seats.io

What seats.io does

Seats.io BV is a Belgian SaaS company founded in 2014 that provides interactive seating chart technology to ticketing and event technology platforms. Its core product consists of two tightly integrated components: a no-code Floor Plan Designer that lets venue operators draw seating charts, and an embeddable Floor Plan Renderer that displays interactive seat-selection interfaces on customer websites. The platform supports complex venue configurations including multi-floor layouts, zones, sections, tables, general admission areas, season tickets, event groups, distribution channels, and a comprehensive accessibility taxonomy (wheelchair, companion, hearing-impaired, semi-ambulatory, sign language, plus-size, CART).

Under the hood, Seats.io operates a cloud-hosted multi-region SaaS infrastructure with servers in the EU, North America, South America, and Oceania, exposing functionality through a REST API and official SDKs for JavaScript/TypeScript, Python, Java, Go, Ruby, PHP, .NET, Swift, Kotlin, Vue, React, React Native, and Flutter. Supporting products include an Event Manager for back-office seat operations and an Embedded Designer that lets platforms expose chart-creation tools to their own end users.

The company sells on a usage-based "used seat" billing model — a seat is billable once per event regardless of subsequent interactions — with tiered plans ranging from €450/year (Silver, 2,500 seats) up to €6M+/year (Rhodium, 6M seats), plus a custom tier above. A 90-day free trial supports product-led self-serve onboarding, while enterprise customers (Diamond and above, ≥240,000 seats/year) receive a 100% uptime SLA. Seats.io serves ticketing platforms as its primary segment, with theaters, sports stadiums, conference organizers, and exhibitions as secondary verticals; named customers include KNCD Theater and MetLife Stadium. The company appears to be bootstrapped, with no disclosed funding rounds and a small team of approximately seven people.

Name

seats.io

Legal name

Seats.io BV

Website

https://seats.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Seats.io is a Belgian SaaS provider of interactive seating chart technology for ticketing platforms and event organizers, offering a no-code floor plan designer, embeddable renderer, and multi-language SDKs on a usage-based per-seat pricing model.

Ownership category

akta.pro rank

Product category

Reserved Seating Software

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

Keywords

• Reserved seating software
• Seating chart API
• Ticketing platform integration
• Interactive seat selection
• Venue floor plan designer

Headquarters

HQ city

Landen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Used Seat Billing: Seats.io charges per 'used seat' - a seat that is selected by a user, changes status (e.g., to booked), or is assigned to a channel. A seat can only be billed once per event, regardless of interactions. Plans include minimum seat commitments with additional usage charged at per-seat rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Seats.io is a cloud-hosted SaaS platform that provides ticketing and event companies with the technology to create, render, and manage interactive seating charts on their websites. Its core consists of a no-code Floor Plan Designer for drawing venue layouts (rows, sections, tables, booths, multi-floor, zones) and an embeddable Floor Plan Renderer that displays those interactive charts to ticket buyers on web and mobile, with a REST API and SDKs enabling deep integration into customer platforms.

Product overview

Seats.io is a SaaS platform providing seating chart technology for ticketing and event platforms. The core offering consists of the Floor Plan Designer for creating interactive venue layouts and the Floor Plan Renderer for embedding those charts in any web application. Supporting products include the Event Manager for back-office seat management and the Embedded Designer for enabling customer-facing chart creation. The REST API and associated SDKs (JavaScript, Python, Java, Go, Vue, React Native, Flutter, PHP, .NET, Swift, Kotlin) enable deep integration. The platform supports various seating types including rows, tables, booths, areas, and zones, with features for accessibility, channels, seasons, and event groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Floor Plan Designer

Quantifiable outcome

• 70% of bookings are made on mobile devices
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cvent: Cvent is an enterprise event-management platform with interactive floor plans, seating, and registration. Comparable as a broad incumbent covering conference/exhibition seating workflows that overlap with Seats.io's conference-organizer customer segment.
• Eventbrite: Eventbrite is a large consumer and creator-facing ticketing marketplace that has added reserved seating to its offering. Comparable as a broad incumbent serving the same ticketing-platform customers Seats.io's partners target, though operating at a much larger consumer scale.
• Bizzabo: Bizzabo is an event experience platform serving conferences and corporate events with registration and seating functionality. Comparable as a broad incumbent in event technology whose target customers (corporate and conference event organizers) overlap with Seats.io.
• Ticketmaster (Live Nation): Ticketmaster is the largest live-event ticketing platform, offering reserved seating maps for sports, concerts, and theater. Comparable as a broad incumbent whose vertical suite competes with third-party seating-chart vendors like Seats.io.

Direct peers

• Priava: Priava is a venue and event booking management system with interactive floor plans and seating for venues, event organizers, and conference centers. Comparable because floor-plan/diagram tooling for venue reservation is a direct overlap with Seats.io's designer product.
• ShowClix: ShowClix (part of PatronManager) provides full-service ticketing with reserved-seating functionality for venues, festivals, and live events. Comparable because it embeds reserved-seating and venue mapping into customer platforms, similar to Seats.io's offering.
• Tessitura: Tessitura is a ticketing and CRM platform specialized for arts and cultural organizations, providing reserved seating, subscriptions, and seat-map tools. Highly comparable to Seats.io because both serve venue-based reserved seating with seat-map technology as a core capability.
• Vivenu: Vivenu is a cloud event ticketing platform offering branded, customizable ticketing with reserved seating for sports, concerts, and live events. Directly comparable to Seats.io as a competing ticketing/seating technology vendor for venues and event organizers.
• Tixr: Tixr is a ticketing platform purpose-built for live events, music, and sports with reserved seating and dynamic venue mapping. Comparable to Seats.io because both target large-format live-event venues requiring interactive seat maps.
• AudienceView: AudienceView provides hosted ticketing, box office, and reserved-seating software for venues, sports, and live events. Directly comparable to Seats.io in serving the same ticketing platform customer with reserved seating workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seatsio
• Facebookfacebook.com/seatsio
• GitHubgithub.com/seatsio
• LinkedInlinkedin.com/company/seats-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about seats.io