New Acquisitions
New Acquisitions Inc. is a privately held outsourced sales and marketing services firm in Atlanta that deploys internally trained field teams on behalf of enterprise consumer-brand clients such as AT&T, Target, Sams Club, BJs, LeafFilter, and Primo across the Southeast US.
- Company typePrivate
- Founded2013
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What New Acquisitions does
New Acquisitions Inc. is a privately held, outsourced sales and marketing services firm headquartered in Atlanta, Georgia. Founded in 2013 by Adam Gerald and co-founder Zachary, the company deploys trained internal sales and marketing teams on behalf of enterprise consumer-brand clients, with a current roster that includes AT&T, Target, Sams Club, BJs, LeafFilter, and Primo. All hires start in entry-level roles and are developed through a structured cross-training model covering sales, marketing, operations, and management; the firm reports that team members typically reach management within 6-9 months, and all current senior leaders (Adam Gerald, Andrew Barger, Dartanion Jones) are internally promoted. The company has expanded from its original North Carolina base into Georgia, South Carolina, and Tennessee, operating across approximately six markets in the Southeast US.
The firm's core offering is human-capital-intensive and service-based rather than technology-based: there is no disclosed proprietary platform, software product, AI/ML capability, or API surface. Revenue is generated through professional-services fees negotiated with brand clients for outsourced field sales and marketing execution, typically deployed at retail, warehouse, and direct-customer-engagement environments on behalf of the client brand. Marketing and lead generation for the business itself rely on community engagement (Habitat for Humanity, Toys for Tots, Totes to Tots, Duke University pediatric cancer research), press releases, and LinkedIn-based recruitment. The company is bootstrapped and founder-owned, with no disclosed institutional investment, funding rounds, or M&A activity.
Operationally, New Acquisitions is a small employer of 51-100 people executing a labor-intensive field-services model. Its competitive position rests on its internal-promotion culture and brand-client relationships rather than any technological differentiation, and its growth is driven primarily by geographic land-and-expand moves into adjacent Southeast markets. Key constraints include dependence on a small set of enterprise client relationships, the absence of any disclosed technology moat or AI capability, and reliance on continued execution of its talent-development pipeline to support further market openings.
New Acquisitions firmographics
Firmographics- Name
- New Acquisitions
- Legal name
- New Acquisitions Inc.
- Website
- https://newacquisitionsinc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- New Acquisitions Inc. is a privately held outsourced sales and marketing services firm in Atlanta that deploys internally trained field teams on behalf of enterprise consumer-brand clients such as AT&T, Target, Sams Club, BJs, LeafFilter, and Primo across the Southeast US.
- Ownership category
- akta.pro rank
New Acquisitions industry classification
Industry- Product category
- Outsourced Sales and Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
- akta.pro secondary industries
- Field Sales & Brand Ambassador Programs (MPAAAJAG), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Sales, Marketing & Customer Success Direct Hire (BPACAFAD)
Keywords
Where New Acquisitions is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
New Acquisitions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Outsourced Sales and Marketing Services: New Acquisitions generates revenue by providing outsourced sales and marketing services to major consumer brands. Their business model involves deploying trained sales teams to represent brands like AT&T, Target, Sams Club, BJs, LeafFilter, and Primo, helping these clients achieve their sales growth objectives. Revenue is derived from service fees for sales representation and marketing services provided on behalf of brand clients.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
New Acquisitions product offering
Product offeringCore offering
New Acquisitions is an outsourced sales and marketing firm that builds and trains internal sales teams from entry-level hires to represent major consumer brands including AT&T, Target, Sam's Club, BJs, LeafFilter, and Primo. The company deploys trained sales and marketing teams on behalf of brand clients to drive customer acquisition and direct sales through field-based campaigns at retail, wholesale, and consumer-facing locations. Revenue is generated from service fees charged to brand clients for outsourced sales representation and marketing execution.
Product overview
New Acquisitions is a sales and marketing outsourcing firm that partners with major consumer brands including Primo (beverage), AT&T (telecommunications), Target (retail), LeafFilter (home improvement), BJs (warehouse club), and Sams (warehouse club). The company provides outsourced marketing, sales, and business development services on behalf of these brand clients. The offering is not a software platform but rather a service-based model where the company trains and develops employees to represent client brands through direct sales and marketing campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Outsourced Sales and Marketing Services End-to-end outsourced direct-sales and field-marketing services for enterprise consumer brands, including building and training internal sales teams, deploying them at retail, warehouse, and consumer-facing locations, and managing customer-acquisition campaigns on behalf of the brand client.
- Brand Representation and Customer Acquisition
Companies that use New Acquisitions
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
New Acquisitions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Acquisitions partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Duke University / Pediatric Brain Cancer ResearchminorNew Acquisitions partnered with Duke University in the fight against pediatric brain cancer, supporting research initiatives through their PanCan partnership. The company participates in related fundraising and awareness activities.
- Totes to TotsminorNew Acquisitions partners with Totes to Tots to give back to the community by providing essential items to children and families in need. This initiative is part of the company's broader commitment to social impact and community service.
- Habitat for HumanityminorNew Acquisitions partnered with Habitat for Humanity to build homes for families in need. This community service initiative aligns with the company's values of giving back and investing in local communities. The partnership was documented through GlobeNewswire press release in May 2018.
- Toys for TotsminorAnnual participation in Toys for Tots program, organizing food drives and donating toys during the holiday season as part of the company's community outreach efforts.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
New Acquisitions competitors and assessment
Company assessmentDirect peers
- MarketSource: Provider of outsourced sales and marketing services to consumer brands and retailers, including field sales, retail merchandising, and B2B demand generation. Directly comparable in service mix and customer profile to New Acquisitions.
- Advantage Solutions: Public sales and marketing services company providing outsourced field sales, category management, and retail merchandising for consumer brands. Comparable scale and breadth, and a direct competitor for many of New Acquisitions' blue-chip brand engagements.
- BDS Marketing: Specializes in field marketing, merchandising, and product demonstration for consumer brands at retail. Operates the same outsourced brand-representation model that New Acquisitions uses for clients like LeafFilter and AT&T.
- Cydcor: Outsourced sales and marketing firm that recruits, trains, and deploys sales teams on behalf of consumer brands. Closest direct analog to New Acquisitions' outsourced field-sales model, with similar focus on entry-level talent and face-to-face customer acquisition.
- Acosta: Sales and marketing agency providing outsourced retail services, including field sales, category management, and shopper marketing for CPG and consumer brands. Highly comparable in customer profile and service offering.
- Crossmark: In-store sales, merchandising, and marketing services provider for retailers and consumer brands. Directly competes in the same outsourced field-marketing category and serves a similar customer base to New Acquisitions.
Broad incumbents
- TTEC: Large customer experience and B2B sales outsourcing firm serving enterprise clients across multiple verticals. Adjacent in business model (outsourced sales/customer engagement for big brands) and represents a scaled, publicly-traded alternative.
- Salesforce (Marketing Cloud): Large-scale platform that increasingly automates customer acquisition and marketing execution that New Acquisitions performs manually. Represents the digital, software-enabled competitor whose rise pressures traditional outsourced field-sales firms.
- Dentsu: Global advertising and marketing services holding company with broad portfolio including creative, media, and customer experience. Could absorb or disintermediate outsourced sales work for major brand clients served by New Acquisitions.
- Publicis Groupe: Major advertising and marketing services holding company offering end-to-end campaign management for global brands. Represents a scale competitor and a potential acquirer of outsourced sales capabilities like those offered by New Acquisitions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
New Acquisitions social profiles
Digital presenceNew Acquisitions financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Acquisitions leadership team
Management profileNumber of profiles
Profiles10 records
New Acquisitions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Acquisitions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Acquisitions
What does New Acquisitions do?
New Acquisitions is an outsourced sales and marketing firm that builds and trains internal sales teams from entry-level hires to represent major consumer brands including AT&T, Target, Sam's Club, BJs, LeafFilter, and Primo. The company deploys trained sales and marketing teams on behalf of brand clients to drive customer acquisition and direct sales through field-based campaigns at retail, wholesale, and consumer-facing locations. Revenue is generated from service fees charged to brand clients for outsourced sales representation and marketing execution.
Is New Acquisitions a public or private company?
New Acquisitions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Acquisitions founded?
New Acquisitions was founded in 2013. It employs 51 to 100 people.
Where is New Acquisitions based?
New Acquisitions is headquartered in Atlanta, United States, in the North America region.
How does New Acquisitions make money?
One revenue line is on record: outsourced Sales and Marketing Services.
Who are New Acquisitions's main competitors?
Direct peers on record are MarketSource, Advantage Solutions, BDS Marketing, Cydcor, Acosta and Crossmark. Broad incumbents are TTEC, Salesforce (Marketing Cloud), Dentsu and Publicis Groupe.
Does New Acquisitions have an API?
No public API is recorded for New Acquisitions.
What industry is New Acquisitions in?
New Acquisitions's product category is Outsourced Sales and Marketing Services. Its primary akta.pro industry code is BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services, with a secondary code of MPAAAJAG, Field Sales & Brand Ambassador Programs. Its NAICS code is 541810 and its SIC code is 7310.