Quintessa Marketing

What Quintessa Marketing does

Quintessa Marketing is a privately held, founder-owned lead-generation business founded in 2016 by Lauren Von Mingee and headquartered in Oklahoma City. It serves personal injury (PI) law firms in the United States, delivering pre-qualified, signed motor vehicle accident (MVA) retainers on a transaction-fee basis under multi-year enterprise contracts, with a secondary line serving commercial accident cases (CMVA, semis, rideshare, commercial premises liability, workers compensation) that account for roughly 20-30% of retainers.

The company's core product is the proprietary MVA Retainer Engine, which combines omnichannel digital marketing across TikTok, Google, Instagram, Facebook, and YouTube—with reach to more than one million prospects monthly—and a human-led intake and live-transfer process that delivers over 25,000 vetted MVA leads per month with reported retainer-to-client conversion of 50-60%. Quintessa integrates with eight CRM and case-management platforms (Aloware, Clio, Filevine, Lead Docket, Litify, Salesforce, Zoho, CasePeer) to embed live-transfer hand-offs in client intake workflows, and backs delivery with a 24-hour first-retainer guarantee and a seven-day post-contact follow-up service.

The go-to-motion is direct enterprise field sales to PI law firms; pricing is quote-based and not publicly disclosed, with entry budgets explicitly positioned above the small-firm tier. The firm reports 100% year-over-year growth in retainer delivery in 2023, has scaled headcount from 37 new hires in 2022 to 86+ by mid-2024, and operates adjacent initiatives including the Give Fifty Pledge and a $6 million University of Oklahoma scholarship fund established in 2025. No external venture capital, parent entity, or acquisition activity is recorded in the data set.

Name

Quintessa Marketing

Legal name

Quintessa Marketing

Website

https://quintessamarketing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Quintessa Marketing is a founder-owned, Oklahoma City-based lead generation firm that delivers pre-qualified, signed motor vehicle accident retainers to U.S. personal injury law firms via its proprietary MVA Retainer Engine, omnichannel digital marketing, and human-led intake and live-transfer process.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. MVA Retainer Lead Generation: Quintessa generates premium motor vehicle accident leads and delivers them as signed retainers to personal injury law firms. Leads are vetted through intake professionals and transferred live to attorneys. The company focuses on high-converting retainers with conversion rates of 50-60%.
2. Commercial Accident Lead Generation: Approximately 20-30% of retainers are for injuries involving commercial policies including CMVA, semis, rideshare companies, commercial premises liability, and workers compensation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Quintessa Marketing generates premium motor vehicle accident (MVA) leads for personal injury law firms through a proprietary MVA Retainer Engine that combines omnichannel digital marketing with human-led intake vetting. The company secures over 25,000 leads per month across TikTok, Google, Instagram, Facebook, and YouTube, evaluates candidates through trained intake professionals, and live-transfers only vetted, signed retainers to attorney clients. Core service lines include private-insurance MVA lead generation and commercial accident lead generation covering semis, rideshare, commercial premises liability, and workers compensation.

Product overview

Quintessa Marketing operates as a lead generation platform specializing in personal injury retainers for law firms. The core offering is the proprietary MVA Retainer Engine, which combines omnichannel digital marketing (TikTok, Google, Instagram, Facebook, YouTube) with a human-driven intake and vetting process to deliver over 25,000 qualified leads monthly. The company offers two primary service lines: Motor Vehicle Accident Lead Generation and Commercial Accident Lead Generation (covering semis, rideshare, commercial premises, and workers comp). Key product features include Live Transfer of exclusive signed retainers and CRM Integrations with eight case management platforms. The model is retainer-focused rather than cold-lead-based, with leads vetted by trained intake professionals and delivered signed to attorney clients.

Differentiator

Problem solved

Functional benefit

Products and services

• MVA Retainer Engine Proprietary lead generation system that sources motor vehicle accident victims, vets them through human intake professionals, and delivers signed attorney retainers to personal injury law firm clients. Processes over 25,000 leads per month through omnichannel marketing.
• Motor Vehicle Accident Lead Generation Premium MVA retainer leads for personal injury attorneys and law firms covering private insurance cases based on qualifying criteria. Leads are evaluated by intake professionals and only vetted prospects are passed to attorney clients.
• Commercial Accident Lead Generation Vetted leads for commercial vehicle accidents, semi-trucks, rideshare companies (Uber/Lyft), commercial premises liability, and workers compensation claims. Approximately 20-30% of all retainers are for injuries involving commercial policies.

Quantifiable outcome

• 25,000+ premium MVA leads delivered monthly on retainer
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• AlowarecoreTechnology or IntegrationAloware's cloud-based solutions with AI support integrate perfectly with Quintessa's service model, providing seamless CRM integration for plaintiff hand-offs.
• CliocoreTechnology or IntegrationClio's CRM services are custom-built for law firms, complementing Quintessa's customer acquisition process with case management integration.
• FilevinecoreTechnology or IntegrationFilevine's case management software works beautifully with Quintessa's customer onboarding, enabling frictionless lead transfers.
• LitifycoreTechnology or IntegrationLitify's customizable case management software, built on Salesforce, aligns with Quintessa's focus on meeting legal firms' needs.
• SalesforcecoreTechnology or IntegrationMajor CRM platform integrated with Quintessa's lead delivery system for comprehensive customer management.
• University of Oklahoma - Michael F. Price College of BusinessflagshipStrategic or Co-development Partner$6 million gift from founder Lauren Von Mingee and husband Leo Mingee established the Leo Mingee and Lauren Von Mingee First-Generation Business Scholars Fund, the largest scholarship fund at OU for first-generation students. Donation part of university's $500M Lead On campaign.
• Give Fifty PledgeflagshipStrategic or Co-development PartnerInitiative founded by Lauren Von Mingee challenging companies to donate 50% of profits to charitable causes, supporting education, equal opportunity employment, and community enrichment.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Scorpion: Scorpion is a leading legal marketing and technology company offering websites, SEO, paid media, and lead generation services to law firms, including personal injury practices. Directly comparable to Quintessa in serving PI firms with full-funnel customer acquisition.
• Consultwebs: Consultwebs is a legal marketing agency that designs websites, SEO, and lead generation campaigns specifically for law firms, including personal injury. Highly comparable to Quintessa's vertical focus on PI firm customer acquisition.
• Foster Web Marketing: Foster Web Marketing provides website design, SEO, content marketing, and lead generation services tailored to law firms and professional services. Directly comparable to Quintessa's PI-focused digital marketing and lead gen model.
• Crisp Video Group: Crisp Video Group is a legal video marketing agency producing law firm videos and supporting PI firm lead conversion. Comparable to Quintessa as a specialized marketing services provider targeting personal injury attorneys.
• Rankings.io: Rankings.io is an SEO agency focused exclusively on personal injury law firms, helping them rank in search and acquire qualified leads. Highly comparable to Quintessa's PI-focused customer acquisition funnel.
• AttorneySync: AttorneySync provides digital marketing services (SEO, websites, content) for law firms, with strong depth in personal injury. Comparable to Quintessa as a PI-specialized marketing services firm.
• LawLytics: LawLytics provides websites, intake tools, and marketing compliance solutions for law firms, including personal injury. Comparable to Quintessa in serving PI firms with website/intake/marketing infrastructure that supports lead conversion.
• Custom Legal Marketing: Custom Legal Marketing is an SEO and lead generation agency focused on personal injury and other law firm verticals. Directly comparable to Quintessa's PI lead gen service offering.

Broad incumbents

• FindLaw (Thomson Reuters): FindLaw, part of Thomson Reuters, is a broad legal marketing platform offering websites, directories, and lead generation services to law firms across many practice areas. Larger incumbent offering overlapping capabilities to Quintessa as part of a wider portfolio.
• Martindale-Aviv (Internet Brands): Martindale-Aviv, owned by Internet Brands, provides legal directories and marketing services to law firms. Comparable as a broader incumbent in legal customer acquisition, overlapping with Quintessa's PI lead gen offering but serving many more practice areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/QuintessaMarketing
• Xx.com/QuintessaMrktng
• YouTubeyoutube.com/@quintessamarketing
• LinkedInlinkedin.com/company/quintessamarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quintessa Marketing