Fincaraiz
Fincaraiz is Colombia's #1 online real estate marketplace, connecting property buyers and renters with real estate agencies and developers across 200,000+ listings spanning sales, rentals, and new housing developments.
- Company typePrivate
- Founded-
- HeadquartersBogotá, Colombia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Fincaraiz does
Fincaraiz operates Colombia's leading online real estate marketplace at fincaraiz.com.co, connecting property buyers and renters with real estate agencies (Inmobiliarias) and developers (Constructoras) through a two-sided listing platform. The company claims coverage of 97% of Colombia's real estate supply with over 200,000 active property listings spanning apartments, houses, lots, commercial spaces, warehouses, and new development projects across major cities including Bogotá, Medellín, Cali, Barranquilla, and Cartagena. Product surface is organized into three core service modules — Venta (sales), Arriendo (rentals), and Proyectos de Vivienda (new housing developments) — supplemented by a dedicated Vivienda VIS section for government-subsidized social interest housing, directories of partner agencies and builders with profile pages, and a real estate news/blog module. Users access the platform via a responsive web portal and mobile applications distributed through Google Play, Apple App Store, and Huawei AppGallery, with features including advanced search filters, real-time listing notifications, price-drop alerts, favorites, and in-app messaging with sellers and agents.
The underlying technology consists of a property listing database with search and filter functionality, supplemented by Big Data tools designed to surface market analytics and pricing trends from the platform's aggregated inventory. The technology stack supports precise filtering by location, price, size, and property type, and the mobile app delivers real-time push notifications. No API, SDK, or developer platform is publicly disclosed, indicating the product is delivered exclusively as a consumer-facing marketplace rather than a programmable service.
Fincaraiz's revenue model is built on subscription-style listing fees charged to real estate agencies and developers for visibility across the platform's audience of buyers and renters. Pricing for listing services is not publicly disclosed. The business serves two distinct demand-side audiences (property buyers and renters) and a fragmented supply side of SMB and mid-market agencies plus developer clients, with social housing seekers as a secondary persona. Operating geographies are limited to Colombia; ownership, funding, and management team information are not disclosed in the source material.
Fincaraiz firmographics
Firmographics- Name
- Fincaraiz
- Legal name
- Fincaraiz
- Website
- https://fincaraiz.com.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fincaraiz is Colombia's #1 online real estate marketplace, connecting property buyers and renters with real estate agencies and developers across 200,000+ listings spanning sales, rentals, and new housing developments.
- Ownership category
- akta.pro rank
Fincaraiz industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
Keywords
Where Fincaraiz is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Markets served
Fincaraiz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Listing Fees: Real estate agencies and developers pay to list properties on the platform, providing visibility to over 200,000 properties
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Fincaraiz product offering
Product offeringCore offering
Fincaraiz operates Colombia's leading online real estate marketplace, connecting property buyers, sellers, and renters with real estate agencies and developers. The platform aggregates over 200,000 properties for sale and rent, covering an estimated 97% of the country's real estate offer, and provides Big Data tools for market analysis. It monetizes primarily through recurring listing fees paid by agencies and developers.
Product overview
Fincaraiz is Colombia's leading real estate portal offering a unified online marketplace for property transactions. The platform operates across three core service modules: Venta (property sales), Arriendo (rentals), and Proyectos de Vivienda (new housing project pre-sales). It also features a dedicated Vivienda VIS section for social interest housing. Users can access the platform via a responsive web portal or a mobile app (iOS, Android, Huawei) that delivers real-time notifications and in-app messaging. The platform maintains directories of real estate agencies (Inmobiliarias) and builders (Constructoras) with individual profile pages, plus a news/blog section. With over 200,000 published properties covering an estimated 97% of Colombia's real estate supply, the platform functions as the primary digital marketplace connecting property buyers, renters, developers, and real estate agents.
Differentiator
Problem solved
Functional benefit
Products and services
- Portal Fincaraiz Colombia's #1 online real estate portal enabling users to search, list, and transact properties for sale and rent across the country. Operates as a self-serve two-sided marketplace with over 200,000 published properties covering an estimated 97% of Colombia's real estate offer.
Quantifiable outcome
- 97% of Colombia's real estate offer covered
- +1 more outcomes
Companies that use Fincaraiz
Customer profileSegments5 records
Ideal customer profiles3 records
Fincaraiz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fincaraiz partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights5 records
Fincaraiz competitors and assessment
Company assessmentDirect peers
- Vivendo: Vivendo is a Colombian real estate platform operating in property listings and new project marketing, overlapping directly with Fincaraiz's core marketplace modules.
- Properati: Properati is a Latin American real estate marketplace operating across multiple countries including Colombia, offering property search, listings, and data tools directly comparable to Fincaraiz's portal.
- Metrocuadrado: Metrocuadrado is one of the leading real estate portals in Colombia, directly competing with Fincaraiz in online property listings, rentals, and new project marketing for the same Colombian audience and agency/developer customers.
Emerging players
- Lamudi: Lamudi operates real estate marketplaces across multiple emerging markets including Colombia, offering property listings and developer services comparable in product surface area to Fincaraiz.
Broad incumbents
- Zillow: Zillow is the dominant U.S. real estate marketplace; while U.S.-focused, it sets the global benchmark for product, data tools, and listing-based monetization relevant to Fincaraiz's strategic positioning.
- Idealista: Idealista is Europe's largest real estate portal and has expanded into Latin America; its product (property listings, price data, market tools) directly parallels Fincaraiz's marketplace and Big Data offerings.
- Rightmove: Rightmove is the UK's leading property portal with subscription-based listing fees from agents and developers — a business model directly analogous to Fincaraiz's agency and developer monetization.
- QuintoAndar: QuintoAndar is the leading Brazilian residential rental and sales platform with embedded financial services; it represents a model for how a Latin American real estate marketplace can scale and expand into adjacent services.
- Inmuebles24: Inmuebles24 is a major Latin American real estate portal (part of the QuintoAndar/Livelo group ecosystem historically) with broad regional coverage including Colombia, competing for listings and consumer traffic with Fincaraiz.
Regional players
- Vivanuncios: Vivanuncios is a major Mexican classifieds and real estate listings platform; it is a regional peer showing how general classifieds players overlap with property marketplaces in LatAm.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fincaraiz social profiles
Digital presenceFincaraiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fincaraiz leadership team
Management profileNumber of profiles
Fincaraiz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fincaraiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fincaraiz
What does Fincaraiz do?
Fincaraiz operates Colombia's leading online real estate marketplace, connecting property buyers, sellers, and renters with real estate agencies and developers. The platform aggregates over 200,000 properties for sale and rent, covering an estimated 97% of the country's real estate offer, and provides Big Data tools for market analysis. It monetizes primarily through recurring listing fees paid by agencies and developers.
Is Fincaraiz a public or private company?
Fincaraiz is a private company. It is classified as unknown and is currently operating.
When was Fincaraiz founded?
Fincaraiz was founded in -1. It employs 101 to 250 people.
Where is Fincaraiz based?
Fincaraiz is headquartered in Bogotá, Colombia, in the Latin America region.
How does Fincaraiz make money?
One revenue line is on record: listing Fees.
Who are Fincaraiz's main competitors?
Direct peers on record are Vivendo, Properati and Metrocuadrado. Lamudi is listed as an emerging player. Broad incumbents are Zillow, Idealista, Rightmove, QuintoAndar and Inmuebles24. Vivanuncios is listed as a regional player.
Does Fincaraiz have an API?
No public API is recorded for Fincaraiz.
What industry is Fincaraiz in?
Fincaraiz's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 5312 and its SIC code is 6531.