ShotFlow
ShotFlow is an API-first enterprise content production operating system that connects brands and studios through data-driven workflows spanning pre-production, on-set capture, and post-production, serving large retail, beauty, healthcare, and studio clients via enterprise SaaS and professional services.
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ShotFlow does
ShotFlow is an enterprise content production operating system that connects brands and studios through data-driven workflows spanning pre-production, on-set capture, and post-production. Founded in 2015 by Eric Fulmer, the company spun out of Capture Integration Inc. on January 1, 2023 to operate as an independent LLC, and was subsequently acquired by Creative Force. The platform is API-first and built around configurable, point-and-click workflows that bridge the gap between PIM and DAM systems, integrating natively with Capture One (on-set capture), Adobe Creative Cloud (post-production metadata panels), and Systems of Record for product and marketing data via a zero-code Data Ingest module. Core surface includes role-based dashboards, campaign/project views, project tiering, production requests, sample management with a mobile iOS app, an on-set ShotFlow Capture interface, Smarter Approval for post-production review, and Smarter Asset Automation for ISO 16684-1 compliant metadata embedding across third-party capture systems (Orbitvu, Looklet, Profoto StyleShoots). ShotFlow monetizes through monthly enterprise SaaS subscriptions bundled with professional services offered either on a retained basis (with virtual monthly and on-site quarterly workflow reviews) or on-demand. Its go-to-market is a consultative enterprise field-sales motion targeting high-volume visual content operations at large retail brands and photo studios, including named accounts such as the largest U.S. fashion retailer ($16B+ revenue, on platform since 2017), a North American healthcare supplier ($17B+ revenue, 20 countries), the largest U.S. beauty retailer (1,200+ stores), and flagship studio partner Straub Collaborative (6 brands, 4 studios). The company also pursues international expansion via studio partnerships with KANVID (Shanghai) and V'WORKS (Tokyo), and a production AI development partnership with Invoke AI.
ShotFlow firmographics
Firmographics- Name
- ShotFlow
- Legal name
- ShotFlow LLC
- Website
- https://shotflow.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShotFlow is an API-first enterprise content production operating system that connects brands and studios through data-driven workflows spanning pre-production, on-set capture, and post-production, serving large retail, beauty, healthcare, and studio clients via enterprise SaaS and professional services.
- Ownership category
- akta.pro rank
ShotFlow industry classification
Industry- Product category
- Enterprise Content Production / Creative Operations Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Prepackaged Software (7372), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Post-Production Management & Workflow (Scheduling, Asset/Media Mgmt, QC) (MPADAGAE)
- akta.pro secondary industry
- Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)
Keywords
Where ShotFlow is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ShotFlow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Software Platform Subscription: ShotFlow operates as an enterprise SaaS platform with subscription-based pricing. Professional Services (retained or on-demand) are bundled with the platform for implementation, configuration, and ongoing optimization. Monthly billing with services agreement for retained professional services.
- Professional Services: Retained professional services with continuous optimization, virtual monthly workflow reviews, and on-site quarterly workflow reviews. On-demand professional services for flexible scalability and specialized skills. Implementation services for multi-brand, multi-studio, and multi-location expansions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise Platform Subscription (unspecified tiers) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
ShotFlow product offering
Product offeringCore offering
ShotFlow is an API-first enterprise content production operating system that connects brands and studios through data-driven workflows spanning pre-production, on-set capture, and post-production. The platform includes a core desktop application, ShotFlow Capture (on-set Capture One integration), a mobile sample/styling app, Smarter Approval, and Smarter Asset Automation, sold via monthly subscription with retained or on-demand professional services for enterprise retail brands and studios.
Product overview
ShotFlow is an enterprise content production operating system consisting of a core desktop platform plus integrated modules and a mobile app. The core ShotFlow Platform provides customizable workflow solutions for pre-production, on-set, and post-production teams with role-based dashboards, campaign/project management, and live tracking and reporting. ShotFlow Capture is an on-set interface connected to Capture One Pro that automates filenaming, foldering, and metadata tagging. The Mobile App (iOS) extends sample management and styling workflows for on-the-go operations. Smarter Approval enables configurable post-production review and approval workflows. Smarter Asset Automation handles metadata embedding and automation for ShotFlow and third-party captured assets. The platform fits between PIM and DAM systems, bridging the content creation gap with data-driven workflows and point-and-click configurable integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- ShotFlow Platform (Core Desktop) Enterprise content production operating system for high-volume visual content supply chains. Provides data-driven workflows configured for pre-production, on-set, and post-production teams with role-based dashboards, campaign/project management, production requests, sample workflows, and live tracking and reporting. Sold to enterprise retail brands and studios.
- ShotFlow Mobile App (iOS) iOS mobile application for on-the-go sample management, styling, and studio operations. Supports barcode scanning, shipment tracking, sample tag creation and printing via AirPrint, photo capture for styling, and shot list access for on-set teams.
- ShotFlow Capture On-set capture interface connected to Capture One Pro for managing shot lists, products, visual references, and notes. Automates filenaming, foldering, metadata tagging, and style guide overlays on-set and auto-routes selects to next workflow stages.
- Smarter Approval Configurable review and approval solution for post-production workflows. Supports configurable asset paths for different work streams (PDP, Editorial, UGC), live markup and collaboration with version review, permission-driven automated asset staging, and file logistics decoupled from user visibility.
- Smarter Asset Automation Metadata embedding and automation module that populates brand XMP metadata schema once an Asset is matched to a Shot. Supports assets from third-party capture systems (Orbitvu, Looklet, Profoto E-Commerce, vendor-supplied) and editorial assets through configurable logic-powered automation.
- Sample Management Module Tracks individual samples tied to work they fulfill, linked to Product Data, Shots, Looks, Style Guides, and other key production elements. Supports sample tags designed and printed from business data, mobile receipt and check-in, and intelligent packing lists.
- Data Ingest Zero-code option for exchanging complex data between ShotFlow and other Systems of Record. Enables dynamic changes to data mapping across systems with boolean logic-driven actions that interpret data into actionable work without API development or human intervention.
- Professional Services (Retained) Billed monthly with services agreement. Includes continuous optimization with virtual Monthly Workflow Reviews and on-site Quarterly Workflow Reviews, risk mitigation, and cost efficiency. Reported to save some clients 15% monthly in costs.
- Professional Services (On-Demand) Billed monthly with signed estimate and actual hours used. Offers flexible scalability without long-term commitments, specialized skills from enterprise content production professionals, and add-on flows for phased implementations.
Quantifiable outcome
- Sample check-in time savings of approximately 1 minute per look. At 40 looks per set per day across 3 on-figure sets, this translates to approximately 504 manual hours saved per year (63 production days)
- +1 more outcomes
Companies that use ShotFlow
Customer profileNamed customers9 records
Segments13 records
Ideal customer profiles2 records
ShotFlow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature15 records
ShotFlow partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- KANVIDcoreShanghai-based visual content studio partnership announced by Straub Collaborative. Partnership enables brands to scale content with speed, creativity, and cultural relevance across time zones and languages.
- V'WORKScoreTokyo-based creative collective partnership announced by Straub Collaborative. Known for bold approach to visual production, enabling localized strategies while maintaining global brand standards.
- Capture OnecoreBuilt-in Capture One integration that automates filenaming, foldering, metadata tagging, and style guide overlays for on-set capture workflows.
- AdobecoreCustom Adobe Creative Cloud metadata panels enable direct visibility of ShotFlow asset information in key creative tools. Assets assigned to post team land directly in workflow to launch into Adobe Photoshop.
- Invoke AIcoreProduction AI development partner. ShotFlow's development partnership with Invoke promises to change how brands and studios approach content production and ownership. Kent Keirsey, CEO of Invoke, is a featured speaker at ShotFlow Summit.
- Straub CollaborativeflagshipFlagship studio partner operating 6 brands and 4 studios on ShotFlow. Hosted ShotFlow Summit 2024. Extended partnership with KANVID (Shanghai) and V'WORKS (Tokyo) for global brand content scaling.
- QUADcoreListed as studio partner for complementary studio services.
- 2mc GlobalminorListed as post partner for complementary post-production services.
- BrightRiverminorListed as post partner for complementary post-production services.
- PixelzminorListed as post partner. Pixelz organizes FLOW North America conference where ShotFlow team members present.
- CellaminorListed as consulting and integration partner.
- ISGminorListed as consulting and integration partner.
- BluprintxminorListed as consulting and integration partner.
- Forecast AgencyminorListed as consulting and integration partner.
- Nexus CognitiveminorListed as consulting and integration partner.
- StycheCominorListed as consulting and integration partner.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
ShotFlow competitors and assessment
Company assessmentDirect peers
- Creative Force: Direct competitor in enterprise content production workflow software for brands and studios. Now the acquirer of ShotFlow, Creative Force offers a similar platform for managing high-volume visual content production with comparable capabilities in pre-production, on-set, and post-production workflows.
- PhotoShelter: Visual content management and workflow platform built for photographers and creative teams. While offering DAM and workflow tools, PhotoShelter targets a similar audience of studios and enterprise brands with high-volume visual content production needs.
- Wedia: Enterprise DAM and content management platform focused on brand-to-customer marketing workflows. Wedia serves brands and agencies with similar content production orchestration needs, competing directly in the enterprise retail and consumer brand space.
Emerging players
- Cloudinary: Cloud-based media management and optimization platform with workflow and transformation capabilities. While focused on developer-facing image/video delivery, Cloudinary's workflow features increasingly compete in the enterprise content production automation space.
- ioMoVo: AI-powered DAM and content collaboration platform serving enterprise and SMB markets. ioMoVo offers workflow automation and content production capabilities that intersect with ShotFlow's enterprise content production OS positioning.
- Canto: DAM platform with growing workflow capabilities for marketing and creative teams. Canto serves mid-market and enterprise brands with content organization and distribution, increasingly competing in the workflow orchestration space where ShotFlow operates.
Broad incumbents
- Aprimo: Enterprise marketing resource management and content operations platform. Aprimo addresses similar pain points around creative workflow, asset management, and brand/studio collaboration that ShotFlow targets, with a broader marketing operations scope.
- Bynder: Enterprise DAM platform with expanding workflow and content production capabilities. Serves large enterprise brands with content lifecycle management, directly competing with ShotFlow's metadata-driven workflow and DAM integration positioning in the retail and consumer brand segments.
- Adobe Workfront: Adobe's enterprise work management platform that competes in marketing operations and content production orchestration. Part of the broader Adobe Experience Cloud suite, Workfront offers project management capabilities that overlap with ShotFlow's campaign/project management features, with the added leverage of Adobe Creative Cloud integration.
Others
- Akeneo: PIM platform that integrates with ShotFlow as a System of Record. Akeneo represents the upstream product data side of ShotFlow's value chain, with both companies serving enterprise retail brands requiring structured product and content data integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ShotFlow social profiles
Digital presenceShotFlow financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShotFlow leadership team
Management profileNumber of profiles
Profiles17 records
ShotFlow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShotFlow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShotFlow
What does ShotFlow do?
ShotFlow is an API-first enterprise content production operating system that connects brands and studios through data-driven workflows spanning pre-production, on-set capture, and post-production. The platform includes a core desktop application, ShotFlow Capture (on-set Capture One integration), a mobile sample/styling app, Smarter Approval, and Smarter Asset Automation, sold via monthly subscription with retained or on-demand professional services for enterprise retail brands and studios.
Is ShotFlow a public or private company?
ShotFlow is a private company. It is classified as corporate owned and is currently operating.
When was ShotFlow founded?
ShotFlow was founded in 2015. It employs 11 to 50 people.
Where is ShotFlow based?
ShotFlow is headquartered in Atlanta, United States, in the North America region.
How does ShotFlow make money?
Two revenue lines are on record. Enterprise Software Platform Subscription is the primary driver. The others are professional Services.
Who are ShotFlow's main competitors?
Direct peers on record are Creative Force, PhotoShelter and Wedia. Emerging players are Cloudinary, ioMoVo and Canto. Broad incumbents are Aprimo, Bynder and Adobe Workfront. Akeneo is listed as an others.
Does ShotFlow have an API?
Yes. ShotFlow is an 'API first' software platform. The Client API enables users to update or retrieve data from ShotFlow. To create a query, users first create a filtered view with required information, then obtain the query string by inspecting the view using browser developer tools. The query is used to formulate API calls. Similar queries create or update information. The platform also developed Data Ingest functionality for 'zero code' data exchange between ShotFlow and other Systems of Record, supporting dynamic data mapping and boolean logic-driven actions without API development.
What industry is ShotFlow in?
ShotFlow's product category is Enterprise Content Production / Creative Operations Software. Its primary akta.pro industry code is MPADAGAE, Post-Production Management & Workflow (Scheduling, Asset/Media Mgmt, QC), with a secondary code of MPAHANAB, Remote Review, Approval & Dailies (screening, annotations, version compare). Its NAICS code is 51219 and its SIC code is 7372.