Ecologic

What Ecologic does

Ecologic is a Polish fleet management software company, founded in 2013 and headquartered in Warsaw, operating through the legal entity Netmart System Sp. z o.o. The company provides a unified SaaS platform that combines telematics (GPS and OBD-based vehicle data collection), fleet ERP (inspections, servicing, insurance, contracts, fuel cards), driver gamification, and safe-driving training into a single integrated system. Its core product, the Ecologic Fleet Management Platform, manages more than 30,000 vehicles for enterprise customers including Unilever, Coloplast, Philip Morris Poland, Santander Bank Polska, Polpharma, Veolia Energia, EGIS, and Grupa Raben. The platform includes a mobile fleet assistant app, automated mileage settlement, corporate car-pooling with the KeyBox hardware, a 0-100 Ecologic Index driver scoring system that detects 800 traffic incident types, incentive programs (Gamecenter), and a CSRD-aligned CO2 emission reporting module.

The technology stack relies on OBD-based self-installable telematics devices, GPS monitoring, Big Data and Machine Learning for driving style analysis, and integrations with the Polish CEPiK government vehicle registry, BP fuel cards, and Google SSO. The company claims quantified outcomes including 1.1L/100km fuel reduction, 87% claims decrease, 85% faster settling, and 1 million tons of CO2 reduction annually across the customer base.

Ecologic monetizes through SaaS subscriptions (quote-based, annual billing per vehicle/fleet), hardware sales of OBD telematics boxes, and professional services for defensive driving training. The go-to-market combines direct enterprise sales with self-serve demo requests, channel partnerships with LeasePlan and BP, and content marketing. Operating geographies span Europe (Poland, Germany, France, UK), Asia (China), and North America (USA). In July 2026, Ecologic was acquired by Everfield, a European B2B SaaS-focused buy-and-hold investor, with the founders of Netmart System as sellers.

Name

Ecologic

Legal name

Netmart System Sp. z o.o.

Website

https://ecologic.io

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

11–50 employees

Short description

Ecologic provides an integrated fleet management SaaS platform combining telematics, fleet ERP, driver gamification, and safety training for enterprise fleet operators managing 30,000+ vehicles across Europe, Asia, and North America, now under Everfield ownership.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYTLAEAFAF

Driver Behavior, Safety Scoring & Usage-Based Telematics

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Fleet Telematics & Connected Vehicle IoT Platforms

SECONDARYTLABAJAM

Data Integration, APIs & Telematics Data Platforms

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

SECONDARYTLABAJAF

Fuel, Idling & Emissions/Carbon Analytics

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

SECONDARYTLABAJAL

Telematics Hardware, Sensors & Installation Services

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

SECONDARYTLAEAFAM

Insurance, Risk & Claims Telematics Integrations

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Fleet Telematics & Connected Vehicle IoT Platforms

Keywords

• Fleet management software
• Vehicle telematics solutions
• Driver behavior analytics
• Corporate car sharing
• Fuel consumption monitoring

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software-as-a-Service Fleet Management Platform: Subscription-based SaaS platform providing fleet management, telematics, driver analysis, and mobile fleet assistant. Revenue generated through recurring software licenses per vehicle or fleet.
2. Hardware Devices (OBD Telematics Box): Sale or lease of telematics hardware devices for vehicle data collection. Devices are self-installable via OBD port in 30 seconds.
3. Defensive Driving Training: Traditional on-track defensive driving training services complementing the digital platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ecologic provides a SaaS-based fleet management platform that combines telematics, fleet ERP, driver gamification, and safe-driving training in a single system. The offering includes OBD-based vehicle data collection hardware, a mobile driver application, mileage settlement, corporate car sharing, and an Ecologic Index scoring system (0-100) that analyzes driver behavior across 800 incident types. The platform is delivered to corporate fleet operators via subscription licensing per vehicle or fleet.

Product overview

Ecologic offers a modular fleet management platform combining telematics, fleet ERP, driver gamification, and safety training. The core Ecologic Fleet Management Platform unifies all fleet operations, supported by the Mobile Fleet Assistant app, Mileage Settlement module, Corporate Car Pooling/Car Sharing module, Ecologic Index driving style analysis, Incentive Programs/Gamecenter gamification module, and CSR integration. Hardware offerings include the KeyBox intelligent key management system. The platform is delivered via Ecologic FleetCloud and supports driving training through the Top Driver program. The system manages over 30,000 vehicles for clients in Europe, Asia, and North America, using Big Data and Machine Learning technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecologic Fleet Management Platform Unified fleet management system combining telematics, fleet ERP, driver gamification, and safe-driving training. Manages over 30,000 vehicles, handling inspections, servicing, insurance, contracts, and fuel cards in one panel.
• Ecologic Mobile Fleet Assistant Mobile application for drivers providing company car information, QR code scanning for vehicle assignment, driving statistics, route history, private mileage reporting, and fuel card authorization.
• Ecologic Mileage Settlement Automated system for accounting for private use of company cars, enabling automatic calculation and settlement of private kilometers driven by employees.
• Corporate Car Pooling / Car Sharing Corporate car sharing module enabling employees to reserve vehicles through a mobile application, view availability schedules, and return keys without fleet manager involvement.
• Ecologic Index / Driving Style Analysis Driving behavior analysis system scoring drivers from 0-100 based on speed compliance, braking patterns, cornering safety, and defensive driving. Detects 800 different traffic incidents and provides year-round remote training through a virtual instructor.
• Ecologic Incentive Programs / Gamecenter Gamification module with competitions, quizzes, and badges to motivate drivers toward safer and more economical driving. Includes CSR integration for charitable donations based on driving performance.
• Ecologic KeyBox Intelligent key box for shared company vehicles enabling key storage, automatic handover protocols, and digital receipt generation without fleet manager involvement.
• Ecologic Top Driver Training Defensive driving training program combining online courses through the Ecologic application with practical track sessions led by qualified instructors for comprehensive driver skill development.

Quantifiable outcome

• 1.1 L decrease in average fuel consumption
• +8 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered minor.

• LOTOS (Grupa LOTOS)minorGTM or Marketing Partner · 22 April 2015Partner in "Nie [przy]dzwoń za kierownicą" social campaign. Provided venue at Brwinów station for campaign launch conference.
• CorpoFlotaminorGTM or Marketing PartnerPartner in "Nie [przy]dzwoń za kierownicą" social campaign for road safety awareness.
• LeasePlan PolskaminorChannel Partner/ Reseller/ DistributorPartner in "Nie [przy]dzwoń za kierownicą" social campaign. LeasePlan distributes Ecologic as part of fleet leasing offerings.
• Liberty UbezpieczeniaminorGTM or Marketing PartnerPartner in "Nie [przy]dzwoń za kierownicą" social campaign.
• Scanmed MultimedisminorGTM or Marketing PartnerPartner in "Nie [przy]dzwoń za kierownicą" social campaign.
• Toyota BielanyminorGTM or Marketing PartnerPartner in "Nie [przy]dzwoń za kierownicą" social campaign.
• Stowarzyszenie Kierowników Flot Samochodowych (SKFS)minorGTM or Marketing PartnerTechnology partner for Profesjonalny Test Flotowy 2023 event. Ecologic provided survey software for vehicle evaluation.
• GalloominorOthersBelgian-French recycling group that includes Ecologic as a partner in their e-waste processing operations alongside RECUPEL, Ecosystem, and SOREN.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Samsara: US-listed fleet telematics and connected operations platform offering GPS, OBD, dashcams, and driver behaviour analytics. Directly comparable to Ecologic on telematics, driver scoring, and enterprise fleet SaaS go-to-market, with a much larger scale and broader feature set.
• Geotab: Global fleet telematics leader with OBD-based vehicle data, driver behaviour scoring, and integrations with fuel and insurance partners. Closely matches Ecologic's telematics-and-driver-analytics core, with deeper enterprise reach and richer ecosystem of third-party integrations.
• Webfleet (Bridgestone): European fleet telematics SaaS owned by Bridgestone, offering GPS tracking, driver behaviour, fuel/CO2 reporting, and maintenance management. Comparable to Ecologic on product scope and European enterprise focus, with substantially greater scale and OEM-backed distribution.
• Fleetio: Fleet maintenance and operations SaaS serving mid-market and enterprise fleets. Overlaps with Ecologic on fleet ERP, fuel cards, inspections, and driver-related workflows, while differentiating on a maintenance-led (vs. telematics-led) starting point.
• Motive: AI-powered fleet and driver safety platform combining telematics, dashcams, and spend management. Directly comparable to Ecologic on driver behaviour scoring and enterprise fleet SaaS, with a heavier emphasis on video telematics and AI safety.
• Targa Telematics: Italian-headquartered European telematics and fleet management SaaS serving enterprise and rental fleets. Comparable to Ecologic on product scope, European enterprise focus, and integration with insurance/claims workflows, with a more developed mobility/rental-car presence.
• AddSecure: Nordic-based European telematics and IoT provider with fleet management, driver behaviour, and asset tracking offerings. Comparable to Ecologic on telematics-led fleet product and European enterprise customers, with broader IoT infrastructure footprint.
• Quartix: UK-listed fleet telematics SaaS focused on vehicle tracking, driver behaviour, and fuel/CO2 reporting for SMEs and mid-market. Closely comparable to Ecologic on product scope and recurring SaaS model, particularly for cost-conscious European fleet operators.

Broad incumbents

• Verizon Connect: Telematics and fleet management suite from a major US carrier, covering GPS tracking, driver behaviour, fuel, and compliance. Broad incumbent overlap with Ecologic on core fleet features, but positioned as part of a much larger telecom and IoT portfolio.
• Trimble Transportation: Large US-listed incumbent providing telematics, fleet, and supply chain management software. Overlaps with Ecologic on fleet telematics and driver behaviour, but addresses a much broader transportation and logistics buyer than Ecologic's corporate-fleet focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ecologicio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecologic