DeEtta's Bakery
- Company typePrivate
- Founded2009
- HeadquartersNaperville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
DeEtta's Bakery firmographics
Firmographics- Name
- DeEtta's Bakery
- Legal name
- DeEtta's Bakery
- Website
- https://deettasbakery.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
DeEtta's Bakery industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industry
- DTC Bakery & Desserts Delivery (AFAIANAF)
Keywords
Where DeEtta's Bakery is headquartered
LocationHeadquarters
- HQ city
- Naperville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DeEtta's Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Retail baked goods sales: Daily sales of scratch-made baked goods including breads, pastries, cookies, cakes, and seasonal offerings directly to consumers at the bakery location.
- Custom wedding cakes and desserts: Custom-designed wedding cakes, dessert tables, groom's cakes, and anniversary cakes. Wedding cake tastings offered at $30 fee.
- Catering and corporate orders: Catering services for sweets tables, platters, corporate and personal gifts. Delivery available to Chicago and surrounding suburbs.
- Wholesale: Corporate partnerships selling baked goods wholesale to businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One-time | Wedding cake tasting |
| Unit Pricing | One-time | Custom decorated cakes |
| Unit Pricing | One-time | Pre-order items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
DeEtta's Bakery product offering
Product offeringCore offering
DeEtta's Bakery is a scratch-made artisan bakery producing baked goods daily from real ingredients without additives or preservatives. The company sells decorated cakes, wedding cakes, fresh breads, sweet pastries, doughnuts, pies, cheesecakes, cookies, petit fours, croissant cups, cannoli, kolacky, cupcakes, cake balls, and coffee from its Naperville, IL storefront, and also provides catering, delivery, gift treats, dessert tables, and wholesale to the greater Chicagoland market.
Product overview
DeEtta's Bakery is a scratch-made artisan bakery offering a unified portfolio of baked goods and catering services. The core offerings include decorated cakes (3-layer with buttercream and customizable fillings), fresh artisan breads (white, wheat, rye, challah), sweet pastries (danishes, muffins, scones, cookies, brownies, macarons, eclairs), wedding cakes, cupcakes, doughnuts, pies, cheesecakes, and specialty items like croissant cups (featured on Chicago's Best), cannoli, and kolacky. Services include catering and delivery to Chicago and suburbs, gift packaging (platters, boxed treats), wholesale for corporate partners, and wedding-specific offerings including cake tastings and dessert tables. All products are made from scratch using real ingredients (butter, flour, sugar, eggs) without additives or preservatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Decorated Cakes
Companies that use DeEtta's Bakery
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
DeEtta's Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DeEtta's Bakery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Modest Coffee RoastersminorProvides handcrafted coffee products including regular coffee and bottled cold brew served at DeEtta's Bakery.
- Ream's MarketminorLocal market providing bacon used in specialty items such as the Candied Bacon Salted Caramel Chocolate Tarts.
- Local farmers markets and growersminorDuring local growing seasons, DeEtta's sources ingredients from local farmer's markets and supports local growers for seasonal offerings.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
DeEtta's Bakery competitors and assessment
Company assessmentDirect peers
- Bennison's Bakery: Long-running, family-owned Chicago-area artisan bakery offering scratch-made breads, pastries, and custom cakes. Closely comparable to DeEtta's in scale, product mix, and custom-cake/wedding-cake focus.
- Vanille Patisserie: Chicago French-style patisserie offering custom celebration cakes, wedding cakes, macarons, and pastries. Comparable to DeEtta's in custom-cake, wedding, and macaron offerings, with similar premium positioning.
- Sweet Ali's Gluten Free Bakery: Naperville-area bakery specializing in scratch-made baked goods, custom cakes, and wedding cakes. Direct local competitor with overlapping product mix, custom-cake focus, and Chicagoland delivery footprint.
- Alliance Bakery: Chicago bakery known for custom-designed celebration and wedding cakes, cupcakes, and pastries. Directly comparable on the high-end custom cake and wedding cake business that is central to DeEtta's positioning.
- Magnolia Bakery: Iconic American bakery famous for custom cakes, cupcakes, and banana pudding with multiple retail locations and nationwide shipping. Closely comparable on product mix, custom-cake focus, and brand-led premium positioning.
- Milk Bar: Multi-location bakery brand built around signature layer cakes, cookies, and cake truffles with nationwide shipping. Comparable custom-cake and shipping model, though at significantly larger scale.
- Levain Bakery: NYC-origin artisan bakery famous for scratch-made cookies and pastries, with multiple retail locations and nationwide shipping. Comparable on artisan scratch-made positioning, retail storefront model, and premium product mix.
Broad incumbents
- Nothing Bundt Cakes: Large franchise system specializing in decorated bundt cakes with hundreds of U.S. locations. Comparable on the decorated-cake and celebratory-gifting category but operates at vastly larger scale via franchising rather than single-owner craft production.
Emerging players
- Goldbelly: Nationwide marketplace that ships artisanal food — including baked goods, cakes, and pastries — from independent bakeries and producers to consumers across the U.S. A potential distribution channel or competitive threat for DeEtta's mail-order ambitions.
- Baked by Melissa: DTC-native cupcake and bite-size treat brand with national shipping and a strong social-media-driven brand. Comparable to DeEtta's cupcake and gift-treat categories but competes via a very different digital-first, mass-distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
DeEtta's Bakery social profiles
Digital presenceDeEtta's Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeEtta's Bakery leadership team
Management profileNumber of profiles
Profiles2 records
DeEtta's Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeEtta's Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeEtta's Bakery
What does DeEtta's Bakery do?
DeEtta's Bakery is a scratch-made artisan bakery producing baked goods daily from real ingredients without additives or preservatives. The company sells decorated cakes, wedding cakes, fresh breads, sweet pastries, doughnuts, pies, cheesecakes, cookies, petit fours, croissant cups, cannoli, kolacky, cupcakes, cake balls, and coffee from its Naperville, IL storefront, and also provides catering, delivery, gift treats, dessert tables, and wholesale to the greater Chicagoland market.
Is DeEtta's Bakery a public or private company?
DeEtta's Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DeEtta's Bakery founded?
DeEtta's Bakery was founded in 2009. It employs 1 to 10 people.
Where is DeEtta's Bakery based?
DeEtta's Bakery is headquartered in Naperville, United States, in the North America region.
How does DeEtta's Bakery make money?
Four revenue lines are on record. Retail baked goods sales are the primary driver. The others are custom wedding cakes and desserts, catering and corporate orders and wholesale.
Who are DeEtta's Bakery's main competitors?
Direct peers on record are Bennison's Bakery, Vanille Patisserie, Sweet Ali's Gluten Free Bakery, Alliance Bakery, Magnolia Bakery, Milk Bar and Levain Bakery. Nothing Bundt Cakes is listed as a broad incumbent. Emerging players are Goldbelly and Baked by Melissa.
Does DeEtta's Bakery have an API?
No public API is recorded for DeEtta's Bakery.
What industry is DeEtta's Bakery in?
DeEtta's Bakery's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of AFAIANAF, DTC Bakery & Desserts Delivery. Its NAICS code is 311811 and its SIC code is 2050.