The Range

What The Range does

The Range is a UK home, leisure, and garden variety retailer founded in 1989 in Plymouth, operating more than 280 physical stores nationwide alongside an e-commerce platform at therange.co.uk. The company sells across 16 product departments spanning furniture, garden and outdoor living, home furnishings and lighting, cooking and dining, decorating and DIY, bathroom, technology and appliances, baby and toys, pets and leisure, stationery and crafts, and clothing and health and beauty. Revenue is generated primarily through direct retail and e-commerce sales of physical goods, supplemented by marketplace commission income from third-party sellers (accounting for 45% of online sales) on a Mirakl-powered platform that replaced previous in-house infrastructure in March 2025. Distribution combines 280 stores, click-and-collect in 260 locations, and free home delivery on orders over £59, with payment options including Klarna, Clearpay, PayPal, and Western Union.

The Range is owned by CDS Superstores, which is controlled by Norton Group Holdings. The group reported £1.47bn revenue and £10.5m pre-tax profit for the year ending February 2025, marking a return to profitability following the integration of brands rescued from administration, notably Wilko (acquired 2023) and part of Homebase (acquired 2024). The broader CDS Superstores family also encompasses Bathstore and Homebase kitchen collections, which are integrated into The Range's site navigation. The platform attracted over 200 million visits during 2025, with social channels across Instagram, TikTok, Facebook, Pinterest, and YouTube used as top-of-funnel discovery vehicles alongside email and content marketing.

Name

The Range

Legal name

The Range

Website

https://therange.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Range is a UK home, leisure, and garden variety retailer operating 280+ stores and an e-commerce platform with a Mirakl-powered third-party marketplace. Founded in 1989 in Plymouth, it sells across 16 product departments and serves value-conscious UK consumers under parent CDS Superstores (Norton Group Holdings).

Ownership category

akta.pro rank

Product category

Home and Garden Variety Retail

NAICS

General Merchandise Retailers (455), Department Stores (4551)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)

akta.pro secondary industries

Multi-Price-Point Variety Stores (CRAGAJAI), Off-Price Mixed General Merchandise (Home-Focused) Retail (CRAEACAJ)

Keywords

• Home and garden retail
• Variety store merchandise
• Furniture and homewares
• DIY and decorating supplies
• Garden and outdoor living

Headquarters

HQ city

Plymouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Store Sales: Revenue generated from physical retail sales across 280 UK stores selling home, garden, furniture, and general merchandise across 16 departments
2. E-commerce Sales: Online sales through therange.co.uk platform, including direct sales and third-party marketplace
3. Marketplace Commission: Commission revenue from third-party marketplace sellers accounting for 45% of online sales, powered by Mirakl platform

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Range operates a UK home and garden variety retail business through 280 physical stores and an e-commerce platform (therange.co.uk) selling products across 16 departments including furniture, garden, home furnishings, DIY, cooking and dining, bathroom, technology, baby and toys, pets, stationery, and clothing. The company combines own-inventory retail with a Mirakl-powered third-party marketplace that contributes 45% of online sales.

Product overview

The Range is a UK home and garden variety retailer offering a broad portfolio of products across 16 departments. The core offering consists of physical retail stores (over 280 locations) combined with an e-commerce platform. The Range operates a hybrid marketplace model with its own inventory supplemented by a Mirakl-powered third-party marketplace (accounting for 45% of online sales). The product portfolio spans furniture, garden & outdoor living, home furnishings, cooking & dining, decorating & DIY, bathroom, technology & appliances, baby & toys, pets, stationery & arts & crafts, and clothing & beauty. The company also integrates sub-brands Wilko and Homebase kitchen/bathroom collections under the CDS Superstores family umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• The Range Online Marketplace Third-party marketplace platform powered by Mirakl technology, enabling external sellers to list products alongside The Range's own inventory on therange.co.uk. Third-party partners account for 45% of online sales.
• Furniture Comprehensive furniture range including sofas, chairs, beds, mattresses, bedroom furniture, dining room furniture, office furniture, and kids furniture across multiple collections for UK consumers.
• Garden & Outdoor Living Garden furniture, sheds, garden structures, barbecues, outdoor heating, pools, outdoor plants, garden tools, and outdoor dining equipment for UK consumers.
• Home Furnishings & Lighting Curtains, blinds, bedding, rugs, cushions, throws, mirrors, wall art, candles, home fragrances, and lighting including floor lamps, table lamps, ceiling lights, and smart lights for UK consumers.
• Cooking, Dining & Household Cookware, baking supplies, tableware, kitchen appliances, glassware, cleaning products, laundry supplies, and vacuums for UK consumers.
• Decorating & DIY Wallpaper, paint, tiles, flooring, power tools, hand tools, ladders, building materials, electrical accessories, and hardware for UK consumers.
• Bathroom Baths, showers, bathroom furniture, fixtures, fittings, towels, mirrors, heating, and lighting for UK consumers.
• Technology & Appliances Televisions, smart home technology, tablets, laptops, gadgets, phones, audio equipment, chargers, extension leads, and household appliances for UK consumers.
• Baby, Kids & Toys Toys, outdoor play equipment, paddling pools, puzzles, board games, Nerf products, prams, car seats, nursery furniture, and baby feeding products for UK consumers.
• Pets & Leisure Pet food, pet supplies for dogs, cats, small pets, fish, reptiles, and birds, plus sports equipment, camping gear, and cycling products for UK consumers.
• Stationery, Arts & Crafts Office supplies, pens, pencils, notebooks, party supplies, art supplies, craft kits, sewing supplies, die-cutting products, and yarn for UK consumers.
• Clothing, Health & Beauty Clothing, watches, accessories, jewellery, fragrances, health products, beauty electricals, make-up, skin care, hair care, and mobility aids for UK consumers.
• Wilko Acquired homeware and household products brand operating online through The Range's platform, with dedicated redirects for decorating, kitchen, and pets categories.
• Iceland at The Range Frozen food partnership offering Iceland products available within select The Range stores.

Quantifiable outcome

• 45% of online sales from third-party marketplace
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• MiraklcoreTechnology or Integration · 13 April 2026The Range partnered with Mirakl to upgrade the technology powering its online marketplace, replacing previous in-house infrastructure with Mirakl's AI-powered platform. The transition completed in March following a phased onboarding process, enabling third-party marketplace sellers to contribute 45% of online sales.
• Google CloudcoreTechnology or Integration · 13 April 2026The Range is investing in Google Cloud technologies as part of a wider digital transformation program at parent company CDS Superstores, supporting the e-commerce platform modernization initiative.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Argos (Sainsbury's): Argos is a UK multi-category general merchandise retailer offering home, furniture, garden, technology, and toys with a strong click-and-collect network — directly comparable to The Range's omnichannel variety model.
• Matalan: Matalan is a UK variety value retailer combining clothing, home, and household categories at accessible price points — closely comparable to The Range's broad-merchandise, value-positioned model.
• B&M: B&M is one of the UK's largest value variety retailers, competing head-on with The Range across home, garden, DIY, and general merchandise at value price points through a similar large physical store estate.
• Poundland / Dealz: Poundland is a UK discount variety chain selling household essentials, homewares, and seasonal goods at fixed low prices — overlapping with The Range's general merchandise and value variety position.
• Home Bargains: Home Bargains is a leading UK discount variety retailer offering home, garden, DIY, and general merchandise at competitive prices — overlapping closely with The Range's value assortment and store-based convenience proposition.
• Dunelm: Dunelm is the UK's leading home furnishings and soft goods retailer. While more category-focused, it directly competes with The Range across home furnishings, bedding, lighting, and kitchen.

Others

• Homebase: Homebase is a UK home and garden DIY retailer now partially owned by The Range's parent (Norton Group) following a 2024 rescue acquisition — making it both an internal brand and a structural adjacent peer in home improvement.

Emerging players

• Wayfair: Wayfair is a pure-play online home furnishings and furniture marketplace in the UK, directly comparable to The Range's online marketplace model and competing for the same digital home shopper.

Broad incumbents

• B&Q: B&Q is the UK's largest DIY and home improvement retailer, directly overlapping with The Range's decorating, DIY, garden, and kitchen categories with a specialist value proposition.
• IKEA: IKEA is the global incumbent in flat-pack furniture and home furnishings; it competes with The Range's furniture, storage, kitchen, and home decor categories from a much larger scale and category-leadership position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVkMFPLR-KvU2Rce89WFtSg
• Facebookfacebook.com/therange
• Instagraminstagram.com/therangeuk
• TikToktiktok.com/@therangeuk?lang=en
• Pinterestpinterest.com/therange
• Xx.com/TheRangeUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Range