EasyRx
EasyRx is a cloud-based SaaS platform that lets orthodontic practices and dental labs submit, manage, and track appliance prescriptions and STL files digitally, with AI-powered 3D model editing and integrations to practice management software, intraoral scanners, and 3D printers.
- Company typePrivate
- Founded2009
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EasyRx does
EasyRx is a cloud-based SaaS provider of universal lab prescription, digital workflow, and 3D model editing software for orthodontic practices and dental/orthodontic laboratories. Its platform is composed of three core products — EasyRx Practice (for submitting and tracking patient prescriptions to commercial and in-house labs), EasyRx Lab (for receiving cases, tracking orders, and handling invoicing and payments), and EasyRx 3D (cloud-based 3D STL editing software with AI-powered automated trimming, basing, and bracket removal) — supplemented by EasyRx Premium (enhanced workflow optimization), EasyRx for Education (residency programs), and the VisualDLP sub-brand (advanced lab production and invoicing). The product sits on HIPAA-compliant infrastructure with AES-128 encryption and integrates with a broad ecosystem of practice management systems, intraoral scanners, and 3D printers, which is the primary mechanism by which it embeds itself in customer workflows.
The company monetizes through tiered monthly subscriptions starting at $115/month for the Standard + 3D Lab plan and $210/month for the VisualDLP Lab plan, with separate practice-side pricing. GTM is sales-led and segmented by buyer persona: dedicated demo tracks for practices and labs, supported by content marketing (blog, on-demand webinars, case studies, eBooks) and direct outreach by named sales staff. EasyRx holds US Patent 10548691 and Australian Patent 2017234439 covering its core prescription-and-workflow technology, and reports that 'thousands of practices and labs run on EasyRx.' Customer evidence includes Hatcher and Frey Orthodontics, Caley Orthodontic Laboratory, Mountain View Orthodontic Lab, Destination Orthodontic Lab (citing a 17% case volume increase), MUSC Orthodontics, and Weill Cornell Medicine.
Operationally, EasyRx is a privately held LLC headquartered in Atlanta, Georgia, led by President & CEO Todd Blankenbecler and CTO Andy Stark. The company operates as part of the PracticeTek family of healthcare technology brands and holds VisualDLP as a wholly owned acquired brand. No external funding rounds are disclosed, and revenue figures are not publicly available. Recent strategic emphasis is on broadening the 3D AI feature set (bleaching trays, sports mouthguards), expanding the integration ecosystem across scanner and printer vendors, and launching adjacent products such as the Smart Pharmacy App.
EasyRx firmographics
Firmographics- Name
- EasyRx
- Legal name
- EasyRx
- Website
- https://easyrxcloud.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyRx is a cloud-based SaaS platform that lets orthodontic practices and dental labs submit, manage, and track appliance prescriptions and STL files digitally, with AI-powered 3D model editing and integrations to practice management software, intraoral scanners, and 3D printers.
- Ownership category
- akta.pro rank
EasyRx industry classification
Industry- Product category
- Dental and Orthodontic Practice Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD)
- akta.pro secondary industries
- Clear Aligner Orthodontics (HLABABAD), DTx/SaMD Deployment, Integration & Reimbursement Enablement (HLACANAO)
Keywords
Where EasyRx is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EasyRx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- SaaS Subscription - Lab Plans: Monthly subscription plans for lab management software with tiered pricing based on features and case volume
- SaaS Subscription - Practice Plans: Subscription plans for orthodontic practice prescription management software
- EasyRx 3D Add-on: Cloud-based 3D editing software bundled with lab plans or available as add-on
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard + 3D Lab Plan - Base tier with 300 models per month |
| Subscription | Monthly | VisualDLP Lab Plan - Advanced production management |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
EasyRx product offering
Product offeringCore offering
EasyRx provides a cloud-based SaaS platform that allows orthodontic and dental practices to design, create, manage, and submit patient appliance prescriptions online to commercial or in-house labs. The platform unifies digital prescriptions, lab case management, and AI-powered 3D STL file editing into a single integrated workflow connecting practices and dental labs.
Product overview
EasyRx is a unified cloud-based platform for orthodontic practices and dental labs that digitizes the prescription and lab management workflow. The core product portfolio consists of EasyRx Practice (for practices to submit and track prescriptions), EasyRx Lab (for labs to manage cases, invoicing, and production), and EasyRx 3D (cloud-based 3D STL editing software with AI-powered automation). These products share a unified prescription management system that connects practices to labs. EasyRx Premium adds enhanced workflow optimization and AI capabilities, while EasyRx for Education serves graduate dental programs. VisualDLP provides advanced lab production management features for larger operations.
Differentiator
Problem solved
Functional benefit
Brands
- VisualDLP: Cloud-based dental lab management software for managing production workflows, invoicing, and case tracking.
- EasyRx 3D
- EasyRx Practice
- EasyRx Lab
- EasyRx for EDU
Products and services
- EasyRx Practice Cloud-based platform for orthodontic and dental practices to submit prescriptions to commercial and in-house labs, manage and track all patient lab, clear aligner, and digital prescriptions. Integrates with practice management software and intra-oral scanners.
- EasyRx Lab One-stop platform for dental and orthodontic labs combining full lab management and digital workflows. Enables labs to receive cases and files from practices, track orders, and handle invoicing and payments.
- EasyRx 3D Cloud-based 3D editing software to view and prepare print-ready STL files. Offers user-controlled and AI-powered automated editing tools including trimming, basing, bracket removal, and labeling. Available on EasyRx Practice and EasyRx Lab plans.
- EasyRx for Education Specialized solution for orthodontic and dental residency programs providing comprehensive case management and 3D software. Allows residents and faculty to create digital prescriptions, edit STL files, manage appliance prescription templates, and track case workflows.
- EasyRx Premium Premium workflow solution that streamlines prescriptions, unifies tools by connecting PMS, scanners, and 3D printers, controls in-house labs, enables real-time secure updates, and boosts efficiency with 3D AI for automating trimming, labeling, and prep.
- VisualDLP Cloud-based dental lab management software for managing production workflows, invoicing, and case tracking. Provides advanced production management features for larger lab operations.
Quantifiable outcome
- 17% case volume increase after implementation
- +2 more outcomes
Companies that use EasyRx
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
EasyRx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability3 records
Feature6 records
EasyRx partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- GaidgeminorStrategic partnership for practice analytics and financial software integration, helping practice owners with data visualization and operational efficiency metrics.
- The Invisible Orthodontist (TIO)minorPartnership with TIO network for invisible aligner treatment providers.
- Smiles Change LivesminorNon-profit partnership providing orthodontic treatment access; EasyRx offers special discounts to participating practices.
- PracticeTekcoreEasyRx is part of the PracticeTek family of brands - a collective of innovative healthcare technology brands working together to transform retail healthcare. Career opportunities are centralized through PracticeTek.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
EasyRx competitors and assessment
Company assessmentEmerging players
- Nexa3D: Nexa3D provides ultrafast 3D printers and software for dental and orthodontic workflows. It is an EasyRx integration partner and an adjacent player in dental digital manufacturing that could expand into workflow software.
- Formlabs: Formlabs provides dental 3D printers and PreForm software widely used in orthodontic labs that integrate with EasyRx. As Formlabs expands its software stack, it competes for the lab-side workflow management that EasyRx currently owns.
- 3DISC: 3DISC provides Heron and OVO intraoral scanning solutions with growing cloud-based workflow software. An EasyRx integration partner, it represents an emerging end-to-end workflow competitor.
Broad incumbents
- Curve Dental: Curve Dental offers cloud-based dental practice management software with broader scope than EasyRx but overlapping workflow features for case tracking, prescriptions, and integrations with labs and imaging.
- Dentrix (Henry Schein One): Dentrix is one of the largest dental practice management platforms and overlaps with EasyRx Practice's workflow management, charting, and lab communication functions, particularly for general dental practices that also perform orthodontics.
- Medit: Medit provides intraoral scanners and Medit Link cloud software with case management capabilities that compete with EasyRx for digital impression and lab communication workflows in orthodontic practices.
- Align Technology (iTero): Align Technology's iTero platform combines intraoral scanning with the MyiTero workflow and Invisalign integration, providing end-to-end orthodontic case management that overlaps with EasyRx's practice-to-lab workflow.
Direct peers
- 3Shape: 3Shape provides Ortho System and TRIOS scanner workflows that compete directly with EasyRx in orthodontic digital case management, prescription handling, and lab communication. Already integrated with EasyRx, it represents both a partner and a competitive threat.
- Dolphin Imaging & Management Solutions: Dolphin offers orthodontic practice management and imaging software that overlaps with EasyRx Practice's patient and prescription management scope, particularly for orthodontic clinics seeking an all-in-one solution.
- Carestream Dental (CS OrthoTrac): Carestream's CS OrthoTrac is a leading orthodontic practice management system that competes with EasyRx Practice for orthodontic workflow management, patient tracking, and lab prescription handling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EasyRx social profiles
Digital presenceEasyRx compliance and trust
Trust signalCompliance3 records
EasyRx financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyRx leadership team
Management profileNumber of profiles
Profiles3 records
EasyRx subsidiaries and ownership
Company hierarchySubsidiaries1 record
EasyRx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyRx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyRx
What does EasyRx do?
EasyRx provides a cloud-based SaaS platform that allows orthodontic and dental practices to design, create, manage, and submit patient appliance prescriptions online to commercial or in-house labs. The platform unifies digital prescriptions, lab case management, and AI-powered 3D STL file editing into a single integrated workflow connecting practices and dental labs.
Is EasyRx a public or private company?
EasyRx is a private company. It is classified as corporate owned and is currently operating.
When was EasyRx founded?
EasyRx was founded in 2009. It employs 11 to 50 people.
Where is EasyRx based?
EasyRx is headquartered in Atlanta, United States, in the North America region.
How does EasyRx make money?
Three revenue lines are on record. SaaS Subscription - Lab Plans are the primary driver. The others are saaS Subscription - Practice Plans and easyRx 3D Add-on.
Who are EasyRx's main competitors?
Emerging players on record are Nexa3D, Formlabs and 3DISC. Broad incumbents are Curve Dental, Dentrix (Henry Schein One), Medit and Align Technology (iTero). Direct peers are 3Shape, Dolphin Imaging & Management Solutions and Carestream Dental (CS OrthoTrac).
Does EasyRx have an API?
No public API is recorded for EasyRx.
What industry is EasyRx in?
EasyRx's product category is Dental and Orthodontic Practice Software. Its primary akta.pro industry code is HLABAJAD, Orthodontic Appliances & Aligners Fabrication, with a secondary code of HLABABAD, Clear Aligner Orthodontics. Its NAICS code is 5132 and its SIC code is 7372.