOS/Android) that delivers personalized daily missions and tracks progress via Shapa Age metrics. Add-on modules include an Activity Tracker (integrated with Apple Health and Google Fit), a Blood Pressure Monitor app (available in Provider and Client versions), a Shapa Watch fitness tracker, and an Enterprise solution for corporate wellness programs. The platform is designed around behavioral science principles, incorporating habit formation through gentle nudges, personalized guidance, and a 5-color feedback system based on 3-week weight trends.

Differentiator

Problem solved

Functional benefit

Products and services

• Numberless Scale®

Quantifiable outcome

• 87% of members use Shapa 5+ times per week
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Google FitcoreTechnology or IntegrationOptional integration allowing Shapa users to connect fitness data from Google Fit for enhanced activity tracking and feedback metrics.
• Apple HealthcoreTechnology or IntegrationOptional integration allowing Shapa users to connect fitness data from Apple Health for enhanced activity tracking and feedback metrics.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Withings: Withings is a leading smart-scale and connected health device company offering Body+ and Body Comp scales plus a companion health app. It is the most direct hardware peer to Shapa's Numberless Scale, competing on consumer health tracking and ecosystem (Health Mate app).
• Noom: Noom is a behavior-change-based weight loss platform with a mobile app, coaching, and integrations. It is the closest behavioral-weight-loss peer to Shapa, targeting the same outcome-driven consumer with a software-led rather than hardware-led approach.
• WW International (Weight Watchers): WW is the incumbent consumer weight management brand with a digital subscription app and GLP-1-aware programs. It is comparable to Shapa on the weight-loss use case and on serving GLP-1 transitioners, though at vastly greater scale.
• Omada Health: Omada Health is a digital chronic-care platform with a dedicated obesity/weight management program and enterprise payer contracts. It is comparable to Shapa Enterprise on B2B2C distribution and on digital behavioral support for chronic conditions including weight.
• MyFitnessPal: MyFitnessPal is a large consumer calorie and weight-tracking app with integrations to many smart scales. It is comparable to Shapa on the weight-management use case and on syncing with Apple Health / Google Fit, though it is software-only.
• iHealth Labs: iHealth Labs makes connected consumer health devices including smart scales, blood pressure monitors, and glucometers with companion apps. It is comparable to Shapa on the hardware-plus-app health monitoring product model and on BP monitor expansion.

Broad incumbents

• Fitbit (Google): Fitbit, owned by Google, sells smart scales (Aria), wearables, and a health subscription with broad consumer reach. It is a broad incumbent comparable to Shapa on connected scales, weight management, and ecosystem integrations with Google Fit and Apple Health.
• Garmin: Garmin is a broad wearable and fitness device incumbent with smart scales (Index) and deep health-tracking integrations. It is comparable to Shapa on activity tracking and connected health devices, though Garmin's portfolio is far wider and fitness-performance-led.

Emerging players

• Eufy (Anker Innovations): Eufy, Anker's smart-home brand, sells smart scales with companion apps at aggressive price points. It is comparable to Shapa as a lower-priced smart scale competitor, though without a behavioral-science-led subscription or GLP-1-focused positioning.

Others

• Personify Health: Personify Health (formerly Virgin Pulse) is a corporate wellness platform and a named Shapa partner. It is comparable as a buyer/distributor of Shapa Enterprise rather than a direct competitor, and as a benchmark for the employer-wellness category Shapa is selling into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCpgW-3nWBBFVTEW5zbq7vw
• Facebookfacebook.com/Shapahealth
• LinkedInlinkedin.com/company/shapa-health
• Instagraminstagram.com/shapahealth
• TikToktiktok.com/@shapahealth
• Xx.com/Shapahealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shapa Health Inc.