Horse Power Brands
Horse Power Brands is a private Omaha-based home services franchise platform operating nine brands across roofing, lighting, insulation, lawn care, painting, glass, fencing, HVAC, and window treatments, serving nearly 400 franchise locations across 38 states through shared ZeeServices infrastructure and the HOWIE cross-brand consumer platform.
- Company typePrivate
- Founded2021
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Horse Power Brands does
Horse Power Brands (legal entity SVHB Marketing LLC) is a privately held home services franchise platform company founded in 2021 and headquartered in Omaha, Nebraska. The company builds, acquires, and operates a portfolio of nine distinct franchise brands covering residential and light commercial services: Mighty Dog Roofing (the flagship, acquired April 2021), Blingle! Premier Lighting (acquired as Heroes Holiday Lighting in October 2021 and rebranded), iFOAM Insulation, Heroes Lawn Care, Gatsby Glass, Groovy Hues Painting, Bumble Bee Blinds, Stand Strong Fencing, and Varsity Zone HVAC. As of late 2025, the platform spans nearly 400 franchise locations across 38 states with 1,400+ awarded territories, and announced expansion into California in October 2025.
The company's core technology and operating infrastructure consists of two proprietary platforms. ZeeServices is a shared-services stack providing franchisees with ZeeMarketing, ZeeRecruit, ZeeBooks, ZeeFleet, ZeeLogic (IT and dashboards), ZeeUniversity (training), ZeeContact (lead contact center), and ZeePartnerships, designed to reduce franchisee operational burden. HOWIE, launched in June 2024, is an integrated consumer platform that connects all nine brands under a single network for cross-promotion and lead generation. The company also employs visualization tools for Blingle! and Groovy Hues, drone inspections for Mighty Dog Roofing, and EOS (Entrepreneurial Operating System) company-wide. Corporate headcount is reported at 11–50 employees.
Horse Power Brands generates revenue primarily through franchise fees on new unit sales and ongoing royalty payments from franchisees (a tiered royalty structure aligned to franchisee growth inflection points), supplemented by service fees from ZeeServices. The go-to-market is franchise ownership, with a standardized funnel of 15-minute discovery calls, Franchise Disclosure Document review, Discovery Day events at Omaha headquarters, and multi-year agreement signing. Franchisee financial qualifications range from $60K–$75K in liquid assets for entry-level brands up to $500K+ net worth with $150K liquidity for premium brands like iFOAM, Gatsby Glass, and Varsity Zone HVAC. The company targets aspiring entrepreneurs, including first-time owner-operators, and supports multi-brand ownership within the portfolio. Marketing channels include paid search and social, third-party lead providers (Angi, Thumbtack), organic social, franchise resources content, and earned media across major business publications.
Horse Power Brands firmographics
Firmographics- Name
- Horse Power Brands
- Legal name
- SVHB Marketing LLC
- Website
- https://horsepowerbrands.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Horse Power Brands is a private Omaha-based home services franchise platform operating nine brands across roofing, lighting, insulation, lawn care, painting, glass, fencing, HVAC, and window treatments, serving nearly 400 franchise locations across 38 states through shared ZeeServices infrastructure and the HOWIE cross-brand consumer platform.
- Ownership category
- akta.pro rank
Where Horse Power Brands is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Horse Power Brands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Franchise Fees and Royalties: HorsePower Brands generates revenue through franchise fees from new franchise owners and ongoing royalty payments from franchisees. Specific franchise fees and royalty structures are disclosed in the Franchise Disclosure Document (FDD). The company has implemented a tiered royalty structure aligned with franchisee growth inflection points.
- ZeeServices Fees: Shared services including ZeeMarketing, ZeeRecruit, ZeeBooks, ZeeFleet, ZeeLogic, ZeeUniversity, ZeeContact, and ZeePartnerships are provided to franchisees, generating service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | iFOAM Insulation franchise with highest financial requirements |
| Other | Multi-year contract | Gatsby Glass franchise |
| Other | Multi-year contract | Varsity Zone HVAC franchise |
| Other | Multi-year contract | Mighty Dog Roofing franchise |
| Other | Multi-year contract | Heroes Lawn Care franchise |
| Other | Multi-year contract | Blingle! Premier Lighting franchise |
| Other | Multi-year contract | Bumble Bee Blinds franchise |
| Other | Multi-year contract | Stand Strong Fencing franchise |
Distribution channels1 record
Marketing channels8 records
Horse Power Brands product offering
Product offeringCore offering
Horse Power Brands sells franchise rights and provides ongoing operational support to franchisees operating nine distinct home service brands: Mighty Dog Roofing, Blingle! Premier Lighting, iFOAM, Heroes Lawn Care, Gatsby Glass, Groovy Hues Painting, Bumble Bee Blinds, Stand Strong Fencing, and Varsity Zone HVAC. Franchisees receive shared back-office services through the proprietary ZeeServices platform (marketing, recruiting, bookkeeping, fleet, IT, training, lead qualification) and access to the HOWIE consumer platform for cross-brand lead generation.
Product overview
HorsePower Brands operates a multi-brand franchise platform comprising nine distinct home service brands: Mighty Dog Roofing (roofing/windows/siding/gutters/solar), Blingle! Premier Lighting (outdoor lighting), iFOAM Insulation (spray foam), Heroes Lawn Care (lawn maintenance), Gatsby Glass (custom glass solutions), Groovy Hues Painting (interior/exterior painting), Bumble Bee Blinds (window treatments), Stand Strong Fencing (fence installation), and Varsity Zone HVAC (heating/cooling). The platform is unified by two proprietary systems: ZeeServices (shared franchisee services including marketing, recruiting, bookkeeping, fleet, IT, and training) and HOWIE (cross-brand network tool for lead generation and customer access). The architecture follows a portfolio-of-brands model where each brand operates independently while sharing central infrastructure and support services.
Differentiator
Problem solved
Functional benefit
Brands
- Mighty Dog Roofing: Roofing, Windows, Siding, Gutters, Solar services - provides homeowners and business owners with high-quality roofing services including roof repair and replacement.
- Blingle! Premier Lighting
- iFOAM
- Heroes Lawn Care
- Gatsby Glass
- Groovy Hues Painting
- Bumble Bee Blinds
- Stand Strong Fencing
- Varsity Zone HVAC
- ZeeServices
- HOWIE
Products and services
- Mighty Dog Roofing Franchise offering roofing, windows, siding, gutters, and solar services to homeowners and business owners, including roof repair and replacement, with certified experts and drone inspection technology.
- Blingle! Premier Lighting Franchise offering premier outdoor lighting services for permanent, landscape, event, and holiday projects with design, installation, and ongoing support using luxury LED technology and interactive visualizer tools.
- iFOAM Insulation Franchise providing spray foam insulation, blown-in solutions, insulation removal, retrofitting, and specialty services for homes, businesses, and barns across the U.S.
- Heroes Lawn Care Franchise offering lawn care services including fertilization, irrigation, and eco-friendly lawn maintenance with professional crews and a quality guarantee.
- Gatsby Glass Franchise offering luxury glass solutions including shower doors, glass railings, room enclosures, countertops, custom mirrors, glass partitions, and commercial storefront glass.
- Groovy Hues Painting Franchise offering interior and exterior painting services with color visualization tools, on-the-spot financing, and soft wash services for year-round opportunities.
- Bumble Bee Blinds Franchise offering custom window treatments including sales, installation, repair, and motorization services, with the LuxeHive Fashions proprietary product line.
- Stand Strong Fencing Franchise offering fence installation services for residential and commercial clients with wood, chain link, vinyl, and metal materials, backed by a workmanship warranty.
- Varsity Zone HVAC Franchise offering heating and cooling services including AC repairs, heater installations, smart home thermostat integration, and commercial HVAC services with season ticket maintenance plans.
- ZeeServices Shared Services Platform In-house shared franchisee services platform comprising ZeeMarketing (marketing strategy), ZeeRecruit (HR/hiring), ZeePartnerships (network growth), ZeeLogic (IT/dashboards), ZeeFleet (vehicle acquisition), ZeeBooks (bookkeeping), ZeeUniversity (training), and ZeeContact (lead contact center) to reduce operational burden on franchisees.
- HOWIE Consumer Platform Integrated consumer platform that connects all nine HorsePower Brands franchises under one umbrella, offering homeowners a single source for home-service needs and enabling cross-promotion and lead generation across brands.
Quantifiable outcome
- Nearly 400 franchise locations across 38 states in 4 years
- +5 more outcomes
Companies that use Horse Power Brands
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles2 records
Horse Power Brands technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Horse Power Brands partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Associa Advantage Inc.coreAssocia Advantage Inc., a subsidiary of community management company Associa, announced a strategic partnership with HorsePower Brands. This partnership elevates the standard of home maintenance within community-managed properties, allowing Associa to offer HorsePower Brands' home services (roofing, insulation, painting, glass installation) to their managed property residents.
- Habitat for Humanity InternationalminorHorsePower Brands maintains a national partnership with Habitat for Humanity International. For every customer review received, a donation is made to support affordable housing efforts, tying customer engagement directly to meaningful community change.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Horse Power Brands competitors and assessment
Company assessmentOthers
- Angi (formerly Angie's List / HomeAdvisor): Angi is the dominant U.S. home services lead-generation marketplace and is explicitly listed as a third-party lead provider channel for HorsePower franchisees. Comparable as an ecosystem enabler that HorsePower brands rely on for customer acquisition, and a relevant benchmark for category-level demand.
Direct peers
- Authority Brands: Authority Brands is a multi-brand home services franchisor (now owned by APi Group) with 17+ brands across HVAC, plumbing, roofing, painting, restoration, and related services — directly comparable as a franchise holding company operating a portfolio of home service concepts.
- Strategic Franchising: Strategic Franchising (formerly Strategic Franchise Brands) is a multi-brand franchise platform with several home services concepts. Comparable in portfolio structure, shared services model, and franchise development motion.
- Neighborly: Neighborly (formerly The Dwyer Group) is the largest U.S. multi-brand home services franchisor, with 30+ brands across maintenance, repair, and improvement. Directly comparable in portfolio-of-brands model, shared-services backbone, and home services franchise target customer.
- Threshold Brands: Threshold Brands is a multi-brand franchise holding company operating several home and pet service concepts. Structurally similar to HorsePower as a portfolio franchisor building a shared-services platform across distinct home service brands.
Emerging players
- Tailwind Brands: Tailwind Brands is a multi-brand franchisor building shared-services infrastructure across home services concepts. Comparable as an emerging portfolio-of-brands peer pursuing similar economies of scale through centralization.
- HomeFront Brands: HomeFront Brands is an emerging multi-brand home services franchise platform with several concepts spanning cleaning, restoration, and home improvement. Comparable as a smaller, growth-stage competitor pursuing a similar portfolio franchisor strategy.
- Buzz Franchise Brands: Buzz Franchise Brands operates a portfolio of home services franchise concepts under shared services. Comparable as a smaller multi-brand franchise platform competing in adjacent home services categories.
- EverSmith Brands: EverSmith Brands is a multi-brand franchise organization operating home and commercial services concepts. Comparable as a smaller-scale portfolio franchisor with overlapping home services categories and shared back-office infrastructure.
Broad incumbents
- Authority Brands' parent APi Group: APi Group is a publicly traded safety, specialty, and industrial services company that acquired Authority Brands to enter home services franchising. Comparable as the incumbent parent entity behind the largest direct peer and as a benchmark for how capital markets value multi-brand home services franchise platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Horse Power Brands social profiles
Digital presenceHorse Power Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horse Power Brands leadership team
Management profileNumber of profiles
Profiles11 records
Horse Power Brands subsidiaries and ownership
Company hierarchySubsidiaries11 records
Horse Power Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horse Power Brands M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horse Power Brands
What does Horse Power Brands do?
Horse Power Brands sells franchise rights and provides ongoing operational support to franchisees operating nine distinct home service brands: Mighty Dog Roofing, Blingle! Premier Lighting, iFOAM, Heroes Lawn Care, Gatsby Glass, Groovy Hues Painting, Bumble Bee Blinds, Stand Strong Fencing, and Varsity Zone HVAC. Franchisees receive shared back-office services through the proprietary ZeeServices platform (marketing, recruiting, bookkeeping, fleet, IT, training, lead qualification) and access to the HOWIE consumer platform for cross-brand lead generation.
Is Horse Power Brands a public or private company?
Horse Power Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Horse Power Brands founded?
Horse Power Brands was founded in 2021. It employs 11 to 50 people.
Where is Horse Power Brands based?
Horse Power Brands is headquartered in Omaha, United States, in the North America region.
How does Horse Power Brands make money?
Two revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are zeeServices Fees.
Who are Horse Power Brands's main competitors?
Angi (formerly Angie's List / HomeAdvisor) is listed as an others. Direct peers are Authority Brands, Strategic Franchising, Neighborly and Threshold Brands. Emerging players are Tailwind Brands, HomeFront Brands, Buzz Franchise Brands and EverSmith Brands. Authority Brands' parent APi Group is listed as a broad incumbent.
Does Horse Power Brands have an API?
No public API is recorded for Horse Power Brands.