Fliteboard
- Company typePrivate
- Founded2016
- HeadquartersByron Bay, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Fliteboard firmographics
Firmographics- Name
- Fliteboard
- Legal name
- Fliteboard Pty Ltd
- Website
- https://fliteboard.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fliteboard industry classification
Industry- Product category
- Electric Hydrofoil Surfboards
- NAICS
- Battery Manufacturing (33591), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Engines & Turbines (3510), Motors & Generators (3621)
- akta.pro primary industry
- Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)
- akta.pro secondary industries
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Surf Schools & Surf Camps (THAAAKAC)
Keywords
Where Fliteboard is headquartered
LocationHeadquarters
- HQ city
- Byron Bay
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Fliteboard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Revenue model
- eFoil Board Hardware Sales: Complete eFoil configurations sold as boards with integrated propulsion systems. Main revenue driver with modular product architecture enabling various price points from entry to premium.
- eFoil System (Propulsion) Kits: Replacement and upgrade propulsion systems including Standard eFoil, Prop C eFoil, Jet C eFoil, and MN Carbon eFoil systems sold separately for upgrades.
- Wings and Accessories: Extensive range of front wings, stabilizers, propellers, controllers and accessories across multiple price points for customization and replacement.
- Flitecell Batteries and Chargers: Proprietary lithium-ion batteries (Nano, Sport, Explore) and charging solutions with varying capacity and foil time specifications.
- Flite App: Mobile application for ride tracking, community engagement, and performance analytics with leaderboards and social features.
- Upgrades and Spare Parts: Performance upgrades, replacement parts, and accessories including True Glide Kits, Pro Mode Kits, Wave Ride Kits, and safety gear.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AIR - Inflatable entry-level eFoil for beginners |
| One time/ perpetual license | Pay-as-you-go | ICON - Versatile all-rounder for all skill levels |
| One time/ perpetual license | Pay-as-you-go | PRO - High-performance agile eFoil for experienced riders |
| One time/ perpetual license | Pay-as-you-go | Flitescooter - Beginner-friendly eFoil with handlebars |
| One time/ perpetual license | Pay-as-you-go | ULTRA L2 - Lightweight performance eFoil |
| One time/ perpetual license | Pay-as-you-go | ULTRA L3 - Lightest eFoil ever for wave riding |
| One time/ perpetual license | Pay-as-you-go | RACE - World's fastest Fliteboard for racing |
| One time/ perpetual license | Pay-as-you-go | Flite x Marc Newson - Premium limited edition collaboration |
| One time/ perpetual license | Pay-as-you-go | eFoil System Components |
| Unit Pricing | Pay-as-you-go | Wings Range |
| Unit Pricing | Pay-as-you-go | Flitecell Batteries |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Fliteboard product offering
Product offeringCore offering
Fliteboard designs, manufactures, and sells electric hydrofoil (eFoil) surfboards that use battery-powered propulsion to silently lift riders above the water. The product line spans entry-level to professional race boards, supported by interchangeable wings, swappable lithium-ion battery modules, and a wireless handheld controller for a fully modular watercraft system.
Product overview
Fliteboard is a premium eFoil (electric hydrofoil) company offering a modular product ecosystem centered on electric-powered surfboards that glide silently above water. The core product lineup includes ICON (the original all-rounder), PRO (high-performance), ULTRA L2/L3 (lightweight wave-riding), AIR (durable inflatable), Flitescooter (beginner-friendly with handlebars), RACE (world's fastest, developed with Mercury Racing), and the limited edition Flite x Marc Newson (premium design collaboration). The platform architecture is modular, allowing riders to customize and upgrade components including interchangeable propulsion systems (Jet C, Prop, Folding Prop), wings (Cruiser, Flow, Wave, Race, FLUX ranges), Flitecell batteries (Nano, Sport, Explore), and controllers. The Flite App provides digital integration for ride tracking, leaderboards, and AI-powered support. The company operates globally with 330+ dealers and schools, and became a division of Brunswick Corporation in 2023.
Differentiator
Problem solved
Functional benefit
Brands
- Flite x Marc Newson: Limited edition premium eFoil collaboration with world-renowned designer Marc Newson, featuring high-modulus pre-preg carbon fiber construction and monocoque eFoil design.
- Flite RACE
- FLITELab*
- Flitescooter
- Flite AIR
- Flitecell
Products and services
- Fliteboard ICON
Quantifiable outcome
- 30% lighter than alternatives with ULTRA L3 at just 40lbs including battery
- +6 more outcomes
Companies that use Fliteboard
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles1 record
Fliteboard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Fliteboard partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and moderate.
- Mercury RacingcoreCollaboration with Mercury Racing to develop the FLITE RACE high-performance eFoil and RACE impeller. The RACE model reaches top speeds of 34mph and represents precision engineering for competitive racing. Also developed Flite Jet 2 propulsion system in collaboration with Mercury Marine.
- Marc NewsoncoreThree-year collaboration with world-renowned Australian designer Marc Newson to create the Flite x Marc Newson limited edition eFoil range. Features revolutionary monocoque design with HMPP carbon fiber, limited to 999 configurations. Newson is one of the world's most influential designers with work at Louis Vuitton, Ferrari, Montblanc, Hermès, and Riva.
- AxoparmoderateFlite AIR x Axopar collaboration creates a seamlessly integrated eFoil solution for boat owners. Features reinforced nose for boat life, dedicated nose attachment for securing to rails, purpose-built storage, and custom deck pad inspired by Finnish Archipelago. Includes waterproof backpack, dry bag, and phone case accessories.
- FLITELabcoreFLITELab is Fliteboard's dedicated R&D division launched in 2024 focused on next-generation foil-assist propulsion systems for surf, wing, and downwind disciplines. Develops products including AMPJet and FLUX wing range with surf-foiling experts.
Scale indicators13 records
Fliteboard competitors and assessment
Company assessmentDirect peers
- JetSurf: Czech manufacturer of motorized surfboards (gasoline-powered, but with electric variants in development). Competes with Fliteboard in motorized surfboard category, though Fliteboard's electric-only positioning differentiates on noise and emissions.
- Aerofoils: German eFoil brand offering electric hydrofoil boards and propulsion systems. Competes with Fliteboard in the European premium eFoil segment with a focus on performance riding.
- Radinn: Swedish electric jetboard brand selling motorized surfboards to affluent water-sports consumers. Competes with Fliteboard in the electric personal watercraft category with overlapping premium positioning.
- Awake Boards: Swedish maker of electric jetboards and eFoils targeting premium water-sports consumers. Adjacent product category with overlapping buyer profile and similar DTC-plus-dealer distribution model.
- Lift Foils: US-based direct eFoil competitor offering a full line of electric hydrofoil boards, batteries and wings. Closest head-to-head competitor to Fliteboard with overlapping premium positioning, similar modular architecture and global dealer presence.
- Waydoo: Chinese eFoil manufacturer selling electric hydrofoil boards at meaningfully lower price points than Fliteboard. Directly competes in the same product category and represents the primary value-tier threat to Fliteboard's premium pricing.
- Lampuga: German electric jetboard manufacturer producing motorized surfboards for recreational use. Adjacent competitor in the electric water-sports category targeting similar affluent buyers.
Emerging players
- Torqeedo: German manufacturer of electric boat motors and marine propulsion systems, now owned by Deutz AG. Adjacent to Fliteboard through shared electric-marine propulsion technology and Brunswick/Mercury Marine industry relationships, though focused on larger outboard/inboard motors rather than personal eFoils.
Broad incumbents
- Cabrinha: Established kiteboarding and hydrofoil equipment brand with strong presence in the foiling community. Overlaps with Fliteboard's FLITELab and FLUX wings in serving advanced foil riders, though Cabrinha focuses on wind-powered rather than electric propulsion.
- North Foils: North Kiteboarding's hydrofoil and wing-foil division, part of the larger North Sports group offering kiteboarding, wing-foiling and surf-foiling equipment. Comparable to Fliteboard's foil ecosystem but focused on wind/wing-powered rather than electric propulsion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fliteboard social profiles
Digital presenceFliteboard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fliteboard leadership team
Management profileNumber of profiles
Profiles1 record
Fliteboard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fliteboard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fliteboard
What does Fliteboard do?
Fliteboard designs, manufactures, and sells electric hydrofoil (eFoil) surfboards that use battery-powered propulsion to silently lift riders above the water. The product line spans entry-level to professional race boards, supported by interchangeable wings, swappable lithium-ion battery modules, and a wireless handheld controller for a fully modular watercraft system.
Is Fliteboard a public or private company?
Fliteboard is a private company. It is classified as corporate owned and is currently operating.
When was Fliteboard founded?
Fliteboard was founded in 2016. It employs 11 to 50 people.
Where is Fliteboard based?
Fliteboard is headquartered in Byron Bay, Australia, in the Oceania region.
How does Fliteboard make money?
Six revenue lines are on record. eFoil Board Hardware Sales are the primary driver. The others are eFoil System (Propulsion) Kits, wings and Accessories, flitecell Batteries and Chargers, flite App and upgrades and Spare Parts.
Who are Fliteboard's main competitors?
Direct peers on record are JetSurf, Aerofoils, Radinn, Awake Boards, Lift Foils, Waydoo and Lampuga. Torqeedo is listed as an emerging player. Broad incumbents are Cabrinha and North Foils.
Does Fliteboard have an API?
No public API is recorded for Fliteboard.
What industry is Fliteboard in?
Fliteboard's product category is Electric Hydrofoil Surfboards. Its primary akta.pro industry code is CRAMAIAE, Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards), with a secondary code of CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories). Its NAICS code is 33591 and its SIC code is 3510.