Properati
Properati is a Colombia-based digital real estate marketplace connecting property buyers and renters with real estate agencies and developers, offering web-based listings, an AI-driven conversational search assistant, and editorial city and neighborhood guides across 20+ Colombian cities.
- Company typePrivate
- Founded2018
- HeadquartersChicó, Colombia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Properati does
Properati is a Colombia-headquartered digital real estate marketplace that connects property buyers and renters with real estate agencies and developers across the country. The platform lists apartments, houses, commercial spaces, and land for both sale (venta) and rent (arriendo) across more than 20 Colombian cities, including Bogotá, Medellín, Cali, Barranquilla, Cartagena, and Bucaramanga. Property owners and agencies publish listings through a self-serve flow integrated with Proppit, and developers promote new-construction projects through a featured "Proyectos con Beneficios" section.
The core platform is a web-based marketplace with property search, listing management, and multimedia hosting. Its most notable technical component is the Asistente Personal, a natural-language conversational assistant that lets users describe property needs in free text and receive recommendations, replacing traditional filter-driven search. Supporting the marketplace is an editorial layer: the Properati Blog (market data and analysis), Guía de Barrios and Guía de Ciudades (neighborhood and city guides), and the Ciudad data podcast distributed on Spotify, Apple Podcasts, and Google Podcasts.
Revenue is generated through marketplace listing monetization and advertising, primarily via featured/premium placement for developer projects and likely agency-level promotional spend; pricing is not publicly disclosed and the seeker side is free. Properati operates as a subsidiary of Lifull Connect (TSE: 6050), a Japanese real estate data company, and shares technology, brand, and cross-market infrastructure with sibling portals in Argentina, Ecuador, and Peru. The company employs 51–100 people in Colombia.
Properati firmographics
Firmographics- Name
- Properati
- Legal name
- Properati
- Website
- https://properati.com.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Properati is a Colombia-based digital real estate marketplace connecting property buyers and renters with real estate agencies and developers, offering web-based listings, an AI-driven conversational search assistant, and editorial city and neighborhood guides across 20+ Colombian cities.
- Ownership category
- akta.pro rank
Properati industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Rental and Leasing Services (532)
- SIC
- Real Estate (6500), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Properati is headquartered
LocationHeadquarters
- HQ city
- Chicó
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Properati business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Marketplace listing fees: Real estate marketplace connecting property sellers, buyers, renters, and agents. Revenue likely derived from featured listings, premium placements for developers (Proyectos con Beneficios), and potentially subscription plans for agencies.
- Property advertising and featured projects: Featured project listings (Proyectos con Beneficios) promoted on the platform homepage and search results.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Properati product offering
Product offeringCore offering
Properati operates a digital real estate marketplace connecting property buyers, renters, sellers, agents, and developers in Colombia. The platform lists apartments, houses, commercial spaces, and land for sale and rent across 20+ Colombian cities, enhanced by an AI-powered conversational Personal Assistant for natural-language property search and featured developer project promotions.
Product overview
Properati operates as a comprehensive real estate marketplace platform offering property listings for sale and rent across Colombia. The core platform includes the main marketplace website, the AI-powered Asistente Personal conversational search tool, and a curated section for new development projects. Supporting the marketplace are content products including neighborhood guides (Guía de Barrios), city guides (Guía de Ciudades), the Properati Blog with market data and analysis, and the Ciudad data podcast series.
Differentiator
Problem solved
Functional benefit
Products and services
- Properati Platform Online real estate marketplace connecting property buyers, sellers, and renters in Colombia. The platform lists apartments, houses, commercial spaces, and land for sale and rent across multiple Colombian cities.
- Asistente Personal AI-powered conversational assistant that allows users to describe their property needs in natural language and receive personalized property recommendations across Colombia.
- Proyectos con Beneficios Featured real estate development projects with benefits, showcasing new construction projects from named developers including Cavanna, Malecón San Nicolás, TIKAL 59 HOUSE, DUAL 101 HOUSE, AMURAY, and On Apartamentos.
- Proppit Property Publishing Property publishing platform that enables real estate agents and developers to list and publish properties on the Properati marketplace.
Companies that use Properati
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Properati technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Properati partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Lifull ConnectcoreProperati is part of the Lifull Connect family of brands, operating in Argentina, Ecuador, Peru, and Colombia. Lifull Connect is the parent company providing global infrastructure and brand support.
- ProppitcoreProppit (proppit.com) is the property publishing platform linked from Properati's 'PUBLICAR' button, enabling agents and developers to list properties on the platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Properati competitors and assessment
Company assessmentRegional players
- Inmuebles24: Latin American real estate portal operating across Mexico and other regional markets. A regional peer serving similar property-search use cases under a shared marketplace model, though not directly competing in Colombia.
- Encuentra24: Panama-based classifieds portal serving Central America and the Caribbean with real estate among its primary verticals. Comparable online marketplace model for property listings; regional peer operating outside Colombia but in adjacent LatAm geographies.
- Vivenda: Brazil-based online real estate marketplace focused on rentals and sales. Comparable marketplace business model and Brazilian/Portuguese-language content play; regional peer operating outside Colombia but in the same LatAm category.
Broad incumbents
- Zillow: Largest U.S. online real estate marketplace, setting global benchmarks for property search, AI-assisted discovery, and agent/developer monetization. A broad incumbent whose feature roadmap (Zestimate, 3D tours, AI search) shapes category expectations for portals like Properati.
- Realtor.com: U.S. residential real estate portal operated by Move (News Corp). Broad incumbent in the online real estate portal category with comparable listing, search, and agent-connect features; useful for benchmarking product and monetization patterns.
- Idealista: Leading Iberian/Latin American real estate portal operating across Spain, Italy, and Portugal. Comparable online listing marketplace serving residential buyers and renters; broad incumbent in the same category though not directly active in Colombia.
Direct peers
- Metrocuadrado: Long-standing Colombian real estate portal listing apartments, houses, and offices for sale and rent. Competes head-to-head with Properati in Bogotá and other major Colombian cities for both supply-side agents/developers and demand-side property seekers.
- Fincaraíz: Colombia's leading real estate marketplace for sale and rental properties. Directly competes with Properati for the same Colombian consumers, agencies, and developers, with comparable listing, search, and featured-project monetization models.
Emerging players
- QuintoAndar: Brazilian proptech marketplace with vertically integrated rental management and adjacent financial services. Comparable marketplace-led model targeting similar use cases (rental discovery, agency/landlord onboarding); emerging player whose feature roadmap signals category direction.
Others
- Proppit: Property publishing platform integrated with Properati (accessible via the 'PUBLICAR' CTA on properati.com.co). Enables agents and developers to syndicate listings; an ecosystem enabler rather than a direct competitor, but materially coupled to Properati's supply-side flow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Properati social profiles
Digital presenceProperati financial estimates
Financial estimateRevenue estimate
Valuation estimate
Properati leadership team
Management profileNumber of profiles
Properati funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Properati M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Properati
What does Properati do?
Properati operates a digital real estate marketplace connecting property buyers, renters, sellers, agents, and developers in Colombia. The platform lists apartments, houses, commercial spaces, and land for sale and rent across 20+ Colombian cities, enhanced by an AI-powered conversational Personal Assistant for natural-language property search and featured developer project promotions.
Is Properati a public or private company?
Properati is a private company. It is classified as corporate owned and is currently operating.
When was Properati founded?
Properati was founded in 2018. It employs 51 to 100 people.
Where is Properati based?
Properati is headquartered in Chicó, Colombia, in the Latin America region.
How does Properati make money?
Two revenue lines are on record. Marketplace listing fees are the primary driver. The others are property advertising and featured projects.
Who are Properati's main competitors?
Regional players on record are Inmuebles24, Encuentra24 and Vivenda. Broad incumbents are Zillow, Realtor.com and Idealista. Direct peers are Metrocuadrado and Fincaraíz. QuintoAndar is listed as an emerging player. Proppit is listed as an others.
Does Properati have an API?
No public API is recorded for Properati.
What industry is Properati in?
Properati's product category is Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 5312 and its SIC code is 6500.