Aproda AG

What Aproda AG does

Aproda AG is a privately held Swiss IT services and software provider founded in 1983, headquartered in Rotkreuz (canton of Zug) with branch offices in St. Gallen, Bern, Zug, and Zürich. The company employs approximately 150 people and serves more than 600 small and medium-sized enterprises across Switzerland, positioning itself as one of the leading Microsoft Dynamics 365 Cloud providers for the Swiss KMU (SME) market. Its core offerings are built on Microsoft Dynamics 365 Business Central (cloud ERP) and Microsoft Dynamics 365 Sales / Customer Service / Customer Insights (CRM), extended by the full Microsoft Power Platform (Power BI, Power Apps, Power Automate, Power Pages, Copilot Studio) and Azure. Aproda has developed proprietary IP on top of this stack, most notably the ASDX (Aproda Data Interchange) EDI application and two AI agents — the Order Agent for automated sales order processing and the Payables Agent for accounts payable — both delivered as add-on modules to Business Central.

The company monetizes through a mix of professional services (ERP/CRM implementation projects typically running 4-16 weeks), custom software development, and managed service contracts with SLA-based support. Recurring revenue is emerging through subscription-priced AI agents (Order Agent at CHF 8,000 setup plus CHF 150/month) and EDI/ASDX licensing on multi-year contracts. Go-to-market is sales-led and direct, targeting Swiss SMEs with 20-500 employees across vertical specializations in wholesale, Medtech, food/life sciences, and manufacturing, with additional CRM templates for construction and healthcare. Distribution relies on direct field sales, free initial consultations, analysis workshops, and the Microsoft partner ecosystem. Aproda maintains compliance with GDPR and the Swiss revDSG, and its referenceable customers include Axpo AG, Tanner SA, Flawa AG, Morga AG, Gustav Gerig AG, Kägi & Söhne AG, and Probst Maveg AG.

Name

Aproda AG

Legal name

Aproda AG

Website

https://aproda.ch

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Aproda AG is a Swiss Microsoft Dynamics 365 specialist that delivers cloud ERP, CRM, AI-powered agents, and EDI solutions to more than 600 small and medium-sized enterprises across Switzerland, supported by 150 employees and offices in Rotkreuz, St. Gallen, Bern, Zug, and Zürich.

Ownership category

akta.pro rank

Product category

ERP & CRM Implementation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Enterprise Application Modernization & Upgrades (incl. S/4HANA, cloud migrations) (BPAEAGAG)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Cloud Application Modernization & Refactoring (BPAEACAC)

Keywords

• ERP implementation services
• Microsoft Dynamics 365 partner
• CRM cloud solutions
• Cloud ERP for SMEs
• Digital transformation consulting

Headquarters

HQ city

Sankt Gallen

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ERP/CRM Implementation Services: Consulting and implementation services for Microsoft Dynamics 365 Business Central and CRM solutions. Includes process analysis, system configuration, data migration, and go-live support. Projects typically range from 4-16 weeks for MVP implementations.
2. Custom Software Development: Individual software development services using Microsoft technologies (Power Apps, .NET, Azure Functions, Dynamics 365 extensions) for SME-specific requirements. Includes consulting, UX/UI design, development, integration, and quality assurance.
3. Managed Services & Support: Ongoing SLA-based support, monitoring, maintenance, and continuous optimization of deployed solutions. Includes regular updates, release planning, and responsive support.
4. AI Agent Services: Subscription-based AI agent solutions (Order Agent, Payables Agent) with one-time setup fees and monthly operating fees. Example: Order Agent setup CHF 8,000 + CHF 150/month operating.
5. EDI/ASDX App Licensing: Licensing and setup of the Aproda ASDX (Data Interchange) application for EDI connectivity. Pricing varies by project scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Aproda AG is a Swiss Microsoft Dynamics 365 specialist that implements and customizes cloud ERP (Business Central) and CRM (Dynamics 365 Sales, Customer Insights, Customer Service) for SMEs in Switzerland. Its offering covers consulting, configuration, data migration, custom software development, and ongoing managed services, complemented by proprietary AI agents (Order Agent, Payables Agent) and the ASDX EDI application for standardized electronic data interchange.

Product overview

Aproda AG is a Swiss Microsoft Dynamics 365 specialist offering a modular portfolio centered on Microsoft Dynamics 365 Business Central (cloud ERP) and Microsoft Dynamics 365 Sales/CRM as the core platforms, supplemented by proprietary AI-powered agents (Aproda Order Agent and Payables Agent) built on Business Central, the ASDX EDI application for standardized electronic data interchange, and the full Microsoft Power Platform (Power BI, Power Automate, Power Apps, Power Pages, Copilot Studio) for reporting, process automation, and custom application development. The portfolio is organized into ERP solutions (including industry-specific modules for wholesale, Medtech, food, and manufacturing), CRM solutions (Sales, Customer Insights, Customer Service with industry verticals), IT-Services (security, cloud, modern workplace, Teams telephony), AI solutions for SMEs (AI agents, Copilot, workshops), digital transformation consulting (custom software development, application integration, process automation), and e-commerce (Shopify integration with Business Central). Aproda AG operates as a Microsoft Solutions Partner and has served Swiss SMEs since 1983.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Dynamics 365 Business Central Cloud-based ERP system and core platform for enterprise resource planning, covering finance, sales, inventory, supply chain, and operations for Swiss SMEs.
• Aproda Order Agent AI-powered autonomous agent that reads incoming orders from emails, PDFs, and Excel files, validates the data against Business Central master data, and creates sales orders directly in the ERP. Designed to reduce order processing time by up to 65% for Swiss SME distribution and wholesale companies.
• Payables Agent AI-assisted assistant for accounts payable within Microsoft Dynamics 365 Business Central, automating creditor accounting tasks and invoice processing workflows for SMEs.
• Microsoft Dynamics 365 Sales Cloud-based CRM system for sales automation, lead management, opportunity tracking, and customer relationship management built on Microsoft Dynamics 365.
• Microsoft Dynamics 365 Customer Insights Customer data platform providing 360-degree customer view, segmentation, and marketing automation integrated with Dynamics 365 CRM and ERP.
• Microsoft Dynamics 365 Customer Service CRM module for customer service optimization, managing service tickets, customer interactions, and support workflows within the Microsoft Dynamics 365 ecosystem.
• Aproda ASDX (Aproda Data Interchange) Proprietary EDI application for efficient management of file interfaces and standardized electronic data exchange with customers, suppliers, and logistics partners. Supports XML, EDIFACT, and CSV with automated order transmission, inventory synchronization, invoicing, returns, and SSCC processes.
• Microsoft Power Platform Microsoft's low-code platform encompassing Power BI (reporting and analytics), Power Apps (custom applications), Power Automate (workflow automation), Power Pages (web portals), and Copilot Studio (AI chatbots), all connected through Microsoft Dataverse.
• Microsoft Power BI Reporting Business intelligence and reporting tool for data visualization, ad-hoc analysis, real-time data access, and interactive standardized reports and dashboards.
• Microsoft Power Automate Workflow Automation Cloud-based workflow automation platform enabling automated processes across applications, services, and data without programming knowledge. Part of Microsoft Power Platform with over 1,400 certified connectors.
• Process Automation Consulting Consulting service for process analysis, automation opportunity identification, and sustainable workflow design using Microsoft Power Automate, ERP/CRM workflows, and AI agents. Covers process modeling, Process Mining, and Lean Management methodologies.
• Microsoft Teams Telefonie Cloud-based telephony integration via Microsoft Teams as part of IT-Services, enabling unified communication and collaboration for SMEs.
• Aproda Digital Workplace Modern workplace solution combining Microsoft Office applications with cloud services for efficient collaboration and protection against cyber threats.
• CRM Starter Packs for KMU Pre-configured CRM starter packages for SMEs based on Microsoft Dynamics 365, offering quick implementation with predefined processes and features tailored to small and medium businesses.
• ERP Starter Pack Pre-configured ERP solution for small businesses on Microsoft Dynamics 365 Business Central, offering ERP software without installation costs for SMEs.
• Custom Software Development Custom software development services using Microsoft technologies (Dynamics 365, Power Platform, Azure, C#/.NET) for SMEs, including ERP/CRM extensions, Power Apps, web portals, interface/integration projects, and industry-specific solutions for wholesale, Medtech, food, and manufacturing.
• Application Integration Services Integration services connecting ERP systems, CRM platforms, cloud applications, e-commerce platforms, and third-party solutions using APIs, middleware, ETL processes, and iPaaS platforms. Includes point-to-point and centralized integration architectures.
• IT Services and IT Consulting IT services including IT security for SMEs, digital workplace, cloud solutions, Microsoft Copilot, Teams telephony, SharePoint intranet and collaboration, and change management and user adoption support.
• ERP Industry Solutions Industry-specific ERP solutions on Microsoft Dynamics 365 Business Central for wholesale, manufacturing and production, food wholesale, Medtech wholesale, and Medtech production.
• CRM Industry Solutions Industry-specific CRM solutions on Microsoft Dynamics 365 for wholesale, manufacturing and production, hospitals and clinics, and construction sectors.
• Shopify E-Commerce Integration Native integration between Shopify e-commerce platform and Microsoft Dynamics 365 Business Central ERP for synchronized orders, products, pricing, and invoicing; enables live price sync, order transfer, and invoice overview directly within Business Central.

Quantifiable outcome

• Up to 65% faster order processing with AI Order Agent (typical, depending on data quality)
• +4 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature9 records

Partnerships

One partnership is on record.

• Descartes STEPcom AGcoreTechnology or IntegrationPartnership for EDI standardization. Aproda AG receives and processes individual message types, preparing them in Descartes STEPcom's standard format. Descartes STEPcom handles processing, receiving, and forwarding data to end customers (buyers of the customer's products). This partnership ensures standardized EDI data exchange for customers using the ASDX app.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Bechtle AG: Large DACH-headquartered IT services and Microsoft partner with deep Dynamics, Azure, and Power Platform capabilities. Aproda's footer reference 'Business Solutions by Bechtle' indicates a tangible commercial linkage, and Bechtle is the most direct larger-scale comparable.
• Avanade: Accenture/Microsoft joint venture and largest global Microsoft Dynamics SI. Represents the upper-bound competitor targeting Swiss mid-market and enterprise Dynamics projects that Aproda also pursues.
• Allgeier (Allgeier Enterprise Services): DACH-listed IT services group with Microsoft Dynamics and Power Platform practices serving mid-market manufacturing and distribution. Comparable to Aproda on Microsoft stack and vertical exposure at greater scale.

Direct peers

• isolutions AG: Swiss Microsoft Dynamics and Power Platform partner focused on business applications and process automation. Highly comparable to Aproda on geography, customer segment (Swiss SMEs), and Microsoft-first go-to-market.
• COSMO CONSULT: European Microsoft Dynamics 365 partner with industry-specific ERP templates for manufacturing, food, and wholesale. Comparable to Aproda in product scope, vertical coverage, and SME/mid-market focus, though operating at larger DACH scale.
• proaxia consulting group: Swiss-headquartered Microsoft Dynamics partner specializing in ERP for manufacturing, service, and wholesale. Highly comparable to Aproda on geography, vertical templates, and Microsoft-first portfolio.
• HSO: Global Microsoft Dynamics 365 partner with strong DACH presence, providing industry-specific ERP solutions for manufacturing, distribution, and services. Direct overlap with Aproda's product set and vertical templates.

Regional players

• KORAMIS: DACH-based Microsoft partner focused on industrial security and OT/IT integration. Adjacent comparable on Microsoft-stack SME/mid-market IT services for industrial customers in DACH.
• PDV systeme: German Microsoft Dynamics partner with ERP focus on manufacturing and distribution. Comparable to Aproda on stack and vertical orientation, though primarily Germany-focused.

Others

• Descartes STEPcom AG: Swiss EDI infrastructure partner referenced as Aproda's technology integration partner for standardized EDI message exchange. Adjacent rather than competitive—part of Aproda's go-to-market stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/aproda_ag
• Facebookfacebook.com/ModernsteERPCRMCloud

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aproda AG