What Speed Vegas does

Speed Vegas Motorsports Park operates a purpose-built motorsports entertainment complex at 14200 S Las Vegas Boulevard, approximately 15 minutes south of the Las Vegas Strip. The facility comprises a 1.3-mile paved racetrack with 10 turns, a 2,000-foot straightaway, and F1-grade TecPro safety barriers; a 1-mile off-road dirt track with tabletop jumps reaching up to 6 feet and 15-degree banking; an outdoor gas-powered go-kart track with live timing leaderboards; and what the company describes as the only in-ground LED track lighting system in the United States, enabling nighttime driving. Its fleet includes 75+ high-performance supercars (Ferrari, Lamborghini, Porsche, McLaren, Aston Martin, Audi, Corvette, Mercedes AMG, Ford, Acura), 50 go-karts, and 10 Baja race trucks.

The business monetizes paid time on these assets through a tiered pricing model: supercar driving experiences start at $299 for 5 laps on entry-level vehicles and escalate to $599 for 5 laps on top-tier vehicles such as the Ferrari 296 Challenge, with multi-lap packages offering 15-30% discounts. Add-on revenue streams include ride-along experiences ($99 for 2 laps in a Dodge Charger SRT Hellcat drift car, $149 for 3 laps as a supercar passenger), private night events for corporate groups, gift certificates, on-board HD video and photography, branded merchandise, and the Time Trial World Challenge competitive format with live and online leaderboards. Go-to-market is primarily direct-to-consumer via the website (speedvegas.com), phone reservations (702-213-9068), and walk-in traffic, with a dedicated corporate events team (702-802-5667) handling B2B bookings. Customer segments span Las Vegas tourists (primary), corporate groups, local residents and repeat visitors, and motorsport enthusiasts.

The legal entity, Las Vegas Motorsports Park, LLC, was formed from the 2021 merger of Exotics Racing (founded 2009 by Romain Thievin and David Perisset) and the pre-merger Speed Vegas entity (founded 2015), incorporating Vegas Superkarts (2019) and Vegas Off-Road Experience (VORE) under a single brand. The company is privately held by owners David Perisset, Sam Schmidt (former IndyCar driver), and Mike Self (VORE founder), with CEO Romain Thievin, COO Evens Stievenart, VP of Track Operations Frédéric Johais, and CFO Marcela Taboada. No institutional venture capital or private equity is disclosed. Since 2009, the company states it has served over 700,000 customers; revenue figures are not publicly disclosed.

Name

Speed Vegas

Legal name

Las Vegas Motorsports Park, LLC

Website

https://speedvegas.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Speed Vegas Motorsports Park is a Las Vegas-based experiential motorsports operator offering paid supercar driving, go-kart racing, and off-road Baja truck experiences on purpose-built tracks, serving primarily Las Vegas tourists and corporate group clients through direct-to-consumer and B2B bookings.

Ownership category

akta.pro rank

Product category

Motorsports Driving Experiences

NAICS

Racetracks (711212), Amusement and Theme Parks (713110)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports & Racing Experiences (THAJAFAF), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Tracks & Racing Facilities (MPAKAEAC)

Keywords

• Supercar driving experiences
• Motorsports attractions
• Go-kart racing
• Off-road driving experiences
• Private track events

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Driving Experience Sales: Revenue generated from selling supercar driving experiences on a per-lap or per-session basis, ranging from $299 to $599 for 5-lap packages. Customers can add additional laps, multiple vehicles, and upgrade to premium supercars. The experience includes technical briefings, discovery laps, and professional coaching.
2. Ride-Along Experiences: Revenue from high-speed passenger experiences where professional drivers take customers around the track. Includes supercar ride-alongs ($149 for 3 laps) and drifting ride-alongs in Dodge Charger SRT Hellcat ($99 for 2 laps).
3. Off-Road Experience: Revenue from Baja race truck driving experiences on the dirt track, priced from $299 for 5 laps or $45 per lap.
4. Go-Kart Racing: Revenue from outdoor go-kart racing sessions including arrive-and-drive formats, sprint racing series, and endurance series events.
5. Gift Certificates and Packages: Sale of gift certificates and experience packages, which are valid for one year from purchase date. Gift certificates have a 5-year expiration from date of purchase.
6. On-Board Video and Photography: Sale of HD video recordings and customized photos captured during driving experiences as commemorative keepsakes.
7. Private Night Events: Revenue from hosting private corporate events, celebrations, and group experiences with supercars, go-karts, catering, music, and terrace hospitality under the track lights.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Speed Vegas Motorsports Park operates a Las Vegas motorsports destination where guests can drive 75+ high-performance supercars (Ferrari, Lamborghini, Porsche, McLaren, Aston Martin, Audi, Corvette, Mercedes, Ford, Acura) on a 1.3-mile purpose-built racetrack, race gas-powered go-karts on an outdoor kart track, and drive Baja race trucks on a 1-mile off-road dirt track. Experiences are sold per session (typically priced per lap or per package of 5+ laps) and include professional instruction, technical briefings, and optional ride-along passes; the facility also hosts private corporate events, team-building experiences, and competitive time-trial formats under the world's only in-ground LED track lighting system.

Product overview

Speed Vegas Motorsports Park is a unified motorsports destination in Las Vegas combining three core experience brands. Exotics Racing serves as the primary supercar driving experience, offering vehicles across multiple pricing tiers from $299/5 laps (Aston Martin Vantage F1, Porsche 718 Cayman GT4, Mercedes AMG GT R, Ford Shelby GT500, Corvette C8 Stingray, Acura NSX) to $599/5 laps (Ferrari 296 Challenge). Vegas Superkarts provides outdoor go-kart racing with gas-powered karts up to 30 mph. Vegas Off-Road Experience enables guests to drive Baja race trucks on a 1-mile dirt track with jumps up to 6 feet. Add-on experiences include drifting ride-alongs in Dodge Charger SRT Hellcat, supercar ride-alongs, private night events, the Time Trial World Challenge competition format, gift certificates, and merchandise. The facility is located 15 minutes from the Las Vegas Strip on Las Vegas Boulevard.

Differentiator

Problem solved

Functional benefit

Brands

• Exotics Racing: Premier supercar driving experience with fleet of 75+ high-performance supercars including Ferrari, Lamborghini, Porsche, McLaren, Aston Martin, Audi, Mercedes, Corvette, Ford, and Acura.
• Vegas Superkarts
• Vegas Off-Road Experience

Products and services

• Exotics Racing Supercar Driving Experience Supercar driving experiences on a 1.3-mile purpose-built racetrack where guests drive 75+ high-performance vehicles including Ferrari, Lamborghini, Porsche, McLaren, Aston Martin, Audi, Corvette, Mercedes AMG, Ford Shelby GT500, and Acura NSX with professional instructors. Packages are priced per 5 laps from $299 to $599 depending on vehicle tier.
• Vegas Superkarts (Outdoor Go-Kart Racing) Outdoor go-kart racing experience featuring 50 gas-powered karts reaching speeds up to 30 mph on a professionally designed outdoor track. Includes Arrive & Drive, Sprint Racing Series, Endurance Series, and Iron Kart formats with live timing leaderboards.
• Vegas Off-Road Experience (Baja Race Truck Driving) Off-road Baja race truck driving experience on a 1-mile dirt track featuring 3 jumps launching vehicles up to 6 feet in the air, 8 turns with 15-degree banking, guided by professional Experience Specialists. Priced from $299 for 5 laps or $45 per additional lap, includes 2 free discovery laps in Ford Raptor.
• Supercar Ride-Along Experience Passenger ride-along experience in supercars including Lamborghini Huracan, Ferrari 296 GTB, and Porsche 992 GT3 with professional instructors driving at high speed. Priced at $149 for 3 laps.
• Drifting Ride-Along Experience High-speed drift ride-along experience in a Dodge Charger SRT Hellcat (707 hp, 204 mph, 3.4s 0-60) driven by professional drift racers, showcasing smoky high-speed drifts through corners. Priced at $99 for 2 laps with additional passenger options.
• Private Night Events Private after-dark corporate and group events featuring supercar driving, go-kart racing, terrace hospitality, catering, and music, all under illuminated in-ground LED track lights. Customizable for groups of various sizes for team building, client entertainment, and celebrations.
• Gift Certificates Gift certificates available for purchase online, valid for 5 years from purchase date (1 year from gift date), allowing recipients to choose their preferred driving experience at Speed Vegas including supercars, go-karts, or off-road.
• Time Trial World Challenge Competition format where every driver is timed on the racetrack and ranked against other drivers through automatic live and online leaderboard systems, providing an exclusive global motorsports competition for guests.
• Speed Vegas Store (Merchandise) Online merchandise store selling Speed Vegas branded apparel and items via Shopify storefront at speedvegasshop.myshopify.com.

Quantifiable outcome

• Over 700,000 customers have experienced Speed Vegas since 2009
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ford Motor CompanyminorStrategic or Co-development PartnerThrough Mike Self's Vegas Off-Road Experience (VORE), which merged into Speed Vegas, Ford collaborations led to the creation of Raptor School and Mustang Drift School programs. These were co-developed experiences utilizing Ford performance vehicles (Ford Raptor for off-road, Ford Mustang for drift experiences). The programs showcased Ford vehicles in experiential marketing contexts at the Las Vegas facility.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dream Racing: Las Vegas-based supercar driving experience operator running a similar multi-vehicle track program for tourists. Directly competes for the same Las Vegas visitor and corporate event customer with overlapping Ferrari/Lamborghini/Porsche fleet offerings.
• Spring Mountain Motorsports Ranch: Nevada-based motorsports facility offering track days, driving schools, and supercar experiences. Comparable because it operates a multi-configuration track near Las Vegas with professional instruction and private event hosting.
• K1 Speed: Largest indoor karting chain in the US, operating more than 60 locations. Comparable through its Vegas Superkarts go-kart product line and shared customer overlap with motorsports enthusiasts and group event bookers.
• Andretti Indoor Karting & Games: Multi-location indoor karting and entertainment destination offering racing, food, and group events. Overlaps with Speed Vegas' Vegas Superkarts brand and corporate group event proposition.
• Bob Bondurant School of High Performance Driving: Arizona-based professional driving school operating its own road course and offering supercar and high-performance driving experiences. Comparable through purpose-built facility, professional instruction, and tiered driving programs.
• Monticello Motor Club: Private motorsports club in New York offering members and guests track access with driving instruction. Comparable as a premium driving experience operator with similar safety infrastructure and instructor-led programs.
• Thermal Club: Private motorsports and luxury lifestyle club in California featuring a multi-configuration circuit and member driving experiences. Comparable through premium track infrastructure and experiential driving offerings for high-end consumers and corporate clients.
• P1 Karting: Indoor and outdoor karting operator with multiple US locations offering arrive-and-drive and group racing formats. Directly comparable to Vegas Superkarts' go-kart racing and corporate group event offerings.
• The Track Family Fun Parks: Family entertainment destination with multi-level go-kart tracks and attractions in Branson and other US locations. Comparable through its go-kart racing product, tiered attractions, and family/corporate group customer overlap.

Broad incumbents

• Circuit of the Americas (COTA) Experiences: Major motorsports venue and F1 circuit in Austin, Texas that hosts driving experiences and corporate track days. Comparable as a broader motorsports venue operator, though it is larger and event-anchor focused rather than daily tourism-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/speedvegas
• Xx.com/speedvegas

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speed Vegas