What Pierrot Co. Ltd. does

Studio Pierrot (株式会社スタジオぴえろ, Pierrot Co. Ltd.) is a privately held Japanese animation studio that produces and distributes television anime series, films, and related content. Its core production is built around a catalog of globally recognized, long-running anime franchises, most notably NARUTO and its sequel BORUTO: NARUTO NEXT GENERATIONS, BLEACH, and YuYu Hakusho, alongside a dedicated sub-brand for its Pierrot Magical Girl Series including Creamy Mami. The studio's core technology is animation production using traditional and digital animation techniques, with no disclosed proprietary AI/ML tooling or platform architecture in the source data.

The studio's business model combines B2B production (anime commissioned by and licensed to publishers, broadcasters, and streaming platforms) with a growing direct-to-consumer layer. On the B2C side, Studio Pierrot operates franchise-specific official YouTube channels (NARUTO/BORUTO, BLEACH, studio-level), per-franchise X/Twitter accounts, and the Studio Pierrot Store (スタジオぴえろストア), a proprietary e-commerce storefront for official merchandise. It has also launched the NUNOANI Academy (NUNOANI塾), a creative-content education initiative that extends the studio into adjacent talent and content development. The studio recently underwent a corporate name change to its current legal form 株式会社スタジオぴえろ.

Its primary customer segment is the general anime audience — fans who consume content through broadcast, streaming, and digital channels and engage in fandom-related merchandise consumption. Studio Pierrot's value proposition centers on its established IP portfolio and multi-platform fan engagement, though the source data does not disclose pricing models, revenue figures, ownership structure, or partnerships. A notable data caveat: the listed headcount of 5 employees is inconsistent with a studio producing multiple major long-running franchises and is treated as a data artifact rather than a true workforce figure.

Name

Pierrot Co. Ltd.

Legal name

株式会社スタジオぴえろ

Website

https://pierrot.co.jp

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Pierrot is a privately held Japanese animation studio that produces and distributes long-running anime franchises including NARUTO/BORUTO, BLEACH, and YuYu Hakusho, while operating franchise-specific YouTube and social channels, a DTC merchandise store, and the NUNOANI Academy.

Ownership category

akta.pro rank

Product category

Anime Production

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Anime Production (MPADACAF)

Keywords

• Anime production services
• Animation studio services
• Animated television series
• Anime merchandise retail
• Anime content licensing

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Marketing channels3 records

Core offering

Studio Pierrot is a Japanese animation studio that produces animated television series, films, and related content, with a portfolio spanning long-running franchises such as NARUTO/BORUTO, BLEACH, YuYu Hakusho, and magical girl series including Creamy Mami. The studio creates, develops, and licenses anime IP, and also operates a proprietary e-commerce merchandise store (Studio Pierrot Store) and distributes content via multiple official YouTube channels.

Product overview

Pierrot Co. Ltd. (株式会社スタジオぴえろ) is a Japanese anime studio producing television series, films, and related content. The company operates as a single-brand animation studio whose portfolio includes major franchises such as NARUTO/BORUTO, BLEACH, and 幽☆遊☆白書 (YuYu Hakusho). It also maintains a dedicated magical girl sub-brand (ぴえろ魔法少女シリーズ) featuring titles like クリィミーマミ (Creamy Mami). Pierrot distributes its content through multiple official YouTube channels and operates its own e-commerce platform (スタジオぴえろストア) for merchandise sales.

Differentiator

Problem solved

Functional benefit

Brands

• ぴえろ魔法少女シリーズ: Magical girl series produced by Studio Pierrot
• スタジオぴえろストア

Products and services

• NARUTO / BORUTO Long-running ninja anime franchise produced by Studio Pierrot, encompassing the original NARUTO series and its sequel BORUTO: NARUTO NEXT GENERATIONS.
• BLEACH Popular supernatural action anime series based on Tite Kubo's manga, featuring soul reapers and hollow battles.
• YuYu Hakusho (幽☆遊☆白書) Classic supernatural action anime following Yusuke Urameshi, a spirit detective who investigates paranormal incidents.
• Creamy Mami (クリィミーマミ) Magical girl anime series and part of the Pierrot Magical Girl series, featuring a girl who transforms into a magical idol.
• Studio Pierrot Store (スタジオぴえろストア) Official online merchandise store for Studio Pierrot anime products, featuring official goods and collaborations.
• NUNOANI Academy (NUNOANI塾) An official project/academy related to creative content, referenced on the Studio Pierrot website.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bones: Anime studio behind My Hero Academia, Fullmetal Alchemist: Brotherhood, and Mob Psycho 100. Comparable as a Japanese anime studio producing high-prestige action/drama adaptations from major manga publishers.
• Production I.G: Anime studio producing Ghost in the Shell, Psycho-Pass, Haikyuu, and many other adaptations. Comparable as a long-running Japanese anime production studio with mixed broadcast and theatrical output.
• Wit Studio: Anime studio behind Attack on Titan (seasons 1–3), Vinland Saga, and Spy x Family. Comparable as a Japanese anime studio known for high-quality action adaptations, often competing with Pierrot for similar projects.
• MAPPA: Rapidly growing anime studio behind Jujutsu Kaisen, Attack on Titan Final Season, and Chainsaw Man. Directly comparable as a Japanese anime production studio competing for the same high-profile manga adaptation projects and freelancer talent pool.
• Ufotable: Anime studio famous for Demon Slayer, Fate series, and high-CG visual production. Comparable as a Japanese anime studio with premium action franchise catalogs and growing international fan base.
• Toei Animation: One of Japan's largest and oldest anime studios, producing Dragon Ball, One Piece, Sailor Moon, and many long-running TV series. Directly comparable as a legacy Japanese anime production studio with global franchise catalogs and similar broadcast/licensing business model.
• A-1 Pictures / CloverWorks: Sister anime studios under Aniplex producing Sword Art Online, My Dress-Up Darling, and Spy x Family. Directly comparable as Japanese anime production studios adapting popular manga properties into broadcast anime.
• Madhouse: Long-established anime studio (One Punch Man season 1, Death Note, Hunter x Hunter 2011). Comparable as a Japanese anime production studio with a mix of original works and adaptations across action, thriller, and drama genres.

Emerging players

• Sunrise Beyond: Spinoff of Sunrise producing Love Live! and recent mecha titles. Comparable as a Japanese anime production studio competing in similar broadcast/niche segments.

Broad incumbents

• Sunrise / Bandai Namco Filmworks: Massive anime studio (Gundam, Cowboy Bebop, Code Geass) under Bandai Namco, combining production with IP ownership and toy/merchandise integration. Comparable as a larger incumbent Japanese animation studio with broader business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/p_magicalgirls
• YouTubeyoutube.com/channel/UC0U2GG9WNndvt1wK41l9iqg
• LinkedInlinkedin.com/company/pierrot-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pierrot Co. Ltd.