What MacPractice Inc. does

MacPractice Inc. is a private US-based practice management software company headquartered in Lincoln, Nebraska, founded on May 3, 2004 by Patrick Clyne and Mark Hollis. The company builds native macOS and iOS applications tailored for small to medium-sized dental, medical, and chiropractic practices, with a product lineage dating back to the 1984 DentalMac software for Apple Macintosh. The company has been a wholly-owned subsidiary of Valsoft Corporation since March 2020 and reports 51-100 employees with a user base of 50,000+ across 50 countries.

The core platform, MacPractice Software, is offered in three subscription tiers (Essential up to 10 users, Plus up to 15 users, Premium up to 20 users) and is distinguished by on-premise local data storage with HIPAA-compliant controls. The platform is complemented by iPad applications (Patient Check-In, Clipboard, iEHR) for paperless workflows, the MP.Go web portal for browser-based remote access, MacPractice Engage for automated patient communication, MacPractice Payments for integrated credit card processing, a Patient Portal for online scheduling and registration, and MacPractice Business Services (MPBS), a wholly-owned subsidiary providing managed revenue cycle management. The platform integrates with Change Healthcare, Inovalon, and DentalXChange for eClaims; NewCrop for ePrescribing; Planmeca/Romexis for digital radiography; Global Payments for online patient payments; and Updox, Grade.Us, and Jive for faxing, reputation, and telephony.

MacPractice operates a sales-led go-to-market model with inside sales handling inbound inquiries, a direct demo request flow, and phone-based sales at (646) 305-9008 for the US plus an international support line. Revenue is generated through annual subscription licensing across the three product tiers, transaction fees from MacPractice Payments, and managed services revenue from MPBS. Pricing is quote-based and not publicly disclosed. The company has no disclosed funding rounds, no native AI/ML capabilities, and no publicly available revenue figures.

Name

MacPractice Inc.

Legal name

MacPractice Inc.

Website

https://macpractice.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

MacPractice Inc. develops native macOS and iOS practice management software for small to medium-sized dental, medical, and chiropractic practices, offering on-premise HIPAA-compliant scheduling, clinical, billing, and patient engagement tools as a Valsoft Corporation subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription - Essential Package: Subscription-based licensing with tiered packages (Essential, Plus, Premium) offering different feature sets and user limits (10, 15, or 20 users). Includes complimentary access to MP.Go and unlimited updates and phone support.
2. Managed Billing Services: Outsourced revenue cycle management and medical billing services with expert billing specialists. Flexible pricing options from short-term to long-term assistance plans.
3. Credit Card Processing - MacPractice Payments: Integrated payment processing with swipe, tap, and manual card entry options, including card-on-file management and customizable surcharges.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

MacPractice sells a native macOS/iOS practice management and clinical software suite for small and medium-sized dental, medical, and chiropractic practices. The platform bundles patient scheduling, clinical records, account ledger, electronic claims and prescribing, dental/perio charting, digital radiography integration, iPad-based paperless intake, and a web portal (MP.Go), with optional managed billing services and integrated payment processing. Data is stored locally on premise under HIPAA-compliant controls.

Product overview

MacPractice Inc. offers a unified practice management software platform for MacOS, iOS, and web environments tailored for medical, dental, and chiropractic practices. The core product is MacPractice Software available in three pricing tiers: Essential (up to 10 users), Plus (up to 15 users), and Premium (up to 20 users). The platform is augmented by complementary modules including iPad Apps for paperless workflows, MacPractice Go for web-based remote access, MacPractice Engage for patient communications, MacPractice Payments for integrated credit card processing, a Patient Portal for online scheduling and registration, and MacPractice Business Services for outsourced billing and revenue cycle management. The platform integrates with various third-party services including Change Healthcare, Inovalon, and DentalXChange for eClaims; NewCrop for ePrescribing; Updox for faxing; and Planmeca/Romexis for digital radiography.

Differentiator

Problem solved

Functional benefit

Brands

• MacPractice Essential: Entry-level package with up to 10 user accounts, core scheduling, clinical and ledger management, claim/prescription printing, built-in time clock, and complimentary MP.Go access.
• MacPractice Plus
• MacPractice Premium
• MP.Go
• MacPractice Engage
• MacPractice Business Services
• MacPractice Payments

Products and services

• MacPractice Software (Core Platform) Core native macOS practice management and clinical software for small and medium-sized dental, medical, and chiropractic practices, providing patient management, scheduling, ledger tracking, clinical records, over 80 built-in reports, and local on-premise data storage.
• MacPractice iPad Apps Suite of iPad applications including Patient Check-In, Clipboard, and iEHR apps that enable paperless patient intake, electronic form completion, and clinical data access on iPad devices within the practice.
• MacPractice Go (MP.Go) Web-based portal accessible from any modern browser for secure remote access to practice data including patient management, scheduling, billing orders, and clinical information; included complimentary with every MacPractice license.
• MacPractice Engage Patient communication tool providing automated appointment reminders, recall notices, and confirmation messages via SMS, email, or voicemail, plus two-way SMS messaging and personalized message templates for enhanced patient engagement.
• MacPractice Payments Integrated credit card processing solution supporting physical and manual transactions with card-on-file management, customizable surcharges, and secure payment processing directly within MacPractice.
• Patient Portal Secure web portal for patients providing online appointment scheduling, clinical data access, pre-visit online form registration, and optional online patient payments to enhance patient engagement and streamline office workflows.
• MacPractice Business Services (MPBS) Managed billing services providing revenue cycle management with expert billing specialists, electronic claims submission, daily payment posting, customizable AR cleanup plans, denials and appeals support, and weekly insurance follow-up for medical and dental practices.

Quantifiable outcome

• 50,000+ satisfied users in 50 countries
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability1 record

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Change HealthcarecoreTechnology or IntegrationIntegration partnership for eClaim management providing streamlined claim submission and management with real-time updates on claim status (approved or rejected). Change Healthcare experienced a data breach notice in 2024 that MacPractice communicated to customers.
• InovaloncoreTechnology or IntegrationeClaim management partnership for streamlined claim submission and management processes, ensuring faster and more efficient reimbursements.
• DentalXChangecoreTechnology or IntegrationeClaim management partnership for dental practices enabling efficient electronic claim submission and reimbursement processing.
• NewCropcoreTechnology or IntegrationePrescription integration partnership enabling safe electronic prescription submission directly through MacPractice software.
• Planmeca / RomexiscoreTechnology or IntegrationDigital radiography device compatibility with Planmeca and Romexis scanners. MacOS drivers required for full functionality.
• Global PaymentscoreTechnology or IntegrationOnline patient payments integration included with MacPractice Premium package for convenient payment processing.
• American Academy of Professional Coders (AAPC)minorOthersMacPractice Business Services is a member of AAPC, supporting billing and coding expertise with professional credentials.
• American Medical Billing Association (AMBA)minorOthersMacPractice Business Services is a member of AMBA, demonstrating commitment to medical billing standards and professional practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• eClinicalWorks: Major ambulatory EHR and practice management vendor serving medical practices of all sizes. Comparable to MacPractice's medical segment but at much greater scale and with broader hospital/health-system reach.
• athenahealth: Large cloud-based EHR and practice management platform serving medical practices across the US. Comparable to MacPractice's medical practice segment but at vastly greater scale, with embedded RCM services and an AI scribe product.
• Epic Systems: Largest EHR vendor in the US, dominant in hospital and large medical groups. Indirect competitor to MacPractice as the medical PMS market consolidates upward; relevant as the competitive ceiling against which mid-market PMS vendors must position.

Direct peers

• Eaglesoft (Patterson Companies): Dental practice management software tightly integrated with Patterson's dental supply distribution. Comparable to MacPractice as a full-feature dental PMS with charting, imaging, and billing — competes directly for dental practice customers.
• ChiroTouch: Chiropractic-specific practice management and EHR software. Directly comparable to MacPractice's chiropractic segment (ChiroMac lineage) for the same chiropractor SMB customer base.
• Dentrix (Henry Schein One): One of the largest dental practice management software products in the US. Directly comparable to MacPractice on dental PMS features (charting, scheduling, billing, claims) but runs on Windows and serves a much broader installed base across general dentistry.
• Open Dental: Open-source dental practice management software with broad feature parity to MacPractice (charting, billing, scheduling, perio). Competes on price and flexibility rather than platform polish, and is cross-platform.
• Tebra (formerly Kareo): Cloud-based practice management and EHR specifically built for independent medical practices. Direct comparable to MacPractice on SMB medical practice segment, with similar scope of billing, scheduling, and patient engagement tools.

Others

• Valsoft Corporation (parent): MacPractice's parent company and acquirer (2020). Not a direct competitor but a vertical-market software holding company with sibling properties in adjacent verticals; relevant as the strategic context for MacPractice's growth and exit trajectory.

Emerging players

• Curve Dental: Cloud-based dental practice management software. Competes with MacPractice for the same dental SMB customer base but offers browser-based delivery — a different architectural approach targeting the same use cases.

Market position

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/@macpractice127
• LinkedInlinkedin.com/company/macpractice-inc-
• Instagraminstagram.com/macpractice
• Xx.com/macpractice
• Facebookfacebook.com/macpractice

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MacPractice Inc.