Muval
Muval is an Australian online marketplace that connects consumers and businesses with verified furniture removalists for local and interstate moves across 9 cities, monetizing via booking commissions and value-added services such as insurance, utilities connections, and pet or car transport.
- Company typePrivate
- Founded2015
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Muval does
Muval is an Australian online marketplace, founded in 2015 and headquartered in Brisbane, that connects consumers and businesses with furniture removalists for local and interstate moves. The company operates a self-serve booking platform covering 9 cities (Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Darwin, Hobart, and surrounding suburbs) and claims to run Australia's largest network of verified removalists, with a 7-step quality assurance process as a stated differentiator. Core technology includes instant quote generation, automatic space calculation, real-time availability matching, and a data insights product (MuveRank) built on 75,000+ cumulative moves.
The business model is primarily transactional: Muval takes a commission or transaction fee from removalist companies for each booking facilitated through the platform, with customers paying removalists directly. Revenue is supplemented by an expanding attach-economy of services including Muval Cover (removals insurance), a connections concierge for electricity/gas/internet, pet and car transport, packing/unpacking, self-pack containers, and an express booking tier (MuveXpress) that bundles complimentary $5,000 cover. Go-to-market is product-led growth and direct-to-consumer, supported by SEO-driven city landing pages, content marketing, a referral program, an affiliate partner program, influencer partnerships, and earned media coverage from major Australian outlets. The company has also launched MovePro, a SaaS product for moving-company operations, indicating a secondary B2B monetization path.
Customer segments are led by individual residential movers (the primary segment), with secondary exposure to corporate relocations, office moves, and commercial freight. Pricing is usage-based, billed per half hour, with starting rates varying by city (e.g., $75/half hour in Hobart, $80/half hour in Darwin, $160/hour in Canberra). Public signals on company health include 4.8/5 Google rating across 2,529+ reviews, 9.4/10 customer recommendation rate, and 75,000+ moves completed, but no revenue, GMV, or headcount trajectory is disclosed. Capital structure is private, with one disclosed funding event in 2017 from ACAC Innovation.
Muval firmographics
Firmographics- Name
- Muval
- Legal name
- Muval Pty Ltd
- Website
- https://muval.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Muval is an Australian online marketplace that connects consumers and businesses with verified furniture removalists for local and interstate moves across 9 cities, monetizing via booking commissions and value-added services such as insurance, utilities connections, and pet or car transport.
- Ownership category
- akta.pro rank
Muval industry classification
Industry- Product category
- Moving Services Marketplace
- NAICS
- Couriers and Express Delivery Services (492110)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- App-Based Laundry Marketplace / Aggregator Platforms (HSAJACAD)
- akta.pro secondary industry
- Residential Junk Removal & Hauling (HSAKALAA)
Keywords
Where Muval is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Muval business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Booking Commission/Transaction Fees: Muval charges removalist companies on their platform a commission or transaction fee for each booking facilitated through the platform. Customers pay removalists directly for services while Muval takes a cut.
- Additional Services: Muval offers additional services including removals cover (insurance), packing & unpacking services, self-pack containers, connections (electricity, gas, internet), and pet/car transport, generating additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hobart Removalists - Starting from $75 per half hour |
| Usage-based | Pay-as-you-go | Darwin Removalists - Starting from $80 per half hour |
| Usage-based | Pay-as-you-go | Canberra Removalists - Starting from $160 per hour |
| Usage-based | Pay-as-you-go | Adelaide Removalists - Starting from $70 per half hour |
| Hybrid | One time/ perpetual license | MuveXpress Complimentary Cover |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Muval product offering
Product offeringCore offering
Muval operates an online marketplace that connects customers with verified furniture removalists for local and interstate moves across Australia. The platform provides instant quote generation, comparison tools, and online booking, supplemented by add-on services including utility connections, removals insurance, pet and car transport, packing services, self-pack containers, and commercial freight. The company earns revenue through booking commissions on third-party removalist services and fees from ancillary offerings.
Product overview
Muval is a booking platform for removalist services in Australia, offering a marketplace that connects users with verified removalists for both local and interstate moves. The core platform enables instant quote comparison and online booking, supplemented by a network of add-on services including utility connections (electricity, gas, internet), removals insurance (Muval Cover), pet and car transport, packing services, and commercial freight. The platform also provides data analytics products (MuveRank) and moving company management software (MovePro). MuveXpress is an express booking tier offering complimentary insurance coverage.
Differentiator
Problem solved
Functional benefit
Brands
- MuveXpress: Express removalist booking service offering complimentary cover on named items
- MuveRank
- MuvAle
- Muval Cover
Quantifiable outcome
- 75,000+ moves completed successfully
- +3 more outcomes
Companies that use Muval
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Muval technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Muval partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Australian Furniture Removalists Association (AFRA)minorMany removalists on the Muval platform are members of the Australian Furniture Removalists Association (AFRA). This is a membership/organization affiliation rather than a formal partnership agreement. AFRA membership indicates removalists meet certain industry standards.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Muval competitors and assessment
Company assessmentDirect peers
- Oneflare: Australian home and local services marketplace where customers post jobs and providers bid across categories including removals and transport. Closest Australian head-to-head competitor with the same aggregation and review mechanics.
- TaskRabbit: US-based on-demand services marketplace (owned by IKEA) connecting customers with taskers for moving, furniture assembly, and home services. Closest international equivalent in marketplace mechanics, two-sided ratings, and vertical-agnostic service model.
- Thumbtack: US home services marketplace where customers request quotes and pros pay for leads across categories including moving. Directly comparable marketplace business model with paid lead/transaction economics and verified pro network.
- HireAHelper: US online marketplace specifically for booking moving labor and trucks by the hour, with instant quote and matching. Closest vertical-specific international peer with near-identical value proposition (booking moving help online, hourly pricing).
- Unpakt: US moving marketplace that aggregates and vets moving companies, providing instant online quotes and comparison. Directly comparable verification-driven, quote-comparison marketplace for residential moving services.
- Airtasker: ASX-listed Australian local services marketplace connecting customers with taskers for moving, deliveries, handyman and other tasks. Directly comparable two-sided marketplace model serving residential customers with on-demand services.
Broad incumbents
- hipages: ASX-listed Australian tradie marketplace primarily for home improvement and repair categories, with adjacent on-demand service orientation. Larger and broader incumbent in the home services marketplace category covering trades, with comparable marketplace flywheel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Muval financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muval leadership team
Management profileNumber of profiles
Muval funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muval M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muval
What does Muval do?
Muval operates an online marketplace that connects customers with verified furniture removalists for local and interstate moves across Australia. The platform provides instant quote generation, comparison tools, and online booking, supplemented by add-on services including utility connections, removals insurance, pet and car transport, packing services, self-pack containers, and commercial freight. The company earns revenue through booking commissions on third-party removalist services and fees from ancillary offerings.
Is Muval a public or private company?
Muval is a private company. It is classified as unknown and is currently operating.
When was Muval founded?
Muval was founded in 2015. It employs 11 to 50 people.
Where is Muval based?
Muval is headquartered in Brisbane, Australia, in the Oceania region.
How does Muval make money?
Two revenue lines are on record. Booking Commission/Transaction Fees are the primary driver. The others are additional Services.
Who are Muval's main competitors?
Direct peers on record are Oneflare, TaskRabbit, Thumbtack, HireAHelper, Unpakt and Airtasker. hipages is listed as a broad incumbent.
Does Muval have an API?
No public API is recorded for Muval.
What industry is Muval in?
Muval's product category is Moving Services Marketplace. Its primary akta.pro industry code is HSAJACAD, App-Based Laundry Marketplace / Aggregator Platforms, with a secondary code of HSAKALAA, Residential Junk Removal & Hauling. Its NAICS code is 492110 and its SIC code is 4731.