Coegi
- Company typePrivate
- Founded2014
- HeadquartersColumbia, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Coegi firmographics
Firmographics- Name
- Coegi
- Legal name
- Coegi LLC
- Website
- https://coegipartners.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Coegi industry classification
Industry- Product category
- Digital Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Social Media Creative Agencies (Content & Community) (MPAAAAAE), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where Coegi is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Coegi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketing Agency Services: Coegi operates as a full-service digital marketing agency providing strategic media planning, AI and data-driven media buying, programmatic advertising, social media and influencer strategy, and measurement services to brands and agencies. Revenue is generated through professional service fees, retainer agreements, and media management charges.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels13 records
Coegi product offering
Product offeringCore offering
Coegi is a digital-first media and marketing agency that provides strategic media planning and AI/data-driven media activation across programmatic, social, search, influencer, and CTV channels. It layers transparent measurement and proprietary AI tools (Resonance, Caliber, AIM) to plan, buy, and optimize campaigns for enterprise and mid-market brands and other agencies.
Product overview
Coegi is a digital-first media and marketing agency that operates as a platform combining proprietary AI-powered tools with comprehensive service offerings. The core technology portfolio includes three proprietary AI tools: Resonance (creative intelligence), Caliber (inventory quality scoring), and AIM (Audience Intent Meter). These tools are integrated into a full-service offering that encompasses strategic media planning, AI and data-driven media buying across programmatic, social, search and influencer channels, and transparent measurement with custom dashboards. The proprietary tools function as differentiated capabilities that power the agency's media activation services rather than standalone products.
Differentiator
Problem solved
Functional benefit
Brands
- Resonance: AI-powered creative intelligence tool delivering biometric insights, copy scorecards, and recommendations to optimize creative for maximum impact
- Caliber
- A.I.M. (Audience Intent Meter)
- The Loop
Products and services
- Strategic Media Planning Audience research, channel strategy, and campaign planning services that define media strategy across paid channels for brands and agencies, including cookieless targeting approaches.
- AI and Data-Driven Media Buying Cross-channel media activation and execution service spanning programmatic, paid social, paid search, influencer, and connected TV, using data and AI to buy and optimize inventory for advertiser clients.
- Transparent Measurement and Insights Reporting, analytics, and performance measurement service providing clients transparency into media spend, campaign performance, and outcomes.
- Resonance Proprietary AI tool used for creative intelligence to inform and improve campaign creative and messaging within Coegi's media services.
- Caliber Proprietary AI tool used for inventory scoring to evaluate and prioritize media inventory quality during programmatic buying.
- AIM Proprietary AI tool used for audience intent prediction to improve targeting and audience activation across campaigns.
Quantifiable outcome
- 503M impressions and 72K site visits generated for Moderna vaccine campaign
- +6 more outcomes
Companies that use Coegi
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Coegi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature3 records
Coegi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Worldwide Partners (WPI)coreCoegi serves as the center of paid media excellence for clients through its global network with Worldwide Partners (WPI), providing expanded global representation and diverse selection of partners and capabilities that matches the scale of major holding companies.
- Meet the PeoplecoreThrough its partnership with Meet the People, Coegi provides clients with access to expanded global representation and a diverse selection of partners and capabilities comparable to major holding companies, while maintaining independent agency agility.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Coegi competitors and assessment
Company assessmentDirect peers
- Jellyfish: Jellyfish is a global digital marketing agency offering media planning, programmatic, creative, and tech transformation services. Comparable to Coegi in full-service digital agency model with proprietary technology emphasis, though operating at significantly larger scale with Brandtech Group backing.
- Adlucent: Adlucent is a digital marketing agency specializing in retail media, paid search, and performance marketing for retail and CPG brands. Comparable to Coegi in CPG vertical focus and retail media expertise, though more narrowly focused on retail activation.
- Wpromote: Wpromote is an independent, mid-sized digital marketing agency offering integrated media planning, programmatic buying, SEO, and content services. Directly comparable to Coegi in scale, full-service digital offering, and independent positioning, serving similar mid-market and enterprise brands across multiple verticals.
- Rise Interactive: Rise Interactive is an independent digital marketing agency specializing in media planning, programmatic, paid social, and analytics. Comparable to Coegi in mid-sized independent agency positioning with data-driven media activation focus.
- PMG: PMG is an independent, award-winning digital agency serving global brands with media planning, programmatic, search, social, and creative services. Highly comparable to Coegi in independent positioning, enterprise brand focus, and tech-enabled approach to media buying.
- Tinuiti: Tinuiti is a large independent performance marketing agency providing paid media, programmatic, social, and retail media buying across CPG, retail, and DTC brands. Comparable to Coegi in offering omnichannel digital activation with proprietary analytics, though at a larger scale with PE backing.
Broad incumbents
- 360i: 360i is a data-driven digital marketing agency within Dentsu Creative, offering media, creative, and content services. Comparable to Coegi in integrated digital agency model, though backed by Dentsu's holding company scale and resources.
- Merkle: Merkle is a global data-driven performance marketing agency within Dentsu, specializing in CRM, analytics, and media activation. Comparable to Coegi in data-driven media activation and measurement focus, though part of a major holding company with deeper technology investments.
- Zeta Global: Zeta Global is a data-driven marketing technology company offering AI-powered customer acquisition, media, and analytics. Comparable to Coegi in AI-driven audience targeting and predictive analytics, but with proprietary data assets and larger scale across enterprise clients.
- Digitas: Digitas is the global digital marketing network within Publicis Groupe, offering connected media, creative, and data services. Comparable to Coegi in omnichannel digital marketing offerings, but operates as part of a major holding company with vastly greater scale and resources.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Coegi social profiles
Digital presenceCoegi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coegi leadership team
Management profileNumber of profiles
Profiles1 record
Coegi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coegi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coegi
What does Coegi do?
Coegi is a digital-first media and marketing agency that provides strategic media planning and AI/data-driven media activation across programmatic, social, search, influencer, and CTV channels. It layers transparent measurement and proprietary AI tools (Resonance, Caliber, AIM) to plan, buy, and optimize campaigns for enterprise and mid-market brands and other agencies.
Is Coegi a public or private company?
Coegi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coegi founded?
Coegi was founded in 2014. It employs 51 to 100 people.
Where is Coegi based?
Coegi is headquartered in Columbia, United States, in the North America region.
How does Coegi make money?
One revenue line is on record: marketing Agency Services.
Who are Coegi's main competitors?
Direct peers on record are Jellyfish, Adlucent, Wpromote, Rise Interactive, PMG and Tinuiti. Broad incumbents are 360i, Merkle, Zeta Global and Digitas.
Does Coegi have an API?
No public API is recorded for Coegi.
What industry is Coegi in?
Coegi's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAE, Social Media Creative Agencies (Content & Community). Its NAICS code is 541810 and its SIC code is 7311.