What Atlantic Packaging Corp. does

Atlantic Packaging Corp. (operating as Atlantic Corporation) is the largest privately held industrial packaging company in North America, founded in 1945 and headquartered in Wilmington, North Carolina with an additional R&D and testing campus in Charlotte. The company provides end-to-end packaging solutions spanning equipment, materials, testing, automation, and technical service to large enterprise manufacturers, serving 70% of Fortune 100 companies with an average client relationship of 10 years across verticals including food and beverage, automotive, medical device, e-commerce fulfillment, agriculture, and paper manufacturing. Its product portfolio includes stretch wrapping systems (Wulftec equipment and proprietary films), shrink packaging, case forming and sealing, protective packaging, custom corrugated, and a growing suite of sustainable alternatives — Fishbone paperboard beverage carriers, Canopy fiber wrap, Cruz Foam compostable cushioning, FibreStrap, Sway seaweed-based film, Paperform blister replacement, LayerShield paperboard sheets, and Curbside-Recyclable Mailers.

Technology and technical infrastructure are central to Atlantic's positioning. The ISTA-certified Packaging Solution Center in Charlotte runs multi-axis vibration tables, horizontal impact sleds, drop testers, and compression testers to simulate real-world transit. The John Cook Film Lab provides polymer chemistry capabilities including FPT-750, Universal Testing Machine, Hot Tack & Seal Tester, and digital microscopy. The MUST Stretch Film Management System is an IoT monitoring platform with proprietary hardware and algorithm-based health scores that track every load wrapped in real time, while LoadLogic adds smart automation with 9 preprogrammed wrap patterns. Atlantic also operates a PCR closed-loop recycling system that has collected over 1.4 million lbs of stretch film and produced over 800,000 lbs of finished PCR resin pellets for 18% PCR-content stretch film.

Atlantic's business model combines hardware sales (equipment and materials), professional services (preventative maintenance, audits, design and integration), subscription/recurring revenue (MUST monitoring), and licensing/venture exposure through New Earth Ventures (NEV), launched in May 2026 with strategic support from Minderoo Foundation and Hula Fund. NEV targets a $500 billion-plus addressable market across alternative materials, packaging automation, and supply chain AI, with portfolio relationships at Specright, Forest, and Sway. The company employs 501-1,000 people, operates across North America and the Caribbean (including Atlantic Latin America), and is led by President Wes Carter. Customer acquisition runs through an enterprise field sales motion with technical specialists and 30+ field technicians supporting long-term partnerships.

Name

Atlantic Packaging Corp.

Legal name

Atlantic Corporation

Website

https://atlanticpkg.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Atlantic Packaging Corp. is the largest privately held industrial packaging company in North America, providing end-to-end packaging equipment, materials, IoT monitoring (MUST), testing, and technical services to 70% of Fortune 100 manufacturers across multiple verticals.

Ownership category

akta.pro rank

Product category

Industrial Packaging

NAICS

Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Packaging Machinery Manufacturing (333993), Corrugated and Solid Fiber Box Manufacturing (322211), Folding Paperboard Box Manufacturing (322212)

SIC

Unsupported Plastics Film & Sheet (3081), Paperboard Containers & Boxes (2650), Plastics Foam Products (3086), Plastics Products, Nec (3089)

akta.pro primary industry

Flexible Plastic Packaging (Bags, Pouches, Sachets) Manufacturing (IMANAEAC)

akta.pro secondary industries

Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD), Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA), Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap) (IMALACAH), Protective & Cushioning Packaging (Bubble Wrap, Air Pillows, Foam-in-Bag) Manufacturing (IMANAEAF)

Keywords

• Industrial packaging materials
• Stretch film solutions
• Packaging equipment automation
• Sustainable packaging products
• Protective packaging supplies

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Packaging Products & Materials: Sale of stretch film, shrink film, strapping, protective packaging, corrugated packaging, flexible packaging, and specialty papers. Includes high-performance films, sustainable alternatives, and automated packaging materials.
2. Packaging Equipment & Automation: Sale, integration, and implementation of packaging equipment including stretch wrappers, shrink equipment, case formers, case sealers, e-commerce fulfillment automation, and custom packaging lines.
3. Technical Service & Maintenance: Preventative maintenance, repairs, audits, optimization, and process improvement services for packaging equipment. Includes operator training and ongoing technical support.
4. MUST Monitoring System: IoT monitoring system for stretch wrapping optimization, providing 24/7 monitoring, daily reporting, and actionable data alerts for load containment standardization.
5. New Earth Ventures: Venture capital and investment arm targeting early-stage companies in packaging intelligence, supply chain optimization, and next-generation materials. Targeting combined addressable market exceeding $500 billion.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Atlantic Packaging Corp. manufactures and distributes industrial packaging materials (stretch film, shrink film, paperboard, corrugated, protective packaging) and packaging equipment (stretch wrappers, case formers/sealers, shrink equipment), supported by technical services including ISTA-certified packaging testing, a polymer chemistry Film Lab, equipment automation and integration, preventative maintenance, and the MUST IoT stretch film monitoring system. The company also operates a portfolio of sustainable alternatives such as Cruz Foam, FibreStrap, Fishbone carriers, Sway seaweed packaging, and PCR closed-loop stretch film.

Product overview

Atlantic Packaging Corp. is a comprehensive packaging solutions provider offering an integrated portfolio of equipment, materials, testing services, and technology platforms. The core offering spans stretch wrapping, shrink packaging, case forming/sealing, and protective packaging, supported by specialized services including the ISTA-certified Packaging Solution Center and Film Lab for testing and optimization. The company differentiates through its MUST IoT monitoring system for stretch film optimization, PCR Film closed-loop recycling, and a portfolio of sustainable alternatives including Cruz Foam (compostable), FibreStrap (fiber-based cable ties), Sway seaweed packaging, Fishbone beverage carriers, Canopy paper wrap, and Paperform blister pack replacements. New Earth Ventures serves as the investment arm targeting next-generation materials and AI-driven packaging intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• MUST: Stretch Film Management System - an IoT monitoring platform for standardizing and optimizing the stretch wrapping process
• Fishbone
• Canopy
• Cruz Foam
• FibreStrap
• Curbside-Recyclable Mailers
• LayerShield
• LoadLogic
• Paperform
• Sway Seaweed Packaging
• Guardian Taping System

Products and services

• MUST Stretch Film Management System IoT-based monitoring system that standardizes and optimizes stretch wrapping operations across customer facilities, providing real-time data on film application, algorithm-based health scores, out-of-spec alerts, and wrap history. Sold to enterprise manufacturers seeking consistent load containment and film usage optimization.
• Fishbone Sustainable Beverage Carriers Paperboard multipack carriers for cans and bottles that are curbside recyclable and replace single-use plastic rings, caps, and shrink film. Sold to beverage producers, breweries, and consumer brands requiring sustainable secondary packaging.
• Canopy Wrap Curbside-recyclable fiber wrap system using WestRock FibreShield extensible kraft paper, retrofitted onto existing shrink bundling lines via Duravant nVenia to replace PE shrink film in multipack bundling.
• Cruz Foam TÜV-certified industrially compostable foam (ASTM D6400/D5338) made from upcycled food waste, used as a sustainable replacement for EPS foam in protective packaging and cold chain shipping (Cruz Cool).
• FibreStrap Fiber-based cable tie manufactured from Scandinavian wood fiber, sold as a sustainable alternative to traditional fossil-plastic zip ties for bundling and securing applications.
• Curbside-Recyclable Mailers Curbside-recyclable padded mailers and compostable paper mailers with custom printing, sold to e-commerce brands and fulfillment operations as replacements for bubble and poly mailers.
• LayerShield Sheet Program Paperboard pallet covers, tier sheets, and top covers made from 100% recycled fiber (minimum 85% post-consumer), sold as a sustainable alternative to corrugated sheets for pallet protection.
• LoadLogic Smart Automation Smart automation system that scans pallet height/weight and selects from 9 preprogrammed wrap patterns to optimize stretch film application for variable unitized loads.
• Paperform Curbside-recyclable paperboard blister pack replacement compatible with existing blister packaging equipment, sold to retail and consumer goods manufacturers.
• Sway Seaweed Packaging Home and industrially compostable flexible film packaging and polybags made from seaweed-based TPSea technology, integrated with existing manufacturing infrastructure as a plastic replacement.
• Stretch Wrapping Solutions Stretch film products, Wulftec stretch wrapping equipment, and MUST monitoring system sold as an integrated solution for end-of-line pallet unitizing and load containment.
• Shrink Packaging Solutions Shrink films (polyolefin, PVC, polyethylene) and shrink equipment from Clysar, Texwrap, Eastey, and Smipack sold for multi-packing and protective applications.
• Case Forming & Sealing Solutions Case erectors, case sealers, the Guardian Taping System for automated tape application, and kraft-back water-activated tape sold for case forming and sealing applications.
• PCR Film & Closed Loop Recycling Systems 18% post-consumer recycled (PCR) stretch film produced from Atlantic's in-house recycling system, with collection of used customer stretch film and conversion into finished PCR resin pellets for closed-loop supply.
• Packaging Solution Center ISTA-certified testing facility offering multi-axis vibration, horizontal impact, drop, and compression testing to simulate real-world transit conditions and validate packaging performance for customers.
• Film Lab (John Cook Packaging Research Lab) Polymer chemistry and flexible packaging research lab offering FPT-750, Universal Testing Machine, Hot Tack & Seal Tester, Digital Microscope, and other equipment for optimizing film performance and material selection.
• Packaging Equipment Automation & Integration End-to-end packaging line design, integration, and implementation services including AutoCAD mechanical and electrical design, project management, and factory acceptance testing for stretch wrapping, shrink, case forming, and e-commerce automation lines.
• Technical Service and Maintenance Field service organization with 30+ technicians providing preventative maintenance, repairs, audits, optimization, process improvement, and operator training for packaging equipment across customer facilities.
• New Earth Ventures (NEV) Innovation and investment arm targeting early-stage companies in packaging intelligence, packaging automation, and next-generation biologically derived materials, with strategic support from Minderoo Foundation and Hula Fund.

Quantifiable outcome

• 30% more containment with 25% less film weight
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Twelve partnerships are on record, tiered portfolio, flagship and core.

• SpecrightportfolioStrategic or Co-development Partner · 5 May 2025Part of New Earth Ventures portfolio. Specification Data Management platform for packaging intelligence and sourcing.
• Forest PackagingportfolioStrategic or Co-development Partner · 5 May 2025Part of New Earth Ventures portfolio. AI-powered packaging intelligence and sourcing engine.
• SwayportfolioStrategic or Co-development Partner · 5 May 2025Part of New Earth Ventures portfolio. Seaweed-based plastic packaging alternatives using TPSea technology.
• Coca-Cola ConsolidatedflagshipStrategic or Co-development PartnerPilot closed-loop recycling program around stretch film, complementing existing closed-loop systems. Early adopter of PCR stretch film technology.
• RanpakcoreStrategic or Co-development PartnerPartnership in pursuit of a more circular economy for protective packaging. Atlantic offers Ranpak's products as part of their sustainable packaging portfolio.
• WestRockcoreStrategic or Co-development PartnerPartnership to develop Canopy Wrap, a retrofittable fiber-based solution for replacing shrink bundling using WestRock's FibreShield extensible kraft paper.
• nVenia (Duravant)coreStrategic or Co-development PartnerPartnership to make Canopy Wrap possible by retrofitting existing shrink bundling lines to run paper through what used to be film bundlers.
• Sealed AircoreTechnology or IntegrationEquipment partner offering protective packaging materials and equipment for e-commerce solutions in the Packaging Solution Center.
• PregiscoreTechnology or IntegrationEquipment partner for automated mailing and bagging solutions, providing Sharp series systems for e-commerce fulfillment.
• WulfteccoreTechnology or IntegrationTop Wulftec distributor in the nation. Wulftec is a world leader in stretch film application equipment.
• ClysarcoreTechnology or IntegrationStock supplier of Clysar polyolefin shrink films for immediate delivery with excellent machinability.
• International Safe Transit Association (ISTA)coreTechnology or IntegrationAtlantic is a member and certified by ISTA for packaging testing protocols and certification.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Veritiv Corporation: Veritiv is a North American distribution and converter of industrial packaging, facility supplies, and print solutions - the closest scale analog to Atlantic as a full-line packaging distributor serving Fortune 500 manufacturing customers with both materials and equipment.
• Ranpak Holdings Corp. Ranpak makes paper-based protective packaging (cushioning, wrapping, void fill) and is an explicit strategic partner of Atlantic for circular protective packaging, competing head-to-head in sustainable alternatives to bubble wrap and foam.
• Pregis LLC: Pregis manufactures protective and automated mailing/bagging packaging systems - a direct competitor in automated packaging lines and a partner of Atlantic for e-commerce fulfillment equipment (Sharp series).
• Sealed Air Corporation: Sealed Air is a global protective packaging leader (Bubble Wrap, Cryovac, automated systems) listed as a core equipment partner of Atlantic for e-commerce solutions and a primary competitor in automated void-fill and protective packaging.
• nVenia (Duravant): nVenia designs packaging machinery including shrink bundling lines that Atlantic retrofits through the Canopy Wrap partnership; Atlantic is both a customer and channel partner for their end-of-line equipment portfolio.
• ProAmpac: ProAmpac is a flexible packaging converter competing directly with Atlantic in flexible films, shrink films, PCR packaging, and sustainable material platforms serving CPG and industrial customers.
• Wulftec International: Wulftec is a leading stretch-wrapper OEM for which Atlantic is the top U.S. distributor; the partnership combines competing supplier-customer dynamics with strong product overlap in pallet wrapping equipment.

Broad incumbents

• Sonoco Products Company: Sonoco is a diversified global packaging producer with broad exposure to consumer, industrial, and protective packaging; a broader incumbent competing across multiple Atlantic verticals including paperboard and protective packaging.
• Smurfit Westrock: Smurfit Westrock is the world's largest paper-based packaging company and an Atlantic partner (FibreShield kraft for Canopy Wrap); it competes in corrugated, paperboard, and fiber-based alternatives across Atlantic's industrial customer base.
• Amcor plc: Amcor is a global flexible and rigid packaging giant with extensive PCR and sustainable packaging programs, competing in flexible films, shrink film, and recycling infrastructure that overlap with Atlantic's stretch film and PCR business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/atlanticpkg
• LinkedInlinkedin.com/company/atlantic-packaging-corp
• Instagraminstagram.com/atlanticpkg
• Xx.com/atlanticpkg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Packaging Corp.