Keygreen
Keygreen is an Irish privately held waste management company offering zero-landfill collection, skip hire, hygiene, pest control, and scenting services to businesses and households across Dublin and Ireland, operating via direct field service and an online booking portal.
- Company typePrivate
- Founded2005
- HeadquartersWalkinstown, Ireland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Keygreen does
Keygreen (legal entity: Key Waste Management Ltd) is an Irish privately held waste management company founded in 2005 and headquartered in Dublin, with nationwide service coverage through direct field operations and an online booking portal (book.keywaste.ie) spanning more than 400 townlands. The company offers waste collection, skip hire, hygiene services, pest control, medical waste handling, and recently added scenting, addressing both household and B2B customers across construction, hospitality, and healthcare verticals.
The core operating model is built on a zero-to-landfill policy, with non-recyclable waste routed through a waste-to-energy partner (18,841 tons processed in 2022, generating 14,131 MWh of electricity) and food waste converted to peat-free compost. Recyclables (cardboard, glass) are shipped to specialist partners for processing. The technology layer is largely conventional: an e-commerce skip-booking portal, a marketing website, and content/blog infrastructure. The company consolidated its former KeyWaste and KeyHygiene brands into a single KeyGreen identity and holds NSAI certification for Irish waste management standards.
Commercially, Keygreen operates a hybrid D2C and sales-led GTM. Revenue is generated through recurring B2B service contracts (business waste, hygiene, pest, medical), subscription-style household bin and bag collection (currently expanding in Dublin 4, 6, and 7), and transactional skip hire (2.5–14 cubic yard sizes) plus BabySkip bag products. Pricing is not publicly disclosed and is largely quote-based for B2B, with pay-as-you-go unit pricing for skip hire. The company appears founder/owner-operated under Mark Butler and Neville O'Boyle, with 51–100 employees and over 40 years of combined leadership experience.
Keygreen firmographics
Firmographics- Name
- Keygreen
- Legal name
- Key Waste Management Ltd
- Website
- https://keywaste.ie
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Keygreen is an Irish privately held waste management company offering zero-landfill collection, skip hire, hygiene, pest control, and scenting services to businesses and households across Dublin and Ireland, operating via direct field service and an online booking portal.
- Ownership category
- akta.pro rank
Keygreen industry classification
Industry- Product category
- Waste Management Services
- NAICS
- Waste Collection (5621), Waste Treatment and Disposal (5622), Exterminating and Pest Control Services (56171)
- SIC
- Refuse Systems (4953), Sanitary Services (4950), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Healthcare Non-hazardous Waste Services (General/Regulated Non-hazardous) (EUAIAGAG)
- akta.pro secondary industries
- Medical Waste Management & Biohazard Disposal Systems (Regulated Waste, Liners, Containers) (HLAHANAI), Waste Management & Smart Sanitation (Facilities) (HSAPAPAM)
Keywords
Where Keygreen is headquartered
LocationHeadquarters
- HQ city
- Walkinstown
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Keygreen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Waste Management Services: Comprehensive waste management services for businesses and households including bin collection, bag services, and skip hire. Revenue generated from recurring collection services and one-time service bookings.
- Skip Hire: Open steel skips ranging from 2.5 cubic yard to 14 cubic yard available for hire. One-time rental service for DIY projects, clearouts, and commercial use.
- Hygiene Services: Washroom services including bins, washroom dispensers, hand dryers, room scents, and matting services for businesses.
- Pest Control Services: Environmentally friendly and cost-effective integrated pest management programs for businesses nationwide.
- Medical Waste Management: Specialized medical waste management services for healthcare providers and medical facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Skip sizes from 2.5 to 14 cubic yard |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Keygreen product offering
Product offeringCore offering
Keygreen provides integrated waste management, skip hire, hygiene, and pest control services to businesses and households across Ireland. Core offerings include recurring business waste collection with zero-to-landfill diversion, medical waste handling, open steel skip hire (2.5–14 cubic yard), washroom hygiene solutions, integrated pest management, and household wheelie bin and bag services in Dublin. Non-recyclable waste is routed to a waste-to-energy partner for renewable electricity generation, and food waste is converted into peat-free compost.
Product overview
Keygreen operates as a unified waste management platform offering integrated services across business, household, skip hire, hygiene, and pest control verticals. The core portfolio includes Business Waste Management (encompassing Medical Waste, Pest Control, Hygiene, Scenting, and Bags & Tags), Skip Hire with sizes from 2.5 to 14 cubic yard, Household Bin and Bag Services for Dublin areas, and environmental processing capabilities including waste-to-energy conversion and compost production. The company rebranded from KeyWaste and KeyHygiene to KeyGreen, maintaining the booking portal at book.keywaste.ie while consolidating services under a single brand focused on zero-landfill sustainability.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Waste Management Comprehensive, recurring waste management solutions for private and public sector organisations with a zero-landfill policy, covering recycling and disposal for commercial operations.
- Medical Waste Management Specialised waste management for healthcare facilities, dental practices, and medical organisations requiring safe disposal of medical and clinical waste.
- Pest Control Environmentally friendly and cost-effective integrated pest management programmes for all business sectors and sizes nationwide in Ireland.
- Hygiene Services Complete washroom hygiene solutions including bins, washroom dispensers, hand dryers, floor mats, and scenting services for all business sectors.
- Scenting Bespoke scenting solutions designed to help businesses build stronger connections, improve customer experience, and elevate their brand.
- Skip Hire Open steel skip hire ranging from 2.5 cubic yard to 14 cubic yard for DIY projects, clearouts, and commercial waste collection needs.
- BabySkip Bags Compact skip bag service ideal for smaller projects and household clearouts, ordered through the online booking portal.
- Household Bin Services Domestic wheelie bin collection services for households in Dublin 4, 6 & 7, providing clean, green waste collection.
- Household Bag Services Waste bag collection service offered as an alternative to wheelie bins for domestic households.
- All Junk Removal Complete junk and waste removal service for households requiring clearance of unwanted items.
- Bags & Tags Pre-paid waste bag and tag system for businesses requiring flexible waste disposal options.
Quantifiable outcome
- 18,841 tons of general waste converted to 14,131 megawatt hours of electricity in 2022
- +2 more outcomes
Companies that use Keygreen
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Keygreen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Keygreen partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Waste-to-Energy PartnercoreKeygreen partners with waste-to-energy facility to process non-recyclable waste items including food waste and biogas. In 2022, 18,841 tons of general waste was sent to this partner and converted into 14,131 megawatt hours of electricity.
- Glass Recycling PartnercorePartnership for recycling waste glass, giving glass waste a new life through processing at recycling plants.
- Cardboard Recycling Partners (Mills and Recycling Plants)coreKeygreen processes and ships thousands of tons of cardboard to mills and recycling plants for recycling, supporting the circular economy.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Keygreen competitors and assessment
Company assessmentDirect peers
- Greenstar (now part of Biffa): Ireland's largest commercial waste and recycling operator with a national collection network. Direct head-to-head competitor for Keygreen's business and household collection services across the same Irish geography.
- Thorntons Recycling: Irish family-run waste and recycling operator offering skip hire, commercial waste collection, and recycling services. Closely comparable in scale and service mix to Keygreen, including skip sizes and household offerings.
- Panda (formerly Greenstar brand): National Irish waste collection operator serving households and businesses with kerbside recycling, bin collection, and skip services. Overlaps Keygreen directly on Dublin and nationwide household and business routes.
Broad incumbents
- Veolia Ireland: Global environmental services operator with an Irish presence across waste collection, treatment, and circular-economy solutions. Competes with Keygreen for enterprise and public-sector contracts at larger scale.
- FCC Environment Ireland: Operates landfills, recycling, and household waste services in Ireland under the MyWaste brand. Comparable to Keygreen on household bin collection; broader portfolio in disposal and recovery.
- Bord na Móna Recycling: Irish recycling and resource-recovery operator with household and commercial services. Partial overlap with Keygreen on household bin and recycling collections, but a stronger recovery-facility footprint.
Regional players
- Clean Ireland Recycling: Ireland-based skip hire, waste, and recycling operator focused on the midlands and west of Ireland. Comparable service portfolio (skips, commercial waste, recycling) though geographically adjacent rather than direct Dublin overlap.
Emerging players
- Rentokil Initial (pest control vertical): Global pest control and hygiene services operator with a strong Irish presence. Directly comparable to Keygreen's pest control service line, with deeper specialisation and category R&D.
- PHS Group (hygiene vertical): UK and Ireland washroom and hygiene services specialist. Directly comparable to Keygreen's hygiene offering (bins, dispensers, scenting, mats) and able to bundle into enterprise accounts at greater scale.
Others
- White Mountain Quarries / Irish Skip Hire Operators: Broader set of independent skip-hire and aggregate-recycling operators across Ireland that compete with Keygreen's skip-hire core product. Useful as a competitive-set benchmark for one-off transactional pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Keygreen social profiles
Digital presenceKeygreen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keygreen leadership team
Management profileNumber of profiles
Profiles2 records
Keygreen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keygreen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keygreen
What does Keygreen do?
Keygreen provides integrated waste management, skip hire, hygiene, and pest control services to businesses and households across Ireland. Core offerings include recurring business waste collection with zero-to-landfill diversion, medical waste handling, open steel skip hire (2.5–14 cubic yard), washroom hygiene solutions, integrated pest management, and household wheelie bin and bag services in Dublin. Non-recyclable waste is routed to a waste-to-energy partner for renewable electricity generation, and food waste is converted into peat-free compost.
Is Keygreen a public or private company?
Keygreen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keygreen founded?
Keygreen was founded in 2005. It employs 51 to 100 people.
Where is Keygreen based?
Keygreen is headquartered in Walkinstown, Ireland, in the Europe region.
How does Keygreen make money?
Five revenue lines are on record. Waste Management Services are the primary driver. The others are skip Hire, hygiene Services, pest Control Services and medical Waste Management.
Who are Keygreen's main competitors?
Direct peers on record are Greenstar (now part of Biffa), Thorntons Recycling and Panda (formerly Greenstar brand). Broad incumbents are Veolia Ireland, FCC Environment Ireland and Bord na Móna Recycling. Clean Ireland Recycling is listed as a regional player. Emerging players are Rentokil Initial (pest control vertical) and PHS Group (hygiene vertical). White Mountain Quarries / Irish Skip Hire Operators is listed as an others.
Does Keygreen have an API?
No public API is recorded for Keygreen.
What industry is Keygreen in?
Keygreen's product category is Waste Management Services. Its primary akta.pro industry code is EUAIAGAG, Healthcare Non-hazardous Waste Services (General/Regulated Non-hazardous), with a secondary code of HLAHANAI, Medical Waste Management & Biohazard Disposal Systems (Regulated Waste, Liners, Containers). Its NAICS code is 5621 and its SIC code is 4953.