FibreTrace

What FibreTrace does

FibreTrace is a textile supply chain traceability and verification company that provides brands, suppliers, and producers with proof of fiber origin and chain of custody. Founded in 2018, the company combines physical luminescent pigment embedding (applied at the ginning stage for cotton and adapted for man-made fibers) with blockchain-backed digital records to create a verification layer that cannot be falsified or removed, including through reuse and recycling cycles.

The product architecture spans two tiers: FibreTrace VERIFIED (physical pigment embedding plus digital blockchain traceability) and FibreTrace MAPPED (digital-only traceability). These are supported by a Bluetooth scanner hardware device (leased on 36-month terms or sold upfront), a public developer API for third-party integrations, and the Fibre Hub supplier network marketplace. The technology is positioned as universal across natural, man-made, and synthetic fibers and is actively marketed as an enabler of EU Digital Product Passport, Ecodesign, and Deforestation Regulation compliance.

The business model combines monthly SaaS subscriptions (billed in 28-30 day intervals), volume-based transaction fees, hardware scanner sales and leases, and partner referral revenue shares. The company serves five primary customer segments: fashion brands and retailers, suppliers and manufacturers, producers (cotton farmers and fiber producers), certifiers and auditors, and digital traceability platforms. Named enterprise customers include Reformation, Rodd & Gunn, Napapijri, Country Road, Everlane, Target, Cargill, Good Earth Cotton, and Kara Fiber, with a flagship 50,000-metric-ton cotton traceability partnership with Target and Cargill announced in 2024. The company is headquartered in Singapore with a UK legal entity (FibreTrace Technologies Limited, incorporated in England and Wales) and operates with 11-50 employees.

Name

FibreTrace

Legal name

FibreTrace Technologies Limited

Website

https://fibretrace.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

FibreTrace provides physical and digital traceability for textile supply chains by embedding luminescent pigments into raw fibers and combining them with blockchain-backed records. It serves fashion brands, suppliers, and producers including Target, Reformation, and Cargill.

Ownership category

akta.pro rank

Product category

Textile Supply Chain Traceability Software

NAICS

Artificial and Synthetic Fibers and Filaments Manufacturing (32522), Knit Fabric Mills (313240)

SIC

Textile Mill Products (2200), Knitting Mills (2250)

akta.pro primary industry

Natural Fiber Processing (Cotton/Wool/Flax/Hemp) (IMAOAAAA)

akta.pro secondary industries

Fiber Crop Contract & Identity-Preserved Farming (Traceable/Certified Programs) (AFAGAFAG), Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)

Keywords

• Textile fiber traceability
• Supply chain verification
• Blockchain traceability platform
• Luminescent pigment markers
• Fiber provenance tracking

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: Recurring subscription fees for access to the FibreTrace VERIFIED platform. Subscriptions are paid in advance and billed in 28-30 day intervals. The platform includes various subscription plans with different functionalities.
2. Transaction Fees: Volume-based transaction fees charged based on usage of the platform. Additional fees may apply for various services.
3. Hardware Scanner Sales and Leasing: FibreTrace Bluetooth Scanner available for purchase with upfront fee or rental model for 36-month periods. After rental period, items must be returned, destroyed, or rendered inoperable. Items remain property of FibreTrace.
4. Partner Referral Revenue: Revenue sharing with partners who refer new merchants to the platform. Partners receive percentage of revenue from referred merchants or one-time bounty payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

FibreTrace embeds proprietary luminescent pigments into raw textile fibers at the ginning stage to create permanent, unique signatures that enable physical verification of fiber identity throughout the global supply chain. The platform combines this physical fiber-level verification with blockchain-backed digital records, providing SaaS dashboards, APIs, and Bluetooth scanners for real-time supply chain tracking and sustainability claim verification.

Product overview

FibreTrace offers a two-tier product architecture: FibreTrace VERIFIED (physical and digital traceability combining luminescent pigment embedding at ginning with blockchain-backed digital records) and FibreTrace MAPPED (digital-only traceability). The platform is supported by a Bluetooth Scanner (hardware device), a Developer API for third-party integrations, and the Fibre Hub supplier network. The VERIFIED product embeds patent luminescent pigments into raw cotton at ginning, creating unique signatures tracked through the supply chain via scanning, with real-time verification and blockchain-secured data sharing.

Differentiator

Problem solved

Functional benefit

Brands

• FibreTrace MAPPED: Digital traceability solution for supply chain tracking.
• FibreTrace VERIFIED

Products and services

• FibreTrace VERIFIED A SaaS platform combining physical fibre verification through luminescent pigment embedding at the ginning stage with digital traceability. Pigments create unique signatures on raw fibre that are scanned and tracked at each supply chain point, with real-time verification and data securely uploaded to blockchain. Designed for fashion brands, retailers, suppliers, and producers seeking to substantiate sustainability and origin claims.
• FibreTrace MAPPED Digital-only traceability product providing the digital layer of supply chain visibility. Enables brands to track fibre movements through the supply chain without the physical pigment embedding component. Reinforces Digital Product Passport credibility by demonstrating the path a product has taken through the supply chain.
• FibreTrace Bluetooth Scanner Hardware scanner device leased to customers for a 36-month period, used to scan and verify FibreTrace-activated materials at supply chain points. The device remains property of FibreTrace during the rental period and must be returned, destroyed, or rendered inoperable after the lease ends.
• FibreTrace API Developer-facing API enabling third-party Applications (Public, Private, or Custom) to integrate with the FibreTrace platform for traceability data access, verification records, and supply chain workflow management. Requires Partner Account registration and is subject to rate limits.
• Fibre Hub Network platform providing access to suppliers already using FibreTrace-activated fibres, enabling brands to find and connect with verified supply chain partners.

Quantifiable outcome

• 50,000 metric tons of U.S. and Brazilian cotton traced in first year partnership with Target and Cargill
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Target Corp.flagshipStrategic or Co-development Partner · 6 July 2024Three-way partnership with Target and Cargill for traceable cotton. Target uses FibreTrace technology to trace and verify origin of cotton fiber in real-time, promoting accountability throughout the global textile supply chain. The partnership marked 50,000 metric tons of U.S. and Brazilian raw cotton in the first year.
• CargillflagshipStrategic or Co-development Partner · 6 July 2024Cargill serves as the supply chain partner, ensuring FibreTrace is implemented in their process at the gin and delivering that specific cotton to Target. Partnership enables real-time verification of U.S. and Brazilian cotton through Cargill's supply chain infrastructure.
• ReformationcoreChannel Partner/ Reseller/ DistributorReformation uses FibreTrace to extend visibility to customers for denim that can be traced back to climate positive cotton farm. Represents significant brand partnership demonstrating enterprise adoption.
• Good Earth CottoncoreStrategic or Co-development PartnerGood Earth Cotton partners with FibreTrace to provide physical and digital traceability for their cotton products. Napapijri and Country Road use the combined Good Earth Cotton and FibreTrace solution for consumer-facing product traceability via QR code hangtags.
• Kara FibercoreStrategic or Co-development PartnerKara Fiber collaborated with FibreTrace on Ecocell™ lyocell fibers to provide physical and digital traceability solutions. FibreTrace enables Kara Fiber to trace Ecocell™ fibers to end products with real-time verification throughout the supply chain.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Textile Exchange: Textile Exchange is the industry standards body for preferred fibres and materials (e.g., GRS, OCS) used by brands FibreTrace serves. Adjacent as an enabling ecosystem participant and potential integration partner.
• Cirpass / CIRPASS-2: Cirpass is a European initiative developing reference standards and pilots for Digital Product Passports across industries including textiles. Relevant as a regulatory/standards-defining peer shaping the ecosystem FibreTrace sells into.

Emerging players

• Fairly Made: Fairly Made provides fashion brands with supply chain transparency and product traceability solutions for sustainability claims. Comparable as an emerging SaaS player in the fashion transparency category.
• Retraced: Retraced offers a supply chain traceability and transparency platform for fashion brands. Comparable as an emerging competitor providing digital supply-chain mapping for apparel and footwear.

Direct peers

• Oritain: Oritain uses forensic science to verify the origin of natural materials including cotton, wool, and leather. Directly comparable as an alternative physical verification method competing for the same brand and supplier budget.
• EON (CircularID / EON Group): EON operates a Digital Product Passport and traceability infrastructure platform for fashion and apparel. Comparable as an alternative DPP/traceability layer targeting the same EU regulation-driven demand.
• Textile Genesis: Textile Genesis offers blockchain-based fibre traceability from raw material to finished garment. Comparable as a competing technology stack for fibre-level chain-of-custody in fashion supply chains.
• Applied DNA Sciences: Applied DNA Sciences uses molecular (DNA-based) tagging to authenticate textiles and other materials through supply chains. Directly comparable to FibreTrace as both provide physical, fibre-level verification rather than paper-based traceability.
• TrusTrace: TrusTrace is a SaaS platform for textile and apparel traceability, supply chain transparency, and sustainability compliance. Closest digital-native comparator serving fashion brands with chain-of-custody and DPP support.

Broad incumbents

• Avery Dennison (atma.io): Avery Dennison's atma.io is a connected-product cloud platform for apparel supply chain traceability, backed by a major labelling incumbent. Comparable as a scaled, broad-line traceability solution serving the same enterprise fashion/retail customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSMJMHOcZXTrkACjj6HFfVA
• Facebookfacebook.com/FibreTrace-112113361244088
• LinkedInlinkedin.com/company/fibretrace
• Instagraminstagram.com/fibretrace
• Xx.com/fibretraceuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FibreTrace