Jolyn Clothing

Name

Jolyn Clothing

Legal name

JOLYN

Website

https://jolyn.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales of swimwear, activewear, and accessories directly to consumers through jolyn.com. Standard shipping available with free shipping on orders $90+.
2. Team Sales: B2B sales to swim teams, clubs, and organizations with custom logo services, team stores, and bulk orders of men's, women's, and youth swimsuits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

JOLYN designs, manufactures, and sells women's performance swimwear (training, surf, water polo, and lifeguard), men's swim briefs and jammers under the BROLYN line, women's activewear and loungewear, and lifestyle accessories. The brand sells direct-to-consumer through jolyn.com and regional sites (including JOLYN Korea) and operates a B2B Team Sales program offering co-ed team suits with custom logo services and online team stores for swim clubs and organizations.

Product overview

JOLYN is an athletic swimwear and activewear brand offering a comprehensive product portfolio across three main pillars: Train (competitive pool swimwear), Surf (recreational ocean swimwear), and Run (running-specific athletic wear). The core Train collection includes one-piece swimsuits, bikini tops, and bikini bottoms available in various coverage levels and back styles (fixed-back, tie-back), all made with proprietary Foreverever fabric technology. The Surf line features rashguards, surf bikini tops and bottoms, and one-piece suits with SurfTec fabric for UV protection. The Run collection utilizes PaceTec and Strider fabrics. Beyond swimwear, JOLYN sells activewear (sports bras, shorts, tank tops), loungewear (sweatshirts, hoodies, dresses), accessories (swim caps, goggles, bags), and offers a collaboration line with professional surfer Eryn Krouse. The brand also operates a Team Sales program for co-ed swim teams with custom logo services and no-contract ordering. Products are sold primarily through direct-to-consumer e-commerce with international shipping to Canada, Australia, UK, and South Korea through regional sites.

Differentiator

Problem solved

Functional benefit

Brands

• JOLYN x Eryn Krouse: Collaboration collection with professional surfer Eryn Krouse featuring surf swimwear and clothing

Products and services

• Train Swimsuits Women's competitive and training swimwear including one-piece swimsuits, bikini tops, and bikini bottoms designed for pool training, water polo, and lifeguard use, available in multiple back styles and coverage levels.
• Surf Swimwear Recreational swimwear designed for surfing and ocean activities, including bikini tops, bikini bottoms, one-piece suits, tankinis, and rashguards made with SurfTec fabric offering UV protection and compressive fit.
• Activewear Women's workout clothing including sports bras, tank tops, shorts, socks, and crop tops designed for various athletic activities with breathable and sweat-wicking fabric.
• Loungewear Casual comfort wear including sweatshirts, hoodies, tank tops, shorts, pants, and dresses for relaxed everyday wear.
• BROLYN Swim Briefs & Jammers Men's competitive swimwear including swim briefs and jammers designed for training and racing.
• Run Collection Running-specific athletic wear made with PaceTec fabric engineered for running activities including track, trail, and cross country, featuring compressive fit and cooling technology.
• Accessories

Quantifiable outcome

• Suits designed to last for years, not just one or two seasons, with chlorine and saltwater resistance and fade-proof colors

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• FINIScoreChannel Partner/ Reseller/ DistributorJOLYN x FINIS team sales partnership offering men's, women's, and youth swimsuits to swim teams with custom logo services, online team stores, and no exclusive contracts. Sizes 18-40 available with custom team branding options.
• Eryn KrouseflagshipStrategic or Co-development PartnerJOLYN x Eryn Krouse collaborative surf collection featuring athlete-designed swimwear and activewear including bikinis, rashguards, coverups, and lifestyle clothing. Eryn Krouse is a professional surfer and content creator.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Speedo: Global performance swimwear leader (owned by Pentland Brands) competing directly with JOLYN in competitive training suits, racing swimwear, and aquatic team apparel. Both brands target competitive pool athletes, water polo players, and lifeguards with engineered chlorine-resistant fabrics.
• TYR Sport: U.S.-based performance swimwear and triathlon apparel brand directly comparable to JOLYN's competitive training and activewear offering, with strong team sales and collegiate sponsorship programs.
• Arena: International performance swimwear brand with deep Olympic and team sponsorship heritage, overlapping JOLYN's competitive swimwear and team sales positioning, particularly in Europe and APAC markets.
• Roxy: Women's surf and swimwear brand (Quiksilver subsidiary) directly comparable to JOLYN's surf swimwear, rashguard, and lifestyle apparel lines, with shared surfer-athlete endorsement model and DTC-plus-wholesale distribution.
• Billabong: Heritage surf brand with women's swimwear, activewear, and surf lifestyle apparel; comparable to JOLYN in ocean/water-sports positioning and team-surfer endorsement strategy, though with broader menswear focus.

Emerging players

• Summersalt: DTC women's swimwear and travel apparel startup targeting similar millennial/Gen Z active women with performance fabrics, comparable pricing, and direct-to-consumer distribution model.
• Andie Swim: DTC women's swimwear brand focused on inclusive sizing and modern fits, directly comparable to JOLYN's size-inclusive (18-40) and fashion-forward swimwear positioning with shared online-first business model.

Broad incumbents

• Lululemon: Global premium women's activewear incumbent with comparable women's training apparel, loungewear, and running categories; adjacent rather than direct overlap with JOLYN's swimwear specialization, but sets the bar for DTC and brand-building in active women.
• Nike Swim: Performance swimwear division of Nike Inc. with team sport and competitive training positioning; a broad incumbent that competes with JOLYN at scale via institutional sponsorships and global distribution.
• Athleta: Gap Inc.-owned women's activewear brand with swimwear, run, and loungewear offerings; comparable to JOLYN in women's active lifestyle positioning and inclusive sizing, but with broader mass-retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jolynclothing
• Facebookfacebook.com/jolynclothing
• LinkedInlinkedin.com/company/jolyn-clothing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jolyn Clothing