What Moscone Center does

Moscone Center is a 700,000+ square-foot convention and exhibition complex in San Francisco's Yerba Buena arts district, owned by the City and County of San Francisco and operated by ASM Global with Legends Global providing exclusive hospitality services. The three-building campus (Moscone North, South, and West) hosts large-scale technology conferences (Salesforce TDX, Figma Config 2026, Stripe Sessions, TechCrunch Disrupt, AI Engineer's World's Fair), medical and scientific symposia (ASCO, Crohn's and Colitis Congress), and sustainability events (Trellis Impact). Supporting infrastructure includes exhibit halls, meeting rooms, the Espressande Ballroom, freight handling, in-house theatrical services, and curated art installations such as the 'Tales of San Francisco' inaugural exhibition and LEVIATHAN by FUTUREFORMS.

The facility's core technology centers on sustainable building systems: a 687 kW rooftop solar array of approximately 2,600 photovoltaic modules (the largest by area in San Francisco), a water reclamation system treating more than 15 million gallons of groundwater annually for plumbing, irrigation, and street cleaning, and an integrated house audio system operated exclusively by preferred AV partner Projection. The campus holds LEED Platinum certification for Existing Building Operations and Maintenance, the highest credential from the US Green Building Council, and diverts approximately 75% of waste stream by volume from landfill. ProjectionNet, a cloud-based presentation management system, supports conference sessions and digital signage. Services are delivered under 10 labor union agreements covering rigging, freight, electrical, F&B, signage, and telecom.

The business model is quote-based venue rental supplemented by managed-services revenue from exclusive catering (Legends Global), preferred audio-visual (Projection), in-house theatrical, and facility services (telecom/internet). Distribution is direct-to-organizer through a dedicated Convention Sales team and the SF Travel tourism partnership, targeting enterprise conference and exhibition organizers. Sustainability and community-benefit programs (San Francisco Carbon Fund, Glide Memorial Church, City Impact, San Francisco Food Bank) are operational differentiators rather than material revenue streams.

Name

Moscone Center

Legal name

The Moscone Center

Website

https://moscone.com

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

Moscone Center is a city-owned, 700,000+ sq ft three-building convention and exhibition complex in San Francisco, managed by ASM Global and Legends Global, hosting enterprise technology, healthcare, and sustainability conferences with LEED Platinum certified sustainable operations.

Ownership category

akta.pro rank

Product category

Convention Center Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Convention center venue
• Exhibition space rental
• Event hosting services
• Conference meeting facilities
• Convention venue management

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Venue Rental: Primary revenue from renting exhibition halls, meeting rooms, ballrooms, and lobby spaces to conference and event organizers. Pricing based on event size, duration, and space requirements.
2. Catering Services: Exclusive food and beverage services through Legends Global, including in-booth catering, concession services, and catering for general sessions. All F&B must be supplied and prepared by Legends Global.
3. Audio-Visual Services: Preferred AV and event production partner (Projection) provides equipment rental, technical support, and production services. Exclusive operator of house audio system.
4. Theatrical Services: In-house theatrical services including lighting rental, rigging, staging, and draperies. Exclusive services for Wedding Cake Truss, South Lobby Motorized High Truss, and West Alcoves blackout drape.
5. Facility Services: Telecom, internet, and facility services for exhibitors and event organizers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Moscone Center rents exhibition halls, meeting rooms, ballrooms, and lobby spaces across its three-building complex (North, South, West) to conference organizers, exhibitors, and event planners. The venue provides full-service event support through exclusive catering by Legends Global, preferred AV services by Projection, in-house theatrical services, freight handling, and facility services including telecom and internet. Pricing is quote-based and depends on event size, duration, and space requirements, typically structured as multi-year contracts.

Product overview

Moscone Center is a three-building convention complex (North, South, and West) in San Francisco that provides physical venue and event hosting services. The facility offers exhibit halls, meeting rooms, ballrooms, and lobby spaces for conventions and trade shows. Supporting services include exclusive catering by Legends Global, preferred audio-visual services through Projection, in-house theatrical services, freight handling, and event planning support. The venue also features sustainability initiatives including LEED Platinum certification, rooftop solar power, and water reclamation systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Moscone North One of three main buildings at the Moscone Center convention complex featuring exhibit halls, meeting rooms, and lobby spaces for hosting events and exhibitions.
• Moscone South Primary exhibition building featuring large exhibit halls (ABC, D), meeting rooms, the Esplanade Ballroom, and rooftop solar installation for hosting conventions and trade shows.
• Moscone West Third building at the complex offering exhibit halls, multi-level meeting rooms, and lobby spaces for events, with basement loading docks.
• Legends Global Catering Service Exclusive food and beverage catering service providing in-booth catering, hot snacks, beverages, concession operations, and sustainable catering options for exhibitors and events.
• Projection Preferred AV Services Preferred audio-visual and event production partner offering full-service production including keynote staging, breakout room AV, exhibit floor support, LED wall installations, streaming, and interpretation services. Exclusive operator of the integrated house audio system.
• Moscone Theatrical Services In-house theatrical services providing lighting rental, rigging, staging, draperies, and House Head coordination for high-production events and general sessions, including exclusive services for Wedding Cake Truss, South Lobby Motorized High Truss, and West Alcoves blackout drape.
• Moscone Facility Services Telecom, internet, and facility services for exhibitors and event organizers, including in-booth telecom and internet connections.

Quantifiable outcome

• Generate fewer carbon emissions per visitor than any other major convention center in North America
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• ASM GlobalcoreStrategic or Co-development PartnerASM Global is the facility management company operating The Moscone Center on behalf of the City and County of San Francisco. They provide comprehensive venue management, operations, and event support services.
• Legends GlobalcoreStrategic or Co-development PartnerLegends Global is the exclusive food and beverage provider for Moscone Center, handling all catering services including in-booth catering, concession operations, and event catering. Also provides exhibitor catering services.
• San Francisco City and County (SFGov)coreStrategic or Co-development PartnerSFGov is the owner of The Moscone Center facility. The city provides the property and infrastructure while ASM Global manages operations.
• ProjectioncoreStrategic or Co-development PartnerProjection is the preferred audio-visual and event production partner for Moscone Center. They operate the integrated house audio system and provide comprehensive AV services, production support, and theatrical services.
• 111 Minna GalleryminorStrategic or Co-development PartnerPartnership with 111 Minna Gallery for art exhibitions at Moscone Center, including the 'Tales of San Francisco' inaugural exhibition featuring works by Alec Huxley, Daniel Chen, and Ursula X. Young.
• San Francisco Carbon FundminorStrategic or Co-development PartnerPartnership allowing event organizers to mitigate carbon emissions by investing in local greenhouse gas reduction projects within San Francisco.
• Glide Memorial ChurchminorOthersPartner non-profit receiving donated leftover food product and packaged/canned items from events through Legends Global catering.
• City ImpactminorOthersPartner non-profit receiving donated food and excess show materials from Moscone Center events.
• San Francisco Public Utilities CommissionminorStrategic or Co-development PartnerCollaboration on sustainability programs including water reclamation and Hetch Hetchy Power for electricity needs.
• IATSE Local 16coreOthersLabor union providing staging, rigging, theatrical lighting, sound, audio-visual services, computer installation, and electrical services in theatrical environments.
• Teamsters Local 2785coreOthersLabor union for freight and material handling including show site load-in/load-out, drayage, and material handling equipment operation.
• IBEW Local 6coreOthersLabor union for electrical services in exhibit booths.
• Hotel and Restaurant Workers Union Local 2coreOthersLabor union for food and beverage services at Moscone Center.
• Sign and Display Workers Local #510coreOthersLabor union for installation and dismantle of exhibit displays, decorations, modular systems, and sign/graphic applications.
• Communications Workers of America (CWA)minorOthersLabor union for telephone services at the facility.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Los Angeles Convention Center: Los Angeles Convention Center is a large California-based venue competing with Moscone for West Coast enterprise events, particularly entertainment, tech, and lifestyle conferences. Comparable in scale and urban setting.
• Javits Center: Jacob K. Javits Convention Center in New York City is a major urban convention facility hosting enterprise and association events. It competes with Moscone for tech, media, and healthcare conferences where organizers choose between NYC and SF host cities.
• Orange County Convention Center: Orange County Convention Center in Orlando is one of the largest convention facilities in the US, hosting major tech, healthcare, and trade events. It competes with Moscone for enterprise event bookings, especially from tech and association customers evaluating East Coast vs. West Coast venues.
• Walter E. Washington Convention Center: Walter E. Washington Convention Center in Washington DC hosts major association, government, and enterprise events. It competes with Moscone for association conferences and policy/tech summits, comparable in facility scale and urban positioning.
• Kay Bailey Hutchison Convention Center: Kay Bailey Hutchison Convention Center in Dallas is a major urban venue hosting enterprise conferences, trade shows, and association events. Comparable in scale and target customer base to Moscone, particularly for tech and corporate events seeking central US locations.
• McCormick Place: McCormick Place is the largest convention center in North America, located in Chicago. It is directly comparable to Moscone in serving large-scale tech, healthcare, and trade association events with multi-building campuses and exclusive service partners, competing for the same enterprise event organizers.
• George R. Brown Convention Center: George R. Brown Convention Center in Houston hosts large enterprise and energy/tech conferences. It is a comparable urban convention facility competing for association and corporate events, particularly from energy, healthcare, and tech verticals.
• Las Vegas Convention Center: Las Vegas Convention Center hosts massive trade shows and enterprise conventions with integrated hotel infrastructure. It is a direct competitor to Moscone for tech conferences (CES-style events), trade shows, and large association events seeking scale plus hospitality amenities.

Others

• ASM Global: ASM Global is the venue management company that operates Moscone Center on behalf of the City of San Francisco. As a parent-style partner and the operator of 350+ venues worldwide, ASM Global's strategy directly impacts Moscone's commercial positioning and capital deployment.
• San Francisco Travel Association: SF Travel is the city's destination marketing organization and a key partner driving convention sales for Moscone Center ([email protected] is hosted by them). They shape demand generation and lead conversion for the venue, comparable to DMOs supporting other major US convention centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mosconecenter
• Facebookfacebook.com/Moscone-Center-San-Francisco-CA-158290414204783
• LinkedInlinkedin.com/company/smg-moscone-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moscone Center