KamaGames
KamaGames is a Dublin-based, privately-held free-to-play social mobile casino operator founded in 2010, running 18 titles (Pokerist, Blackjackist, Roulettist, Slots and others) across iOS, Android, and PC platforms to a global base of 150M+ players and 600K daily actives, monetizing via virtual-currency in-app purchases and brand-partnered co-branded apps.
- Company typePrivate
- Founded2010
- HeadquartersDublin, Ireland
- Headcount251–500
- GTM typeB2C
- OfferingSoftware
What KamaGames does
KamaGames Ltd., founded in 2010 and headquartered in Dublin, Ireland (with an additional office in Douglas, Isle of Man), is the largest European social mobile poker operator and operates a portfolio of 18 free-to-play social casino titles under the Pokerist, Blackjackist, Roulettist, Baccarist, Slots, and other sub-brands. The company serves a consumer base of more than 150 million players worldwide with approximately 600,000 daily active users, localized across 33 languages and distributed through iOS App Store, Google Play, Amazon Appstore, Huawei AppGallery, Windows Store, Facebook, Samsung Galaxy Apps, and Steam. Its technology stack is built on the Unity 3D engine (with Enterprise-level partnership and source-code access) and uses an iTech Labs-certified RNG compliant with UK Remote Gambling technical standards; the company emphasizes 3D motion-captured graphics and cross-platform multiplayer gameplay with social features such as chat, animated avatars, tournaments, and leaderboards.
The business model is freemium: games are free to download and play, with revenue generated primarily through in-app purchases of virtual currency and items (coins, chips, tokens) that have no real-world monetary value, supplemented by rewarded advertising (Tapjoy, Unity Ads), co-branded white-label apps with media and entertainment partners (AEW, Hard Rock, UFC), and a branded merchandise e-commerce store launched in 2021. KamaGames monetizes via a product-led growth model, augmented by an affiliate and media-buying program spanning 80+ geographies on CPI and Revenue Share terms, and by major brand partnerships for co-marketed IP-licensed casino apps. Customer segments span social casino enthusiasts, regional card-game players (Durak, Spades, Belote), sports-betting simulation users, and casual billiards players; enterprise brand partnerships serve as a marketing and co-distribution channel rather than a primary revenue anchor. CEO Andrey Kuznetsov has led the company since founding.
KamaGames firmographics
Firmographics- Name
- KamaGames
- Legal name
- KamaGames Ltd.
- Website
- https://kamagames.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- KamaGames is a Dublin-based, privately-held free-to-play social mobile casino operator founded in 2010, running 18 titles (Pokerist, Blackjackist, Roulettist, Slots and others) across iOS, Android, and PC platforms to a global base of 150M+ players and 600K daily actives, monetizing via virtual-currency in-app purchases and brand-partnered co-branded apps.
- Ownership category
- akta.pro rank
KamaGames industry classification
Industry- Product category
- Social Casino Mobile Gaming
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD)
- akta.pro secondary industries
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH)
Keywords
Where KamaGames is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices4 records
Markets served
KamaGames business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Virtual Items and Currency Purchases: Primary revenue stream from in-app purchases of virtual coins, chips, tokens, points and other virtual items used within games. Players can purchase virtual items or earn them through gameplay. The company describes virtual items as strictly for use within the app environment with no monetary value or ability to be exchanged for real-world value.
- Advertising Monetization: Revenue generated from advertising within games. The company has shown renewed focus on advertising monetization as part of their 2020 growth strategy, including rewarded ads sections where players can earn virtual currency in exchange for viewing advertisements.
- Merchandise Store: E-commerce revenue from branded merchandise including t-shirts, hats, drinkware, and customized products. Launched in July 2021 with over 250 unique products and 2,500 SKUs available in US, Canada, Mexico, Europe, UK, and Australia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play core game access with optional virtual item purchases |
| Unit Pricing | Pay-as-you-go | Branded merchandise available for purchase |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels8 records
KamaGames product offering
Product offeringCore offering
KamaGames operates a portfolio of 18+ free-to-play social casino mobile games including Pokerist (flagship Texas Hold'em), Blackjackist, Roulettist, Slots, Baccarat, Craps, and casual card games. The games are played with virtual currency that has no real-world monetary value, with revenue generated from in-app purchases of virtual items and advertising. The company serves over 150 million players globally across iOS, Android, Facebook, Steam and other platforms in 33 languages.
Product overview
KamaGames operates a comprehensive portfolio of free-to-play social casino games, functioning as the largest European social mobile poker operator. The flagship product is Pokerist (Texas Hold'em poker), supplemented by Blackjackist (market-leading blackjack) and Roulettist (top-performing roulette). The portfolio encompasses 18 distinct games including Slots, Video Poker, Baccarist, Set Poker, Omaha Poker, Craps, Durak, Spades, Belote, Sports Betting, Keno, 8 Ball, Ultimate Hold'em, Plink, and BUFFALO SLOTS. All games are 3D, cross-platform, free-to-play social casino titles designed for entertainment without real-money gambling. The company serves over 150 million players worldwide with 600,000 daily active users, supporting 33 languages across 3 global offices.
Differentiator
Problem solved
Functional benefit
Brands
- Pokerist: Flagship Texas Hold'em poker game - one of the world's most popular social casino games with millions of players globally
- Blackjackist
- Roulettist
- Slots
- Baccarist
- Video Poker
- Craps
- Omaha Poker
- Set Poker
- Durak
- Spades
- Belote
- Betting
- Keno
- 8 Ball
- Ultimate
- Plink
- BUFFALO SLOTS
Products and services
- Pokerist Flagship free-to-play social casino Texas Hold'em poker game. One of the world's most popular social casino games enjoyed by millions of players globally, featuring weekly tournaments, Party modes, and 16 different game variations.
- Blackjackist Market-leading free-to-play social mobile blackjack game with stunning 3D motion-captured graphics, tournaments, side bets, and special challenges. The global leader among social blackjack games.
- Slots Social casino slot machines featuring a wide choice of slot games with immersive graphics, free spins, jackpots, and mini games. New slots released monthly.
- Video Poker Classic video poker gameplay with superior graphics featuring popular variants including Deuces Wild, Jacks or Better, and Bonus Video Poker.
- Roulettist Top-performing social roulette game with stunning 3D graphics and three game modes: European, American, and French roulette. The largest social roulette game globally with 70% revenue growth.
- Baccarist 3D baccarat game featuring sharp cutting-edge graphics where players can play against millions of online opponents in one of the world's oldest card games.
- Set Poker Also known as 3 Card Poker, this game starts with a three-card deal where players can place parallel side bets alongside the main deal against the dealer's hand.
- Omaha Poker Social Omaha poker game where players receive 5 cards in hand to create more card combinations. Features daily rewards, social chat, profile building, and tutorials for new players.
- Craps 3D multiplayer dice game based on the popular casino game. The first 3D multiplayer craps game launched on App Store and Google Play, featuring slick gameplay and cutting-edge 3D graphics.
- Durak Classic Russian card game with choice of 24 or 36 card decks. Players can invite friends or challenge up to four random opponents.
- Spades Strategy card game playable solo or with a partner. Players must outbid and outplay rivals using sophisticated gameplay mechanics.
- Belote Strategic trick-taking card game with smooth gameplay, rewarding quests, and customizable avatar options.
Quantifiable outcome
- 38.4% revenue growth in 2020, exceeding social casino market average of 24.4% and mobile gaming market growth of 18%
- +3 more outcomes
Companies that use KamaGames
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
KamaGames technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
KamaGames partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- All Elite Wrestling (AEW)coreStrategic partnership resulting in AEW Casino: Double or Nothing mobile app featuring 10 casino games including slots, poker, blackjack, roulette, craps, and baccarat. AEW athletes appear throughout the app and promote the product on TV shows in 100+ countries, Twitch, YouTube, and the All Elite Poker TV series. Launched March 2021.
- Rush Street ProductionsminorPartnership with Rush Street Productions for branded show content. The company noted partnering their well-known show's brand with the development and publishing power of KamaGames as a great combination.
- Unity TechnologiescoreKamaGames is an Unity company partner with Enterprise support level and one of few companies in Europe with rights to work with source code of the Unity engine.
- Hard Rock InternationalcorePartnership resulted in Hard Rock Blackjack mobile app launch featuring the globally recognized Hard Rock brand and casino games.
- UFC (Ultimate Fighting Championship)minorAdvertising campaigns with UFC athletes Tony Ferguson, Colby Covington, and UFC champion Petr Yan for promotional activities within the games.
- Google Play StorecorePokerist featured as Top 5 grossing app in 45 countries. Selected as one of few Social Casino companies chosen by Google to participate in a Beta Program carried out by Google.
- Microsoft Windows StoreminorPortfolio of social casino games developed for Windows phones and available on Windows Store for users globally.
- Samsung Galaxy AppsminorPartnership with Samsung Galaxy Apps for distribution of social casino games on Samsung devices.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
KamaGames competitors and assessment
Company assessmentDirect peers
- Zynga: One of the largest social casino and mobile game publishers globally, with comparable free-to-play poker, slots and blackjack titles and a similar IAP monetization model; now owned by Take-Two Interactive.
- Big Fish Games: Owned by Churchill Downs Incorporated, Big Fish operates a large social casino platform with slots and table games distributed through mobile app stores — directly comparable in category, model and audience.
- Product Madness: Aristocrat-owned social casino studio behind Hit it Rich, Lightning Link and Heart of Vegas; directly competes in social slots and similar casino-style mobile games.
- SciPlay: Public subsidiary of Light & Wonder focused on social casino mobile games (Jackpot Party Casino, Quick Hit Slots); closely comparable product portfolio, distribution channels and player demographics.
- High 5 Games: US-based social casino and real-money slots studio with comparable free-to-play casino apps (High 5 Casino) and overlapping slot and table-game portfolio.
- Playtika: Public social casino operator (Bingo Blitz, Slotomania, House of Fun) with overlapping social slots, poker and bingo offerings and the same freemium/virtual-currency model as KamaGames.
- Huuuge Games: Listed mobile social casino publisher (Billionaire Casino, Huuuge Casino) competing head-to-head with KamaGames in free-to-play social poker, slots and blackjack.
Broad incumbents
- Aristocrat Leisure: Global gaming technology conglomerate and parent of Product Madness; operates broadly across land-based, digital and social casino with overlapping content IP that powers KamaGames-style social casino products.
- Light & Wonder: Diversified gaming technology and content group, parent of SciPlay; provides slot IP, platforms and distribution that overlap with KamaGames' social casino offering across a much wider portfolio.
Emerging players
- Murka: Independent social casino developer (Slots Era, Infinity Slots) with overlapping free-to-play slots and card-game portfolio; smaller scale but competes in the same distribution channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
KamaGames social profiles
Digital presenceKamaGames compliance and trust
Trust signalCompliance4 records
KamaGames financial estimates
Financial estimateRevenue estimate
Valuation estimate
KamaGames leadership team
Management profileNumber of profiles
Profiles1 record
KamaGames funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KamaGames M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KamaGames
What does KamaGames do?
KamaGames operates a portfolio of 18+ free-to-play social casino mobile games including Pokerist (flagship Texas Hold'em), Blackjackist, Roulettist, Slots, Baccarat, Craps, and casual card games. The games are played with virtual currency that has no real-world monetary value, with revenue generated from in-app purchases of virtual items and advertising. The company serves over 150 million players globally across iOS, Android, Facebook, Steam and other platforms in 33 languages.
Is KamaGames a public or private company?
KamaGames is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KamaGames founded?
KamaGames was founded in 2010. It employs 251 to 500 people.
Where is KamaGames based?
KamaGames is headquartered in Dublin, Ireland, in the Europe region.
How does KamaGames make money?
Three revenue lines are on record. Virtual Items and Currency Purchases are the primary driver. The others are advertising Monetization and merchandise Store.
Who are KamaGames's main competitors?
Direct peers on record are Zynga, Big Fish Games, Product Madness, SciPlay, High 5 Games, Playtika and Huuuge Games. Broad incumbents are Aristocrat Leisure and Light & Wonder. Murka is listed as an emerging player.
Does KamaGames have an API?
No public API is recorded for KamaGames.
What industry is KamaGames in?
KamaGames's product category is Social Casino Mobile Gaming. Its primary akta.pro industry code is MPAEAEAD, Sweepstakes/Free-to-Play & Social Poker Apps, with a secondary code of MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer). Its NAICS code is 7132 and its SIC code is 7990.