Disruptive HR
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Disruptive HR does
Disruptive HR, operating as The Disruptive HR Agency Ltd, is a UK-based private HR consultancy and learning platform founded in 2014 by Lucy Adams (former BBC HR Director) and Karen Moran. The company sells a portfolio of products aimed at modernising HR practice, anchored by The Disruptive HR Club — a subscription membership (£49/month or £490/year, with team pricing from £24.50/seat) hosted on the Circle community platform that combines on-demand video, toolkits, weekly live sessions with the founders, and a text-based DHR AI Coach. Complementing the Club are higher-priced cohort programmes (CPO Programme at £3,500+VAT over six months; HRBP Programme at ~£1,194 over four weeks), a separate Disruptive Leaders sub-brand for people managers, one-to-one mentoring, customised in-house workshops and keynotes, plus a back catalogue of books and physical card-based toolkits.
The technology stack is a WordPress/WooCommerce e-commerce front end integrated with Circle for community and learning delivery; the AI layer is a third-party text model wrapped around the company's proprietary content library for retrieval and action-plan generation. The business model blends high-margin recurring subscription revenue (Club) with episodic high-ticket programme fees and professional services (mentoring, workshops, keynotes), supported by a content-led go-to-market across the HR Disrupted podcast, YouTube, blog, newsletter, and conference speaking. Customers are predominantly individual HR professionals and people managers, with enterprise logos (Bupa, Toyota, Ocado, Total Mobile, James Cowper Kreston, The Ernest Cook Trust) cited as illustrative workshop/training clients rather than anchor accounts. The company remains bootstrapped, founder-led, and small at roughly 8–10 employees.
Disruptive HR firmographics
Firmographics- Name
- Disruptive HR
- Legal name
- The Disruptive HR Agency Ltd
- Website
- https://disruptivehr.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Disruptive HR industry classification
Industry- Product category
- HR Consulting and Learning & Development
- NAICS
- Human Resources Consulting Services (541612), Professional and Management Development Training (61143)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)
Keywords
Where Disruptive HR is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Disruptive HR business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Club Membership Subscriptions: Recurring subscription revenue from The Disruptive HR Club, offered as monthly (£49) or annual (£490) plans. Includes access to on-demand content, live sessions, toolkits, and community features.
- CPO Programme: Six-month cohort-based training programme for Chief People Officers, priced at £3,500+VAT. Includes eight live sessions, one-to-one mentoring, and 12 months Club membership.
- HRBP Programme: Four-week virtual course for HR Business Partners, priced at £1,194.11. Includes four 90-minute live sessions and 3 months Club membership.
- Disruptive Leaders Programme: One-time payment leadership programme for managers, priced at £250 per person or £200 per person for teams of 3+.
- Books and Publications: Sale of HR Disrupted book (£9.99+VAT) and The HR Change Toolkit, plus book bundles.
- Toolkits and Physical Products: Sale of Conversations Toolkit (£17.50+VAT) and Team Meetings Toolkit as physical card-based products.
- In-house Workshops and Keynotes: Customized training delivered to organizations, led by Lucy Adams and Karen Moran, typically online for flexibility with in-person options available.
- One-to-One Mentoring: Personalized mentoring sessions with Lucy Adams or Karen Moran for senior HR leaders seeking strategic impact and influence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual monthly subscription to The Club |
| Subscription | Annual | Individual annual subscription to The Club |
| Subscription | Annual | Team membership to The Club |
| One time/ perpetual license | Multi-year contract | CPO Programme - 6-month cohort training |
| One time/ perpetual license | Multi-year contract | HRBP Programme - 4-week virtual course |
| One time/ perpetual license | Pay-as-you-go | Disruptive Leaders Programme - individual access |
| One time/ perpetual license | Pay-as-you-go | Disruptive Leaders Programme - team access |
| Unit Pricing | Pay-as-you-go | HR Disrupted book |
| Unit Pricing | Pay-as-you-go | Conversations Toolkit |
| Unit Pricing | Pay-as-you-go | Team Meetings Toolkit |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Disruptive HR product offering
Product offeringCore offering
Disruptive HR sells HR education, training, and consulting to individuals and organisations. Its core commercial offering is The Disruptive HR Club, a paid subscription membership (£49/month or £490/year) that provides on-demand HR learning, toolkits, live sessions with the founders, and AI-powered coaching. Around the Club, the company sells cohort programmes (CPO Programme, HRBP Programme), a separate Disruptive Leaders subscription programme for managers, in-house workshops, keynotes, one-to-one mentoring, books, and physical card-based toolkits.
Product overview
Disruptive HR is an HR consultancy and learning platform offering a portfolio of products centered on modernizing HR practices. The core offering is The Disruptive HR Club, a subscription membership platform providing on-demand training, live sessions with founders Lucy Adams and Karen Moran, practical toolkits, and AI-powered coaching. This is complemented by structured training programmes including the CPO Programme (six-month cohort learning), HRBP Programme (four-week virtual course), and One Day in-person events. Additional offerings include books (HR Disrupted and The HR Change Toolkit), physical toolkits (Conversations and Team Meetings), free diagnostic quizzes, one-to-one mentoring, in-house workshops, and keynote speaking. A separate sub-brand, Disruptive Leaders, provides dedicated leadership development for people managers. The portfolio spans subscription memberships, cohort-based programmes, one-off products (books, toolkits), and professional services, all focused on progressive, human-centred HR transformation.
Differentiator
Problem solved
Functional benefit
Products and services
- The Disruptive HR Club A paid subscription membership (monthly £49 or annual £490) that gives HR professionals on-demand training, live sessions with founders Lucy Adams and Karen Moran, hundreds of practical toolkits, AI-powered coaching (DHR AI Coach and AI Agent), and access to a global community of HR peers. Available as individual or team (3+) licences with team discounts of 10–50%.
- CPO Programme A six-month cohort-based training programme for Chief People Officers and senior HR leaders, priced at £3,500+VAT, featuring eight live expert-led sessions, peer networking, one-to-one mentoring with Lucy Adams or Karen Moran, and 12 months of Disruptive HR Club membership.
- HRBP Programme A four-week virtual training programme for HR Business Partners, priced at approximately £1,194, covering consultancy skills, coaching, facilitation, performance management, talent management, and influencing leaders, including four 90-minute live sessions and three months of Club membership.
- On-Demand Programme A self-paced learning programme of a full 15 sessions across three series covering HR skills, new approaches, and delivery methods, plus a mini programme on performance management with 13 short episodes; included with Club membership.
- One Day Programme An in-person training event in London combining real-world HR insight, interactive discussions, and practical tools for HR professionals, with three months of Club membership included.
- One-to-One Mentoring Personalised one-to-one mentoring with Lucy Adams or Karen Moran for senior HR leaders seeking strategic support, leadership development, and practical guidance for navigating organisational challenges; sold via inquiry and a discovery session.
- Disruptive Leaders A separate online leadership development platform (£250 per person, or £200 per person for teams of 3+) offering on-demand sessions on hiring, performance, engagement, and team management for busy leaders, with AI-powered support, team licensing, onboarding sessions, and a facilitator guide for HR/L&D teams.
- In-house Workshops Customised workshops delivered by Lucy Adams and Karen Moran for organisations, typically online with optional in-person delivery, focused on specific HR challenges and organisational goals; sold via contact-us-first scoping and pricing.
- Keynotes Inspirational speaking engagements by Lucy Adams for conferences and corporate events, covering modern HR, leadership transformation, and organisational change; past audiences include Emirates, Google, Mubadala, KPMG, Bristol Myers Squibb, and Marks & Spencer.
- HR Disrupted (Book) Bestselling book by Lucy Adams (£9.99+VAT) articulating the need for radical HR transformation and introducing the EACH philosophy with practical tools for change.
- The HR Change Toolkit (Book) A practical handbook providing strategies and tools for HR professionals to implement organisational change and modernise HR functions.
- Conversations Toolkit A physical box of seven cards (£17.50+VAT) covering key leadership conversations — hiring, onboarding, check-ins, careers, wellbeing, appreciation, and difficult conversations — with tips, prompts, and conversation starters.
- Team Meetings Toolkit A physical box of seven cards for team leadership moments covering goal setting, performance reviews, innovation, learning, communication, engagement, and change management.
Quantifiable outcome
- Members report feeling 'more confident, current and practical in how I approach modern HR'
- +2 more outcomes
Companies that use Disruptive HR
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Disruptive HR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Disruptive HR partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Disruptive HR competitors and assessment
Company assessmentDirect peers
- Mind Tools: Mind Tools is a subscription-based professional learning platform focused on leadership, management, and personal development skills — a directly comparable offering targeting the same audience of HR leaders and managers with on-demand content and toolkits.
- MasterClass: MasterClass operates a premium subscription model centered on expert-led video content. While MasterClass focuses on consumer creators, the subscription-content-economics and audience engagement model are directly comparable to the Disruptive HR Club.
Broad incumbents
- LinkedIn Learning: LinkedIn Learning is the dominant subscription learning platform offered as part of LinkedIn Premium and Talent Solutions, serving L&D teams with broad business, leadership, and HR content. Disruptive HR competes in the same HR/leadership learning category but at a more specialized niche.
- Skillsoft: Skillsoft is an enterprise learning platform offering curated leadership, business, and compliance content (including Percipio). It overlaps with Disruptive HR's enterprise L&D proposition but as a large incumbent serving HR-led learning functions globally.
- Coursera for Business: Coursera for Business sells curated professional development, leadership, and HR-related specializations to enterprise L&D buyers. Comparable to Disruptive HR's enterprise subscription and programme offerings but from a much larger generalist platform.
Emerging players
- BetterUp: BetterUp is a coaching and leadership development platform combining AI with 1:1 coaching for managers and HR leaders. Disruptive HR's Mentoring and Disruptive Leaders offerings compete in the same modern leadership development category.
- CoachHub: CoachHub is a digital coaching platform serving enterprise HR teams with structured coaching programmes for managers and leaders. Overlaps directly with Disruptive HR's CPO Programme and Mentoring services in target audience and delivery model.
Regional players
- Dale Carnegie Training: Dale Carnegie Training delivers leadership, management, and people-skills courses and workshops globally through a regional licensee network. Directly comparable to Disruptive HR's in-house workshops and keynotes offering in target topic (leadership/people skills), but operating as an established international franchise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Disruptive HR social profiles
Digital presenceDisruptive HR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Disruptive HR leadership team
Management profileNumber of profiles
Profiles2 records
Disruptive HR subsidiaries and ownership
Company hierarchySubsidiaries1 record
Disruptive HR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Disruptive HR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Disruptive HR
What does Disruptive HR do?
Disruptive HR sells HR education, training, and consulting to individuals and organisations. Its core commercial offering is The Disruptive HR Club, a paid subscription membership (£49/month or £490/year) that provides on-demand HR learning, toolkits, live sessions with the founders, and AI-powered coaching. Around the Club, the company sells cohort programmes (CPO Programme, HRBP Programme), a separate Disruptive Leaders subscription programme for managers, in-house workshops, keynotes, one-to-one mentoring, books, and physical card-based toolkits.
Is Disruptive HR a public or private company?
Disruptive HR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Disruptive HR founded?
Disruptive HR was founded in 2014. It employs 1 to 10 people.
Where is Disruptive HR based?
Disruptive HR is headquartered in London, United Kingdom, in the Europe region.
How does Disruptive HR make money?
Eight revenue lines are on record. Club Membership Subscriptions are the primary driver. The others are CPO Programme, HRBP Programme, disruptive Leaders Programme, books and Publications, toolkits and Physical Products, in-house Workshops and Keynotes and one-to-One Mentoring.
Who are Disruptive HR's main competitors?
Direct peers on record are Mind Tools and MasterClass. Broad incumbents are LinkedIn Learning, Skillsoft and Coursera for Business. Emerging players are BetterUp and CoachHub. Dale Carnegie Training is listed as a regional player.
Does Disruptive HR have an API?
No public API is recorded for Disruptive HR.
What industry is Disruptive HR in?
Disruptive HR's product category is HR Consulting and Learning & Development. Its primary akta.pro industry code is BPACAJAE, HR Service Delivery, Shared Services & HR Operating Model Advisory. Its NAICS code is 541612 and its SIC code is 8742.