What Panda does

Panda is the trading name of Starrus Eco Holdings Limited, a privately held Irish waste management company headquartered in Ballymount, Dublin, and ultimately owned by Beauparc Utilities Holdings Limited. Founded in 1982, Panda operates one of Ireland's largest waste management platforms, serving residential households and commercial businesses with weekly refuse collection, skip hire, skip bags, and a network of 19 recycling centres open 5-7 days per week across counties including Dublin, Cavan, Cork, Kilkenny, Limerick, and Monaghan.

The technology stack is built on AMCS-licensed enterprise software (Dataset order system, Routeman vehicle routing, Customer Portal, Cloud Replica) integrated with proprietary operational technologies including microchip-enabled Bin Weighing, Bin Tagging with unique identifiers, and the Contamination Detection System (CDS) - a computer-vision imaging service that photographs bin interiors to identify contaminants. An 18-month trial of the CDS with 80,000 customers reduced recycling contamination from 50% to 5%. Panda also operates 32 compressed natural gas (CNG)-powered HGVs with a stated plan to grow to 56 within two years, supported by its own CNG refuelling infrastructure including a new station at Cappagh, Dublin 11, opened in June 2025. A €5m metals and plastics recovery system was opened at Millennium Park, Dublin in June 2025, with a second facility planned for south Dublin.

Panda generates revenue through a mix of recurring and transactional streams: monthly/quarterly fixed-price subscriptions for household waste collection, pay-per-lift (usage-based) plans, one-time skip hire and skip bag fees, usage-based drop-off at recycling centres, and custom-priced commercial waste contracts. The company acquires customers through a multi-channel GTM motion including door-to-door field sales, online sign-up via the panda.ie portal, mobile app (iOS/Android), telephone sales, customer referrals, and walk-in recycling centre access. Under parent Beauparc's €160m capital expenditure programme, Panda is executing a multi-year build-out of materials recovery infrastructure and fleet decarbonisation targeting net-zero Scope 1 and 2 emissions by 2040.

Name

Panda

Legal name

Starrus Eco Holdings Limited

Website

https://panda.ie

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Panda is an Irish waste management company (trading as Starrus Eco Holdings Limited) serving residential households and commercial businesses with collection, skip hire, skip bags, and 19 recycling centres. It operates a 32-vehicle CNG-powered fleet, computer-vision contamination detection, and materials recovery infrastructure funded by parent Beauparc's €160m capex programme.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Solid Waste Collection (562111), Waste Collection (5621), Other Waste Collection (562119), Waste Treatment and Disposal (56221)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)

akta.pro secondary industries

Bulk Item & White Goods Collection (Bulky Waste) (BPALAAAD), E-waste & Universal Waste Collection/Transfer (Electronics, Lamps, Batteries) (EUAIABAG), Universal Waste Management (Batteries, Lamps, Mercury Devices, Aerosols) (BPALAFAJ), Hazardous Waste & Universal Waste Handling (Batteries, Lamps, Aerosols) (BPABALAE)

Keywords

• Waste management services
• Recycling services
• Skip hire
• Household waste collection
• Commercial waste solutions

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Waste Collection Services: Weekly refuse collections for residential customers with various pricing plans including per-lift and fixed monthly/quarterly charges. Commercial waste services for businesses including skips and bulk waste removal.
2. Skip Hire: Skip rental services for home improvements and construction projects. Skips available in various sizes, ordered through online portal.
3. Skip Bags: Smaller waste disposal option available from Panda and local stockists for smaller projects and garden waste.
4. Recycling Centre Services: 19 recycling centres accepting various materials including WEEE, batteries, lightbulbs, and household recyclables. Free drop-off services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Panda provides waste management and recycling services for residential and commercial customers across Ireland. Core offerings include weekly household waste collections, skip hire and skip bags for projects, business waste solutions, and access to 19 recycling centres. The company operates a CNG-powered collection fleet and a materials recovery facility, backed by computer-vision contamination detection and an AMCS-powered customer portal and mobile app.

Product overview

Panda is an Irish waste management company (trading name of Starrus Eco Holdings Limited) offering a unified platform of residential and commercial waste services. The core product portfolio spans household waste collection, skip hire, skip bags, and a network of 19 recycling centres. Add-on modules include the Cleaner Bin Imaging Service (computer-vision-based contamination detection), a Battery & WEEE Recycling Handbook, CNG fleet fuel, and a metals and plastics recovery system. The digital customer layer consists of the MyPanda web portal and mobile app (iOS/Android), backed by AMCS Group enterprise software for order processing, routing, and CRM. Panda is investing over €160m in capital expenditure to expand materials recovery infrastructure and decarbonise its fleet toward a net-zero Scope 1 and 2 target by 2040.

Differentiator

Problem solved

Functional benefit

Products and services

• Household Waste Collection

Quantifiable outcome

• Contamination reduction from 50% to 5% achieved in 18-month trial with 80,000 customers
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Gas Networks IrelandcoreStrategic or Co-development Partner · 20 June 2025Panda partnered with Gas Networks Ireland for the GRAZE Vehicle Grant Scheme, a government initiative supporting heavy goods vehicle fleet decarbonisation. The GRAZE scheme provides up to €10,000 per vehicle (covering 40% of the cost difference between diesel and CNG). Panda opened Ireland's 12th CNG station at Cappagh as part of this partnership, supporting Panda's transition to cleaner fuel and net-zero targets.
• Beauparc Utilities Holdings LimitedcoreOthers · 20 June 2025Parent company of Panda implementing a €160m capital expenditure programme. Parent company also operates Starrus Eco Holdings and is responsible for major investments including the €5m metals and plastics recovery system.
• AMCS Group IrelandcoreTechnology or IntegrationLicensed IT systems from AMCS including AMCS Dataset order system, AMCS Routeman, Customer Portal (mypanda.ie), Customer Apps (Android and iOS), and Cloud Replica of AMCS Dataset Database. AMCS provides the operational technology platform for Panda's waste management operations.
• WEEE IrelandminorStrategic or Co-development PartnerPartnership for WEEE (Waste Electrical and Electronic Equipment) recycling. Panda recycling centres accept WEEE items and host free collection events in partnership with WEEE Ireland.
• YourTeam / KMC Mag Solutions (Philippines)minorImplementation/ SI/ Consulting PartnerOutsourced customer support services located in the Philippines. KMC Mag Solutions is registered with the Philippines Data Protection Authority (National Privacy Commission) and staff work through Virtual Desktop Infrastructure (VDI) with centralised data storage in Europe.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Thorntons Recycling: Long-standing Irish waste collection, recycling, and skip-hire operator serving both residential and commercial customers across Ireland. Closely comparable business model and customer base to Panda.
• Clean Ireland Recycling: Irish waste management company offering skip hire, recycling, and waste collection services nationwide; directly comparable to Panda in scale, geographic focus, and product mix.
• FCC Environment Ireland: Irish subsidiary of FCC Group providing municipal, commercial, and industrial waste collection and treatment services; competes with Panda for the same institutional and commercial accounts in Ireland.
• Greenstar: One of Ireland's largest waste management and recycling operators, providing household and commercial collections plus recycling facility infrastructure; Panda's most direct head-to-head competitor in the Irish market across the same service lines.

Broad incumbents

• Renewi plc: UK/European waste-to-product company combining collection, sorting, and advanced recycling; comparable to Panda on the recycling-centre and materials-recovery footprint, though broader in scope.
• Suez Recycling and Recovery Ireland: Global environmental services group (now merged with Veolia in several geographies) operating waste collection and recycling infrastructure across Europe; broader portfolio but overlapping core collection services with Panda.
• Veolia Ireland: Irish arm of global environmental services giant Veolia, offering waste collection, recycling, and resource recovery at greater scale and broader capability than Panda; competes directly for municipal and enterprise contracts.

Regional players

• Biffa plc: Major UK waste management company with household and commercial collections, recycling centres, and skip-hire; highly comparable business model, though Panda's market is Ireland rather than the UK.
• Wastebeater / La Rousse Foods or other SME collection-only operators in IRL: Various regional and skip-hire operators serving Ireland.

Emerging players

• KeyWaste (Ireland): Irish commercial and construction waste collection specialist; comparable to Panda's commercial/skips segment with overlapping customer base but narrower residential offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panda