What Shoflo does

Shoflo is a cloud-based production management software company that builds digital cue sheet and run-of-show tools for live event producers, stage managers, and technical directors. Founded in 2013 and headquartered in Orlando, Florida, the company developed the Rundown platform — a browser-based application that replaces spreadsheets and printed scripts with a drag-and-drop rundown builder, automatic timing calculations, real-time multi-device synchronization, and multiple views (agenda, timer, teleprompter, display). Its technology stack emphasizes zero-install, browser-native delivery with secure remote access, enabling hybrid and distributed production teams to stay coordinated during live events.

The product surface consists of a base Rundown subscription supplemented by two paid add-ons: Prompter, a built-in teleprompter that eliminates third-party hardware rentals, and Global Elements Manager (GEM), a centralized library for reusable show segments such as intros, sponsor reads, and speaker bios. Guest Pass enables permissioned sharing with stakeholders. Shoflo sells primarily through product-led growth with a free trial, complemented by enterprise demos for larger organizations, and targets verticals including event and entertainment production, university athletics, worship operations, broadcast/media production, and AV crews. Named customers include the University of Michigan for multi-venue game-day coordination. Pricing tiers are not publicly disclosed.

On June 18, 2025, Shoflo was acquired by LASSO, an event management software provider. Following the transaction, Shoflo's products were fully integrated into the LASSO platform at lasso.io, ending independent operation under the Shoflo brand. The company now operates as a product line within LASSO's broader suite covering crew management, inventory, payroll, and financial workflows for live event operations.

Name

Shoflo

Website

https://shoflo.tv

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

1–10 employees

Short description

Shoflo (now part of LASSO) provides a cloud-based, browser-native rundown and teleprompter platform for live event producers, stage managers, and technical directors, with real-time multi-device sync and reusable production elements. It serves sports, corporate, university athletics, worship, broadcast, and AV production teams primarily in the United States.

Ownership category

akta.pro rank

Product category

Live Event Production Software

akta.pro primary industry

Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)

Keywords

• Live event software
• Run of show
• Production management
• Cue sheet app
• Event coordination

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription: SaaS-based subscription model for access to Rundown platform with tiered add-ons. Prompter is available as a separate add-on, and Global Elements Manager is also available as an add-on.
2. Add-on Modules: Additional paid features including Prompter (teleprompter functionality) and Global Elements Manager, providing upsell opportunities beyond base subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Shoflo provides a cloud-based production cue sheet and run-of-show management platform for live event producers, stage managers, and technical directors. Its core Rundown product is a digital cue sheet builder with drag-and-drop interface, automatic timing calculations, real-time synchronization across connected devices, and built-in teleprompter functionality, replacing static spreadsheets and paper-based run sheets for sports, corporate, worship, broadcast, and concert productions.

Product overview

Shoflo (now integrated into LASSO) offers a unified event production management platform centered on its core Rundown product—a digital run-of-show tool. The platform includes built-in Prompter as an add-on for teleprompter functionality and Global Elements Manager (GEM) as an add-on for managing shared production elements across events. Guest Pass enables collaboration through customizable sharing permissions. These products work together as a comprehensive production management solution, replacing static spreadsheets and enabling real-time coordination from pre-production through live event execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Shoflo Rundown (now LASSO Rundown) Digital cue sheet builder and run-of-show production management tool for sports, corporate events, worship services, concerts, and live broadcasts. Features drag-and-drop interface, automatic timing calculations, real-time sync across devices, and multiple views including speaker timers and teleprompter.
• Prompter Built-in teleprompter functionality that syncs with Rundown, eliminating the need for teleprompter rentals and additional hardware. Presenters can view scripts remotely via secure link while producers control scroll remotely. Sold as a separate add-on subscription.
• Global Elements Manager (GEM) Centralized hub for managing shared production segments such as intros, sponsor reads, speaker bios, and transitions. Users create an element once and drop it into any rundown; a single edit updates the element everywhere it appears. Sold as a separate add-on subscription.

Quantifiable outcome

• Eliminates teleprompter rental costs and additional hardware requirements
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• LASSOcoreStrategic or Co-development Partner · 18 June 2025LASSO announced the acquisition of Shoflo to expand its event management software offerings. The deal enhances LASSO's capabilities in run-of-show and teleprompter management, integrating with its existing suite of event production tools. Shoflo's products (Rundown and Prompter) are now fully integrated into the LASSO platform.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Frame.io: Cloud-based review, approval, and collaboration platform for media production. Comparable as a cloud collaboration tool for production coordination, sharing/versioning, and team sync — a paradigm Shoflo's real-time sync and Guest Pass features also follow.
• Hopin: Virtual and hybrid event platform serving conferences and live event organizers. Comparable as a SaaS layer sitting between event producers and their audiences, with workflow features competing for the same live-event production budget.
• LASSO: Acquirer of Shoflo and broader event-management platform spanning crew, inventory, asset, and financial management. Directly comparable as the host suite into which Shoflo's run-of-show and prompter capabilities are now embedded.
• Eventbrite: Large-scale live and virtual event ticketing and management platform. Comparable as a broad event-industry platform addressing the same organizer/buyer audiences, though it sits earlier in the event lifecycle than run-of-show coordination.
• Cvent: Enterprise event management platform covering registration, logistics, and on-site orchestration. Comparable as an established incumbent in the same live-event customer set (corporate events, universities), now expanding into broader on-site production tooling.

Direct peers

• Bizzabo: Event experience and management platform serving corporate event teams, with features spanning registration, onsite execution, and analytics. Comparable as a software platform serving corporate and live-event producers with adjacent production workflows.
• Whova: Event management app for conferences and community events, offering agenda, networking, and live event tools. Comparable as a SaaS serving live event producers with agenda/timing features that overlap with Shoflo's run-of-show functionality.
• Eventive: Ticketing and virtual/streaming event platform for festivals, cinemas, and live events. Comparable as a live-event production software provider with ticketing and streaming workflow features relevant to Shoflo's broadcast and live-event customers.

Others

• ProductionHUB: Production industry marketplace and resource hub for film, broadcast, and live event crews. Comparable as an adjacent ecosystem participant serving the same live-event production buyer set.

Emerging players

• StageTimer: Lightweight countdown and show-timing app for live presenters and event producers. Comparable as a competing point solution addressing the timing/prompter problem Shoflo addresses, typically at a lower price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shoflotv
• Facebookfacebook.com/shoflo.tv
• LinkedInlinkedin.com/company/shoflo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoflo