Domain Active
Domain Active operates a machine learning-powered traffic monetization platform that enables publishers, website owners, and domain portfolio holders to optimize advertising revenue across native, display, in-app, and social channels via its Crossroads partner portal.
- Company typePrivate
- Founded-
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Domain Active does
Domain Active is a privately-held digital media company headquartered in Houston, Texas, that operates a machine learning-powered traffic monetization platform for publishers, website owners, and domain portfolio holders. The company's flagship offering, the Domain Active Platform, enables partners to monetize traffic across four primary channels—native, display, in-app, and social—through automated yield optimization and continuous traffic-quality monitoring. A partner-facing portal called Crossroads (crossroads.domainactive.com) handles onboarding, login, and reporting, supporting both direct sales relationships and self-serve signup.
The core technology centers on machine learning models designed to maximize ROI by allocating partner traffic to top-performing demand sources and providing granular reporting and analytics. The company positions itself as powering monetization for the largest native, search, social, and display networks, though no specific advertiser or network names are publicly disclosed. The platform emphasizes auto-optimization features and dedicated customer support as part of its service layer.
Domain Active's business model is transaction-based: the company earns a share of advertising revenue generated from optimized traffic allocation across partner inventory. Distribution operates through a hybrid model combining sales-led relationships with top-tier networks and a self-serve channel via the Crossroads portal for mid-market and long-tail publishers. The company is CCPA-compliant and operates its primary site under a US-only intended-use posture, while describing the self-serve platform as globally accessible. No funding rounds, leadership disclosures, M&A activity, patents, or named customer logos are publicly documented.
Domain Active firmographics
Firmographics- Name
- Domain Active
- Legal name
- Domain Active
- Website
- https://domainactive.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Domain Active operates a machine learning-powered traffic monetization platform that enables publishers, website owners, and domain portfolio holders to optimize advertising revenue across native, display, in-app, and social channels via its Crossroads partner portal.
- Ownership category
- akta.pro rank
Domain Active industry classification
Industry- Product category
- Ad Tech / Digital Advertising Platform
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
Keywords
Where Domain Active is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Domain Active business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Traffic Monetization: Partners monetize their websites, native traffic, display traffic, in-app traffic, and social traffic through Domain Active's platform. The company works with top advertisers and networks, taking a share of advertising revenue generated from optimized traffic allocation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Domain Active product offering
Product offeringCore offering
Domain Active operates a traffic monetization platform that enables publishers, website owners, and domain portfolio holders to monetize Native, Display, In-App, and Social traffic through machine learning-powered optimization. The platform connects partners with top advertisers and networks, providing automated yield management, granular reporting, and traffic quality monitoring to maximize ROI. The Crossroads portal (crossroads.domainactive.com) serves as the partner-facing interface for accessing these tools.
Product overview
Domain Active operates as a unified traffic monetization platform designed for digital media partners. The core Domain Active Platform leverages machine learning to optimize yield across multiple traffic channels (Native, Display, In-App, and Social), supported by granular reporting and yield management tools. The Crossroads portal serves as the partner-facing interface for accessing the platform. Together, these components provide a full suite of optimization solutions for monetizing websites, traffic, and domain portfolios.
Differentiator
Problem solved
Functional benefit
Products and services
- Domain Active Platform Traffic monetization platform that enables publishers, website owners, and domain portfolio holders to monetize Native, Display, In-App, and Social traffic through machine learning-powered optimization solutions, yield management tools, and granular reporting. Targeted at digital media partners seeking to maximize advertising revenue without direct relationships with top advertisers and networks.
- Crossroads Partner Portal Self-serve partner portal and platform interface used for signup and login, giving partners access to Domain Active's monetization tools, granular reporting, and yield management solutions. Targeted at publishers, website owners, and domain portfolio holders onboarding to the Domain Active Platform.
Companies that use Domain Active
Customer profileSegments2 records
Ideal customer profiles2 records
Domain Active technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Domain Active partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Top Advertisers and NetworkscoreWorks with top advertisers and networks within the digital media industry. Partners leverage the platform and full suite of optimization solutions to monetize their websites, traffic and domain portfolios. Powers monetization for the largest Native, Search, Social and Display networks in the industry.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Domain Active competitors and assessment
Company assessmentDirect peers
- Index Exchange: Independent ad exchange enabling programmatic media buying and selling. Comparable as a programmatic infrastructure provider powering transactions between publishers and buyers across display, video, and native.
- OpenX: Global programmatic ad exchange and supply-side platform. Comparable as a technology provider that helps publishers monetize their inventory via real-time bidding across multiple demand sources.
- PubMatic: Independent supply-side platform (SSP) for digital advertising. Comparable as a programmatic ad-tech player that connects publishers with demand sources across display, video, and mobile, monetizing impressions via auction-based technology.
- Adsterra: Global ad network offering display, native, pop-under, and social traffic monetization for publishers. Comparable as a mid-sized ad network/monetization platform providing publishers access to demand sources and optimization tools.
- Sovrn: Publisher monetization platform offering ad tech, demand, and analytics tools. Directly comparable given its focus on helping publishers maximize revenue from their traffic via programmatic demand and yield optimization.
- Ezoic: AI-driven yield optimization platform for digital publishers. Directly comparable to Domain Active because it uses machine learning to automatically optimize ad placements and revenue across publishers' websites.
- MonetizeMore: Yield management and ad optimization service for publishers. Directly comparable as it offers managed ad revenue optimization, ML-driven testing, and granular reporting to maximize publisher returns across display and programmatic inventory.
- Magnite: Largest independent SSP focused on CTV and omnichannel programmatic advertising. Comparable as a programmatic ad-tech intermediary optimizing publisher yield and connecting supply to demand across multiple formats.
- Outbrain: Native advertising discovery platform connecting advertisers with publisher audiences. Comparable given Domain Active's explicit focus on monetizing Native and Social traffic through partner networks.
Broad incumbents
- Google Ad Manager: Google's enterprise ad serving and programmatic exchange platform. Comparable as a broad incumbent providing publishers with ad serving, yield management, and access to Google demand, but operates at vastly larger scale than Domain Active.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Domain Active social profiles
Digital presenceDomain Active compliance and trust
Trust signalCompliance1 record
Domain Active financial estimates
Financial estimateRevenue estimate
Valuation estimate
Domain Active leadership team
Management profileNumber of profiles
Domain Active funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Domain Active M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Domain Active
What does Domain Active do?
Domain Active operates a traffic monetization platform that enables publishers, website owners, and domain portfolio holders to monetize Native, Display, In-App, and Social traffic through machine learning-powered optimization. The platform connects partners with top advertisers and networks, providing automated yield management, granular reporting, and traffic quality monitoring to maximize ROI. The Crossroads portal (crossroads.domainactive.com) serves as the partner-facing interface for accessing these tools.
Is Domain Active a public or private company?
Domain Active is a private company. It is classified as unknown and is currently operating.
When was Domain Active founded?
Domain Active was founded in -1. It employs 11 to 50 people.
Where is Domain Active based?
Domain Active is headquartered in Houston, United States, in the North America region.
How does Domain Active make money?
One revenue line is on record: traffic Monetization.
Who are Domain Active's main competitors?
Direct peers on record are Index Exchange, OpenX, PubMatic, Adsterra, Sovrn, Ezoic, MonetizeMore, Magnite and Outbrain. Google Ad Manager is listed as a broad incumbent.
Does Domain Active have an API?
No public API is recorded for Domain Active.
What industry is Domain Active in?
Domain Active's product category is Ad Tech / Digital Advertising Platform. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB). Its NAICS code is 541830 and its SIC code is 7310.