Looklet
Looklet is a Stockholm-based B2B SaaS and hardware platform that uses AI, 3D rendering, and digitized/AI-generated models to automate on-model fashion e-commerce imagery production for global brands, luxury retailers, and multi-brand retailers.
- Company typePrivate
- Founded2009
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Looklet does
Looklet AB is a Stockholm-based B2B technology company founded in 2009 that provides an AI-powered fashion imagery platform combining 3D technology, real-time rendering, and proprietary digital model technology to automate on-model fashion photography production for e-commerce. The company's core stack includes its flagship Look Creator styling software, an Item Creator capture workflow, a library of over 1,000 digitized real fashion models with 500+ facial expressions and 1,000+ body movements, and more than 30 AI-generated fashion models with full usage rights. The platform spans image, video, and multimodal generation, supporting AI-generated movement, AI-generated video, computer-vision-driven fabric rendering, and a photorealistic virtual try-on (Dressing Room) capability.
Looklet monetizes through two distinct go-to-market motions. The Enterprise tier is a hardware-plus-software studio solution sold via direct field sales with multi-year contracts, dedicated account management, custom installation, and volume-dependent pricing; major customers include Saks Fifth Avenue (operating five Looklet Studios across Pennsylvania and New York), Stockmann, Holt Renfrew, The Very Group, and Otrium. The Virtual Studio tier, launched in May 2025, is a self-serve cloud SaaS product with a freemium tier (10 images), subscription plans ranging from $1,500/month (Starter, 100 images) to $9,000/month (Plus, 1,000 images), and a pay-as-you-go option at $10 per image. The company serves global fashion brands, luxury retailers, premium multi-brand retailers, and small-to-mid-sized brands, with a self-reported track record of 20+ million images produced since inception, 88% faster time-to-market, and 40% cost reduction versus traditional photoshoots.
In 2025–2026, Looklet has accelerated product expansion with the Zalando strategic partnership (March 2025) for 3D garment visualization, the Virtual Try-on launch, AI-Generated Video and AI-Generated Movement features (2026), and an upcoming 360° Fashion Video product. The company operates as a privately held, founder-influenced entity incorporated in Sweden with 51–100 employees, offices in Stockholm, New York, and Pennsylvania, and a disclosed capital base of $1.5M from a 2011 Veepee investment.
Looklet firmographics
Firmographics- Name
- Looklet
- Legal name
- Looklet AB
- Website
- https://looklet.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Looklet is a Stockholm-based B2B SaaS and hardware platform that uses AI, 3D rendering, and digitized/AI-generated models to automate on-model fashion e-commerce imagery production for global brands, luxury retailers, and multi-brand retailers.
- Ownership category
- akta.pro rank
Looklet industry classification
Industry- Product category
- Fashion E-commerce Imagery Software
- NAICS
- Graphic Design Services (54143), Industrial Design Services (54142)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
- akta.pro secondary industries
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE)
Keywords
Where Looklet is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Looklet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Looklet Virtual Studio Subscription: Tiered subscription model for cloud-based styling solution. Plans range from free (10 images) to Plus tier ($9,000 for 1,000 images) with credit-based systems. Pay-as-you-go option available at $10 per uploaded image.
- Looklet Enterprise: Custom pricing for all-in-one studio and software solution. Volume-dependent pricing tiers adapted to image volume needs. Includes personalized installation, training, premium support, and 24/7 assistance in customer timezone.
- Pay-Per-Image (Virtual Studio): Flexible pay-as-you-go pricing at $10 per uploaded image with no subscriptions or hidden fees. Creating account is free. Supports front and back on-model images.
- Hardware Sales (Enterprise): Complete Looklet Studio hardware suite sold as part of Enterprise package. Includes custom-developed equipment engineered for efficiency integrated with Looklet's AI-powered workflow using Profoto and Canon technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier - 10 images for new users |
| Subscription | Monthly | Starter - 100 images, $1,500 |
| Subscription | Monthly | Basic - 400 images, $4,800 |
| Subscription | Monthly | Plus - 1,000 images, $9,000 |
| Other | Multi-year contract | Custom Enterprise - High-volume production studio |
| Unit Pricing | Pay-as-you-go | Pay-as-you-go - $10 per uploaded image |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Looklet product offering
Product offeringCore offering
Looklet provides AI-powered fashion imagery production solutions for fashion brands, retailers, and marketplaces. Its two main products are Looklet Enterprise (an all-in-one studio and software solution with custom hardware from Profoto and Canon for high-volume production) and Looklet Virtual Studio (a cloud-based SaaS platform for on-demand on-model styling). The technology combines AI, 3D rendering, and computer vision to convert flat-lay product images into styled on-model imagery using 1,000+ real digitized models and 30+ AI-generated fashion models.
Differentiator
Problem solved
Functional benefit
Products and services
- Looklet Enterprise All-in-one studio and software solution for high-volume on-model fashion imagery production. Includes custom-developed hardware (Profoto and Canon), the Looklet software suite (Look Creator, Item Creator), full image series with multiple angles, automated production workflow, quality control and retouching, same-day turnaround, and an ever-growing lineup of digital fashion models (real digitized and AI-generated). Targets large fashion brands, luxury retailers, and department stores with custom onboarding, training, premium support, and a dedicated account manager.
- Looklet Virtual Studio Cloud-based SaaS styling solution that lets brands create on-model imagery in minutes using existing product photography, AI-generated fashion models, and the Virtual Studio app for flexible digital styling. Supports front and back on-model images with unlimited restyling, an item library, AI model portfolios, and integrated shop-the-look functionality. Targets small to mid-sized fashion brands and independent retailers with freemium signup and pay-as-you-go or tiered subscription pricing.
- Looklet Virtual Try-on (Dressing Room) Photorealistic virtual dressing room technology that lets end customers try on garments from their homes. Uses core Looklet image rendering technology, AI, and 3D systems together to deliver a high-quality, color-accurate virtual try-on experience with mix-and-match capability on infinite body types. Works with any product processed via the Looklet solution and can be integrated into customer e-commerce experiences via web, mobile, and PDP modules.
Companies that use Looklet
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles3 records
Looklet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature11 records
Looklet partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ZalandocoreMarch 2025 strategic partnership for 3D garment visualization. Looklet technology enables Zalando to provide enhanced virtual try-on and product visualization capabilities for its fashion e-commerce platform.
- ShotflowcoreIntegration partnership enabling automated workflow between Looklet and Shotflow platforms. VP of Product Einar Åkerlind and Shotflow VP of Operations Eric Fulmer shared vision during Shotflow Summit 2021.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Looklet competitors and assessment
Company assessmentDirect peers
- Lalaland.ai: AI-generated fashion model platform producing on-model imagery for e-commerce; targets the same fashion retailers with a similar AI-model proposition.
- Vue.ai: AI platform for fashion retailers that automates product imagery, cataloging, and on-model photos — directly competing for the same fashion-brand imagery buyers.
- Botika: Generative-AI fashion photography platform producing on-model product imagery for apparel e-commerce, targeting SMB and mid-market fashion brands.
- Style.me: Virtual try-on and AI-powered fashion styling platform for e-commerce; overlaps Looklet's Virtual Dressing Room feature targeting fashion retailers.
Broad incumbents
- Threekit: 3D and AR product visualization platform with fashion and apparel use cases; overlaps with Looklet's 3D-rendered imagery and Virtual Try-on capabilities.
- Vntana: 3D product visualization and virtual try-on for retail and fashion brands; adjacent to Looklet's 3D garment-rendering and dressing-room offerings.
- True Fit: Fashion personalization and fit platform with virtual try-on; competes in the same fashion-retail buyer budgets as Looklet's dressing-room and PDP conversion offerings.
Emerging players
- Clo3D: 3D garment design and simulation platform used by apparel brands; complementary/competing for digital-fashion pipeline investments alongside Looklet's 3D visualization.
- VueModel (Vue.ai's model product line): AI model generation tooling from Vue.ai addressing the same use case as Looklet's AI-generated fashion models.
Others
- Shotflow: Workflow automation partner integrated with Looklet for fashion photo production; ecosystem player rather than direct competitor but a strategic integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Looklet social profiles
Digital presenceLooklet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Looklet leadership team
Management profileNumber of profiles
Profiles4 records
Looklet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Looklet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Looklet
What does Looklet do?
Looklet provides AI-powered fashion imagery production solutions for fashion brands, retailers, and marketplaces. Its two main products are Looklet Enterprise (an all-in-one studio and software solution with custom hardware from Profoto and Canon for high-volume production) and Looklet Virtual Studio (a cloud-based SaaS platform for on-demand on-model styling). The technology combines AI, 3D rendering, and computer vision to convert flat-lay product images into styled on-model imagery using 1,000+ real digitized models and 30+ AI-generated fashion models.
Is Looklet a public or private company?
Looklet is a private company. It is classified as venture growth investor backed and is currently operating.
When was Looklet founded?
Looklet was founded in 2009. It employs 51 to 100 people.
Where is Looklet based?
Looklet is headquartered in Stockholm, Sweden, in the Europe region.
How does Looklet make money?
Four revenue lines are on record. Looklet Virtual Studio Subscription is the primary driver. The others are looklet Enterprise, pay-Per-Image (Virtual Studio) and hardware Sales (Enterprise).
Who are Looklet's main competitors?
Direct peers on record are Lalaland.ai, Vue.ai, Botika and Style.me. Broad incumbents are Threekit, Vntana and True Fit. Emerging players are Clo3D and VueModel (Vue.ai's model product line). Shotflow is listed as an others.
Does Looklet have an API?
Yes. Looklet offers custom API integrations to connect with customer systems. The API enables pulling product data, pushing event notifications, and exporting final images alongside metadata. Integration options include out-of-the-box solutions and custom API integrations designed for large-scale, ongoing production. Open APIs allow connection with any internal systems. Developer documentation is at documentation.looklet.com.
What industry is Looklet in?
Looklet's product category is Fashion E-commerce Imagery Software. Its primary akta.pro industry code is BPAFAIAC, Graphic Design & Visual Content Production, with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 54143 and its SIC code is 7330.