Wellspring Counseling Center, Inc.

What Wellspring Counseling Center, Inc. does

Wellspring Counseling Center, Inc. is a Plano, Texas-based 501(c)(3) nonprofit mental health counseling organization founded in 2000, serving individuals, couples, families, and children/adolescents across North Texas and virtually throughout the state of Texas. The organization operates with approximately 19 employees, including 8 licensed mental health professionals (LPCs, LMFTs, and a PhD psychologist), and is governed by a volunteer Board of Directors chaired by Michael Smith. Its service portfolio spans individual counseling, couples counseling, family counseling, and child/adolescent counseling (including play therapy), delivered in person at its 3160 East Spring Creek Parkway office and through a secure online telehealth platform.

The center operates a sliding-scale fee model ranging from $30 to $125 per counseling session based on household income, and explicitly does not accept insurance (HSA/FSA usage is noted as possible). Supplemental revenue streams include structured six-week workshops—Divorce Recovery ($25 enrollment fee) and Grief Recovery (free)—as well as community donations and an annual fundraising event ("Tacos, Tamales and Trivia"). In 2025, Wellspring acquired the Journey of Hope Grief Support Center (originally founded in 1998), adding free, peer-based grief support groups for children, teens, young adults, and families delivered through partnerships with First United Methodist Church of Plano and Grace Avenue United Methodist Church. The center is regulated by the Texas Behavioral Health Executive Council and complies with Texas House Bill 4224 disclosure requirements.

Distribution is direct-to-consumer via two channels (Plano in-person and statewide telehealth) with no intermediaries, and go-to-market is community-led: blog content, mental health awareness campaigns, newsletter signups, referral partnerships with churches and community organizations, and event-based fundraising. The organization is governed independently with no parent company and is not publicly listed. EIN #86-1334555.

Name

Wellspring Counseling Center, Inc.

Legal name

Wellspring Counseling Center, Inc.

Website

https://wccplano.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellspring Counseling Center, Inc. is a Plano, Texas-based 501(c)(3) nonprofit offering affordable sliding-scale mental health counseling for individuals, couples, families, and children across North Texas via in-person and telehealth, supplemented by workshops, grief support, and donations.

Ownership category

akta.pro rank

Product category

Community Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Community mental health services
• Individual counseling
• Family and couples therapy
• Grief support groups
• Telehealth counseling

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Counseling Session Fees: Revenue generated from individual, couples, and family counseling sessions. Pricing is based on a sliding scale from $30 to $125 per session, determined by household income and financial need. The organization does not accept insurance.
2. Workshop Enrollment Fees: Revenue from structured workshops including Divorce Recovery ($25 enrollment fee) and other educational programs. Grief Recovery workshops are provided free of charge.
3. Donations and Fundraising: Nonprofit relies on community donations and fundraising events to supplement revenue and maintain affordable sliding scale pricing. Monthly giving program and one-time donation options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wellspring Counseling Center delivers affordable professional mental health counseling on a sliding scale ($30-$125 per session) to individuals, couples, families, and children/adolescents, in-person at its Plano, TX office or virtually across Texas via a secure telehealth platform. It also runs six-week Divorce Recovery ($25) and free Grief Recovery workshops, and since 2025 hosts the Journey of Hope peer-based grief support groups for children, teens, and families.

Product overview

Wellspring Counseling Center, Inc. is a nonprofit mental health counseling organization offering a portfolio of in-person and online therapeutic services centered around its core Individual and Family Counseling offerings. The service menu spans Individual Counseling, Couples Counseling, Family Counseling, and Child and Adolescent Counseling (including play therapy), all delivered either in-person at its Plano, TX office or virtually via a secure telehealth platform across Texas. The portfolio includes two fee-based six-week group workshops — Divorce Recovery Workshop and Grief Recovery Workshop — as well as the free peer-based Journey of Hope Grief Support Groups for children, teens, and families (continued by Wellspring since 2025). A collection of Psychoeducational Videos rounds out the offerings as a self-service educational resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one professional counseling services for children, teens, and adults addressing emotional, relational, and life stressor concerns, delivered in-person at the Plano, TX office or virtually across Texas on a secure telehealth platform. Sliding scale fees $30-$125 per session; insurance not accepted.
• Couples Counseling Counseling services for couples at any relationship stage (dating, engaged, married, separated, or divorced) seeking to strengthen communication, rebuild trust, navigate conflict, or move through life transitions together. Delivered on the same sliding scale and via the same in-person/telehealth channels as individual counseling.
• Family Counseling Family therapy services supporting healthier communication, connection, and understanding during times of stress, change, or healing for family units.
• Child and Adolescent Counseling Developmentally appropriate counseling for children and teens, including play-based, creative, and relational approaches to help them express emotions and build coping skills.
• Virtual/Online Counseling Secure online counseling sessions via a telehealth platform for clients across Texas, offered as an alternative to in-person sessions at the Plano office.
• Grief Recovery Workshop A six-week workshop for adults grieving the death of a loved one, providing a safe, compassionate space to share experiences, honor memory, and discover renewed meaning and hope. Enrollment is free.
• Divorce Recovery Workshop A six-week workshop for persons who are divorced or divorcing, providing a safe space to seek support, express feelings, adapt to new circumstances, and set new goals as single adults. Enrollment cost is $25.
• Journey of Hope Grief Support Groups Free, peer-based grief support groups for children (ages 4-18), teens, young adults, and their families who are grieving the death of a loved one. Led by trained facilitators with age-appropriate activities. Program continued under Wellspring Counseling Center since 2025.

Quantifiable outcome

• Affordable sliding scale pricing from $30-$125 per session
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Journey of Hope Grief Support CentercoreStrategic or Co-development Partner · 1 January 2025In 2025, Wellspring Counseling Center became the new home to Journey of Hope grief support groups. Journey of Hope was established in 1998 and has served thousands of families across the DFW metroplex. The program provides free, peer-based grief support groups for children, teens, young adults, and their families who are grieving the death of a loved one.
• First United Methodist Church of PlanocoreStrategic or Co-development PartnerLong-standing community partner providing venue for Divorce Recovery and Grief Recovery workshops. The relationship is deeply rooted in shared values of empathy, compassion, and resilience. Workshops are held at the church location.
• Grace Avenue United Methodist ChurchminorStrategic or Co-development PartnerPartner organization in the Journey of Hope grief support network, hosting peer grief support groups for children and families in the Frisco area.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jewish Family Service of Dallas: Dallas-based nonprofit providing individual, family, and couples counseling along with social services; comparable community-based nonprofit counseling model serving the DFW metroplex.
• Center for Integrative Counseling and Psychology: Dallas-based nonprofit counseling center offering outpatient mental health services to individuals, couples, and families on a sliding scale; highly comparable outpatient mental health clinic model.
• Thriveworks Counseling: Multi-state outpatient counseling provider offering individual, couples, family, and child therapy; comparable service portfolio though operates on insurance-based commercial model rather than nonprofit sliding scale.
• Lena Pope Home: Fort Worth-based nonprofit offering counseling, mental health, and family services across North Texas; directly comparable nonprofit outpatient mental health provider with sliding-scale services.
• ACH Child & Family Services: DFW-based nonprofit providing child and family counseling, foster care, and adoption services; comparable to Wellspring in nonprofit mission, North Texas geography, and family/child mental health focus.

Broad incumbents

• Cook Children's Behavioral Health: Fort Worth-based pediatric health system with behavioral health services for children and adolescents; comparable in child/adolescent mental health focus but embedded within a larger healthcare system.
• The Family Place: Large DFW nonprofit focused on family violence services, counseling, and family support; comparable in nonprofit family services mission but broader scope including shelter and advocacy.

Emerging players

• BetterHelp: Leading online therapy platform offering virtual counseling across Texas and nationwide; competes directly with Wellspring's telehealth offering at scale with broader therapist network and aggressive digital marketing.
• Talkspace: Online therapy platform providing virtual counseling with insurance acceptance; comparable telehealth delivery model for individual and couples therapy across Texas.

Others

• Mental Health America of Greater Dallas: DFW nonprofit focused on mental health advocacy, education, and community programs; comparable in regional nonprofit mental health mission though more advocacy-oriented than clinical services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wellspringplano

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellspring Counseling Center, Inc.