Fincaraiz

What Fincaraiz does

Fincaraiz operates Colombia's leading online real estate marketplace at fincaraiz.com.co, connecting property buyers and renters with real estate agencies (Inmobiliarias) and developers (Constructoras) through a two-sided listing platform. The company claims coverage of 97% of Colombia's real estate supply with over 200,000 active property listings spanning apartments, houses, lots, commercial spaces, warehouses, and new development projects across major cities including Bogotá, Medellín, Cali, Barranquilla, and Cartagena. Product surface is organized into three core service modules — Venta (sales), Arriendo (rentals), and Proyectos de Vivienda (new housing developments) — supplemented by a dedicated Vivienda VIS section for government-subsidized social interest housing, directories of partner agencies and builders with profile pages, and a real estate news/blog module. Users access the platform via a responsive web portal and mobile applications distributed through Google Play, Apple App Store, and Huawei AppGallery, with features including advanced search filters, real-time listing notifications, price-drop alerts, favorites, and in-app messaging with sellers and agents.

The underlying technology consists of a property listing database with search and filter functionality, supplemented by Big Data tools designed to surface market analytics and pricing trends from the platform's aggregated inventory. The technology stack supports precise filtering by location, price, size, and property type, and the mobile app delivers real-time push notifications. No API, SDK, or developer platform is publicly disclosed, indicating the product is delivered exclusively as a consumer-facing marketplace rather than a programmable service.

Fincaraiz's revenue model is built on subscription-style listing fees charged to real estate agencies and developers for visibility across the platform's audience of buyers and renters. Pricing for listing services is not publicly disclosed. The business serves two distinct demand-side audiences (property buyers and renters) and a fragmented supply side of SMB and mid-market agencies plus developer clients, with social housing seekers as a secondary persona. Operating geographies are limited to Colombia; ownership, funding, and management team information are not disclosed in the source material.

Name

Fincaraiz

Legal name

Fincaraiz

Website

https://fincaraiz.com.co

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Fincaraiz is Colombia's #1 online real estate marketplace, connecting property buyers and renters with real estate agencies and developers across 200,000+ listings spanning sales, rentals, and new housing developments.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

Keywords

• Real estate marketplace
• Property listing platform
• Online real estate portal
• Property search engine
• Real estate classifieds

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Listing Fees: Real estate agencies and developers pay to list properties on the platform, providing visibility to over 200,000 properties

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fincaraiz operates Colombia's leading online real estate marketplace, connecting property buyers, sellers, and renters with real estate agencies and developers. The platform aggregates over 200,000 properties for sale and rent, covering an estimated 97% of the country's real estate offer, and provides Big Data tools for market analysis. It monetizes primarily through recurring listing fees paid by agencies and developers.

Product overview

Fincaraiz is Colombia's leading real estate portal offering a unified online marketplace for property transactions. The platform operates across three core service modules: Venta (property sales), Arriendo (rentals), and Proyectos de Vivienda (new housing project pre-sales). It also features a dedicated Vivienda VIS section for social interest housing. Users can access the platform via a responsive web portal or a mobile app (iOS, Android, Huawei) that delivers real-time notifications and in-app messaging. The platform maintains directories of real estate agencies (Inmobiliarias) and builders (Constructoras) with individual profile pages, plus a news/blog section. With over 200,000 published properties covering an estimated 97% of Colombia's real estate supply, the platform functions as the primary digital marketplace connecting property buyers, renters, developers, and real estate agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal Fincaraiz Colombia's #1 online real estate portal enabling users to search, list, and transact properties for sale and rent across the country. Operates as a self-serve two-sided marketplace with over 200,000 published properties covering an estimated 97% of Colombia's real estate offer.

Quantifiable outcome

• 97% of Colombia's real estate offer covered
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Vivendo: Vivendo is a Colombian real estate platform operating in property listings and new project marketing, overlapping directly with Fincaraiz's core marketplace modules.
• Properati: Properati is a Latin American real estate marketplace operating across multiple countries including Colombia, offering property search, listings, and data tools directly comparable to Fincaraiz's portal.
• Metrocuadrado: Metrocuadrado is one of the leading real estate portals in Colombia, directly competing with Fincaraiz in online property listings, rentals, and new project marketing for the same Colombian audience and agency/developer customers.

Emerging players

• Lamudi: Lamudi operates real estate marketplaces across multiple emerging markets including Colombia, offering property listings and developer services comparable in product surface area to Fincaraiz.

Broad incumbents

• Zillow: Zillow is the dominant U.S. real estate marketplace; while U.S.-focused, it sets the global benchmark for product, data tools, and listing-based monetization relevant to Fincaraiz's strategic positioning.
• Idealista: Idealista is Europe's largest real estate portal and has expanded into Latin America; its product (property listings, price data, market tools) directly parallels Fincaraiz's marketplace and Big Data offerings.
• Rightmove: Rightmove is the UK's leading property portal with subscription-based listing fees from agents and developers — a business model directly analogous to Fincaraiz's agency and developer monetization.
• QuintoAndar: QuintoAndar is the leading Brazilian residential rental and sales platform with embedded financial services; it represents a model for how a Latin American real estate marketplace can scale and expand into adjacent services.
• Inmuebles24: Inmuebles24 is a major Latin American real estate portal (part of the QuintoAndar/Livelo group ecosystem historically) with broad regional coverage including Colombia, competing for listings and consumer traffic with Fincaraiz.

Regional players

• Vivanuncios: Vivanuncios is a major Mexican classifieds and real estate listings platform; it is a regional peer showing how general classifieds players overlap with property marketplaces in LatAm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/fincaraiz
• Facebookfacebook.com/fincaraiz.com.co
• LinkedInlinkedin.com/company/fincaraiz-com-co
• Instagraminstagram.com/fincaraiz.com.co
• Xx.com/fincaraizfr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fincaraiz