What PayPlus does

PayPlus is a privately held Israeli payment solutions provider founded in 2015 and headquartered in Holon, Israel. The company operates a comprehensive, cloud-based payment processing platform that unifies online, mobile, and physical point-of-sale payment acceptance for Israeli businesses ranging from small and medium-sized businesses to large enterprise retail chains. Its core platform consists of a PCI DSS Level 1 certified payment gateway with customizable branded payment pages, an EMV-compliant hardware terminal fleet across multiple form factors (EF60, F20, N62, F600, CT20, F300, UN20), iOS and Android mobile applications including Tap on Phone NFC acceptance, and a multi-language RESTful API with documented SDKs for Node.js, Ruby, Python, PHP, Java, Go, and .NET. The company reports tens of thousands of merchant customers and notable enterprise logos including Fox Group, Decathlon, Nestlé, SodaStream, Under Armour, Steve Madden, Foot Locker, Reebok, Saucony, Max Brenner, and Home Center.

PayPlus differentiates through deep native integrations with all Israeli credit card companies and aggregators plus authorized partnerships with Oracle Opera Cloud (hospitality), SAP Business One (retail), and major e-commerce platforms (Shopify, Wix, WooCommerce, Magento, PrestaShop, OpenCart). The platform supports over 50 payment methods including Israeli and international credit cards, digital wallets (Apple Pay, Google Pay, bit), direct bank transfers, QR codes, Multipass loyalty club cards (BuyMe, Rami Levy, TavPlus, Xtra, Pais), and the Masav (מס"ב) direct-debit system. Vertical-specific solutions extend into hotel property management, parking operations (via a partnership with Flash Parking Systems), and unattended vending. Security and trust features include 3D Secure authentication, tokenization for stored cards, and an AI-based real-time fraud detection engine that monitors transaction behavior.

The company monetizes through a transaction-fee model on processed payments, supplemented by sales and leasing of EMV hardware, a subscription-based Invoice+ (Heshbonit+) digital invoicing service approved by the Israel Tax Authority with a 49-day free trial, and SMS messaging services supporting delivery to 100+ countries. Go-to-market is hybrid: direct sales with agent-assisted onboarding for enterprises, self-serve platform and API access for SMBs and developers, and channel partnerships through e-commerce platform marketplaces. PayPlus reports no disclosed funding rounds, no parent company, and no leadership team bios in the source materials; the company appears to be independently held and operated with 11-50 employees.

Name

PayPlus

Legal name

PayPlus LTD

Website

https://payplus.co.il

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PayPlus is an Israeli payment gateway provider offering a PCI DSS Level 1 certified processing platform that serves tens of thousands of SMBs and enterprises with integrated EMV terminals, e-commerce plugins, and Oracle/SAP ERP connectors. Its product suite covers online, mobile, and unattended retail, hospitality, parking, and vending payment acceptance.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Request-to-Pay (R2P) & Pay Links (FSAMAFAE)

Keywords

• Payment processing
• Payment gateway
• Point of sale terminals
• Mobile card acceptance
• E-commerce payment integration

Headquarters

HQ city

Holon

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing / Transaction Fees: PayPlus charges merchants transaction fees for processing credit card payments and other payment methods. The platform supports both Israeli and international credit cards with multi-currency settlement.
2. EMV Hardware Sales: The company sells and leases physical payment terminals including EF60, F20, N62, F600, CT20, F300, and UN20 devices. Hardware is offered as part of the payment solution for point-of-sale acceptance.
3. Invoice+ Subscription: Heshbonit+ is an advanced invoice management service offered as part of PayPlus. Includes 49-day free trial. Approved by Israeli Tax Authority with digital signature. Supports export to accounting systems including SAP, Priority, and Heshbonit.
4. SMS Messaging Service: SMS messaging system for sending payment links, transaction notifications, marketing campaigns, and customer communications. Billed per message or as part of the service package.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

PayPlus provides a comprehensive payment processing platform that enables Israeli businesses to accept payments through multiple channels: online (e-commerce gateway), mobile (mPOS app), and in-person (physical POS terminals). The company sells its services directly to merchants across retail, e-commerce, hospitality, parking, and vending verticals, offering the underlying acquiring, gateway, and integration software together with the terminal hardware.

Product overview

PayPlus is a comprehensive payment solutions platform in Israel offering a modular portfolio of payment products. The core platform includes enterprise-grade payment processing with a secure payment gateway and customizable payment pages. The product suite encompasses mobile payment solutions (PayPlus Mobile, Tap on Phone), physical EMV terminals (EF60, F20, N62, F600, CT20, F300, UN20), digital wallets (Apple Pay, Google Pay, bit), and bank transfers. Add-on modules include recurring payments with Masav integration, payment links, SMS system, invoicing (Invoice+), smart parking, vending machines, SAP and Oracle ERP integrations, and e-commerce plugins for Shopify, Wix, WooCommerce, and other platforms. Security features include 3D Secure, tokenization, and AI-based fraud detection. The platform supports over 50 payment methods and provides API access for developer integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Payment Gateway Hosted payment gateway that lets online merchants accept card payments on their websites and through integrations with e-commerce platforms. Targeted at Israeli e-commerce merchants needing a developer-friendly and pre-integrated checkout experience.
• Mobile Point-of-Sale (mPOS) Mobile application that turns a smartphone or tablet into a payment acceptance device, paired with a card reader for merchants that need to accept payments away from a fixed checkout. Designed for SMBs, service businesses, and mobile merchants.
• POS Terminals Physical countertop and/or portable card payment terminals sold to merchants for in-person card acceptance in retail, hospitality, parking, and vending environments.
• E-commerce Platform Integrations Pre-built connectors between the PayPlus gateway and popular e-commerce storefront platforms, enabling merchants to enable PayPlus as the payment provider through a plug-in or app rather than custom development.

Quantifiable outcome

• 38% average increase in revenue for businesses adding payment pages
• +3 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability2 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered core.

• Flash Parking SystemscoreTechnology or IntegrationFlash Parking Systems provides parking management technology integrated with PayPlus payment terminals. The partnership enables smart parking solutions with UN20 payment terminals, real-time monitoring, and comprehensive parking management from single lots to nationwide networks.
• ShopifycoreTechnology or IntegrationPayPlus is an authorized provider of Shopify, offering seamless integration with embedded checkout (no redirect) and redirect options. Supports Israeli and international credit card processing directly within Shopify stores.
• WixcoreTechnology or IntegrationPayPlus integrates with Wix website builder platform for payment processing. Supports Native and Redirect connection modes with full customization of payment page appearance.
• WooCommercecoreTechnology or IntegrationPayPlus offers a WooCommerce payment gateway plugin (wordpress.org/plugins/payplus-payment-gateway/) enabling credit card processing with IFrame and Redirect options, J4 immediate charge and J5 authorization-only transactions, tokenization, and subscription support.
• OraclecoreTechnology or IntegrationPayPlus offers full integration with Oracle Opera Cloud and Oracle PMS V5 hotel management systems. Includes foreign currency charging, payment processing, and invoice generation for hotels.
• SAPcoreTechnology or IntegrationPayPlus provides smart cash register integration with SAP Business One, including receipt generation, order capture from e-commerce, automatic billing, and subscription payment processing via Add-On.
• MultipasscoreTechnology or IntegrationPayPlus integrates with Multipass platform for club card and voucher payments. Supports major loyalty programs including BuyMe, Hi-Tech Zone, Raayonit, Rami Levy, TavPlus, Xtra, and Pais. Enables splitting vouchers with credit cards.
• Google PaycoreTechnology or IntegrationGoogle Pay digital wallet integration allowing customers to pay with credit cards stored in their Google account. Supports both online and in-store payments on Android devices.
• Apple PaycoreTechnology or IntegrationApple Pay integration for fast, secure payments on iPhone, iPad, Mac, and Apple Watch. Increases customer trust and reduces cart abandonment.
• bitcoreTechnology or Integrationbit digital payment app integration allowing customers to pay via the Israeli bit mobile payment application. SMS notification sent with payment link for seamless checkout.
• Masav (MDID)coreTechnology or IntegrationFull integration with Masav (Direct Debit) system for bank-based recurring payments. Handles failed transaction notifications including insufficient funds, account holder deceased, authorization cancellation, frozen account, and closed account scenarios.
• Israeli Credit Card CompaniescoreTechnology or IntegrationPayPlus works with all Israeli credit card companies and aggregators. Multiple payment logos visible on website indicating partnerships with Visa, Mastercard, American Express, Diners, Isracard, Max, and other Israeli payment methods.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tranzilla: Israel's largest dedicated payment gateway, owned by Discount Bank. Directly comparable to PayPlus as a domestic Israeli payment gateway serving merchants with credit card processing, plugins, and POS integrations across e-commerce and retail.
• Cardcom: Israeli payment gateway and processing provider offering online card acceptance, recurring billing, and POS solutions. Directly competes with PayPlus for Israeli SMB and enterprise merchants in e-commerce and retail.
• Pelecard: Israeli payment processor offering credit card clearing, online payment solutions, and POS systems for retailers, e-commerce, and enterprises. Competes with PayPlus in the same domestic payment processing category.
• Meshulam (Easy): Israeli payment processing platform serving SMBs and online merchants with credit card processing, payment links, and integrations. Directly comparable to PayPlus's SMB and self-serve offerings in the Israeli market.

Broad incumbents

• Isracard Group: Israel's largest credit card issuer and acquirer, owned by Bank Hapoalim. Operates broadly across Israeli card issuance, acquiring, and merchant services, overlapping with PayPlus on the acquiring/processing side.
• Stripe: Global payment processing platform serving online and in-person merchants with extensive API, developer tooling, and international reach. Competes with PayPlus for any Israeli merchant with cross-border ambitions.
• Adyen: Global unified commerce platform serving enterprise merchants with online, in-store, and platform payments. Directly competes with PayPlus for Israeli enterprise retail and hospitality accounts (e.g., multi-location brands).
• PayPal: Global consumer and merchant payment platform with online checkout, digital wallets, and PayPal-issuer credit lines. Competes with PayPlus on online checkout and digital wallet acceptance in the Israeli market.
• Block (Square): Global payments ecosystem (Square, Cash App) offering POS hardware, software, and payment processing to SMBs. Comparable to PayPlus on POS terminals and SMB payment acceptance.

Emerging players

• NAYAX: Israeli-founded global provider of cashless payment solutions specifically for unattended retail and vending machines. Directly comparable to PayPlus's vending machine vertical and adjacent to its Israeli roots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PayPlus