What Sonalake does

Sonalake is a Dublin-headquartered software company that operates a dual business model combining proprietary telecom software products with software development and engineering services. Founded in 2007 with predecessor organisations dating to 2004, the company employs 170 people across Dublin, Poznan, and Bratislava, serving global telecom operators, technology companies, and enterprises across multiple verticals.

The product portfolio consists of four trademarked telecom software platforms: SwitchedOn Fibre, a BSS platform for fibre network lead-to-cash and trouble-to-resolve automation with TM Forum API alignment; SwitchedOn Billing, a subscription management and billing platform; VisiMetrix, an AIOps-enabled network service analytics platform with ML-based anomaly detection and predictive analytics; and pivOTS, a TOTSCo-certified One Touch Switching solution for UK OTS regulatory compliance. These products are deployed on AWS cloud infrastructure and built using cloud-native, event-driven architectures with Kotlin, Rust, GraphQL, and Java. Notable customer deployments include Vodafone (4G congestion forecasting), Three Ireland (multi-domain network monitoring), NBI (national fibre rollout covering 540,000+ premises), AllPoints Fibre Networks (aquila platform covering 20 million UK premises), Enet (wholesale aggregation across 70+ retail service providers), eir, Ryanair, Yahoo, Travelport, and Broadridge.

Revenue is generated through three streams: software product licensing on subscription or multi-year contracts, professional services for custom software design and development, and managed services for ongoing support and observability. Pricing is entirely quote-based with no public disclosure. The company holds ISO/IEC 27001 certification and AWS Partner status, and Sonalake has no disclosed external funding, operating as a bootstrapped private firm led by CEO Philip Sharpe and CTO Ciaran Treanor.

Name

Sonalake

Legal name

Sonalake Limited

Website

https://sonalake.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Sonalake is a Dublin-headquartered software company with 170 employees across Ireland, Poland, and Slovakia developing proprietary telecom BSS/OSS products (SwitchedOn Fibre, SwitchedOn Billing, VisiMetrix, pivOTS) and providing software development, platform engineering, and AWS services to telecom operators, technology companies, and enterprises.

Ownership category

akta.pro rank

Product category

Telecom BSS/OSS Software

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

OSS/BSS for Virtualized Networks (Inventory, Assurance, Charging, Provisioning) (HDAIAIAI)

akta.pro secondary industries

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA), Network Architecture & Design Services (BPAEAEAA)

Keywords

• Telecom BSS software
• OSS platform solutions
• Fibre network automation
• Network analytics AIOps
• Custom software development

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Product Licensing: Licensing of proprietary telecom software products including SwitchedOn Fibre, SwitchedOn Billing, VisiMetrix, and pivOTS to telecom operators and service providers. Products are deployed in client environments or hosted on AWS.
2. Professional Software Services: Custom software design, development, and engineering services including product design & development, platform engineering, data & analytics, and agile team augmentation. Billed through project-based contracts or team augmentation arrangements.
3. Managed Services: Ongoing support, maintenance, and operational services for deployed software solutions including observability platforms and cloud infrastructure management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sonalake designs, develops, and licenses proprietary cloud-native BSS/OSS software products for telecom operators (SwitchedOn Fibre, SwitchedOn Billing, VisiMetrix, pivOTS) and provides complementary software engineering services including product design and development, platform engineering, data and analytics, and agile team augmentation to telecom operators, technology companies, and large enterprises across multiple verticals.

Product overview

Sonalake is both a software product company and software partnering organisation serving global telecom operators, technology companies, and enterprises. The product portfolio consists of four core telecom software products (SwitchedOn Fibre™, SwitchedOn Billing™, VisiMetrix™, and pivOTS™) built on a modern cloud-native, event-driven architecture. SwitchedOn Fibre™ serves as the flagship BSS platform for fibre network operators, handling lead-to-cash and trouble-to-resolve automation with multi-network marketplace capability. SwitchedOn Billing™ provides subscription management and monetisation. VisiMetrix™ delivers AIOps-enabled network analytics with predictive capabilities. pivOTS™ addresses UK One Touch Switching regulatory compliance. Supporting these products is a range of software services including product design & development, platform engineering, data & analytics, agile team augmentation, and AWS-focused cloud services.

Differentiator

Problem solved

Functional benefit

Brands

• SwitchedOn Fibre™: New generation BSS platform for fibre networks enabling automation of lead-to-cash and trouble-to-resolve customer journeys for FTTP and Ethernet.
• SwitchedOn Billing™
• VisiMetrix™
• pivOTS™

Products and services

• SwitchedOn Fibre A new generation BSS (Business Support System) platform for fibre networks that automates the lead-to-cash and trouble-to-resolve customer journey across wholesale, retail, and enterprise services. Features open access multi-network marketplace capability, TM Forum API standards alignment, no-code/low-code configuration, and AI-enabled automation. Designed for fibre network operators, altnets, and wholesale aggregators.
• SwitchedOn Billing A billing platform for managing and monetising subscriptions, featuring flexible product catalogue management, automated billing and invoicing workflows, subscription management, and integration capabilities with third-party CRM, order management, and payment gateway systems. For telecom operators and subscription-based businesses.
• VisiMetrix AIOps-enabled network service analytics platform providing real-time monitoring, predictive analytics, and multi-vendor network integration. Features machine learning models for anomaly detection, KPI decomposition forecasting, customisable dashboards, and supports mobile, fixed, transmission, and 5G networks. For telecom network operations teams.
• pivOTS One Touch Switching solution for the UK market enabling retail service providers to comply with Ofcom's OTS regulations by integrating with the TOTSCo Hub. Deployed within the provider's own IT environment with high security and TOTSCo Ready certification. For UK telecom retail service providers.
• Product Design & Development End-to-end software development service combining user-led design with engineering expertise. Covers product discovery, research, validation, UI design, modern cloud-native architectures, and agile delivery with automated testing and CI/CD. For enterprises and technology companies needing custom product development.
• Platform Engineering Infrastructure and DevOps services covering software supply chain, cloud provisioning, CI/CD pipelines, and observability. Specialises in AWS architecture, cloud-native engineering, and secure scalable platform setup. For enterprises building or modernising their technology platforms.
• Data & Analytics Data engineering and analytics services building scalable data pipelines, analytics platforms, and custom applications. Includes data science for machine learning analysis and advanced analytics feature development. For enterprises needing data platform and analytics capabilities.
• Agile Teams Team augmentation service providing flexible engineering capacity for technology companies. Sonalake engineers integrate with clients' existing software organisations, with locations across European offices (Dublin, Poznań, Bratislava) supporting on-site, hybrid, and remote arrangements. For technology companies needing engineering capacity.
• AWS Services AWS-focused software and data engineering services including security and compliance, cloud-native software delivery, DevOps and automation, data platform engineering, and observability and monitoring solutions. For enterprises leveraging or migrating to AWS infrastructure.

Quantifiable outcome

• AllPoints Fibre Networks launched national aggregation platform covering 20m premises in under 9 months
• +4 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• AWScoreTechnology or IntegrationAWS Partner providing cloud infrastructure for Sonalake's telecom software products. Products like SwitchedOn Fibre and VisiMetrix are deployed on AWS with Direct Connect for performance, reliability and security. AWS enables scalable, secure cloud foundation for telecom BSS/OSS solutions.
• TM ForumcoreStrategic or Co-development PartnerTM Forum collaboration for standards development including Open APIs and connectivity ecosystem standards. Sonalake's SwitchedOn Fibre is TM Forum API standards aligned and the company participates in industry events like DTW Ignite. TM Forum standards enable interoperability and simplified ISP onboarding.
• TOTSCo (The One Touch Switching Company)coreTechnology or IntegrationTOTSCo operates the UK messaging platform for One Touch Switching regulation. Sonalake's pivOTS product achieved TOTSCo Ready certification and completed end-to-end integration testing, enabling retail providers to comply with OTS obligations through the TOTSCo Hub.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cerillion Technologies: UK-listed BSS/OSS software vendor serving telecoms operators globally with a pre-integrated suite covering billing, CRM, and order management. Highly comparable as a similarly-sized, independent BSS product company competing in the same fibre and wholesale operator segment as Sonalake's SwitchedOn Fibre.
• MDS Global: UK-based BSS vendor focused on MVNO and digital service providers with VNO billing, partner management, and B2B charging solutions. Comparable as a niche BSS product player serving wholesale/aggregation and virtual operator use cases that overlap with Sonalake's SwitchedOn Billing and enet deployment.
• Optiva: Canadian telecom BSS vendor offering real-time converged charging, billing, and policy management for MVNOs and tier-2 operators. Comparable as a focused BSS product vendor pursuing similar customer profiles (MVNO/MVNE, altnet, digital-first operators) to Sonalake.
• Hansen Technologies: Australia-listed vendor of billing and customer care software for telecoms, utilities, and media. Comparable as a billing and subscription management product vendor whose SwitchedOn Billing overlaps with Hansen's CIS/billing portfolio for telco and subscription businesses.
• Sandbox (Sandbox Connect): UK-based BSS vendor focused on MVNO enablement with product catalogue, billing, CRM, and partner management. Comparable as a similarly-sized, UK-based BSS product company pursuing MVNO/digital operator segments overlapping with Sonalake's wholesale and subscription management play.
• BJSS: UK-based enterprise software and cloud engineering consultancy delivering custom development, data, and platform services. Comparable as a similarly-positioned UK/European technology services and software engineering peer whose team augmentation and platform engineering offerings overlap with Sonalake's services arm.

Broad incumbents

• Netcracker Technology: NEC-owned digital BSS/OSS suite vendor serving tier-1 CSPs with full-stack OSS, BSS, and network orchestration. Comparable as a competing BSS/OSS suite vendor that Sonalake displaces or augments at operators like NBI (where Nokia/Netcracker-class systems are the legacy incumbent).
• Amdocs: NASDAQ-listed global leader in telecom BSS, OSS, and digital services with deep relationships across tier-1 operators. Comparable as the dominant incumbent whose monolithic suites Sonalake competes against in modernization and wholesale aggregation RFPs.
• Ericsson (OSP / Cradlepoint BSS): Ericsson's Digital Services BSS/OSS portfolio competes in the same operator transformation deals as Sonalake. Comparable as an incumbent with global delivery capability that Sonalake must differentiate against on agility and niche fibre/wholesale expertise.

Emerging players

• ConnectBase: Connectivity marketplace platform that aggregates wholesale network services for buyers and sellers, with TM Forum alignment. Comparable as an emerging player in the same connectivity marketplace category Sonalake targets with SwitchedOn Fibre, and a panel peer at DTW Ignite 2026 alongside Sonalake's CEO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sonalake

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonalake