TAAP
TAAP Ltd is a UK-based no-code application development platform founded in 2003, enabling enterprises such as Tesco, AA and Imperial NHS to build, deploy and maintain custom applications across cloud, on-premise and offline environments via Microsoft Azure Marketplace, direct sales and channel partners.
- Company typePrivate
- Founded2003
- HeadquartersBorehamwood, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TAAP does
TAAP Ltd is a privately held UK software company founded in 2003 that operates TAAP Accelerate, a no-code application development platform combining an IDE with a container-based application runtime. The platform enables organisations, including citizen developers and professional teams, to build enterprise-grade applications with role-based access controls and Single Sign On out of the box, deployable across cloud (Microsoft Azure Marketplace), on-premise, on-device and fully offline environments supporting Windows, iOS and Android. The company's flagship AI extension, TAAP ACE, machine-generates applications inside configuration containers, and the platform has been deployed across 56+ industries, 110+ verticals and 220+ business workflows, serving enterprise customers such as Tesco, Intertek, the AA, Imperial NHS Trust and Mercedes-Benz Group.
TAAP monetises through four primary streams: Client Access Licensing (per-user subscription at £30/user/month or £260/user/year, capped at £100,000/year enterprise-wide with unlimited applications per licence), Line of Business Licensing (managed, fixed-fee solutions starting at £1,000/month), an Ignite Hybrid model combining TAAP-led build with customer management, and a Consulting practice covering the full application development lifecycle. Distribution is hybrid: direct enterprise sales target blue-chip organisations, the Microsoft Azure Marketplace enables self-service procurement across 170+ markets, and a channel partner program engages consultancies, ISVs and SIs to build IP on the platform.
The company is registered in the UK (company number 04962797) with headquarters in Borehamwood, is GDPR-registered with the ICO, holds Cyber Essentials and ISO 27001 accreditations, and has built a portfolio of verticalised sub-products (TAAP Fundraiser, Desk Booking, Room Booking, Visitor Book, Vaccination Management and Patient Discharge Management). TAAP has disclosed no external funding and operates as a bootstrapped entity.
TAAP firmographics
Firmographics- Name
- TAAP
- Legal name
- TAAP Ltd
- Website
- https://ontaap.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TAAP Ltd is a UK-based no-code application development platform founded in 2003, enabling enterprises such as Tesco, AA and Imperial NHS to build, deploy and maintain custom applications across cloud, on-premise and offline environments via Microsoft Azure Marketplace, direct sales and channel partners.
- Ownership category
- akta.pro rank
TAAP industry classification
Industry- Product category
- No-Code Application Development Platform
- NAICS
- Custom Computer Programming Services (541511), Other Computer Related Services (541519), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where TAAP is headquartered
LocationHeadquarters
- HQ city
- Borehamwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TAAP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Client Access Licensing (CAL): Per-user subscription model where organizations pay £30/user/month or £260/user/year to build and manage their own applications. Unlimited applications per licensed user. Enterprise cap at £100,000/year maximum. Support at 20% per annum of CAL license cost.
- Line of Business (LoB) Licensing: Ready-made, fixed-function solutions built and managed by TAAP. Fixed monthly or annual fee per business function or process, or metered billing. Starts from £1000 per month. Unlimited users within organization.
- Ignite (Hybrid) Licensing: Build by TAAP with customer management. Scoping from £1750, Build Cost (POA), User Licensing from £30/user/month or £260/user/year. Hybrid model derisking adoption process.
- Consulting Services: TAAP Consultancy provides full application development lifecycle service including requirements, definition, implementation, UAT, live deployment, and post-live support. Optional fully managed service running solutions 24/7x365.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Client Access Licensing (CAL) - Per-user subscription for in-house app development |
| Subscription | Monthly | Line of Business (LoB) - Managed solutions built by TAAP |
| Hybrid | Annual | Ignite (Hybrid) - TAAP builds, customer manages |
| Subscription | Monthly | TAAP Fundraiser - Contactless donation solution |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
TAAP product offering
Product offeringCore offering
TAAP designs and sells a no-code application development platform that enables organisations to build enterprise-grade applications without writing code. The platform combines a development environment (Accelerate IDE) with a container-based application runtime, supported by TAAP ACE for AI-assisted application generation, plus a portfolio of industry-specific solutions (calendar, discharge management, fundraising, desk/room booking, visitor management, vaccination management). TAAP also provides consulting services for full application development lifecycle delivery and managed services.
Product overview
TAAP (The Agile Application Platform) is a unified no-code application development platform plus module ecosystem. The core platform, TAAP Accelerate, combines a development IDE with an container-based application runtime. TAAP ACE extends the platform with AI-powered machine generation of applications. Supporting the platform are industry-specific solutions including Calendar App Service (scheduling/resource allocation), Patient Discharge Management Service, TAAP Fundraiser (charity payments), TAAP Desk Booking, TAAP Room Booking, TAAP Visitor Book, and Vaccination Management Service. TAAP Consulting provides outsourced development and managed services. The platform supports deployment across cloud (Azure Marketplace), on-premise, and offline scenarios with cross-platform capability (Windows, iOS, Android).
Differentiator
Problem solved
Functional benefit
Brands
- TAAP Accelerate: Flagship product - a mature, proven No-Code platform combining a development environment with an application runtime platform.
- TAAP ACE
- TAAP Calendar Application Service
- TAAP Discharge Management Service
- TAAP Fundraiser
- TAAP Desk Booking
- TAAP Room Booking
- Vaccination Management Service
- TAAP Visitor Book
Products and services
- TAAP Accelerate Flagship no-code application development platform combining the Accelerate IDE (development environment) with a container-based application runtime. Enables citizen and pro-code developers to build enterprise-grade applications with role-based access controls and Single Sign On. Deployable via Microsoft Azure Marketplace, on-premise, on-device, or fully offline.
- TAAP ACE AI extension to TAAP Accelerate that machine generates applications in enterprise-standard configuration containers with version management. Drives standardisation, consistency, eliminates coding errors, and delivers hyper agility using deterministic generative technology.
- Calendar App Service
Quantifiable outcome
- 25x faster digital transformation with smaller teams at less cost
- +7 more outcomes
Companies that use TAAP
Customer profileNamed customers17 records
Segments9 records
Ideal customer profiles4 records
TAAP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability11 records
Feature7 records
TAAP partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Microsoft AzurecoreTAAP Accelerate is deployed through Microsoft Azure Marketplace, enabling customers from over 170 markets to directly start building applications with a click of a button. The platform is engineered for frictionless scale-out via the Microsoft commercial marketplace.
- StripesupportingStripe is used as the payment processor for the TAAP website and products, enabling online credit card transactions without storing credit card information on TAAP's servers.
- CalendlysupportingCalendly is used for scheduling appointments on the TAAP website, allowing visitors to book consultation slots with the TAAP team.
- Keap (Infusionsoft)supportingKeap (formerly Infusionsoft) is used for marketing automation and customer relationship management on the TAAP website.
- CloudflaresupportingCloudflare is used for CDN services, security (bot protection via Turnstile), and load balancing across TAAP's web properties.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
TAAP competitors and assessment
Company assessmentDirect peers
- Appian: Low-code platform specializing in process automation, case management, and enterprise application development. Comparable in serving regulated industries and emphasizing rapid app delivery with governance.
- Mendix (Siemens): Enterprise low-code platform acquired by Siemens, serving similar use cases of rapid application development, digital transformation, and multi-experience deployment for large organizations.
- Kissflow: No-code/low-code platform for workflow automation, case management, and application building. Comparable in targeting business users/citizen developers and emphasizing rapid digital transformation for enterprises.
- OutSystems: Enterprise low-code platform focused on mission-critical application development and digital transformation. Closely comparable in target market (large enterprises), low-code/no-code value proposition, and emphasis on rapid app delivery.
- Betty Blocks: European-based no-code application platform focused on enterprise digital transformation, citizen development, and rapid app delivery. Comparable in target customer (large enterprises) and no-code philosophy.
- Retool: Low-code platform for building internal tools and business applications, with strong enterprise adoption. Comparable in target use case (internal business apps) and emphasis on rapid development, though Retool leans toward developer-friendly rather than pure citizen development.
Emerging players
- Bubble: No-code web application builder enabling citizen developers to build interactive applications. Comparable in no-code philosophy, though more focused on SMB/startup market versus TAAP's enterprise positioning.
Broad incumbents
- Salesforce Platform (Lightning / Flow): Salesforce's low-code platform enabling custom app and workflow development on the Salesforce ecosystem. Comparable in no-code app building for enterprise, though tightly coupled to Salesforce CRM infrastructure.
- ServiceNow App Engine: Low-code app development platform embedded within ServiceNow's enterprise workflow ecosystem. Comparable as a low-code platform targeting enterprise workflows, though more vertically focused on ITSM and employee experience.
- Microsoft Power Apps: Microsoft's low-code application platform bundled with Microsoft 365 and Dynamics. Directly comparable as a low-code/no-code enterprise app builder, but benefits from Microsoft's massive installed base and ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TAAP social profiles
Digital presenceTAAP compliance and trust
Trust signalCompliance3 records
TAAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAAP leadership team
Management profileNumber of profiles
TAAP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAAP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAAP
What does TAAP do?
TAAP designs and sells a no-code application development platform that enables organisations to build enterprise-grade applications without writing code. The platform combines a development environment (Accelerate IDE) with a container-based application runtime, supported by TAAP ACE for AI-assisted application generation, plus a portfolio of industry-specific solutions (calendar, discharge management, fundraising, desk/room booking, visitor management, vaccination management). TAAP also provides consulting services for full application development lifecycle delivery and managed services.
Is TAAP a public or private company?
TAAP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TAAP founded?
TAAP was founded in 2003. It employs 11 to 50 people.
Where is TAAP based?
TAAP is headquartered in Borehamwood, United Kingdom, in the Europe region.
How does TAAP make money?
Four revenue lines are on record. Client Access Licensing (CAL) is the primary driver. The others are line of Business (LoB) Licensing, ignite (Hybrid) Licensing and consulting Services.
Who are TAAP's main competitors?
Direct peers on record are Appian, Mendix (Siemens), Kissflow, OutSystems, Betty Blocks and Retool. Bubble is listed as an emerging player. Broad incumbents are Salesforce Platform (Lightning / Flow), ServiceNow App Engine and Microsoft Power Apps.
Does TAAP have an API?
No public API is recorded for TAAP.
What industry is TAAP in?
TAAP's product category is No-Code Application Development Platform. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 541511 and its SIC code is 7372.