What Danske Spil does

Danske Spil A/S is Denmark's state-owned national gaming operator, wholly owned by the Danish government and licensed and supervised by Spillemyndigheden (the Danish Gambling Authority). The company operates the country's statutory lottery and a licensed sports betting, casino, poker, and bingo portfolio, distributing profits back to Danish society through udlodningsmidler (distribution funds) supporting sports, culture, and associational life; in 2025 it reports 1.8 billion DKK in such community contributions. Operations are organized through two core licensed subsidiaries — Danske Lotteri Spil A/S for lottery and scratch products and Danske Licens Spil A/S for sports betting and casino — plus Klasselotteriet A/S for the class lottery, with all activity confined to the Danish market.

The product portfolio spans nine vertical brands: flagship Lotto, Vikinglotto, Eurojackpot, Keno, Quick scratch cards, Oddset and eOddset sports and esports betting, online Casino and Live Casino (with Danish-speaking dealers), Tivoli Casino co-brand, online Poker on the GGPoker network, and Bingo. Distribution runs through a dual channel: a proprietary online platform at danskespil.dk plus native iOS/Android apps under separate BLÅ (Blue, Sport & Casino) and RØD (Red, Lottery & Scratch) account systems, alongside a physical retail network of 140,000+ authorized forhandlere (retailers) where Spil-id player identification enables age verification, AML compliance, and responsible-gambling controls. An AI-based Spilscanner monitors gambling patterns across the player base to flag problem gambling behavior.

The business model is consumer-direct across B2C segments — Danish general consumers, sports enthusiasts, casino players, and poker players — monetized through unit pricing on lottery tickets (5-10 kr per row), scratch cards (2-75 kr), and bingo cards (0.40-6 kr); transaction-based rake and tournament fees on poker; subscription recurring revenue via the PLUS service; and welcome bonuses (e.g., 100% up to 500 kr on casino) as acquisition incentives. The company is currently executing a multi-year technology modernization, having selected EveryMatrix (Nov 2025) to power casino and bingo, Scientific Games/Light & Wonder (Dec 2024) for lottery systems, and Octoplay (May 2025) for Nordic casino content, alongside a 2025 leadership build-out including a new Chief Business Development and Innovation Officer and a new chairman.

Name

Danske Spil

Legal name

Danske Spil A/S

Website

https://danskespil.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Danske Spil is Denmark's state-owned national gaming operator, running the country's statutory lottery along with licensed sports betting, online casino, poker, and bingo for Danish adults through digital platforms and a 140,000+ retailer network, with profits redistributed to Danish sports, culture, and associations.

Ownership category

akta.pro rank

Product category

Lottery and Gaming Services

NAICS

Gambling Industries (7132)

akta.pro primary industry

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

akta.pro secondary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

Keywords

• Lottery services
• Sports betting
• Online casino
• Scratch cards
• Responsible gambling

Headquarters

HQ city

Brøndby Strand

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lottery Games: Traditional lottery products including Lotto, Vikinglotto, Eurojackpot, Keno, and scratch cards (Quick). Draws occur multiple times per week with prize pools ranging from hundreds of thousands to hundreds of millions DKK.
2. Sports Betting (Oddset): Fixed-odds sports betting covering football, tennis, esports, handball, cycling, basketball and more. Includes live betting and streaming services.
3. Online Casino: Online casino with over 2,000 slot machines, table games (Roulette, Blackjack), live dealer games, and exclusive titles like Olsen Banden. Features daily jackpots, welcome bonuses, and promotional offers.
4. Online Poker: Poker room operating on world's largest poker network with Texas Hold'em and Pot Limit Omaha variants. Revenue generated through rake from cash games and tournament fees.
5. Bingo: Online bingo including Bingostuen, Stjernebingo, Bankohallen with chat-based community features. Revenue from game participation fees and prize pool margins.
6. Subscription Services (PLUS): PLUS subscription service for automatic recurring lottery play with weekly selections across multiple games.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Danske Spil A/S is Denmark's state-owned national gaming company operating a regulated gambling platform that sells lottery products (Lotto, Vikinglotto, Eurojackpot, Keno, Quick scratch cards, Klasselotteriet), fixed-odds sports betting (Oddset, eOddset, Tips), online casino and live casino, online poker, and online bingo to Danish adult consumers through digital channels and a network of authorized retailers. The company operates under two licensed subsidiaries — Danske Lotteri Spil A/S for lottery products and Danske Licens Spil A/S for sports betting and casino — under oversight of the Danish Gambling Authority (Spillemyndigheden). All surplus profits are returned to Danish society through udlodningsmidler supporting sports, culture, and association life.

Differentiator

Problem solved

Functional benefit

Brands

• Oddset: Sports betting brand offering fixed-odds wagering on sports events including football, tennis, eSport, handball, cycling, and basketball.
• eOddset
• Tips
• Casino
• Live Casino
• Tivoli Casino
• Poker
• Bingo
• Lotto
• VikingLotto
• Eurojackpot
• Keno
• Quick
• Alt eller intet
• Klasselotteriet
• KlubLotto
• Spil Sammen
• PLUS
• Spil-id

Products and services

• Lotto Flagship Danish weekly lottery with draw-based number selection, jackpot prizes starting at 8 million DKK, plus a Joker supplementary game; sold to adult Danish consumers through RØD account, mobile app, and authorized retailers.
• Vikinglotto Nordic and Baltic multi-jurisdiction lottery draw operated across Denmark and partner countries; tickets start at 7 kr per row and produce large shared jackpots.
• Eurojackpot Trans-European lottery with jackpots starting at 63 million DKK, offered in Denmark and across multiple European countries via the RØD account.
• Keno Daily lottery game with multiple daily draws, marketed as 'Danmarks største millionchance' (Denmark's biggest million chance); wagers 5–100 kr per row.
• Quick (scratch cards) Instant-win scratch card and scratch ticket brand offering over 100 unique scratch designs with prizes up to 10 million DKK; cards range from 2 kr to 75 kr.
• Alt eller intet Daily lottery with a unique all-or-nothing prize structure — players win the top prize by matching all drawn numbers or none of them.
• Klasselotteriet Traditional Danish class lottery with monthly prize draws distributing 46 million DKK across 15 millionaire prizes each month; sold by Klasselotteriet A/S.
• PLUS subscription service Monthly subscription service that automatically purchases lottery entries across selected games each week so players never miss a draw; requires the RØD account.
• Oddset (sports betting) Fixed-odds sports betting brand offering pre-match and live in-play wagering on football, tennis, handball, basketball, cycling, and other sports with streaming support.
• eOddset (esports betting) Esports betting brand offering odds on competitive gaming including Counter-Strike, Dota 2, and League of Legends.
• Tips (sports prediction game) Sports prediction game where players predict outcomes of selected matches in Tips 13 and Tips 12 formats.
• Online Casino Online casino offering over 2,000 slot machines, table games (roulette, blackjack), and exclusive Danish-themed titles including Olsen Banden; slots from 1 kr with welcome bonus of 100% up to 500 kr.
• Live Casino Live dealer casino streamed from in-house studios featuring roulette, blackjack, baccarat, and game shows with Danish-speaking dealers available 24/7.
• Tivoli Casino Exclusive online casino brand operated in partnership with Tivoli Gardens, offering themed casino games in the Tivoli entertainment universe.
• Online Poker Online poker room operating on the GGPoker network (world's largest poker liquidity pool), offering Texas Hold'em and Pot Limit Omaha cash games and tournaments, with 20% automatic rakeback and WSOP/DM qualifiers.
• Online Bingo Online bingo platform featuring Bingostuen, Stjernebingo, Bankohallen, Guldhjulet, and Bankofredag rooms with Danish-speaking chat hosts, Slingo games, and community features.
• Spil-id Mandatory player identification system verifying 18+ age, supporting anti-money-laundering compliance, responsible gambling controls, and match-fixing prevention at retail and digital points of sale.
• Spil Sammen Group-play service that lets Danish players join shared lottery pools, splitting ticket costs and sharing any winnings with the pool.
• KlubLotto Free loyalty club for lottery players offering monthly prizes of 200,000 DKK and exclusive benefits to members.
• EveryMatrix-powered Casino and Bingo platform EveryMatrix-powered online casino and bingo platform providing the underlying technology stack for Danske Spil's casino and bingo products following a 2025 technology partnership.

Quantifiable outcome

• 1.8 billion DKK in total community contribution in 2025
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• EveryMatrixcoreTechnology or Integration · 4 November 2025EveryMatrix selected to power Danske Spil's casino and bingo offerings, providing advanced gaming platform technology. This partnership represents a significant technology modernization for the company's online casino and bingo products.
• Scientific GamescoreTechnology or Integration · 18 December 2024Danske Spil entered a new lottery chapter with Scientific Games, modernizing lottery technology and game offerings for Danish players.
• Spillemyndigheden (Danish Gambling Authority)coreOthersDanish regulatory authority that licenses and oversees all gambling operations in Denmark. Danske Spil operates under continuous regulatory supervision.
• UN Global CompactminorOthersDanske Spil supports the UN Global Compact, demonstrating commitment to corporate sustainability and responsible business practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veikkaus: Finnish state-owned gaming operator offering lottery, sports betting, and casino products under a national monopoly framework, directly comparable to Danske Spil as a Nordic state lottery with mandated community contributions.
• La Française des Jeux (FDJ): French national lottery operator with a long-standing monopoly on lottery and point-of-sale betting, comparable to Danske Spil in product mix, retail network depth, and state-aligned mission.
• Norsk Tipping: Norwegian state-owned gaming operator offering lottery, sports betting, and instant win games under a state monopoly with profit distribution to social causes, a near-perfect structural peer to Danske Spil.
• Svenska Spel: Swedish state-owned gaming company operating lottery (Lotto, Eurojackpot, Keno), sports betting, and casino products under a regulated monopoly, structurally analogous to Danske Spil as a fellow Scandinavian national operator.

Regional players

• Tipico: German-rooted private sports betting and casino operator licensed in multiple European markets including Denmark, competing directly with Danske Spil's Oddset and casino offerings.
• ATG (Aktiebolaget Trav och Galopp): Swedish state-affiliated horse racing and betting operator offering sports/betting products comparable to Oddset, with a similar Nordic state-aligned structure but focused on the Swedish market.
• Kindred Group (Unibet): Private European gaming operator licensed in Denmark competing head-to-head with Danske Spil in sports betting, casino, and poker, representing the principal licensed private competitor within the Danish market.

Broad incumbents

• Lottomatica (Lottomatica Group / IGT): Italian lottery and gaming operator offering lottery, sports betting, and gaming products under regulated framework, comparable to Danske Spil in product breadth and retail distribution depth.
• Allwyn (formerly Sazka Group): Pan-European lottery and gaming operator with national lottery concessions across multiple countries, comparable to Danske Spil as a large lottery operator but with multi-jurisdiction reach beyond a single domestic monopoly.

Emerging players

• Better Collective: Danish-headquartered sports betting media and affiliate marketing company, comparable as a Danish gaming ecosystem player but operating in the affiliate/lead generation layer rather than as a licensed operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/danskespil

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danske Spil