AB Trav och Galopp
AB Trav och Galopp (ATG) is Sweden's horse racing totalizator board, founded in 1974 and headquartered in Stockholm, operating pari-mutuel betting on domestic and international horse racing for Swedish and international bettors through digital and retail channels.
- Company typePrivate
- Founded1974
- HeadquartersStockholm, Sweden
- Headcount251–500
- GTM typeB2C
- OfferingServices
What AB Trav och Galopp does
AB Trav och Galopp (ATG) is a Stockholm-headquartered, privately held for-profit company founded in 1974 that operates as Sweden's horse racing totalizator board. Its core function is to organize and accept pari-mutuel (pool) betting on Swedish and international horse racing — both trotting and gallop — through digital channels (atg.se) and presumably a retail distribution network, serving Swedish consumers as well as international bettors. The firm's role as the state-connected totalizator positions it within a regulated wagering monopoly structure rather than an open commercial gambling market, with its revenue mechanics tied to the takeout on pooled wagering handle across domestic and international racing fixtures.
Underlying technology and operations are not detailed in the available input, but ATG's scope implies an integrated wagering platform handling pool calculation, odds derivation, customer account management, payments, and regulatory reporting. In 2019 ATG acquired Ecosys A/S for an undisclosed amount, suggesting investment in proprietary technology or systems capability supporting the wagering stack, though the target's specific role is not described in the source material. The company employs 251-500 people, consistent with a mid-sized operator running a regulated, technology-enabled betting platform rather than a small startup or a large diversified gaming conglomerate.
ATG's business model is that of a regulated B2C wagering operator: it collects stakes from a long tail of individual bettors, retains a percentage of pool handle as gross gaming revenue, and returns the remainder to winning bettors. Its customer base is diffuse (individual recreational bettors in Sweden and internationally) rather than concentrated in enterprise contracts. Detailed pricing models, product breakdowns, management team, ownership structure, funding history, and financial performance are not disclosed in the available data, limiting deeper financial and competitive analysis beyond the structural observations above.
AB Trav och Galopp firmographics
Firmographics- Name
- AB Trav och Galopp
- Website
- https://atg.se
- Company type
- Private
- Founded year
- 1974
- Headcount range
- 251–500 employees
- Short description
- AB Trav och Galopp (ATG) is Sweden's horse racing totalizator board, founded in 1974 and headquartered in Stockholm, operating pari-mutuel betting on domestic and international horse racing for Swedish and international bettors through digital and retail channels.
- Ownership category
- akta.pro rank
AB Trav och Galopp industry classification
Industry- Product category
- Horse Racing Betting (Parimutuel / Totalizator)
- NAICS
- Securities and Commodity Exchanges (5232)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Pari-Mutuel Wagering Operators (Totalisators/Tote) (MPAEADAB)
- akta.pro secondary industries
- Online Horse Racing Betting (Advance Deposit Wagering/ADW) (MPAEADAD), Racetrack & Race Meeting Operations (MPAEADAA), Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)
Keywords
Where AB Trav och Galopp is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
AB Trav och Galopp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
AB Trav och Galopp product offering
Product offeringCore offering
AB Trav och Galopp (ATG) operates a horse racing totalizator board providing parimutuel betting services on Swedish and international horse racing (trotting and gallop). Customers can place wagers through its online platform at atg.se and through retail channels, with the company pooling stakes and paying out returns based on race outcomes.
Differentiator
Problem solved
Functional benefit
Products and services
- Horse racing betting service
Companies that use AB Trav och Galopp
Customer profileIdeal customer profiles1 record
AB Trav och Galopp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AB Trav och Galopp partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights3 records
AB Trav och Galopp competitors and assessment
Company assessmentDirect peers
- Norsk Tipping: Norwegian state-owned gambling operator covering sports, casino, and racing wagering. Another Nordic monopoly peer with overlapping regulated market structure and customer demographics to ATG.
- PMU (Pari Mutuel Urbain): France's national parimutuel operator for horse racing, offering tote wagering across retail and digital channels. Closest European peer to ATG by business model, customer base (racing punters), and regulatory monopoly status.
- Danske Spil: Danish state-affiliated operator offering horse racing and sports betting with regulated status in Scandinavia. Comparable regional peer with similar monopoly-like positioning and racing-focused product.
Broad incumbents
- Hong Kong Jockey Club: Operates a parimutuel horse racing tote as a monopoly/dominant franchise in Hong Kong with substantial betting handle. Highly comparable to ATG given its national tote model, large customer base, and reinvestment of wagering revenue into racing and community.
- Tabcorp Holdings: Australian gambling operator with a long-standing tote/parimutuel wagering business plus lotteries and media. Comparable in tote operations and regulated wagering scale, although broader in product scope than ATG.
- Flutter Entertainment (Betfair, Paddy Power): Global online gambling operator with significant horse racing offerings including the Betfair exchange. Indirect competitive threat to ATG in international markets and racing product innovation benchmark.
- Entain (Ladbrokes, Coral): Major UK-listed gambling group with deep horse racing heritage and broad online sportsbook. Comparable in racing wagering capability, although ATG is much smaller and tote-only versus Entain's diversified portfolio.
- Bet365: Large private online sportsbook with extensive horse racing markets across global jurisdictions. Represents the type of digital-first competitor ATG faces in international wagering and on product breadth.
Others
- SIS (Sports Information Services): Provider of live racing content, data, and trading services to tote operators and bookmakers. Relevant ecosystem peer to ATG as a content/trading infrastructure supplier used by tote operators globally.
Regional players
- Veikkaus: Finnish state-owned gambling monopoly offering horse racing wagering and other gambling products. Comparable Nordic peer in regulatory structure and customer base, though Finland's market is closed to ATG without partnership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
AB Trav och Galopp social profiles
Digital presenceAB Trav och Galopp financial estimates
Financial estimateRevenue estimate
Valuation estimate
AB Trav och Galopp leadership team
Management profileNumber of profiles
AB Trav och Galopp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AB Trav och Galopp M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AB Trav och Galopp
What does AB Trav och Galopp do?
AB Trav och Galopp (ATG) operates a horse racing totalizator board providing parimutuel betting services on Swedish and international horse racing (trotting and gallop). Customers can place wagers through its online platform at atg.se and through retail channels, with the company pooling stakes and paying out returns based on race outcomes.
When was AB Trav och Galopp founded?
AB Trav och Galopp was founded in 1974. It employs 251 to 500 people.
Where is AB Trav och Galopp based?
AB Trav och Galopp is headquartered in Stockholm, Sweden, in the Europe region.
Who are AB Trav och Galopp's main competitors?
Direct peers on record are Norsk Tipping, PMU (Pari Mutuel Urbain) and Danske Spil. Broad incumbents are Hong Kong Jockey Club, Tabcorp Holdings, Flutter Entertainment (Betfair, Paddy Power), Entain (Ladbrokes, Coral) and Bet365. SIS (Sports Information Services) is listed as an others. Veikkaus is listed as a regional player.
Does AB Trav och Galopp have an API?
No public API is recorded for AB Trav och Galopp.
What industry is AB Trav och Galopp in?
AB Trav och Galopp's product category is Horse Racing Betting (Parimutuel / Totalizator). Its primary akta.pro industry code is MPAEADAB, Pari-Mutuel Wagering Operators (Totalisators/Tote), with a secondary code of MPAEADAD, Online Horse Racing Betting (Advance Deposit Wagering/ADW). Its NAICS code is 5232 and its SIC code is 7948.