McFadyen
McFadyen Digital is a B2B ecommerce consulting firm and systems integrator that implements Adobe Commerce and Mirakl marketplace solutions for manufacturers, distributors, retailers, and marketplace operators, with deep ERP/CPQ/procurement integrations and a focus on agentic commerce readiness.
- Company typePrivate
- Founded1997
- HeadquartersVienna, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What McFadyen does
McFadyen Digital is a privately held B2B ecommerce consulting firm and systems integrator founded in 1997 and headquartered in Vienna, Virginia. The company serves B2B manufacturers, distributors, retailers, and marketplace operators, with named enterprise clients across industrial electronics (Radwell, ABB), technology hardware (Zebra Technologies), pharmaceuticals (Amneal), foodservice (Middleby, Gourmet Foods International), and trade & construction (Bay Supply, Trimark). The firm reports 200+ large-scale implementations cumulatively generating tens of billions of dollars of annual revenue across implemented commerce platforms, with a delivery footprint spanning North America, South America, and Asia.
The company's technology stack centers on Adobe Commerce (including the PaaS to SaaS migration path to Adobe Commerce as a Cloud Service) and the Mirakl marketplace platform, augmented by deep integrations into enterprise systems of record: CPQ platforms (Salesforce, Epicor, Oracle), ERP suites (SAP, Oracle, NetSuite, Epicor, Infor, Microsoft Dynamics), procurement networks (Ariba, Coupa, SAP SRM, Jaggaer), and OMS/WMS platforms (Manhattan, Blue Yonder, Fluent Commerce). McFadyen complements these implementations with proprietary methodologies including the Agentic Commerce Readiness Framework and an AI Commerce Readiness Audit tool, addressing the emerging requirement that B2B catalogs be machine-readable for AI procurement agents and generative search engines. The firm was named an Adobe Gold Solution Partner in April 2026 and recognized in The Forrester Commerce Services Landscape, Q3 2025.
Revenue is generated through professional services engagements: bespoke consulting for digital commerce transformation, fixed-scope migration accelerator packages (8-16 weeks), ongoing AI enablement and delivery retainers, and marketplace launch projects. Pricing is project-based and quote-driven. Distribution relies on a combination of direct enterprise field sales, partner referral flows from Adobe and Mirakl, and thought-leadership content marketing anchored by a weekly newsletter published since 2019 and a published AI Best Practices for Commerce guide. The firm is founder-led under CEO Tom McFadyen, bootstrapped with no disclosed outside funding rounds or private equity backing.
McFadyen firmographics
Firmographics- Name
- McFadyen
- Legal name
- McFadyen Digital
- Website
- https://mcfadyen.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- McFadyen Digital is a B2B ecommerce consulting firm and systems integrator that implements Adobe Commerce and Mirakl marketplace solutions for manufacturers, distributors, retailers, and marketplace operators, with deep ERP/CPQ/procurement integrations and a focus on agentic commerce readiness.
- Ownership category
- akta.pro rank
McFadyen industry classification
Industry- Product category
- Digital Commerce Consulting & Systems Integration
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where McFadyen is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
McFadyen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Ecommerce Consulting & System Integration: Professional services for digital commerce transformation, including platform implementation (Adobe Commerce, Mirakl), migration projects, AI enablement, and marketplace launch. Engagements include fixed-scope migration packages (8-16 weeks) and ongoing consulting relationships.
- AI Enablement & Delivery Services: Specialized consulting to design, deliver, and scale AI capabilities for commerce organizations, including readiness assessments, implementation, and optimization services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Adobe PaaS to SaaS Migration - Standard |
| Other | Multi-year contract | Adobe PaaS to SaaS Migration - Complex |
| Freemium | Pay-as-you-go | AI Commerce Readiness Audit |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
McFadyen product offering
Product offeringCore offering
McFadyen Digital is a global B2B ecommerce consulting and systems integrator that helps manufacturers, distributors, retailers, and marketplace operators build and modernize commerce infrastructure. The firm delivers platform implementations (Adobe Commerce, Mirakl), AI readiness assessments, agentic commerce enablement, ERP/CPQ/procurement integrations, and marketplace launches as professional services engagements. It complements consulting with fixed-scope accelerators (e.g., Adobe PaaS-to-SaaS migrations) and free assessment tools.
Product overview
McFadyen Digital is a B2B ecommerce consulting and systems integrator offering a portfolio of specialized solutions: Agentic Commerce Readiness, AI Enablement & Delivery, Data/AI & Decision Intelligence, B2B & Complex Commerce Enablement, Digital Commerce Transformation, and Marketplace Enablement. These solutions work together to help B2B manufacturers, distributors, retailers, and marketplace operators build commerce infrastructure for AI-driven buying. The company also provides accelerators including the Adobe PaaS to SaaS Accelerator for platform migrations, published thought leadership through its AI Best Practices for Commerce guide, and assessment tools like the AI Commerce Readiness Audit. McFadyen has 29+ years of B2B commerce depth and documented 130+ commerce-specific AI use cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Agentic Commerce Readiness
- AI Enablement & Delivery
- Data, AI & Decision Intelligence
- B2B & Complex Commerce Enablement
- Digital Commerce Transformation
- Marketplace Enablement
- Adobe PaaS to SaaS Accelerator
- AI Commerce Readiness Audit
Quantifiable outcome
- Lovesac reported 8% conversion increase post-migration to Adobe Commerce as a Cloud Service
- +3 more outcomes
Companies that use McFadyen
Customer profileNamed customers8 records
Segments9 records
Ideal customer profiles3 records
McFadyen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability10 records
Feature4 records
McFadyen partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- RapidflarecoreStrategic partnership to deploy AI Agents for B2B ecommerce on the Adobe Commerce platform. Combines Rapidflare's AI-powered product intelligence capabilities with McFadyen Digital's ecommerce consulting expertise to help manufacturers, distributors, and technical product companies improve online sales performance.
- AdobeflagshipAdobe Gold Solution Partner status achieved in April 2026. McFadyen Digital provides implementation, migration, and consulting services for Adobe Commerce (including PaaS to SaaS migrations) and related Adobe commerce products including Live Search, Product Recommendations, and API Mesh.
- MiraklcoreMirakl marketplace platform implementation partner. Co-hosts events and VIP executive programs. McFadyen has delivered 50+ Mirakl-related implementations and contributed to Mirakl ecosystem thought leadership.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
McFadyen competitors and assessment
Company assessmentDirect peers
- Pivotree: Specialized commerce SI focused on Adobe Commerce, BigCommerce, and Shopify implementations for B2B and B2C. Closest pure-play comparable in size and Adobe platform focus.
- Slalom: US-focused digital transformation consultancy with strong Adobe, Mirakl, and B2B commerce practices. Highly comparable mid-sized peer targeting similar enterprise B2B/manufacturing clients with regional delivery model.
- EPAM Systems: Global digital engineering and commerce SI with deep Adobe Commerce, Shopify, and BigCommerce implementation experience. Comparable in targeting enterprise B2B digital transformation, with broader geographic delivery.
- XCentium: Smaller digital commerce SI specializing in Sitecore, Optimizely, and adjacent platform implementations for enterprise B2B. Comparable in size and delivery model, focused on the same Adobe ecosystem-adjacent buyer.
- NetElixir: Digital commerce agency and SI serving B2B manufacturers and distributors with ecommerce platform implementations. Comparable vertical focus on industrial and B2B distribution customers.
- BORN Group: Digital commerce agency and SI with Adobe Commerce, Shopify, and BigCommerce capabilities serving enterprise B2B and DTC brands. Comparable Adobe-focused implementation services for similar mid-market and enterprise customers.
Broad incumbents
- Cognizant: Global IT services and digital SI with a large Adobe Commerce / digital commerce practice serving enterprise B2B and B2C clients. Directly competes for large-scale Adobe Commerce and marketplace transformation engagements.
- Accenture: Global consulting and SI giant with a large Adobe partnership and digital commerce practice serving Fortune 500 enterprises. Competes for the largest transformation engagements and has broader service breadth.
- Deloitte Digital: Digital arm of Deloitte with significant Adobe Commerce, SAP, and Salesforce commerce capabilities. Competes at the enterprise end of the same buyer set as McFadyen.
- Capgemini: Global consulting and SI with a dedicated Adobe partnership and commerce transformation practice. Competes for enterprise B2B and marketplace engagements, particularly with European and multinational clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
McFadyen social profiles
Digital presenceMcFadyen compliance and trust
Trust signalCompliance1 record
McFadyen financial estimates
Financial estimateRevenue estimate
Valuation estimate
McFadyen leadership team
Management profileNumber of profiles
Profiles7 records
McFadyen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McFadyen M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McFadyen
What does McFadyen do?
McFadyen Digital is a global B2B ecommerce consulting and systems integrator that helps manufacturers, distributors, retailers, and marketplace operators build and modernize commerce infrastructure. The firm delivers platform implementations (Adobe Commerce, Mirakl), AI readiness assessments, agentic commerce enablement, ERP/CPQ/procurement integrations, and marketplace launches as professional services engagements. It complements consulting with fixed-scope accelerators (e.g., Adobe PaaS-to-SaaS migrations) and free assessment tools.
Is McFadyen a public or private company?
McFadyen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was McFadyen founded?
McFadyen was founded in 1997. It employs 251 to 500 people.
Where is McFadyen based?
McFadyen is headquartered in Vienna, United States, in the North America region.
How does McFadyen make money?
Two revenue lines are on record. Ecommerce Consulting & System Integration is the primary driver. The others are AI Enablement & Delivery Services.
Who are McFadyen's main competitors?
Direct peers on record are Pivotree, Slalom, EPAM Systems, XCentium, NetElixir and BORN Group. Broad incumbents are Cognizant, Accenture, Deloitte Digital and Capgemini.
Does McFadyen have an API?
No public API is recorded for McFadyen.
What industry is McFadyen in?
McFadyen's product category is Digital Commerce Consulting & Systems Integration. Its primary akta.pro industry code is BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 541511 and its SIC code is 7370.