Southern Roofing and Renovations

What Southern Roofing and Renovations does

Southern Roofing and Renovations is a private US residential roofing contractor founded in 2011 and headquartered operationally in the Memphis, Tennessee area (Marietta, GA is also listed as a corporate address), serving homeowners across 34 markets in the southern and southeastern United States including Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, Missouri, Tennessee, Kansas, and Oklahoma. The company delivers roof replacement, roof repair, storm damage restoration, and post-hurricane services across three core material lines — asphalt shingle, tile, and metal roofing — through a dedicated field sales force that conducts free inspections and guides customers through the full project lifecycle. A defining element of the model is direct collaboration with insurance adjusters and a network of nearly 1,000 insurance agency referral partners that drive bottom-of-funnel demand.

The business operates on project-based, one-time transaction revenue with quote-based pricing, supported by flexible financing for non-insurance customers and a $200 customer referral program. Following the January 2024 merger with Legacy Restoration LLC and Janney Roofing, the combined entity became the 10th largest residential roofing contractor in the United States, with 300+ certified roofing experts and a cumulative 50,000+ homeowners served. The company holds Owens Corning Platinum Preferred Contractor status and James Hardie Elite Preferred Contractor designation, which enable extended warranty offerings and proprietary system protections, and carries an A+ BBB rating alongside 2022 Top 100 Roofing Contractors and BBB Torch Awards for Ethics recognition. Go-to-market is sales-led with strong channel-partner dynamics through insurance agencies, supported by regional offices across Tennessee, Mississippi, Kentucky, and Arkansas.

Name

Southern Roofing and Renovations

Legal name

Southern Roofing and Renovations

Website

https://southernrnr.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Southern Roofing and Renovations is a private residential roofing contractor operating across 34 US markets, delivering roof replacement, repair, and storm restoration services with a guided insurance-claims experience and a network of nearly 1,000 insurance agency partners.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (238160), Roofing Contractors (23816)

SIC

Construction - Special Trade Contractors (1700), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)

Keywords

• Residential roofing services
• Roof replacement
• Storm damage repair
• Insurance claims assistance
• Home exterior renovation

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Roof Replacement Services: One-time transaction revenue from residential roof replacement services including shingle, tile, and metal roofing. Revenue is generated per project with pricing based on roof size, materials chosen, and scope of work. Flexible financing options available for customers.
2. Roof Repair Services: One-time transaction revenue from repair services including storm damage repair, after-hurricane restoration, and general maintenance. Revenue recognized upon project completion.
3. Insurance Collaboration Services: Services to insurance agencies and policyholders including inspection, documentation, and claims support. Revenue derived from completed roofing projects paid by insurance claims or homeowner out-of-pocket.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Southern Roofing and Renovations is a residential roofing contractor that delivers roof replacement, repair, and restoration services—primarily shingle, tile, and metal roofing systems—alongside storm and hurricane damage restoration. The company guides homeowners through the entire process including free inspections, insurance claim navigation, material selection, installation, and post-installation warranty support.

Product overview

Southern Roofing and Renovations is a residential roofing contractor offering a unified service experience centered around roof replacement and repair. The company operates three primary roofing product lines—Shingle, Tile, and Metal roofing—alongside complementary Storm Repair and After Hurricane services. A key differentiator is their "guided experience" approach, which includes Insurance Claims Assistance to help homeowners navigate the insurance process. The company also operates a Referral Program for existing customers and an Insurance Agency Partnership program for B2B relationships. The company merged with Legacy Restoration LLC and Janney Roofing in January 2024, becoming the 10th largest residential roofing contractor in the US, serving 34 markets across the southern and southeast United States with regional headquarters in Memphis, TN.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Replacement Comprehensive roof replacement services for residential homeowners, delivering quality, durability, and aesthetic appeal via a guided experience from free inspection through material selection and installation. Offered across 34 US markets in shingle, tile, and metal roofing variants.
• Storm Repair Storm damage assessment and repair service for residential homeowners, including on-site evaluations, damage documentation, and restoration of roofing to original condition following weather events.
• After Hurricane Service

Quantifiable outcome

• 5-Star Service and 100% Satisfaction Guarantee
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Insurance Agencies (nearly 1,000)coreGTM or Marketing PartnerNearly 1,000 insurance agencies across 34 markets partner with Southern Roofing as a preferred provider. Insurance agents refer policyholders needing roof restoration. Southern collaborates directly with insurance adjusters and provides documentation support. The partnership helps agencies retain clients and reduce $0 paid claims.
• University of Mississippi (Ole Miss)minorStrategic or Co-development PartnerUniversity partnership for community engagement and brand awareness. Southern Roofing invests in local communities including university partnerships.
• University of Memphis (Memphis Tigers)minorStrategic or Co-development PartnerUniversity partnership for community engagement. Memphis Tigers athletics sponsorship/partnership.
• University of LouisvilleminorStrategic or Co-development PartnerUniversity partnership for community engagement and brand awareness.
• Kennesaw State UniversityminorStrategic or Co-development PartnerUniversity partnership for community engagement and brand awareness.
• University of Alabama at Birmingham (UAB)minorStrategic or Co-development PartnerUniversity partnership for community engagement and brand awareness.
• Austin Peay State UniversityminorStrategic or Co-development PartnerUniversity partnership for community engagement and brand awareness.
• Arkansas State UniversityminorStrategic or Co-development PartnerUniversity partnership for community engagement and brand awareness.
• Middle Tennessee State University (MTSU)minorStrategic or Co-development PartnerUniversity partnership for community engagement and brand awareness.
• Legacy Restoration LLCcoreStrategic or Co-development PartnerMerger completed in January 2024, joining Legacy Restoration LLC and Janney Roofing to form the 10th largest residential roofing contractor in the US. Strategic consolidation for scale and market reach.
• Janney RoofingcoreStrategic or Co-development PartnerPart of merger in January 2024 with Legacy Restoration LLC, combining with Janney Roofing to become 10th largest residential roofing contractor in the US.
• Owens CorningcoreTechnology or IntegrationOwens Corning Platinum Preferred Contractor status. Enables exclusive benefits including extended warranties and comprehensive system protection for customers. Awards include 2024 Platinum Top Performer and 2024 Platinum Excellence Award.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Storm Guard Roofing & Restoration: National residential roofing and restoration franchise operating across multiple US states with a parallel insurance-claim-driven model similar to Southern Roofing and Renovations, including storm/hail restoration and adjuster coordination.
• Roofing Corporation of America: PE-backed residential roofing consolidator platform similar in scale and acquisition-driven strategy, operating across multiple southern and southeastern US markets with insurance channel exposure comparable to Southern Roofing.
• Bone Dry Roofing: Multi-state residential roofing franchise network delivering roof replacement, repair, and gutter services with a sales-led, free-inspection model closely aligned with Southern's guided customer experience.
• Mighty Dog Roofing: National residential roofing franchise combining roof replacement, repair, and storm restoration with an insurance-claims-driven GTM motion that overlaps directly with Southern's primary use cases.
• Aspen Exteriors: Regional residential exterior remodeler offering roofing, siding, and windows across multiple US markets with a sales-led and insurance-claim-supported approach similar to Southern's full exterior envelope positioning.
• Lifetime Quality Roofing: Regional residential roofing and exterior contractor serving multiple southern and midwestern states with similar insurance-claim and storm-restoration offerings.

Broad incumbents

• Tecta America: Largest US commercial roofing services platform with adjacent residential capabilities; broader portfolio but significant overlap in roofing installation, repair, and multi-state service delivery.
• CentiMark Corporation: National commercial roofing contractor with a national service footprint and roofing-system focus; comparable in scale of field operations but more weighted toward commercial rather than residential work.

Regional players

• Greenwood Industries: Commercial-focused roofing and sheet metal contractor operating in select southern and midwestern US markets, providing comparable roofing installation and weatherproofing capabilities at smaller regional scale.
• DeKalb Roofing: Southern US residential roofing contractor with multi-state service area focused on roof replacement, repair, and storm restoration for insurance-claim-driven homeowners similar to Southern Roofing's core customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Roofing and Renovations