Unpakt
Unpakt is an online moving-services marketplace that connects US consumers with 600+ vetted moving companies, standardizing pricing and enabling instant booking. It has facilitated 800,000+ cumulative moves since 2013 and operates in domestic moving, international, storage, and corporate relocation.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Unpakt does
Unpakt is an online moving-services marketplace that connects consumers with vetted moving companies across the United States. The platform standardizes pricing by requiring movers to provide binding estimates based on an inventory list, eliminating the traditional in-home survey requirement, and enables instant online booking 24/7. Since its founding in 2013, the company has cumulatively booked more than 800,000 moves, covering over 4 million miles and 70 million pounds of goods moved, with a supply base of more than 600 vetted moving companies.
The platform has expanded beyond core domestic labor-based moves into adjacent verticals including international moving, storage services, truck rental comparison, and corporate relocation. Distribution is driven by SEO-optimized city-level landing pages, partner/referral widgets deployed on third-party sites, and organic press coverage. The supply side is managed through a vetting process and the company maintains affiliations such as AMSA membership and BBB accreditation to reinforce consumer trust signals.
The business model is a multi-layered marketplace monetization. Unpakt charges moving companies a one-time registration fee of approximately $225 plus an annual fee of approximately $275, in addition to a marketplace commission on each booked move (reported in a 13–27% range), pay-per-click listing fees, estimate fees, and storage commissions. The company is privately held, headquartered in the Bronx, New York, and does not disclose funding history or executive leadership in the available input data. No AI/ML-driven pricing, matching, or dispatch capabilities are documented.
Unpakt firmographics
Firmographics- Name
- Unpakt
- Legal name
- Unpakt LLC
- Website
- https://unpakt.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unpakt is an online moving-services marketplace that connects US consumers with 600+ vetted moving companies, standardizing pricing and enabling instant booking. It has facilitated 800,000+ cumulative moves since 2013 and operates in domestic moving, international, storage, and corporate relocation.
- Ownership category
- akta.pro rank
Unpakt industry classification
Industry- Product category
- Online Moving Services Marketplace
- NAICS
- Other Travel Arrangement and Reservation Services (56159)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Local Moving with Packing/Unpacking Add-On (HSAKAAAH)
- akta.pro secondary industries
- Residential Packing & Unpacking Services (HSAKADAA), Utility Disconnect/Reconnect & Service Transfer Coordination (HSAKAOAH)
Keywords
Where Unpakt is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Unpakt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Others
Revenue model
- Mover Platform Commission - Interstate/Intrastate: Percentage of the Guaranteed Price charged to moving companies for bookings processed through the platform. Commission tiered by volume: 15% for first 9 moves (13% if registered before Dec 31, 2017), 18% for moves 10-49, 23% for moves 50-99, and 27% for 100+ moves.
- Mover Platform Commission - International: 8% commission on Guaranteed Price for international moves crossing national or maritime borders.
- Mover Registration and Membership Fees: One-time registration fee of $225 and annual membership fee of $275 charged to moving companies joining the platform.
- Pay-per-click Fees from Movers: Movers pay $1.50 per profile view, $2.50 for website link clicks, $3.50 for email link clicks, and $6.00 for phone number clicks.
- Estimate Appointment Fees: $25 per onsite estimate appointment and $15 per phone estimate appointment when users book estimates without using the booking service.
- Storage Services Commission: 50% of the highest Monthly Storage Fee charged to storage operators (max $100).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Consumer Platform Access - Free |
| One time/ perpetual license | Pay-as-you-go | Mover Registration Fee |
| Subscription | Annual | Mover Annual Membership |
| Transaction based/ take rate | Pay-as-you-go | Move Volume Commission - Tier 1 |
| Transaction based/ take rate | Pay-as-you-go | International Move Commission |
| Transaction based/ take rate | Pay-as-you-go | Storage Commission |
| Other | Pay-as-you-go | Referral Fee - Consumer |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Unpakt product offering
Product offeringCore offering
Unpakt is an online marketplace that enables customers to compare instant guaranteed moving quotes from a network of pre-screened licensed and insured moving companies and book their move online 24/7. The platform processes payments centrally and remits to movers after move completion, providing price certainty and payment protection. Service verticals include local, long-distance/interstate, international, corporate relocation, storage, moving truck rental, professional movers, furniture moving, and house moving.
Product overview
Unpakt is an online moving marketplace that operates as a unified platform connecting customers with pre-screened moving companies. The core product is the Moving Marketplace, which enables instant comparison of guaranteed moving quotes and online booking. The platform offers multiple service verticals including Local Moving, Long Distance/Interstate Moving, Corporate Relocation Services, Storage Services, Moving Truck Rental, Professional Movers, Moving Insurance, International Moving, Furniture Moving, and House Movers. Additional offerings include a Partner Program with Widget, Landing Page, and CTA Button integrations for affiliates, a Corporate Relocations Dashboard for enterprise HR management, Moving Concierge Services for ancillary discounts, and features like an Inventory Planner Tool and Payment Protection service. The platform processes payments centrally, provides guaranteed price quotes based on actual inventory, and offers a referral fee program for partners.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Save 45% on moving costs on average
- +2 more outcomes
Companies that use Unpakt
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Unpakt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Unpakt partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- American Moving & Storage AssociationcoreUnpakt is a Supplier Member of the American Moving & Storage Association, the national trade association for the moving and storage industry. This membership provides industry credibility and access to industry standards and best practices.
- Better Business BureaucoreBBB accredited business demonstrating commitment to customer service standards and dispute resolution.
- FlatRate Moving (New York)majorFeatured moving company partner with 55 trucks, 35 years in business, 200 employees. One of the flagship moving company partners on the platform.
- Big League MoversmajorFully licensed, bonded, and insured Atlanta moving company featured as a marketplace partner.
- Lexel MovingmajorWaltham, MA based moving company with 121 reviews on the platform. Combines knowledge, experience, and technology for move planning and execution.
- Simply MovingmajorBronx, NY based moving company partner serving the New York metro area.
- Apple MovingmajorAustin, TX based moving company partner serving the Texas market.
- Coffey Bros. MovingmajorChicago, IL based professional affordable and reliable moving services provider.
- Move For LessmajorMiami, FL based moving company partner serving the Florida market.
- Puma Van LinesmajorWashington, DC based professional moving company helping families and businesses move across the country.
- PolicygeniusminorInsurance partner offering homeowners and renters insurance deals to Unpakt customers through the deals page.
- ZipcarminorCar sharing partner offering $75 driving credit for new members to help customers explore new neighborhoods.
- Liberty MutualminorInsurance partner offering renters insurance deals to Unpakt customers.
- MakeSpaceminorStorage partner offering $25 off their closet-in-cloud storage service for Unpakt customers.
- HavenlyminorInterior design partner offering 15% off design fees to help customers furnish their new homes.
- ApartmentSearch.comminorApartment finding partner offering $200 in rewards for Unpakt customers finding new apartments.
- Real Estate Agents (Referral Program)coreReal estate agents can refer clients to Unpakt and earn referral fees when moves are completed. Widget and landing page tools available.
- Corporate Employers (HR Departments)coreCompanies can partner with Unpakt for corporate relocation services, offering employees preferred pricing, dashboard management for HR teams, and concierge services.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Unpakt competitors and assessment
Company assessmentDirect peers
- Moving.com: Long-standing online moving comparison and booking marketplace connecting consumers with movers, truck rental, and storage providers. Closest direct comparable in terms of product, customer (residential movers), and marketplace model.
- Move.org: Moving comparison and reviews site that aggregates movers, truck rental, and storage providers with editorial content. Comparable as a content- and SEO-driven moving-services comparison destination serving the same consumer use case.
- HireAHelper: Online marketplace for booking moving labor and trucks for local and long-distance moves. Directly comparable two-sided model with vetted labor provider supply and consumer self-serve booking.
- Dolly: On-demand marketplace for moving, furniture delivery, and large-item hauling. Comparable marketplace structure and consumer target, with mobile-first execution that contrasts with Unpakt's web-led approach.
- GoShare: On-demand marketplace connecting customers with trucks and drivers for moves, deliveries, and large-item transport. Similar two-sided model serving residential and small-business moving demand.
- Lugg: Mobile-first on-demand moving and delivery marketplace. Comparable service category (small and large moves) with overlapping mover supply and same-day consumer booking use case.
- Bellhop: Tech-enabled moving labor marketplace operating across multiple US metros. Directly comparable as a digitally native, vetted-supplier moving services platform serving residential customers.
- TaskRabbit: On-demand general labor marketplace that includes moving help among its verticals. Comparable marketplace mechanics, consumer self-serve booking flow, and curated tasker supply, though broader than moving-only.
Broad incumbents
- Thumbtack: Large-scale home services marketplace that includes movers alongside many other professional categories. Overlaps in mover supply and consumer demand but operates as a broad incumbent rather than a moving specialist.
- U-Haul: Incumbent DIY moving and truck rental brand with nationwide infrastructure. Comparable end-customer use case (residential moves) and overlapping storage products, though operates a vertically integrated self-move model rather than a marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Unpakt social profiles
Digital presenceUnpakt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unpakt leadership team
Management profileNumber of profiles
Unpakt funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unpakt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unpakt
What does Unpakt do?
Unpakt is an online marketplace that enables customers to compare instant guaranteed moving quotes from a network of pre-screened licensed and insured moving companies and book their move online 24/7. The platform processes payments centrally and remits to movers after move completion, providing price certainty and payment protection. Service verticals include local, long-distance/interstate, international, corporate relocation, storage, moving truck rental, professional movers, furniture moving, and house moving.
Is Unpakt a public or private company?
Unpakt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unpakt founded?
Unpakt was founded in 2012. It employs 11 to 50 people.
Where is Unpakt based?
Unpakt is headquartered in New York, United States, in the North America region.
How does Unpakt make money?
Six revenue lines are on record. Mover Platform Commission - Interstate/Intrastate is the primary driver. The others are mover Platform Commission - International, mover Registration and Membership Fees, pay-per-click Fees from Movers, estimate Appointment Fees and storage Services Commission.
Who are Unpakt's main competitors?
Direct peers on record are Moving.com, Move.org, HireAHelper, Dolly, GoShare, Lugg, Bellhop and TaskRabbit. Broad incumbents are Thumbtack and U-Haul.
Does Unpakt have an API?
No public API is recorded for Unpakt.
What industry is Unpakt in?
Unpakt's product category is Online Moving Services Marketplace. Its primary akta.pro industry code is HSAKAAAH, Local Moving with Packing/Unpacking Add-On, with a secondary code of HSAKADAA, Residential Packing & Unpacking Services. Its NAICS code is 56159 and its SIC code is 4210.