Biolumina

Healthcare Marketing Servicesbiolumina.com

Biolumina is a full-service omnichannel creative agency specializing in healthcare and pharmaceutical advertising, serving large pharma, small biotech, and emerging techbio companies across multiple therapeutic areas with end-to-end strategic, scientific, and creative capabilities from US offices.

Company typePrivate
Founded2008
HeadquartersNew York, United States
Headcount501–1,000
GTM typeB2B
OfferingServices

What Biolumina does

Biolumina is a full-service, omnichannel creative agency specializing in healthcare and pharmaceutical advertising. Founded in 2008 and headquartered in New York City, the company operates as a wholly-owned subsidiary of Omnicom Health Group, which sits within Omnicom Group Inc. (NYSE: OMC). Biolumina serves large pharmaceutical companies, small biotech firms, and emerging techbio companies, with stated expertise across therapeutic areas including psychiatry, oncology, immunology, neurology, ophthalmology, and women's health. The company positions itself as 'translational scientists and storytellers,' uniting scientific evidence with creative storytelling for both HCP and consumer audiences.

The agency delivers an integrated suite of six core service capabilities: strategic consulting and brand development, scientific and medical strategy, omnichannel customer experience, digital data integration and experience design, global and local execution, and relationship marketing with social and community engagement. These capabilities function as an end-to-end solution rather than discrete products. Biolumina operates from three US offices (NYC headquarters at 622 3rd Ave, Parsippany NJ, and Boston MA) with 101-250 employees. The leadership team comprises President and CEO Kirsten A. Kantak, Chief Creative Officer Diane Iler-Smith, and Chief Strategy Officer Brenda Aske (RPh).

Revenue is generated through professional services engagements with pharmaceutical and biotech clients under a quote-based, negotiated pricing model. As a privately-held LLC operating within the Omnicom Health ecosystem, Biolumina does not publicly disclose revenue or funding data. The company has received industry recognition at the ADC 105th Annual Awards (2026) and PM360 Trailblazer Awards (2025), reflecting creative positioning within the pharmaceutical marketing sector.

Biolumina firmographics

Firmographics

Name: Biolumina
Legal name: Biolumina Group LLC
Website: https://biolumina.com
Company type: Private
Founded year: 2008
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Biolumina is a full-service omnichannel creative agency specializing in healthcare and pharmaceutical advertising, serving large pharma, small biotech, and emerging techbio companies across multiple therapeutic areas with end-to-end strategic, scientific, and creative capabilities from US offices.
Ownership category
akta.pro rank

Biolumina industry classification

Industry

Product category: Healthcare Marketing Services
NAICS: Other Scientific and Technical Consulting Services (54169)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: Healthcare/Pharma Creative Agencies (MPAAAAAJ)
akta.pro secondary industry: Biostatistics, Statistical Computing & Clinical Programming (SAS/R/Pipelines) (HLACAOAO)

Keywords

Healthcare advertising services
Pharmaceutical marketing agency
Creative agency services
Medical strategy consulting
Biotech brand development

Where Biolumina is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Biolumina business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Healthcare Marketing Services: Full-service creative agency providing end-to-end capabilities in healthcare marketing, including strategic consulting, omnichannel customer experience, digital integration, and global/local execution. Revenue is generated through professional service engagements with pharmaceutical and biotech clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Biolumina product offering

Product offering

Core offering

Biolumina is a full-service, omnichannel creative agency serving the healthcare and life sciences industry. It provides strategic consulting and brand development, scientific and medical strategy, omnichannel customer experience, digital data integration and experience design, global and local execution, and relationship marketing for pharmaceutical, biotech, and techbio clients across consumer and HCP audiences. The agency combines rigorous understanding of disease science with creative storytelling to deliver data-informed marketing solutions.

Product overview

Biolumina is a full-service, omnichannel creative agency serving the healthcare and life sciences industry. Rather than a single software product, Biolumina offers an integrated suite of six interconnected service capabilities: Strategic Consulting & Brand Development, Scientific & Medical Strategy, Omnichannel Customer Experience (CX), Digital Data Integration/Experience Design/Transformation, Global & Local Execution, and Relationship Marketing/Social/Community/Cultural Engagement. These capabilities are designed to work together as an end-to-end solution, bringing science, strategy, and creativity together to create data-informed healthcare marketing solutions for pharmaceutical, biotech, and techbio companies.

Differentiator

Problem solved

Functional benefit

Products and services

Strategic Consulting & Brand Development

Companies that use Biolumina

Customer profile

Segments4 records

Ideal customer profiles3 records

Biolumina technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Biolumina partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Omnicom Health GroupcoreStrategic or Co-development PartnerBiolumina is part of Omnicom Health Group, a major healthcare advertising network. The agency operates under this parent organization, which provides strategic resources and connects Biolumina with broader healthcare marketing capabilities across the network. At the ADC 105th Annual Awards, Omnicom Health was named 'Network of the Year' and Biolumina received notable creative honors alongside other Omnicom Health agencies including AREA 23, OLIXIR New York, and Remedy Edge.

Recent moves4 records

Expansion highlights4 records

Biolumina competitors and assessment

Company assessment

Direct peers

AREA 23: A sister agency within Omnicom Health Group, AREA 23 is a full-service healthcare creative agency serving pharma and biotech clients. It was named 'Agency of the Year' at the ADC 105th Annual Awards and competes directly with Biolumina for the same pharma AOR business from inside the same parent network.
AbelsonTaylor: One of the largest independent healthcare advertising agencies in the US, AbelsonTaylor specializes in DTC and HCP creative for pharmaceutical clients. It competes head-to-head with Biolumina for AOR and launch assignments from mid-to-large pharma companies.
Intouch Group: A full-service healthcare marketing agency within Evoke (formerly Publicis Health) offering creative, digital, and omnichannel services to pharma clients. It overlaps directly with Biolumina's omnichannel CX and digital transformation offerings for pharma and biotech clients.

Broad incumbents

FCB Health: Part of IPG's FCB network, FCB Health is a large, established healthcare creative agency serving major pharma clients across multiple therapeutic areas. It directly competes with Biolumina for AOR assignments and creative launches from large pharma clients.
McCann Health: A major global healthcare communications network within IPG, McCann Health offers creative, medical communications, and consulting services to pharma clients worldwide. It competes with Biolumina on multinational pharma accounts and overlapping therapeutic categories.
Havas Health & You: Havas's dedicated health and wellness network, offering creative, communications, and consulting services to pharma, biotech, and consumer health clients. It overlaps with Biolumina in pharma AOR work and brand storytelling for therapeutic launches.
CDM New York: Part of Omnicom's broader healthcare and creative networks, CDM is a healthcare-focused creative agency with strong pharma brand work. It competes with Biolumina for pharma AOR business and shares parent-network dynamics.
W2O Group (now Real Chemistry): A large healthcare communications and marketing firm offering creative, analytics, and communications services to pharma and biotech clients. It overlaps with Biolumina in omnichannel CX and brand storytelling for therapeutic launches.
Evoke (formerly Publicis Health): Publicis Groupe's dedicated health and wellness network, encompassing multiple agencies including Intouch, Saatchi & Saatchi Wellness, and Razorfish Health. It competes with Biolumina and the Omnicom Health network broadly for global pharma accounts.

Emerging players

Genuine Interactive: A digital-first healthcare marketing agency focused on pharma and biotech clients, with emphasis on digital and omnichannel experiences. It competes with Biolumina for digitally-led pharma engagements and emerging techbio brand work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Biolumina financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Biolumina leadership team

Management profile

Number of profiles

Profiles3 records

Biolumina funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Biolumina M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biolumina

What does Biolumina do?

Is Biolumina a public or private company?

Biolumina is a private company. It is classified as corporate owned and is currently operating.

When was Biolumina founded?

Biolumina was founded in 2008. It employs 501 to 1,000 people.

Where is Biolumina based?

Biolumina is headquartered in New York, United States, in the North America region.

How does Biolumina make money?

One revenue line is on record: healthcare Marketing Services.

Who are Biolumina's main competitors?

Direct peers on record are AREA 23, AbelsonTaylor and Intouch Group. Broad incumbents are FCB Health, McCann Health, Havas Health & You, CDM New York, W2O Group (now Real Chemistry) and Evoke (formerly Publicis Health). Genuine Interactive is listed as an emerging player.

Does Biolumina have an API?

No public API is recorded for Biolumina.

What industry is Biolumina in?

Biolumina's product category is Healthcare Marketing Services. Its primary akta.pro industry code is MPAAAAAJ, Healthcare/Pharma Creative Agencies, with a secondary code of HLACAOAO, Biostatistics, Statistical Computing & Clinical Programming (SAS/R/Pipelines). Its NAICS code is 54169 and its SIC code is 7311.