Verse Immersive

What Verse Immersive does

Verse Immersive operates a single physical venue at 108 N State St Suite 150 inside Chicago's Block 37 mall, branded as the world's first Holographic Theater. The venue is staffed to deliver a structured, 60-minute augmented reality adventure called Everworld—organized around 12 mystical realms whose signets visitors locate during the experience—targeting walk-in families, tourists, and private event groups. Operations are designed for accessibility (wheelchair-accessible, ages 7 and up), positioning the offering as inclusive relative to typical VR-based attractions.

The underlying technology is the Enklu platform, which powers holographic rendering delivered through AR glasses rather than VR headsets—a distinction Verse Immersive uses to market the experience as free of motion sickness. Visitors wear AR glasses inside a physical room and interact with rendered, overlaid environments, blending a fixed-venue operational footprint with a software-driven, licensable experience layer. The product narrative is built around collectible storytelling rather than passive viewing.

The business model combines direct-to-consumer ticket sales ($39.99 for a single experience, $59.99 for a two-experience bundle) and private event bookings with a B2B licensing channel run through its parent company Enklu. Verse Immersive is a for-profit, privately held entity; financials, headcount, ownership beyond the Enklu parent relationship, and capitalization history are not publicly disclosed in the source data.

Name

Verse Immersive

Legal name

Verse Immersive

Website

https://versechicago.com

Company type

Private

Operating status

Operating

Short description

Verse Immersive operates the world's first Holographic Theater in downtown Chicago, delivering a 60-minute AR adventure called Everworld via Enklu-powered AR glasses to families, tourists, and private event groups, with per-ticket pricing and licensing via parent Enklu.

Ownership category

akta.pro rank

Product category

Immersive / Location-Based Entertainment

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)

akta.pro secondary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Augmented reality entertainment
• Location-based experiences
• Immersive AR venue
• Interactive adventure games
• Spatial computing experiences

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales - Two Experience Bundle: Primary revenue stream from direct ticket sales. Customers purchase tickets for the Everworld AR experience at $59.99 per booking, which includes 2 experiences within a 60-minute session.
2. Ticket Sales - Single Experience: Single experience option available for $39.99 per person, allowing customers to purchase individual experience slots rather than the bundle package.
3. Walk-Up Sales: Revenue from door sales when available, though the company highly recommends advance online booking as tickets often sell out during peak hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Verse Immersive operates a physical augmented reality entertainment venue located in the Block 37 mall in Chicago, where visitors can play "Everworld," a 60-minute interactive AR adventure. The experience is delivered through the Enklu AR platform, allowing players to interact with digital content overlaid on the physical venue without the need for VR headsets. Tickets are sold directly to walk-in and online visitors.

Product overview

Verse Immersive offers a single core product called Everworld, an augmented reality (AR) adventure experience. Guests wear lightweight AR glasses provided by the venue to transform the real world into a living story called Everworld, where they explore vivid dreamscapes, solve puzzles, and interact with the magical environment. The experience is designed for groups of friends or family and is available exclusively at Verse Immersive venues, with the Chicago location inside Block 37 mall being the featured location on this page.

Differentiator

Problem solved

Functional benefit

Brands

• Everworld: An augmented reality adventure experience where participants use AR glasses to explore a magical world, solve riddles, and interact with a storyline involving the 'Everworld Tree' and twelve realms.

Products and services

• Everworld AR Adventure Everworld is a 60-minute interactive augmented reality adventure played inside Verse Immersive's Chicago venue. Visitors use AR technology (powered by the Enklu platform) to interact with digital content overlaid on the physical space, creating an immersive, headset-free adventure. Tickets are sold to individual consumers and small groups (priced at $39.99 for a single experience and $59.99 for two experiences) at the Block 37 location.

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• EnklucoreOEM/ Whitelabel/ Licensing PartnerEnklu is the parent technology company powering Verse Immersive. Verse is described as 'powered by Enklu' and represents the company's next-generation AR experience deployed at leading entertainment destinations. Enklu offers a licensing program for venues interested in bringing Verse to their locations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The VOID: Pioneered location-based virtual reality experiences in themed venues (e.g., Star Wars: Secrets of the Empire) using VR/AR headsets for shared group play. Highly comparable to Verse on the LBE immersive entertainment format, despite The VOID's 2020 restructuring.
• ARTECHOUSE: Operates immersive digital art experiences in dedicated gallery spaces, charging premium ticket prices for narrative-driven technology-powered exhibits. Comparable to Verse as a premium ticketed immersive technology entertainment venue.
• Zero Latency: Global operator of free-roam VR entertainment venues where groups play together in shared physical space. Closely comparable business model to Verse (per-person premium ticketing, location-based group entertainment), though fully immersive VR rather than AR.
• Two Bit Circus: Operates immersive micro-amusement parks combining AR/VR attractions, games, and food/beverage in a physical venue. Comparable to Verse as a multi-experience immersive entertainment venue targeting groups and families.
• VR World NYC: Multi-room VR entertainment venue with premium ticketing for shared group experiences. Comparable business model to Verse in the LBE VR/AR entertainment category.
• Meow Wolf: Operates large-scale immersive art installations/exhibitions with narrative storytelling, premium ticketing, and family/group audiences. Highly comparable to Verse as a premium, narrative-driven, location-based immersive entertainment experience.
• Sandbox VR: Operates location-based VR entertainment venues where groups share immersive experiences in a physical space, charging per-booking premium prices. Sandbox VR is the closest direct competitor to Verse's LBE AR/VR entertainment model, though it uses full VR rather than AR.
• National Geographic Encounter: Operated an immersive entertainment venue in NYC using projection and 3D technology for group experiences with premium ticketing. Comparable to Verse as a premium immersive entertainment experience in a major urban tourist market.

Others

• Enklu: Parent company and technology platform provider for Verse Immersive, offering AR experience licensing to entertainment venues. Relevant as the upstream platform and owner of the Verse brand.

Broad incumbents

• Disney Immersive Experiences (e.g., Star Wars: Secrets of the Empire): Disney operated large-scale VR/AR LBE experiences (e.g., at Disney Springs) as part of its broader theme park and IP portfolio. Comparable as a high-budget narrative-driven immersive entertainment venue, though Disney exited the standalone VR format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verse Immersive