What Mighty Dog Roofing does

Mighty Dog Roofing is a privately-held U.S. roofing and exterior services franchise system operating under the legal entity MDR United LLC, headquartered in Omaha, Nebraska, and owned by Horsepower Brands. The company delivers residential and commercial roofing services (repair, replacement, inspection, maintenance, emergency response) bundled with adjacent exterior trades (gutters, windows, siding, skylights, and solar) through a single-provider model. Its franchise footprint spans 40+ states via locally-owned, nationally-backed operators, with named territories in Omaha NE, Peoria AZ, Waukesha WI, and Missoula MT among others.

The company's underlying technology and operational platform centers on a standardized inspection and customer education stack: drone-based roof imagery capture, Super Scan scanning technology for hidden damage identification, and curb appeal visualization tools that allow homeowners to preview material and color choices before commitment. These tools are paired with branded service standards (White Paw Service) and a 5-year Mighty Watchdog workmanship warranty. Materials access is enabled through an Owens Corning Platinum Preferred Contractor partnership (held by fewer than 1% of contractors nationally), supplemented by Norandex and James Hardie supply relationships. Customer financing is delivered through Service Finance with loan terms up to 12 years.

The business model is project-based and quote-driven, with free inspections serving as the primary lead generation mechanism across direct-to-consumer marketing, partner referrals (realtors, insurance agents, property managers), and storm-event response. Revenue is predominantly one-time per project with a recurring component via the Roof Maintenance Program subscription tier. The franchise royalty structure common to home services brands, combined with the parent Horsepower Brands portfolio economics (Blingle, iFoam, Heroes Lawn Care, Gatsby Glass, Groovy Hues, Bumble Bee Blinds, Stand Strong Fencing), implies system-wide revenue scaling through unit growth rather than corporate headcount expansion. No venture or private equity funding rounds, M&A activity, or AI-native technology investments are disclosed in the source data.

Name

Mighty Dog Roofing

Legal name

MDR United LLC

Website

https://mightydogroofing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Mighty Dog Roofing is a privately-held U.S. franchise system delivering residential and commercial roofing plus exterior services (gutters, windows, siding, skylights, solar) through locally-owned operators across 40+ states, backed by parent Horsepower Brands and Owens Corning Platinum Preferred status.

Ownership category

akta.pro rank

Product category

Residential and Commercial Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Skylight & Roof Penetration Flashing (Exterior) (HSAPAKAJ)

Keywords

• Residential roofing services
• Commercial roof installation
• Roof repair and replacement
• Exterior home services
• Roof inspection and maintenance

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Roofing Services: Primary revenue stream from roof repair, replacement, and installation services for residential and commercial properties. Revenue is project-based, typically one-time with potential for repeat business through maintenance programs.
2. Exterior Services: Additional services including gutter repair/installation, window repair/replacement, siding installation/replacement, and skylight repair/installation. Offered as a single-provider solution to capture more wallet share per customer.
3. Emergency Roofing Services: 24/7 emergency response services for storm damage and urgent repairs, typically commanding premium pricing due to immediate response requirements.
4. Roof Maintenance Program: Recurring maintenance program providing ongoing inspections and care, generating predictable recurring revenue and customer retention.
5. Financing Partnerships: Partnership with Service Finance to provide financing options, enabling larger ticket sales by making payments manageable over 12-year terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels12 records

Core offering

Mighty Dog Roofing is a nationally-backed, locally-owned franchise system that delivers residential and commercial roofing services through its network of franchise locations across 40+ U.S. states. The company offers a single-provider solution covering roof repair, replacement, inspection, and emergency response, along with related exterior services such as gutters, windows, siding, skylights, and solar installation. Services are supported by drone-enabled inspections, curb appeal visualization tools, financing through Service Finance, and a 5-year workmanship warranty.

Product overview

Mighty Dog Roofing is a home services franchise offering a single-provider solution for residential and commercial exterior services. The core product portfolio centers on roofing services (repair, replacement, inspection, and emergency response) for both residential and commercial properties, with a comprehensive suite of related exterior services including gutters, windows, siding, skylights, and solar installation. The company differentiates through technology-enabled offerings such as drone inspections and curb appeal visualizers, supported by branded service standards (White Paw Service) and warranty programs (Mighty Watchdog Warranty). Financing options through Service Finance extend affordability for customers. Services are delivered through a franchise model with locally-owned locations backed by national brand support.

Differentiator

Problem solved

Functional benefit

Brands

• White Paw Service: Exclusive service standard that includes showing up on time, treating homes with care, and ensuring customers understand exactly what is happening with their roof before any work begins.
• Mighty Watchdog Warranty

Products and services

• Roof Repair

Quantifiable outcome

• Over 300 roofs serviced in one month during peak demand
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Owens CorningcoreTechnology or IntegrationPlatinum Preferred Contractor status provides access to premium roofing materials, industry-leading warranties, ongoing training, and technical support. Only top 1% of contractors achieve this designation.
• Horsepower BrandscoreStrategic or Co-development PartnerParent company providing national brand support, operational systems, marketing resources, training, and franchise infrastructure. Mighty Dog Roofing operates as a franchise within the Horsepower Brands portfolio of home services brands including Blingle, iFoam, Heroes Lawn Care, Gatsby Glass, Groovy Hues, Bumble Bee Blinds, and Stand Strong Fencing.
• RealtorscoreChannel Partner/ Reseller/ DistributorPartner program for real estate professionals who refer clients needing roofing services. Benefits include enhanced property value assessments, faster home sales with inspected roofs, and professional inspections during transaction processes.
• Insurance AgentscoreChannel Partner/ Reseller/ DistributorPartnership with insurance professionals to provide detailed damage assessments and repair estimates supporting efficient claims processing for homeowners filing roof damage claims.
• Property ManagersminorChannel Partner/ Reseller/ DistributorPartnership with property management companies providing coordinated roofing and exterior maintenance across multiple properties with efficient scheduling and comprehensive reporting.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Others

• Angi: Angi operates a leading online marketplace that matches homeowners with local roofing and home service pros, serving as a key lead-generation channel that competes with Mighty Dog's free-inspection acquisition funnel.

Broad incumbents

• Home Depot Installation Services: Home Depot connects homeowners with third-party roofing and exterior installers through its retail platform, serving as a broad incumbent lead source and competitor for residential re-roofing demand.
• LeafGuard: LeafGuard is a national seamless gutter and roofing brand owned by Beldon, operating in adjacent exterior categories with comparable homeowner-targeted direct sales motion and national brand presence.
• Power Home Remodeling: Power Home Remodeling is a large, established US home exterior remodeler offering roofing, windows, siding, and doors, overlapping with Mighty Dog's exterior bundle at greater scale but as part of a wider portfolio.

Direct peers

• Bone Dry Roofing: Bone Dry Roofing is a multi-state roofing franchise offering residential and commercial roof repair, replacement, and gutter services through a franchised model directly comparable to Mighty Dog Roofing's GTM and service mix.
• Absolute Roofing: Absolute Roofing is a multi-state roofing contractor offering residential and commercial roofing, repair, and exterior services through regional branches, comparable in service mix and go-to-market to Mighty Dog Roofing.
• Klaus Roofing Systems: Klaus Roofing Systems is a national roofing franchise network providing roof repair, replacement, and exterior services through franchisees, mirroring Mighty Dog's locally-owned, nationally-backed delivery model.
• Roofing Corp of America: Roofing Corp of America is a PE-backed platform acquiring regional roofing contractors across the US, competing for the same residential and commercial roof replacement demand that Mighty Dog franchisees serve.
• Roofing Done Wright: Roofing Done Wright is a multi-state roofing franchise providing residential roof repair and replacement through locally-owned operators, comparable in business model and customer profile to Mighty Dog Roofing.
• Storm Guard Roofing & Restoration: Storm Guard is a franchised roofing and restoration brand specializing in storm damage repair and insurance-claim work across multiple US states, directly comparable to Mighty Dog Roofing's insurance-agent channel and storm response playbook.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MightyRoofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mighty Dog Roofing