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CitizenNet

Full company profile

uuid000a2gi

Namestring
CitizenNet
Websiteurl
citizennet.com
Company typeenum
Private
Founded yearint
2008
Short descriptiontext

CitizenNet is a Los Angeles-based Facebook preferred marketing platform, founded in 2008, that interprets real-time social signals from platforms including Yahoo, YouTube, and Twitter to help advertisers target and optimize social media advertising campaigns.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
social media advertising, facebook marketing platform, social signal analytics, audience targeting, programmatic advertising
Industry3 codes
1PR, Reputation Management & Earned Media Platforms
CodeBPAMALAOPrimaryYes
2Customer Data Platforms (CDP) & Identity Resolution
CodeBPAFAFADPrimaryNo
3Social CRM & Community Engagement Platforms
CodeHDAEAFAFPrimaryNo
NAICS code1 code
  • Media Buying Agencies54183
SIC code2 codes
  • Services-Advertising7310
  • Services-Advertising Agencies7311
Product category
Social Media Advertising Technology
Social media profiles3 records
Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

CitizenNet is a Facebook-preferred marketing platform that interprets real-time social signals from networks such as Yahoo, YouTube, and Twitter to help brands and agencies optimize social media advertising campaigns. The platform aggregates cross-channel social data to inform targeting, creative, and media-buying decisions.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1CitizenNet Social Marketing Platform
CategorySocial Media Advertising Platform
Description

A Facebook-preferred marketing platform that interprets real-time social signals from Yahoo, YouTube, Twitter, and other networks to optimize social media advertising campaigns for brands, agencies, and media buyers.

No data
Peers10 records
1Hootsuite
TypeBroad incumbent
Description

Mainstream social media management suite with paid content/ads workflow features. Adjacent competitor in the social signals → content & ads workflow that CitizenNet targets.

2Celtra
TypeEmerging player
Description

Creative automation and ad production platform with integrations into major social ad platforms. Comparable as a social-adjacent technology layer focused on creative and signal-driven ad performance.

3Skai (formerly Kenshoo)
TypeBroad incumbent
Description

Enterprise marketing platform for paid search, social, and retail media with deep Facebook/Instagram integrations. Competitor at the multi-channel signal-driven advertising layer where CitizenNet operates.

4Adaptly
TypeDirect peer
Description

Social media advertising services and platform formerly operating as a Facebook PMD, focused on managed execution across paid social — directly comparable in positioning to CitizenNet.

5Nanigans
TypeDirect peer
Description

Performance-focused social advertising platform historically tied to Facebook PMD access, serving DTC and e-commerce advertisers with bid and budget automation — overlapping tightly with CitizenNet's mandate.

6Sprinklr
TypeBroad incumbent
Description

Large enterprise social media management and advertising platform spanning publishing, engagement, listening, and paid. Overlaps with CitizenNet on the paid-social and signal-interpretation axis but serves a much broader stack.

7Smartly.io
TypeDirect peer
Description

Social advertising automation platform with deep Facebook/Meta integration and creative workflow tools. Closest direct competitor to CitizenNet's Facebook-centric, signal-driven ad buying proposition.

8Emplifi (formerly Socialbakers)
TypeBroad incumbent
Description

Social media marketing and customer experience platform with paid social and content intelligence capabilities, historically overlapping with CitizenNet's advertiser-focused social signal use cases.

9AdEspresso (by Hootsuite)
TypeDirect peer
Description

Facebook and Instagram ad creation, optimization, and analytics tool aimed at SMB advertisers. Overlaps with CitizenNet's Facebook-focused paid social tooling, though at the smaller-advertiser end of the market.

10Marin Software
TypeDirect peer
Description

Cross-channel paid search and social ad management platform with historical Facebook PMD status. Comparable as a cross-channel signal-based bidding and optimization platform serving mid-market and enterprise advertisers.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

CitizenNet

Social Media Advertising Technologycitizennet.com

CitizenNet is a Los Angeles-based Facebook preferred marketing platform, founded in 2008, that interprets real-time social signals from platforms including Yahoo, YouTube, and Twitter to help advertisers target and optimize social media advertising campaigns.

CitizenNet firmographics

Firmographics
Name
CitizenNet
Website
https://citizennet.com
Company type
Private
Founded year
2008
Operating status
Operating
Headcount range
11–50 employees
Short description
CitizenNet is a Los Angeles-based Facebook preferred marketing platform, founded in 2008, that interprets real-time social signals from platforms including Yahoo, YouTube, and Twitter to help advertisers target and optimize social media advertising campaigns.
Ownership category
akta.pro rank

CitizenNet industry classification

Industry
Product category
Social Media Advertising Technology
NAICS
Media Buying Agencies (54183)
SIC
Services-Advertising (7310), Services-Advertising Agencies (7311)
akta.pro primary industry
PR, Reputation Management & Earned Media Platforms (BPAMALAO)
akta.pro secondary industries
Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD), Social CRM & Community Engagement Platforms (HDAEAFAF)

Keywords

  • Social media advertising
  • Facebook marketing platform
  • Social signal analytics
  • Audience targeting
  • Programmatic advertising

Where CitizenNet is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Markets served

CitizenNet business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

CitizenNet product offering

Product offering

Core offering

CitizenNet is a Facebook-preferred marketing platform that interprets real-time social signals from networks such as Yahoo, YouTube, and Twitter to help brands and agencies optimize social media advertising campaigns. The platform aggregates cross-channel social data to inform targeting, creative, and media-buying decisions.

Differentiator

Problem solved

Functional benefit

Products and services

  • CitizenNet Social Marketing Platform A Facebook-preferred marketing platform that interprets real-time social signals from Yahoo, YouTube, Twitter, and other networks to optimize social media advertising campaigns for brands, agencies, and media buyers.

Companies that use CitizenNet

Customer profile

Ideal customer profiles1 record

CitizenNet technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

CitizenNet competitors and assessment

Company assessment

Broad incumbents

  • Hootsuite: Mainstream social media management suite with paid content/ads workflow features. Adjacent competitor in the social signals → content & ads workflow that CitizenNet targets.
  • Skai (formerly Kenshoo): Enterprise marketing platform for paid search, social, and retail media with deep Facebook/Instagram integrations. Competitor at the multi-channel signal-driven advertising layer where CitizenNet operates.
  • Sprinklr: Large enterprise social media management and advertising platform spanning publishing, engagement, listening, and paid. Overlaps with CitizenNet on the paid-social and signal-interpretation axis but serves a much broader stack.
  • Emplifi (formerly Socialbakers): Social media marketing and customer experience platform with paid social and content intelligence capabilities, historically overlapping with CitizenNet's advertiser-focused social signal use cases.

Emerging players

  • Celtra: Creative automation and ad production platform with integrations into major social ad platforms. Comparable as a social-adjacent technology layer focused on creative and signal-driven ad performance.

Direct peers

  • Adaptly: Social media advertising services and platform formerly operating as a Facebook PMD, focused on managed execution across paid social — directly comparable in positioning to CitizenNet.
  • Nanigans: Performance-focused social advertising platform historically tied to Facebook PMD access, serving DTC and e-commerce advertisers with bid and budget automation — overlapping tightly with CitizenNet's mandate.
  • Smartly.io: Social advertising automation platform with deep Facebook/Meta integration and creative workflow tools. Closest direct competitor to CitizenNet's Facebook-centric, signal-driven ad buying proposition.
  • AdEspresso (by Hootsuite): Facebook and Instagram ad creation, optimization, and analytics tool aimed at SMB advertisers. Overlaps with CitizenNet's Facebook-focused paid social tooling, though at the smaller-advertiser end of the market.
  • Marin Software: Cross-channel paid search and social ad management platform with historical Facebook PMD status. Comparable as a cross-channel signal-based bidding and optimization platform serving mid-market and enterprise advertisers.

Market position

Customer concentration

CitizenNet social profiles

Digital presence

CitizenNet financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CitizenNet leadership team

Management profile

Number of profiles

Profiles1 record

CitizenNet funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CitizenNet M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CitizenNet

What does CitizenNet do?

CitizenNet is a Facebook-preferred marketing platform that interprets real-time social signals from networks such as Yahoo, YouTube, and Twitter to help brands and agencies optimize social media advertising campaigns. The platform aggregates cross-channel social data to inform targeting, creative, and media-buying decisions.

Is CitizenNet a public or private company?

CitizenNet is a private company. It is classified as venture growth investor backed and is currently operating.

When was CitizenNet founded?

CitizenNet was founded in 2008. It employs 11 to 50 people.

Where is CitizenNet based?

CitizenNet is headquartered in Los Angeles, United States, in the North America region.

Who are CitizenNet's main competitors?

Broad incumbents on record are Hootsuite, Skai (formerly Kenshoo), Sprinklr and Emplifi (formerly Socialbakers). Celtra is listed as an emerging player. Direct peers are Adaptly, Nanigans, Smartly.io, AdEspresso (by Hootsuite) and Marin Software.

Does CitizenNet have an API?

No public API is recorded for CitizenNet.

What industry is CitizenNet in?

CitizenNet's product category is Social Media Advertising Technology. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution. Its NAICS code is 54183 and its SIC code is 7310.

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Live signals
PR NewswireCitizenNet, Condé Nast's Social Advertising Agency, Honored With Four Stevie® Award Wins In The 2020 American Business Awards®CitizenNet, Condé Nast's social advertising agency, won three Gold and one Silver Stevie Awards in The 18th Annual American Business Awards for their marketing partnership with Butterfly Network. The award-winning campaign promoted Butterfly iQ, a portable ultrasound device, and successfully reached over 85% of licensed healthcare providers in under 12 months while decreasing customer acquisition costs. The CEO attributed the success to developing new industry best practices for bringing a first-of-its-kind medical device to market.PR NewswireCuracity Partners with CitizenNet to Turn Instagram into a Measurable, Revenue-Driving Platform for HotelsCuracity, a data analytics company serving the luxury hotel industry, announced a partnership with CitizenNet, a Condé Nast company and Facebook Marketing Partner, to launch the first end-to-end influencer marketing solution for Instagram targeting luxury hotels. The partnership will leverage CitizenNet's Audience Prediction Technology alongside Curacity's omni-channel datasets to help travel brands plan, activate, and measure the revenue impact of influencer content. Curacity already has access to customer data from over 300 luxury hotels representing more than $300 million in customer acquisition spend, and aims to help hotels convert 1 percent of unoccupied rooms given to influencers into 5 to 10 percent of direct revenue.PR NewswireCitizenNet and SocialEdge Bring Transparency and Technology to Influencer MarketingCitizenNet and SocialEdge announced a partnership on December 14, 2016, to provide data-driven influencer marketing verification and planning tools for marketers, combining their respective databases of over 10 million and 650 million+ social profiles. The joint technology uses predictive matching algorithms to help brands discover, validate, and select influencers based on statistical reasoning rather than basic filtering. United Entertainment Group, which has been piloting the service through CitizenNet's Beta Partner Program, reported a 75% reduction in planning time and improved influencer content performance.