ADK Emotions NY

What ADK Emotions NY does

ADK Emotions NY Inc. is a New York-based content and rights management company and wholly-owned subsidiary of ADK Emotions Inc., which is itself part of ADK Holdings Inc., one of Japan's leading advertising agencies. Originally established as SUNRIGHTS INC. and renamed in October 2019 following the merger of d-rights Inc. with ADK Emotions Inc., the company specializes in bringing Japanese anime intellectual property to global markets outside of Asia, with the BEYBLADE franchise as its flagship property. The company holds exclusive broadcast, non-toy merchandising, and promotional rights for BEYBLADE outside of Asia, managing the franchise across multiple generations including BEYBLADE BURST (launched 2016) and BEYBLADE X (launched 2023).

The company's core products span three layers: animated television series distributed through global broadcast partners (Disney XD, Teletoon, Nickelodeon, Cartoon Network, Canal J/Gulli, TVNZ); physical toy products featuring proprietary battling technology such as the Burst component and the modular Blade-Ratchet-Bit architecture, manufactured and distributed globally by Hasbro as master toy licensee; and digital experiences including the BEYBLADE BURST mobile app (iOS/Android, 990M+ recorded online battles) and the BEYBLADE X-BATTLES Roblox experience (100M+ cumulative user visits). The underlying technology integrates AR scanning of physical tops with digital battling, tournament mode, and customization features. Business model is built on licensing royalties (broadcast, merchandise, promotional), media placement services across traditional and digital platforms, and marketing services leveraging physical, digital, and traditional media channels.

ADK Emotions NY serves a hybrid customer base: enterprise broadcast networks and streaming platforms as content distribution partners; toy licensees and retailers (primarily Hasbro) for product distribution; regional licensing agents (m4e AG, INK ALC, Televix, Nelvana, Starbright, The Fusion Agency) for territory-specific brand management; and event/tournament partners including the Subway Restaurants promotional partnership spanning 35,000+ locations globally. The company markets the franchise to boys aged 6-11 across 80+ countries, with digital channels (Facebook, YouTube, Twitter, Instagram, TikTok), tournament events (Beymaster Invitational, World Championships, Grand Prix), and influencer collaborations (BeybladeGeeks via WildBrain) forming the multi-channel engagement strategy.

Name

ADK Emotions NY

Legal name

ADK Emotions NY Inc.

Website

https://adkemotions.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ADK Emotions NY is a New York-based subsidiary of Japan's ADK Emotions Inc. that manages broadcast, licensing, and promotional rights for the BEYBLADE anime franchise outside of Asia, partnering with Hasbro for toy distribution and global broadcasters for content distribution across 80+ countries.

Ownership category

akta.pro rank

Product category

Anime Content Licensing & Rights Management

NAICS

Advertising Agencies (54181), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

UGC Sourcing & Community Creator Programs (BPAFAHAK), Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Anime rights management
• Media placement services
• Merchandise licensing
• Franchise marketing
• Content distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Licensing Royalties: ADK Emotions NY manages broadcast, non-toy merchandising and promotional rights for BEYBLADE properties outside of Asia, generating revenue through licensing fees from toy partners (Hasbro), broadcasters, and merchandise licensees
2. Media Placement Services: The company places anime content on global broadcast and digital platforms from traditional television to streaming services
3. Merchandise Licensing: Working with top-tier licensees to create on-trend licensing opportunities across apparel, back-to-school, party goods, food/snacks, publishing, QSR, collectibles, gaming and apps
4. Marketing Services: Marketing services leveraging digital, physical, and traditional media platforms to foster brand presence and engage fans globally

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

ADK Emotions NY Inc. is a content and rights management company that brings Japanese anime IP — primarily the BEYBLADE franchise — to global markets outside of Asia. Its core offering consists of media placement services to TV and digital broadcasters, merchandise and promotional rights licensing to top-tier licensees (with Hasbro as master toy licensee), and marketing services leveraging digital, physical, and traditional media. The company also supports companion digital products including the BEYBLADE BURST mobile app and the BEYBLADE X-BATTLES Roblox experience.

Product overview

ADK Emotions NY Inc. operates as a contents and rights management company specializing in bringing Japanese anime IP to the global market. The company manages a portfolio of anime properties led by the BEYBLADE franchise, including BEYBLADE BURST (third generation launched 2016) and BEYBLADE X (fourth generation launched 2023). The product portfolio consists of animated television series distributed globally through broadcast and streaming partners, physical toy products featuring innovative battling technology (burst components, Hypersphere, SwitchStrike, QuadStrike), and digital experiences including mobile apps and Roblox-based gaming. The company also provides media placement, licensing, and marketing services to support franchise expansion worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• BEYBLADE BURST A Japanese anime franchise representing the third generation of the global BEYBLADE phenomenon, featuring spinning top battles with themes of real sports, competition, and friendship. Includes animated series broadcast globally, physical toy products with proprietary burst technology, and digital app integration.
• BEYBLADE X The fourth generation of the BEYBLADE franchise, featuring a modular three-part Blade-Ratchet-Bit structure designed for high-impact battles in square stadiums, combining fan-favorite elements from previous generations with extreme speeds and battles. Targeted to boys aged 6–11 globally outside Asia.
• BEYBLADE BURST App Mobile application available on iOS and Android that allows players to scan physical BEYBLADE BURST tops, interchange components digitally to create customized virtual tops, and battle with friends through local Wi-Fi. Includes tournament mode and multiplayer battles, with over 990 million online battles recorded worldwide.
• BEYBLADE X-BATTLES (Roblox) Virtual world championship experience on the Roblox platform featuring the BEYBLADE X-BATTLES game, enabling global fans to compete in a virtual BEYBLADE tournament environment. Has surpassed 100 million cumulative user visits since March 2025.
• Media Placement and Broadcasting Services Service placing anime content on global broadcast and digital platforms, from traditional television to streaming services, to maximize IP exposure and connect with audiences worldwide. Distributes BEYBLADE animated series to broadcasters such as Disney XD, Teletoon, Cartoon Network, Nickelodeon Germany, TVNZ, Canal J, and Gulli.
• Licensing Services Licensing services working with top-tier licensees to create on-trend opportunities and cultivate robust licensing programs for anime properties, covering merchandise, promotional rights, and brand extensions across categories such as apparel, back-to-school, party goods, food/snacks, publishing, QSR, collectibles, gaming, and apps.
• Marketing Services Marketing services leveraging digital, physical, and traditional media platforms to foster strong brand presence and engage fans globally around anime franchises, including social media strategy, tournament events, and digital activations.
• BEYBLADE BURST QUADSTRIKE Seventh season of BEYBLADE BURST featuring 26 episodes, supported by new toy products including the BEYBLADE BURST QUADSTRIKE Thunder Edge Battle Set, and broadcast on Disney XD and Hulu in the US.

Quantifiable outcome

• Over 40 million tops sold in generation 3 in over 20 countries
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core, strategic, tactical and regional.

• T-Licensing Inc.coreStrategic or Co-development Partner · 21 March 2026TOMY Company subsidiary handling BEYBLADE X franchise licensing outside Asia, partnering with ADK Emotions NY on global expansion including world tournaments and new product launches.
• d-rights Inc.coreStrategic or Co-development Partner · 1 October 2019Japanese animation production company and original parent company, now merged with ADK Emotions Inc. Produces BEYBLADE animated series including BEYBLADE BURST.
• WildBrainstrategicGTM or Marketing Partner · 14 June 2018Two-year agreement for global YouTube strategy (excluding Asia) managing local language channels and launching influencer campaign with BeybladeGeeks fan channel.
• Subway RestaurantstacticalGTM or Marketing Partner · 26 April 2018Promotional partnership featuring BEYBLADE BURST launchers and tops in Fresh Fit for Kids meals across 35,000+ restaurants globally.
• NelvanaregionalChannel Partner/ Reseller/ Distributor · 30 May 2017Canada's premier animation company representing BEYBLADE in France to build licensing program with support from Lagardère for broadcast.
• Starbright LicensingregionalChannel Partner/ Reseller/ Distributor · 25 May 2017Italian licensing agency representing BEYBLADE BURST in Italy, working with broadcasters Discovery Italia and licensees including Bauli spa for holiday foods.
• m4e AGregionalChannel Partner/ Reseller/ Distributor · 3 June 2016German brand management and media company appointed as agent for broadcast, home entertainment and merchandising rights in German-speaking territories.
• INK ALCregionalChannel Partner/ Reseller/ Distributor · 31 May 2016Appointed to represent BEYBLADE BURST brand in Nordics, CEE and Russia/CIS across media, consumer products, promotions and publishing.
• Televix EntertainmentregionalChannel Partner/ Reseller/ Distributor · 11 May 2016Licensing and TV agent for BEYBLADE BURST in Latin America with offices in Puerto Rico, Brazil, Colombia, Chile and Spain.
• HasbrocoreOEM/ Whitelabel/ Licensing PartnerGlobal play and entertainment company serving as master toy licensee for BEYBLADE brands, launching toy lines, hosting tournaments like Beymaster Invitational, and distributing products globally through major retailers.
• TOMY Company, Ltd.coreTechnology or IntegrationOriginal creator of BEYBLADE franchise as modern battling top system inspired by traditional Japanese Bei-Goma tops. Licensed toy development and brand management.
• The Fusion AgencyregionalChannel Partner/ Reseller/ DistributorAustralian/New Zealand agent representing BEYBLADE BURST and arranging distribution to TVNZ.
• LagardèreregionalChannel Partner/ Reseller/ DistributorBroadcast partner for BEYBLADE BURST in France through Canal J and Gulli channels.
• RobloxstrategicTechnology or IntegrationPlatform hosting BEYBLADE X-BATTLES virtual world championship experience with over 100 million user visits since March 2025.
• Nickelodeon GermanyregionalChannel Partner/ Reseller/ DistributorGerman broadcast partner airing BEYBLADE BURST since July 2017 in 11:10 a.m. Saturday time slot.
• Cartoon Network Latin AmericaregionalChannel Partner/ Reseller/ DistributorLatin American broadcast partner launching BEYBLADE BURST in June 2017, airing Fridays.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• T-Licensing Inc. TOMY Company subsidiary handling BEYBLADE X franchise licensing outside Asia in partnership with ADK Emotions NY. Closely intertwined peer representing a sibling rights organization within the TOMY/ADK ecosystem.
• Pierrot Co., Ltd. Japanese animation studio (Naruto, Bleach) that retains and licenses rights to its owned IP globally. Comparable as a Japanese-origin anime IP holder with international licensing activities, though smaller in licensing scale than ADK Emotions NY.

Direct peers

• Nelvana: Canadian children's entertainment IP management and licensing company owned by Corus Entertainment. Comparable in managing and licensing animated IP globally, and is also a regional partner of ADK Emotions NY in France.
• WildBrain: Canadian entertainment company managing children's IP (Peppa Pig, Teletubbies) including global YouTube strategy and licensing. Directly comparable business model; WildBrain is also an active distribution partner of ADK Emotions NY.
• Sanrio: Japanese character IP owner (Hello Kitty) with global licensing and media placement business. Highly comparable to ADK Emotions NY in monetizing Japanese character IP internationally through licensing, broadcast, and consumer products.
• San-X: Japanese character company (Rilakkuma, Sumikko Gurashi) with global merchandise licensing and media rights. Comparable Japanese character IP holder with international licensing operations of similar scale to BEYBLADE.
• Toei Animation: Japanese anime IP rights holder (Dragon Ball, One Piece, Sailor Moon) with global licensing operations. Comparable to ADK Emotions NY as a Japanese-origin anime IP owner managing international rights, broadcast placement, and merchandise licensing.

Broad incumbents

• Spin Master: Global toy and entertainment company developing and licensing proprietary IP (Bakugan, PAW Patrol). Comparable in the kids' entertainment-toy-licensing intersection with global distribution, though with significantly larger scale and a more diversified IP portfolio.
• Bandai Namco Holdings: Global toy and entertainment conglomerate with proprietary anime IP (Gundam, Naruto, Dragon Ball) and integrated toy licensing. Comparable as a Japanese entertainment IP rights holder with global merchandise reach, though much larger and vertically integrated.

Others

• Crunchyroll: Anime-focused streaming platform owned by Sony. Comparable as a major distribution channel for anime IP globally, including BEYBLADE BURST content, though primarily a platform/distributor rather than an IP rights management competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/officialbeyblade
• YouTubeyoutube.com/c/BeybladeOfficial
• Xtwitter.com/beyblade_burst
• Instagraminstagram.com/officialbeyblade
• LinkedInlinkedin.com/company/adkemotionsny

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADK Emotions NY