What Forefront Living does

Forefront Living is a Texas-based 501(c)(3) nonprofit organization that operates a portfolio of senior living communities and end-of-life care services. The company's core offering is a full continuum of care delivered across four residential communities — Presbyterian Village North (a 66-acre continuing care retirement community, or CCRC, in Dallas operating since 1980), The Outlook at Windhaven (West Plano, opened 2024), St. Joseph Village (Coppell, joined 2024-2025), and Bella Vida (San Antonio, under development for 2026) — providing independent living, assisted living, memory care, skilled nursing, and rehabilitation services. The organization complements its residential footprint with Faith Presbyterian Hospice, the T. Boone Pickens Hospice and Palliative Care Center (Dallas's first freestanding inpatient hospice facility, opened 2017), and a suite of therapeutic and support programs including music therapy, massage therapy, the Empowered Living in-home care joint venture, the HUGS caregiver peer support program, and child/family bereavement programs such as Camp Erin DFW and Faith Kids.

Forefront Living's business model relies on monthly recurring resident fees across care levels as the primary revenue stream, supplemented by hospice and palliative care service fees, in-home care revenue from the Empowered Living joint venture with Focused Health Services, and philanthropic support channeled through the Forefront Living Foundation (a 501(c)(3) entity that raised approximately $2 million from 1,093 donors in 2025 and funded more than 2,000 days of benevolent care). Pricing is quote-based and varies by community, accommodation type, and level of care. The go-to-market approach is sales-led through community events, information sessions, campus tours, and a referral partnership with the Visiting Nurse Association of Texas (VNA) — extended in March 2026 when VNA became the preferred hospice provider and assumed operations of Faith Presbyterian Hospice. The organization is governed by a board of trustees with no parent company, no venture or private equity ownership, and leadership drawn from the nonprofit CCRC sector.

The organization's roots trace to Grace Presbyterian Ministries in the early 1960s, with Presbyterian Village North serving Dallas seniors since 1980. Recent strategic activity has been heavily expansion-oriented: opening The Outlook at Windhaven in 2024, incorporating St. Joseph Village in 2024-2025, developing Bella Vida in San Antonio for 2026, launching the Adult Day Stay program for adults with neurodegenerative disorders, and executing the VNA hospice partnership. Forefront Living also operates 'At the Forefront,' a monthly podcast on senior living topics, and maintains the Equal Housing Opportunity, handicap-accessible, pet-friendly, and LGBTQA+ designations across its properties.

Name

Forefront Living

Legal name

Forefront Living

Website

https://forefrontliving.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Forefront Living is a Texas-based 501(c)(3) nonprofit operating a portfolio of continuing care retirement communities (Presbyterian Village North, The Outlook at Windhaven, St. Joseph Village, Bella Vida) along with hospice, palliative care, therapeutic services, bereavement support, and a philanthropic foundation serving seniors and their families across North and Central Texas.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)

Keywords

• Senior living communities
• Hospice care services
• Continuing care retirement
• Memory care services
• Bereavement support programs

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Senior Living Community Services: Residential senior living fees including independent living, assisted living, memory care, skilled nursing, and rehabilitation services across multiple communities.
2. Hospice Care Services: Hospice care services provided through Faith Presbyterian Hospice and the T. Boone Pickens Hospice and Palliative Care Center, including inpatient and community-based hospice services.
3. Foundation Donations and Philanthropy: Charitable donations received through the Forefront Living Foundation from individuals, foundations, and corporate partners to support benevolent care, programs, and initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Forefront Living operates a nonprofit family of Continuing Care Retirement Communities (CCRCs) across Texas delivering independent living, assisted living, memory care, skilled nursing, and rehabilitation services. The organization also runs hospice and palliative care through Faith Presbyterian Hospice and the T. Boone Pickens Hospice and Palliative Care Center, complemented by therapeutic, caregiver, and child bereavement support programs, with funding and grants managed through the Forefront Living Foundation.

Product overview

Forefront Living is a nonprofit senior living organization operating as a unified platform of senior living communities and support services. The portfolio includes four senior living communities (Presbyterian Village North, The Outlook at Windhaven, St. Joseph Village, and Bella Vida) offering various levels of care from independent living to skilled nursing. Supporting the residential communities are hospice services through Faith Presbyterian Hospice and the T. Boone Pickens Hospice and Palliative Care Center. Additional services include therapeutic programs (music therapy, massage therapy), caregiver support (HUGS program), and bereavement support for children and families (Camp Erin DFW, Faith Kids). The organization also operates the Forefront Living Foundation for philanthropy and produces the 'At the Forefront' podcast for community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Erin DFW: A free, weekend overnight bereavement camp for youth and families grieving the death of a significant person. Part of the Eluna Network and the only location in Texas.
• Faith Kids
• Empowered Living
• HUGS (Helping U Grow Stronger)
• At the Forefront Podcast

Products and services

• Presbyterian Village North A 66-acre Continuing Care Retirement Community (CCRC) in Dallas offering independent living apartments and cottages, assisted living, certified Alzheimer's and dementia care, skilled nursing, and specialized rehabilitation services for seniors.
• The Outlook at Windhaven A comprehensive senior living community in West Plano, Texas focused on providing a thriving, engaging environment where seniors can enjoy independent and assisted living with a continuum of care services.
• St. Joseph Village A senior living community in Coppell, Texas offering independent living cottages and apartments, chef-prepared menus, wellness classes, entertainment, and on-campus assisted living and respite programs.
• Bella Vida Senior Living Community An upcoming independent senior living community in San Antonio, Texas featuring innovative design, designer finishes, chef-prepared meals in multiple dining venues, and robust wellness programs.
• Faith Presbyterian Hospice Community-based hospice services in Dallas and surrounding areas, providing compassionate end-of-life care through inpatient and home-based hospice programs.
• T. Boone Pickens Hospice and Palliative Care Center Dallas's first freestanding inpatient hospice center providing residential and specialized hospice care for end-of-life patients.
• Empowered Living An in-home personal assistance service offered as a joint venture with Focused Health Services, providing help with bathing, meal preparation, light housekeeping, and companionship.
• Camp Erin DFW A free, weekend overnight bereavement camp for youth and families grieving the death of a significant person, held annually at Camp Buckner in Burnet, Texas.
• Forefront Living Foundation A 501(c)(3) charitable organization that raises and invests funds to support the Forefront Living family, funding benevolent care, life-enriching programs, and child bereavement support.
• Adult Day Stay Program An upcoming daytime care program for aging adults with neurodegenerative disorders, offering guided activities, health monitoring, personal care assistance, and nutritious meals in a secure environment.

Quantifiable outcome

• More than 2,000 days of benevolent care provided
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Visiting Nurse Association of Texas (VNA)coreStrategic or Co-development Partner · 11 March 2026VNA has entered into a partnership with Forefront Living to become its preferred hospice care provider in North Texas. VNA will take over operations of Faith Presbyterian Hospice and provide inpatient hospice care at the T. Boone Pickens Center, creating one of the largest nonprofit hospice organizations in the region.
• Eluna NetworkcoreStrategic or Co-development Partner · 1 January 2022Partnership supporting the Child and Family Bereavement Program. Eluna provides funding and program support for Camp Erin DFW, a free weekend-long family bereavement camp for children and families who have experienced loss. The partnership began in 2022 when FLF received funding to host the first family camp.
• Camp Buckner (Buckner International)coreStrategic or Co-development PartnerCamp Buckner hosts Camp Erin DFW at their facility in Burnet, Texas. The partnership provides the venue for the annual bereavement camp combining grief education with traditional camp activities.
• Wellspring Counseling CenterminorStrategic or Co-development PartnerPartner providing grief programming support during the Faith Family Retreat, contributing to the weekend's therapeutic activities.
• Project LinusminorStrategic or Co-development PartnerProvides custom handmade blankets for children attending Camp Erin, offering comfort to first-time campers.
• Southern Methodist University (SMU)minorStrategic or Co-development PartnerSMU music therapy students conduct intergenerational music therapy sessions at Presbyterian Village North, providing hands-on clinical experience for students while delivering therapeutic engagement to residents.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Atria Senior Living: Major for-profit operator of more than 200 senior living communities across the U.S., including independent living, assisted living, and memory care. Comparable as an incumbent in core service lines, though not a faith-based CCRC.
• Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities offering independent living, assisted living, memory care, and skilled nursing nationally, including presence in Texas. Comparable as the dominant incumbent competing in the same service lines, though structurally for-profit and broader than Forefront Living's CCRC focus.

Direct peers

• Christian Horizons: Faith-based nonprofit operator of senior living communities across the Midwest and Southeast offering independent living, assisted living, memory care, and skilled nursing. Directly comparable to Forefront Living's faith-based nonprofit CCRC positioning. Forefront Living's Executive Director Jenelle Bertolino previously held roles at Christian Horizons.
• Lifespace Communities: Nonprofit operator of 16 continuing care retirement communities across the Midwest and Mid-Atlantic. Directly comparable to Forefront Living as a multi-site, faith-affiliated-adjacent nonprofit CCRC platform with a continuum of care model. Forefront Living's Executive Director Jenelle Bertolino previously held leadership roles at Lifespace.
• WesleyLife: Faith-affiliated nonprofit operator of CCRCs and home-based services across Iowa. Directly comparable to Forefront Living in operating model (faith-rooted nonprofit, full continuum of care, complementary community-based services).
• Pacific Retirement Services: Nonprofit organization operating a portfolio of CCRCs, including Senior Resource Group-branded communities, on the West Coast. Directly comparable as a multi-site nonprofit CCRC with similar resident demographic and continuum-of-care structure.
• Life Care Centers of America: Privately held operator of skilled nursing and assisted living facilities across the U.S., including CCRCs and post-acute services. Comparable across skilled nursing, rehabilitation, and senior care operations that Forefront Living offers at Presbyterian Village North.
• Acts Retirement-Life Communities: One of the largest nonprofit CCRC operators in the U.S., operating ~28 communities across the East Coast and Texas with a full continuum of care (independent living, assisted living, memory care, skilled nursing). Directly comparable to Forefront Living's nonprofit CCRC platform model at larger scale.
• Presbyterian Senior Living: Faith-based nonprofit operator serving seniors across Pennsylvania and surrounding states through CCRCs, personal care, and skilled nursing communities. Directly comparable to Forefront Living's Presbyterian heritage and faith-based nonprofit CCRC model.

Others

• Visiting Nurse Association of Texas: Dallas-area nonprofit home health and hospice provider that in 2026 partnered with Forefront Living to become its preferred hospice care provider in North Texas and operate Faith Presbyterian Hospice and the T. Boone Pickens Center. Comparable as a hospice operator and ecosystem partner rather than a direct CCRC competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@forefrontliving
• LinkedInlinkedin.com/company/forefront-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forefront Living