InterMedia Advertising
InterMedia Advertising is an independent, founder-owned U.S. media agency specializing in converged linear-TV and connected-TV planning, buying, and measurement for legacy, direct-response, and established brand advertisers, anchored by its proprietary Accutrak® attribution platform.
- Company typePrivate
- Founded1974
- HeadquartersWoodland Hills, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What InterMedia Advertising does
InterMedia Advertising is an independent, privately held media agency founded in 1974 and headquartered in Woodland Hills, Los Angeles, California, with 101–250 employees. The firm specializes in converged television — the integrated planning, buying, and measurement of linear TV and connected TV (CTV) — for advertisers transitioning budgets between traditional broadcast and streaming inventory. Its proprietary Accutrak® platform provides TV attribution and marketing-mix-modeling, augmented by AI-powered optimization for audience targeting and real-time in-flight campaign adjustments.
The agency's client base spans three stated segments: legacy TV brands expanding into CTV, high-growth direct-response brands unlocking television for the first time, and established brands optimizing existing TV spend. CarShield (vehicle service contracts) is the only publicly named client and accounts for multiple high-profile activations in 2026 — including campaigns featuring Blake Shelton, Stephen A. Smith, and a 19-player Major League Baseball roster — suggesting a deep, anchor-level relationship.
InterMedia generates revenue through media-planning fees, media-buying commissions, and markup on client media spend across linear and CTV inventory, with measurement and attribution services bundled into the engagement. The firm is founder- and family-controlled, with Sydney Yallen as founder and Robert Yallen as President & CEO, and has no parent company, private equity sponsor, or external funding. Recent senior additions (Derek Shipp as VP Media Planning, Christina LaMair, Grace Gillespie) point to ongoing organizational buildout, while continued investment in Accutrak® signals the strategic intent to evolve from a pure media-buying shop into a measurement- and data-augmented converged-TV specialist. Geographic footprint is U.S.-only based on available evidence.
InterMedia Advertising firmographics
Firmographics- Name
- InterMedia Advertising
- Legal name
- InterMedia Advertising
- Website
- https://intermedia-advertising.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- InterMedia Advertising is an independent, founder-owned U.S. media agency specializing in converged linear-TV and connected-TV planning, buying, and measurement for legacy, direct-response, and established brand advertisers, anchored by its proprietary Accutrak® attribution platform.
- Ownership category
- akta.pro rank
InterMedia Advertising industry classification
Industry- Product category
- TV Media Buying Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where InterMedia Advertising is headquartered
LocationHeadquarters
- HQ city
- Woodland Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InterMedia Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Agency Services and Media Buying: InterMedia Advertising operates as an independent TV buying agency, providing media planning, buying, and attribution services to brands. Revenue is generated through agency fees and media buying commissions for managing converged TV campaigns across linear television, connected TV, and digital platforms.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
InterMedia Advertising product offering
Product offeringCore offering
InterMedia Advertising is an independent, B2B TV media buying agency that plans, buys, and measures converged television campaigns spanning linear TV, connected TV (CTV), and digital channels. The firm sells agency services through two engagement models—full-service converged TV execution and in-house enablement with premium inventory access—and is anchored by its proprietary measurement platform, Accutrak®, which ties TV exposure to business outcomes via real-time tracking and MMM tools.
Product overview
InterMedia Advertising operates as a unified performance TV platform offering converged TV services that combine linear and connected TV (CTV) under a single strategy. The core product portfolio includes Accutrak®, a proprietary measurement and attribution platform, and Converged TV planning/execution services. Two engagement models are offered: Full Service Converged TV Execution for brands seeking end-to-end agency support, and In-House Enablement & Inventory Access for brands wanting premium inventory access with in-house control. All offerings leverage AI-powered solutions for optimization and smarter cross-media attribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Accutrak®
Companies that use InterMedia Advertising
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
InterMedia Advertising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
InterMedia Advertising partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and supporting.
- Blake SheltonflagshipBlake Shelton, country music superstar, serves as the central figure in CarShield's 'Out of Warrantyville' campaign platform spanning TV, streaming, and digital channels. The partnership leverages Shelton's humor and relatability to reframe post-warranty car repair anxiety and promote vehicle protection plans, positioning talent as a central media asset.
- Stephen A. SmithcoreStephen A. Smith named CarShield's first 'Designated Reporter' to deliver vehicle protection guidance through a voice-led media campaign. The partnership activates across linear TV, connected TV, and digital platforms, using talent as a central media asset rather than a creative add-on, reflecting performance-driven media buying.
- MLB Roster (19 Players)supportingInterMedia built a 19-player MLB roster for CarShield, applying a portfolio media strategy to athlete partnerships. Athletes are categorized across different career stages and deployed across campaigns for targeted media deployment, measurement, and optimization.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
InterMedia Advertising competitors and assessment
Company assessmentDirect peers
- Horizon Media: The largest independent media agency in the US, with a comparable converged media planning and buying model across linear, CTV, and digital. Notably, InterMedia's new VP Derek Shipp previously worked at Horizon Media, underscoring direct talent and capability overlap.
- Goodway Group: Independent media agency with deep CTV, programmatic, and performance TV buying capabilities and proprietary analytics tooling — directly overlapping with InterMedia's converged TV + Accutrak® measurement positioning.
- Wpromote: Mid-sized independent performance marketing agency with strong media buying and CTV capabilities serving growth-minded brands — a direct competitor for the same 'High-Growth DR Brands Unlocking TV for Scale' segment InterMedia targets.
- Tinuiti: Independent performance media agency with end-to-end planning, buying, and measurement across CTV, paid digital, and commerce media — comparable in targeting digitally native brands scaling into TV.
- Hearts & Science: Omnicom-owned media agency built around data-driven, outcome-based converged planning and buying across linear and digital — a direct competitor with a similar data/measurement-led value proposition.
- Canvas Worldwide: Independent, mid-sized full-service media agency focused on converged planning and buying across linear, CTV, and digital channels — highly comparable in scale and offering to InterMedia.
- Mediahub: Global media agency under IPG/MullenLowe with converged TV, CTV, and digital buying expertise and a similar focus on outcome-driven media for growth brands — directly comparable on offering and client profile.
- Assembly Global: Stagwell-owned digital-first media agency with media planning, buying, and performance capabilities across CTV, programmatic, and commerce — comparable in targeting digitally native brands scaling into premium TV.
Broad incumbents
- GroupM: WPP's global media investment arm — the largest media buyer globally, encompassing agencies like Mindshare, Wavemaker, and Essence. Overlaps with InterMedia in linear and CTV planning/buying but operates at much greater scale with proprietary data assets.
- Omnicom Media Group: Omnicom's holding company for media agencies (including Hearts & Science, OMD, PHD), offering converged media planning and buying with integrated data, creative, and analytics capabilities at global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
InterMedia Advertising social profiles
Digital presenceInterMedia Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
InterMedia Advertising leadership team
Management profileNumber of profiles
Profiles5 records
InterMedia Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InterMedia Advertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InterMedia Advertising
What does InterMedia Advertising do?
InterMedia Advertising is an independent, B2B TV media buying agency that plans, buys, and measures converged television campaigns spanning linear TV, connected TV (CTV), and digital channels. The firm sells agency services through two engagement models—full-service converged TV execution and in-house enablement with premium inventory access—and is anchored by its proprietary measurement platform, Accutrak®, which ties TV exposure to business outcomes via real-time tracking and MMM tools.
Is InterMedia Advertising a public or private company?
InterMedia Advertising is a private company. It is classified as family owned and is currently operating.
When was InterMedia Advertising founded?
InterMedia Advertising was founded in 1974. It employs 101 to 250 people.
Where is InterMedia Advertising based?
InterMedia Advertising is headquartered in Woodland Hills, United States, in the North America region.
How does InterMedia Advertising make money?
One revenue line is on record: agency Services and Media Buying.
Who are InterMedia Advertising's main competitors?
Direct peers on record are Horizon Media, Goodway Group, Wpromote, Tinuiti, Hearts & Science, Canvas Worldwide, Mediahub and Assembly Global. Broad incumbents are GroupM and Omnicom Media Group.
Does InterMedia Advertising have an API?
No public API is recorded for InterMedia Advertising.
What industry is InterMedia Advertising in?
InterMedia Advertising's product category is TV Media Buying Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 54183 and its SIC code is 7311.